It's super weird to put the bed sound into this song, considering that these girls are young and some of them even under 18, plus some elements in the mv are also weird, people who made this definitely know the intention

Thank you for pointing that out.More people realized the question.

Now that I watch this I find it horrifying, they received invitations from unicorns and apparently arrived at the hotel? The bridge part where they were in this long corridor has so many intentions, breaking the “wall” right after the bed squeak, and plastic bags instead of balloons…? Also the last part literally shows them trying to escape but eventually ends up on the bed again… don’t want to talk more Add on: I went to watch some analysis videos and found out that literally the whole mv has intentions, the creepiest part about this is that when normal people watch it they’ll notice nothing and only find the girls cute, but for the “target audiences”they pick out the intentions right away.. please let more people know about this the poor girls are innocent…

Im so glad im npt the only one who noticed the bed squeaks

What the hell was that girls rolling from the floor to the bed?…

After the bed squeak , the girl broke the V-shaped wall which representing virginity. After that, the girls began to show nervousness, and in the end, a unicorn doll fell to the ground (originally hung on the wall), which has always meant innocence and chastity.

The girls are deceived and imprisoned in a building to serve men. They tried to escape but failed. This is the concept of this mv

To all the people saying that we are "overthinking" or reaching, use your brain and think about the professional nature of large companies. There is NO WAY that these symbolisms weren't intentional. There are literally entire departments in companies dedicated to ensuring that the meaning behind things put out by the company don't get misconstrued. We are not the dirty minded ones. This is deplorable. They are taking advantage of people making excuses for them to numb us as a society to this.

The MV contains too many sexual innuendos and elements related to pedophilia, which is quite disturbing.

Love your reaction for indicating the problems. More people should know that.

4:03 the flowers on the left is so weird like who draws flowers like this???

I love these girls. But the MV style make me feel so bad. All elements and tools shown in the MV imply Pedophilia. 😢 Hope everyone could realize this and spread this information.

Just watched some reaction videos from bilibili which is a popular platform in China. Many of the editors point out the symbol and so on in the mv makes it feel like pedoxxxxxx especially when all the members been dressed up looking much more younger😅. The candles behind the girls, white socks, unicorns, tied up plastic bag, weird flower besides the unicorns, v corner that the girls trapped in while they doing cry pose. I like these girls but the concept behind may not be good.

The plastic bags scene is completely unaesthetic, it's gross. And there are so many sexual innuendos if look more into it.

This music video is so creepy, help,,,

i'm not sure if y'all noticed but the first time i laid eyes on this mv, i just don't feel right, could be just my instincts? but the bed squeaks, in addition to how young the girls LOOK in this video, (they look even younger than their actual age due to their clothes) this, itself is very disturbing, the mv itself is disturbing, the way they are dressed omg they are young girls correct, but they should be dressed like a teenager, not kids

GUYS U SHOULD SRSLY PAY MORE ATTENTION TO THE DETAILS its definetly not right the candles, the weird shape of the flower, cocktails, the V shape, the pink pilllow on a stack of white pillow/....

Not only the bed sound, but there are also many scenes that are very wired. For example, all of the girls are in a v-shape space, looking up to the camera, then next scene one of the girl break the wall (MV - 2:09); all girls wearing pink & white shorts, the source of the light is at the height of their butts(MV - 1:27). Also, if you take a close look at the flowers on the wall (which in the same scene where the unicorn is on the wall (MV - 1:30) . All of these made me very uncomfortable. I really enjoyed the dreamcore style video at the beginning, but now I only feel how creepy this MV is as the produce is covering their disgusting thoughts with a sweet candy coat.

I can't believe I'm this oblivious🤦‍♀

It is not the first time hybe do something like this….. but this mv is the most… it makes me feel so bad…..

In Western mythology, unicorns are attracted to virgins, so does the song title refer to the magnetic attraction between girls and unicorns?😢😢

honestly, that song sounds super fresh and good, also I've noticed that sound before but i ignored it. The video I just wanna say trust ur instincts. if you feel uncomfortable that must be sth weird into it.I don't think it is a good trend for kpop.

