If you think about it, it's kinda crazy that they probably have chips in that lab that won't be announced for at least another year or more. The M4 is probably being tested in that lab right now.

These longer form videos by Katie Tarasov are always the very best. As someone who works in this industry, I still found the summary to be informative, detailed, and accurate.

I switched my whole eco system to apples since the m1 16inch pro. Never looking back. I was a hardcore windows and android guy, cracking software etc and being a geek...but apple products finally got me hooked..!

For me it is mind blowing what they want to do: “Apple working on a follow-up version that will combine cellular modem, Wi-Fi and Bluetooth capabilities into a single component.”

Great interview. Apple has been famously secretive so it’s really nice for them to open up somewhat. One question I would love for you to ask them is: given their focus on the environment, why are their machines not upgradable with respect to storage, ram, and SoC? For example, owners of an m1 machine might want to upgrade their ram or storage, but cannot due to Apple’s choice to solder down the machine. Older Macintoshes from the 2009-12 era, for example, were upgradable. Now, if you need more storage or ram, you have to throw the entire machine away for a new one, even though the battery, screen, fans, thunderbolt ports still work just fine. So how is that policy congruent with being for the environment? Second, the test lab showed what appeared to be a motherboard with pcie and thunderbolt/usb-c ports. Will Apple release such a motherboard to the DiY market? I would love to build a custom built Macintosh! Finally, when will Apple embrace the AAA gaming community and bring more AAA games to macOS? The hardware is increasingly capable. All we need now are the games! Great interview thank you I really enjoyed it.

Intel got burned twice (once for phone chips and another for laptop chips). The first time, Intel passed on making the mobile chip for the first iPhone. They never thought it would sell well so the volumes wouldn't be worth the investment it took to design and manufacture the chips. Fast forward about 10 years and Intel was _very_ late to delivering the 10nm Intel chips for the new 2016 Macbook pro redesigns so Apple was forced to put a 14nm chip in a chassis designed for the 10nm power envelope which RUINED that entire line of MacBook laptops. THAT was the final straw and about 4 years later, they unveiled M1 and Intel lost Apple's laptop chip business forever.

Thumbs up👍👍 to CNBC for getting access to Apple labs and making these interviews.

16:09 Can't wait till these breakthroughs are made public

I am really impressed at the head of the chip design. He seemed to really take serious his role and had a passion to build incredible products.

Nice tour. Now I would like to see the 8GB ram for user test!

Very interesting and informative!

Great video, so interesting, loved it 👌

Apple avoids the term AI like the plague. It’s always neural, machine learning or even “advanced intelligence”.

This is a really good video, answering each question as I have them (good interviewing, good reporting, good editing)

Excellent video. Thank you Katie 👍

Great video & Apples new chips are sublime & they grow from to strength to strength.

So interesting and impressive to see how they are innovating in this area.

very informative video❤❤

I admit Apple took the right direction. For laptops efficiency or performance per Watt, they are now king of the industry. However, so many applications still live on x86. It's a difficult situation because of app compatibility. Hopefully, in the near future, it all works itself out.

Great cover from CNBC! Congratulations to the team!

TSMC is one of the most important companies on earth. Market capitalization of TSMC (TSM) Market cap: $511.12 Billion As of December 2023 TSMC has a market cap of $511.12 Billion. This makes TSMC the world's 12th most valuable company

I just got my fist M1 Max MAC second hand and it amazes me how good it is especially when running programs with multiple layers of emulation. I see why intel is scared

Wouldn’t be surprised if Apple eventually expand into the world of servers in data centres with them making servers that use a new exclusive variant of the M series chips that is physically very similar in size to an Intel server CPU while being extremely powerful and power efficient so those servers could also save a lot of money for their owners in the long run when it comes to energy costs! :)

Very very interesting report. Thanks a lot

If Apple created a separate division for gaming and made a desktop gpu and desktop cpu, not SoCs, I think they have a huge potential to beat amd and even intel

phenomenal reporting

"Inside An Apple Lab That Makes Custom Chips For iPhone And Mac" kind of missleading Title when its not TSMC that produces the chips lab they visit . but and Apple Testing lab but great video :)

As an STEM/engineering student, it's incredibly inspiring to see how AI is making waves in the semiconductor and chip development field. This video has motivated me to delve deeper into AI, semiconductors, and chip development at Arizona State University. I'm a big fan of tech insight videos and documentaries, and this one was truly fascinating. Can't wait to learn more and stay updated on the latest advancements in this exciting field!

I love the thinkess in their new laptops, im just crazy with my new mac

11:57 Contradictory. Qualcomm has the best modems (as proven over the last 20+ years and based on the size of the graveyard of their competitors) so not sure why they would try to build their modem.

Purpose driven, tailor-made chips make a big difference.

Thunderbolt is great technology. Its seems to be I will use it in a combo with Oculink

Wow! This journalist is so competent! Respect! I am quite versed in tech and even in Apple's underlying technology, and halfway through, she is just not missing!