*** Read the entire meaning of this MV in a complete order here *** Background: Five girls were kept and raised in a room by Dad. They had never seen Dad. The girls were full of fantasies about unicorns, and unicorns were Dad in their hearts. Unicorn(Dad) was attracted by Purity Girl. The room was full of cameras, and they knew it. They were all put on chastity belts (will explain later) 1. Dad often uses various methods to tease girls, such as projecting some stars and lights (will explain later) into the room to tease them. 2. A girl accidentally broke something and looked at the camera with an innocent face, fearing that she would be punished by Dad. 3. The only missing piece of the puzzle is the horn of the unicorn (Dad). Then you can think about what the horn of the unicorn is. The puzzle meant that the girl had matured, and the only thing missing is the horn of the unicorn (you guess it). 4. The girls received an invitation from the unicorn (Dad) to meet him. They were discussing when the camera flashed. They knew Dad was watching, so they ran away. 5. Girls went into the dressing room to choose clothes. This dressing room did not belong to them. It was their first time to come in and they were very curious about choosing clothes. The messy dressing room means that many girls had also come in to choose clothes. They were not the first group. 6. The pattern on the wall: the flowers represent sexual intercourse positions. The unicorn (Dad) broke the chastity belt. The girls looked at it and looking forward to Dad taking off their chastity belts. 7. They searched for Dad in the room in the building. 8. The knotted plastic bags were condoms, the shrinking channel was a certain part of the woman. At this time, there is the sound of a camera shutter in the background 9. The other three were running away 10. They were lured into the dungeon. Please pay attention to the color of the wall (will be explained later). The pattern on the pink ball was the pedophile symbol. Search "Child Lover" on Google for the butterfly. There is a bed shaking sound in the background. 11. They were forced into the V, which means Virgin. They made crying expressions together. This may also be the "I don't want to" gesture they communicated with Dad when they were being raised by him in the room. 12. The girl was stunned, put on a white maid/lottita costume, and lost her virginity (wall) 13. When they woke up, the medicine was still strong, the world was spinning, and they were surprised to find that they were surrounded by a group of people, so the camera was from bottom to top to avoid showing the other people in the room. 14. The girl made a "cry/I don't want" gesture again before dancing to entertain the crowd. 15. Dad bring them to play the merry-go-round. Dad filmed them on his cell phone. They were not happy. There was stars on the ground. When he was raising them, Dad used these star-shaped light to project in the room to entertain them. 16. After entertaining Dad, they went back to the room. There were two doors to the room to prevent them from escaping. When they opened the door, they found that they were illuminated by a flashlight (they were still being watched). There was a unicorn on the ground, that is, Dad was still watching them. 17. The girls didn’t want to be watched, so they hid in a dark place. One of the members put out a little light for illumination. They panicked and checked to see if there were any cameras nearby. 18. They returned to the dungeon where they had changed their clothes (pay attention to the color of the walls), found the key to the building, and tried to escape. 19. At this time Dad was calling them, so they rolled back to bed and served Dad. 20. Then bed bed bed bed bed bed, dad dash dad dash dad dash dad dash 21. They opened the door and ran out, but were caught on camera 22. All the way down the stairs, the only smiles the members showed outside of "work" seemed to say: I can finally leave. 23. The next second, the leading member found Dad guarding the door and looked back at them in despair.... 24. The next day, the girl was still in bed, and then "Baby don't say no" (don't reject me anymore) (End)

4:04 the flower😰😰😰

Wait the mv itself...😱😩

Group members in music video order - Wonhee (16) - Korean - 1st member to be revealed, Minju (19) - Korean - 3rd member to be revealed, Iroha (16) - Japanese - 4th member to be revealed, Yunah (20) - Korean - last member to be revealed, Moka (19) - Japanese - 5th member to be revealed. There was a sixth member that left before their debut named Youngseo.

Finally someone found out

omg thank you for pointing out the bed squeak sound effect in 6:40, that is so creepy to put this sound effect in a mv that literally makes the girls look like they are not even 14😢

Thank you for your reaction Let me know there are also people who think this is super weird It's a pity that most people don't realize that this is really scary and uncomfortable...

This reaction is accurate and important 😢

this mv is so weird,full of Sexual innuendo

loved your reaction, love the attention u paid to the lore😭🩷

i mean the other i can kinda understand but the bed sound and the rolling on the floor and bed???? wth

First: ILLIT deserve Rookie Of The Year Second: Don't read my name

I hope this video can become popular and more people pay attention to it

4:29 R.U.N is a theme song for the show R U Next, so a beautiful reference there😊

I LOVE YOUR REACTION❤

it’s weird

Great reaction

Thank you for such a great reaction video and for pointing out that the bed squeak is inappropriate here

Why are they in a messy place and the camera always feels like they are being watched, as if they are tied up in and the lighting is not right. Then they all suddenly look at the camera together, as if someone is watching you and you find out. And the last one rolled on the ground and finally they returned to the bed, which means they did not escape successfully... These are the things that make me feel something is wrong in this mv

The whole MV makes me very uncomfortable. It feels depressing because it is all indoor, low ceiling, weird angles, and lots of clutters. It is not dreamy at all. It feels very weird. It can’t be an accident.

does somebody notice the flower at 4:03

Wait, am I the only one who feels weird? . . It feels a lot like that yummy . .

i’m pretty sure their concept is similar to magical girls n it seems their webtoon summer moon teased at the end kinda reminds me of sailor moon

LLIT (아일릿) soooo cute ❤💛💙💚💜💜💜

Haven't watched R U Next but this was a very nice debut song. That U U U U U U U U part is super addictive! And while we're on the topic of new girl groups, there have been a bunch of really awesome debuts the past few days! One I want to point out in particular is RESCENE. They have two MVs, YoYo and UhUh and it might be the best debut I've heard this year! Definitely check it out when you can! And also tripleS, they've come out with two new subunits since the last time you reacted to them. tripleS NXT with four new members and the song Just Do It, as well as tripleS Aria, the ballad unit with the song Door. Big recommendation for these two as well! Especially since the final four members are about to be introduced and then we'll be getting the OT24 album in the not too distant future.

Thank you for pointing out those details 4:04 is the main red flag for me

7:17 dash dada

ayee

I'm not sure what Western or Korean viewers think about this MV, but this MV recently has been seriously accused of addressing paedophilia implications throughout Chinese social media platforms... First of all, the girls are amazing and they did a wonderful job dancing and singing the song. It's all about the people who designed and shot this music video. So many symbols in this mv are very controversial, like the key chain hanging on the wall and many other decorations and accessories are said to look like sm tools. The two stick-together flowers painted on the wall. Used and tied plastic bags flying in the sky (why don't they use bubbles or balloons)? Many camera angles look like they are taken from surveillance cameras (and one really appears in a dancing scene). Many people also pointed out that the V shape dead end of the wall (the composition of the scene ) looks identical to the visual angle when a man sits down and looks down at his legs; some people also think the V shape implies the v for virgin, and the girl breaks the v wall... The bed sound, and having a girl rolling from floor to bed?? Also, there are many legends and myths about unicorns, and some of them are related to virgins. "The unicorn is often shown hunted, raising parallels both with vulnerable virgins and sometimes the Passion of Christ. The myths refer to a beast with one horn that can only be tamed by a virgin; subsequently, some writers translated this into an allegory for Christ's relationship with the Virgin Mary" (quoted from Wikipedia). No matter what, this video does have a weird sense of feeling even when one is unaware of all those symbols, despite the fact that the music sounds very good. Perhaps many people are so angry because some members of this girl idol group are still underaged. We'll never know what the mv designers are thinking about, but really hope these girls' company treat them well and respect them properly. It's actually better if we are all overreading it than if the girl's company is really using them this way.....

The MV is fucking horrifying... sorry. wtf is their company thinking?

1:56 is that nipo clip？

I liked your reminders to Air Force One and StayC. Speaking of Loona, the girls are having comebacks soon: ARTMS 03.29 BIRTH 04.11 FLOWER RHYTHM 04.25 CANDY CRUSH 05.10 AIR LOOSSEMBLE 04.15 ONE OF A KIND

You must check another new girl group called Candy Shop. Their debut MV is Good Girl.

I dont get how so many people out there are so blind. And they keep accusing those who feel weird being “haters”. Like if you criticize, you are a hater.