Macbook with M Series is really revolutionary and i think next 5 year no one can compete with M series chips.

I had a hand in TSMC’s build here in AZ. MASSIVE place.

Great interview!

That was an excellent presentation, and a rare look into Apple's labs. Motorola, PowerPC, Intel and along the way Apple announced they bought PA Semi-conductor. Now look how far they have stormed ahead with Apple Silicon... it's been a fascinating journey IMHO.

Excellent/ exceptional reporting 🙏🏻 Bravo APPLE 🍎

Will I be able to use RCS in an iPhone now? Or do I need to upgrade to the next gen iPhone 16 Pro?

But apple doesn’t innovate they say. This is the bread and butter of the iPhone and every apple product on the market the SoC. If iPhones never changed their aesthetic as long as that SoC, camera, battery and software optimization improved that is a win.

Qualcomm and mediatek and unisoc inside tour. Please.

I think John Ternus said it right, not to worry, he is absolutely right, and it is true, I for example, my main function with computers is editing, as there is competition, I was a Mac user since 2001 when I bought my first computer, G4 733 and since last year I changed all my computers, for PC, that's why I think he is right, did I mention? that we are tired of their lies, bad services and now super high prices. We're hopefully waiting for a new Steve, which is what this company needs.

"scalability and reusability" - fun fact, the latest Apple TV 4K console uses A15 Bionic chip, same one on iPhone 14. I personally have one with a Playstation controller and casual gaming on TV has never been this great and affordable. While at that, Apple Arcade gaming service is amazing, works across Apple TV, iPhone, iPad and Mac. Okay, now I sound like a bot.

Many said " same old AAPL, nothing new" after AAPL's last product introductions...well, hope they are watching. This is fabulous! Congrats AAPL!

At the 12 min mark when he was asked if Apple is planning to make other chips too like memory dude basically said that their focus is the quality of their product, if a chip doesn’t meet what they need or up to par, they’ll be cut. Like intel.

A interesting interview would be with jenson huang. My man single handedly took the company from bankruptcy to top three most valuable companies

Great reporting

Apple is the best tech company in the world and this shows that when comes to tech the US it's on another level that's why they compete with themselves. 😎😎😎😎

Hands down🙌 the journalist❤.

That was a great piece of tech journalism. Thanks!

Thanks for this, it is well put together. Do I really need to upgrade my devices? What are we using our devices for? Why fix what is not broken? Do we need the smartphone to change? I'm not convinced by foldables. When will smartphones outperform the Steam Deck, 1080p 120fps?

Ok, here is my take, I do think Apple will move away from Qualcomm eventually, and what I think is happening is there developing a Apple codec for the 5G like Huawei polar codecs, and eventually move to 6G. Wifi and Bluetooth, I would also think Apple would work on something to replace bluetooth, along with perhaps redesigned or new audio codecs and etc, along with and uses the same codec as eventually 5G Apple codecs like the Nearlink Alliance headed by Huawei in China, wich would be better then bluetooth, I just don't think Apple would let Huawei be the best even if they exited the US market. Also they need eventually to have a response to new Qualcomm audio and IoT codecs while mainly audio based on wifi because eventually it will be caught on as they just announce at the Snadragon Summit and I would argue Ldac is already the dominant "Hi-Res"audio codec even with limitations. Apple can still have 5G in it's name because of the intel IP. As well as integrated and unify the homes and IoT integration with Matter protocole. Even if I love Home assistance, nothing beats native. Though Home Assistant would still be around with Matter as a manager. So if they are doing new codecs and get ready to have a second version or Version2 for 6G in the mid 2030's or early years as that is where 6G is expected, usually the wagon start and reporting start in earnest about poperly 5 years in advance and trickles to a major ad campaign in the deployment years. I think this will be the first time a new generation may take 2-5 years more then the 1 generation per decade upgrades of cellulare generation. So I do think this line up with 2026 eventually, which would line up with 2nm also.

I don't think Apple would actually make a big announcement before they can fit LLM to entirely run offline

I began investing at the age of 34, primarily utilizing my hard work and dedication. Now at the age of 42, I am delighted to share that my passive income exceeded $100k for the first time in a single month. This advice is truly valuable, so don't hesitate to take action. Remember, it's not about achieving wealth quickly, but rather about building wealth consistently and persistently.🎉

I think this is the first time we see something the apple offices

super rare!

@3:20 wow look at that they are just sitting there on those kitchen metal racks i'm used to seeing dust proof silicon environments, why and how is this able to be different???

"Even though we're not a chip company, we're leading" Didnt realize that until he said it And it's amazing how product focused everyone in the leadership team is. The question about Buy or make DRAM? Well, the answer is, we want to make the best product based on our vision. If a purchased component can meet that vision, great, we'll buy. If a component (like Intels chips...) cannot meet our vision, we'll make it. Great answer. There's always a reason behind a decision. And the reason is sound. We want to make great products.

Skeeeohhheeee when you see me !! lol 😆

Apple is building for the long term future of their smartphones and their laptops. They are the leader in their respective tech industry!