Help I cannot hear the bed sound😭😭

good

6:28 😢

Wow so impressed with ur interpretation of the video! 👍🏻

6:41

Please check out Ampers&one’s comeback of Broken Heart!

The mv is honestly so strange and hints…p..

They are the New Jeans of Hype label. (not hating. It's good but it's still a New Jeans concept IMO)

Someone said people are over reacting about this mv BUT if you did not feel uncomfortable, there are two reasons I think, one, you r pedo. Or, you are not the one that they want to deliver those pedo messages, maybe you r still young, you are not their target customers… very uncomfortable mv. As a huge fan of kpop, this is the first time that I feel so uncomfortable after watching an mv really

Everyone obviously likes the song and wants them to succeed, if you are watching the MV and don’t see anything wrong or weird with it then you are either too young or actually too dumb to realize that music company subliminally add secret messages all the time to lure you in and push an agenda

好恐怖

I'm just a passerby but this video gives me the creeps especially the part where they ran to a dead end like I don't know why but ain't normal dead ends like a wall but why is it shaped as a V? Like it's weird 😬😬and I was curious so I went to see some people's explanation on this mv and it's indeed creepy😢😢

Coming back from Chinese social media and Reddit Very sadly to see redditors doesn’t see elements of pedophilia and I have say I agree with Chinese netizens on this one First of all , little girls are not inherently sexual . But a music video have lyrics about fall in love and wanting a boy , yet there is no male character in the video . And those teenagers dressed in sleep wears in a hotel …. Isn’t that … creepy ? And so much emphasis on pillows ,why we need so much pillows in a music video . Why does girls dress in swim wear , why emphasis on their feet ? A music video about girls have super powers yet I have a hard time finding what are each girls super power and mostly focus on those teenagers … dress like little girls … dance in sleepwear and child like dance moves …. Bae, Love DuB, Dash we mispronounced purposely to imitate a child ( because children mispronounces those easy vocabs Why are there so many plastic bags floating on the hall way ? To look like condoms ? Girls stuck in a hallway in a V shape … why a V shape ? Why can’t it be something more common like … a rectangular ? And the last shot … words “ baby don’t say no …” a shot of a girl , at sleep wear , looking at you …. ON BED … isn’t that an invitation of sex ? If those girls dressed more mature or if they dressed innocent and there is less focus on bed and pillows and not wearing sleep wear this video is less weird … unicorn and bow analysis seems like a stretch though … but something is not right … And I am sad that Americans redditors doesn’t see the problem in this music video yes the girls are cute but those music videos are directed by adults to enforce their own agenda . Don’t tie the artists to the company ! Because we fail to see company intentions like this and that’s why we allow company do crazy things like debuting 12 year olds , Slave contracts, overworking idols because we all think “ it’s Kpop it’s cute it’s over thinking “ Such cute , K-pop concept also make 12 years old work 10 hour shifts and make them go on rigid diets and dont pay them … “ cute “ huh? And this is not the only time Hybe is accused of pedophilia . New jeans had a song called cookie, full of innuendos, and they dressed like school girls and some of members were younger were also minors back then K-pop is entertainment industry and entertainment industry is run back fucked up adults . When you see something not right you say it . And sexual or not , something in this music video is not right … and pedo baiting even and some members are still minors And we shouldnt normalize this and think it’s okay

Finally someone notice it!! This is so wrong!!!!!!!

Stan illit

Why would they do this to my young bbg????? 🙁😭😭😭

I wonder why this mv dont have discussion about the theory thing unlinke to other group

There is a lot hidden message relating to pedo vibe.

I'm not good at singing They are ridiculed in Korea and abroad I learned my skills through the encore live Hive groups are not good at it

Ppl are so sensitive 🙄🙄 theres nothing wrong w the mv

And yall are so predictive, it's how yall in the comments are going "protect this innocent girls' 'the company is so weird' the exact way yall did when newjeans debuted, only for them to amass some big records and yall became their biggest antis, hating on them daily, yall need to find help

ILLIT ❤❤

I like the song but the I can’t even watch the mv because it’s uncomfortable… it’s a like a predator pov

I hope this video can become popular and more people pay attention to it

Help I cannot hear the bed sound😭😭