Apple like it's products is a consistent and integrated product on it's own, they take full responsibility on the user experience and design 100% with no compromises, that's RARE, nothing like it on the plant from ANY company, it's human care for giving the best tools to enrich the life and prosper on the most deepest levels, it's beautiful. thank you CNBC for this amazing interview.

And 2 important apple silicon designers now work at Qualcomm, where they built an even faster ARM based cpu. and good for the consumer, we dont need to pay zillions for it.

great video!

They need to fire the whole design team and invest in a new design team. I stopped upgrading my iPhone after the 3GS

Apple is a great example of a company that leverages its partnerships. It does so and then drops that relationship when it starts to limit its potential and competitiveness. Loads of lessons to be garnered.

Just curious will this lead to loss of revenue for the chip giants in US and Asia?

The amount of work and precision Apple has used to achieve this, is astounding. Truly a great company.

Make a video on HONOR 90 5g mobile because it is having highest PWM dimming frequency for display currently in the world.

Which city ? It is located ?

I don't see them getting into memory unstil their is a paradim shift and there leading the way to it, and it may or more likely be as big as a shift away from Von Neuman.

14:47 lol The undustry isnt olaying with foldables, with 6 competitiors refining the quality size and other components along with software, this is the future of smartphones being evolved now.

I don't know why people think Apple is behind in AI. Sure, Siri sucks and not generative, but AI has been a thing for years at Apple. For example, I remember in iOS 9 when my iPhone had these proactive suggestions like a route to my favourite library because my device already learned that's my usual spot on a specific day and time. There are also things like texting the person you're going with that you are late to your event, turning off alarms because the next day is a holiday, etc. Then, of course, there is all this photo- and video-related stuff.

Apple is incredible!

The gaming experience is not up to par to other handheld devices. But it's cool they can do it.

Imagine if apple created a separate division solely for gaming and creating a desktop cpu and desktop gpu not SoCs. I think they will have a huge potential to beat amd and even nvidia 🙌🏼

Amazing video

Will you ever fix iCloud so it actually works? How about Apple Music bug error -54?

Why is modems so difficult?

Amazing video.

APPLE is love

macOS went from PowerPC > Intel > ARM. I wonder how portable the OS these days is if another architecture switch would be possible or if they have so deeply written the kernel to their SoC

Nice presented video

8:26 I almost missed out on on that the lady is pregnant 🤰 and she’s still doing her job, hats off to her, she deserves rest and a raise too.

What I would like to understand is if for testing they can socket their chips but once the final product comes out it has to be soldered. Why can’t they socket them for final products other than making it so consumers can’t upgrade their devices or that it makes it more difficult for people to be able to get repairs done other than directly through Apple. It makes no sense to me that they’re able to do it as a socket for testing, but not as a socket for the final product.

Just to note, Apple haven't "invented" the logic in its processors - they've just taken the capabilities of the ARM system and glued in additional components to make the products perform exactly how they need it.

They do not make chips. They design them. After they design it, they send it to TSMC for production where they actually make the chips

And yet, the SSDs short to ground when they fail? :/

And I just wanna see the RED SILICON BOARDS they use in prototypes. That’s all I wanna see.

I really think Apple next year will surprise us all with in device AI features, like yes AI is a big thing now but it's all being processed at the cloud, which kinda sucks, so I think they want to achieve all in device processing

They’re preparing manufacturing for the Jasmy chip. Along with SoftBank and blackrocks investment plans with Japan. Many great thing coming in the next year for apple software and there shift away from nvidia.

Das einzig interessante ist, ob es Apple gelingt eine mächtige KI in ihre Phones zu integrieren. Und in welcher Zeit sie das schaffen.

0:32: 🔬 Apple's chip lab focuses on rigorous testing to find and address bugs and issues before shipping their chips. 3:55: 🍎 Apple develops various types of chips, including SoCs, for different devices such as iPhones, Macs, and Apple Watch. 11:27: 💻 Apple is focused on building the best products and is open to buying off-the-shelf technology, but it still relies on external manufacturers for chip fabrication. 14:32: 📱 The smartphone industry is facing challenges, with a focus on AI and new chip developments. Recapped using Tammy AI

APPLE has the know-how to specialize on computerproducts. For that reason I wish succes on exploring on the innovating side for APPLE I am curious and will see, for all the employees of APPLE, kind regards.

I switched to Apple when iPhone 11 came out. Now I'm a cult member with 15promax, iPad Pro, MacBook Air, Mac mini, I love how low maintenance everything Apple is.

Still rocking an M1 MacBook Air..and for some years to come.

Dsouza 👍🏻👍🏻👍🏻

Steve Jobs would have made sure Chat GPT didn’t beat Apple to that market. Siri should have had these capabilities long ago.

Hope they fix sonoma

There is inaccuracy about first Apple "A-series" chip. The A4 chip was first introduced through iPad introduction (1st gen) before later in the year (2010), Apple introduced iPhone 4.

Nice video, but title is pretty misleading. Not much in this video is about the actual lab.