What happens when you get overly defensive like this is you can't tell the difference between trolls leaving hate, and normal people giving feedback. Yes, customer feedback and market research is a part of business practice, it's not "gossip and tea". She's so defensive that she doesn't want to hear anything from anyone, everything is cancel culture, every opinion is hate. Imagine big companies said they're not answering where their labor is from because they don't feed into the gossip... That's not how business works.

Man, if y’all didn’t catch what she was throwing when she was talking about makayla … i feel sorry for y’all. These women literally lie to you as their job and they want you to just accept it and keep buying their bs

Oh man, I've followed for over 10 years. Brought the products, gave the benefit of a doubt. But the attitude here over not owing an explanation on stealing someone else's humble brand. I'm a business woman too. Women should support other women not steal from them. This is truly the final straw. Ethics and kindness before crushing others hard work and dreams always. Edit: brought the makeup stuff in the past. Definitely not these over priced knocks.

The trademark comment was vile. Kayla couldn’t trademark her company’s name because she was actually a family owned brand - legitimately! Her business was not owned by Morphe and passed off as her own 🫣all this situation has done has highlighted what a class act Kayla actually is though. More power to her!

Jaclyn here is a thought for you, have you ever stopped and think for a moment why people don’t like you anymore? Seriously think about it instead of calling them haters. To me that word is very childish and it’s pretty obvious that when a big youtuber like yourself calls everyone a hater for calling you out on the questionable things that YOU, yourself have done here on youtube it makes it seem like you don’t want to take ownership of your own mistakes. Grow up Jaclyn and start being truthful to your fans and apologize to Kalyn because you owe her one.

This situation has become so sad, and I can't even focus on the actual tutorial anymore. Money rly reveals your true character and now that she's swimming in it, she's basically telling her subscribers (the reason she's filthy rich) that she owes us nothing. It's sad but I think it's time to accept this is her answer and just who she truly is; an insecure narcissist who takes no accountability and gaslights her audience.

Every time she’s caught in some bullshit she puts on an attitude and acts a very way to seem like she doesn’t care as a defense mechanism and it’s soooo transparent!!! She isn’t fooling everyone, I know she’s bothered and embarrassed af right now😂

I think this video is the final nail in the coffin for me.. I've been a fan since the very beginning, and have taken a step back these past few years. I haven't bought anything from any of Jaclyn's brands since the lipsticks. I have, however, been a silent viewer. I had been hoping to see a change in behavior from Jaclyn to earn my trust again. At this rate, she'll never be able to win my trust back.

Is no one going to address the “at least they trademarked it” comment?

Don't u think that u really should address some things & not dismiss it as "it's just business". Stealing another women's ENTIRE brand is not just business, its serious, disgusting, & shameful. It's sad that the self called "CEO" is nowhere to be found in this situation.

I adore how she claims she doesn’t owe us any explanations or anything like girl… we don’t owe YOU money if you aren’t going to give us fully transparency and actually have morals and values. You might want to try to be more like Selena Gomez with rare beauty. She isn’t defensive ( not like she has anything to be defensive abt bc she has done it all right from the get go) and she is transparent and opening showing her fans her values and supports mental health awareness and shows us how she cares abt the environment . Like you could definitely use some reflection

But sometimes fans/supporters/customers are owed an explanation bc they are quite literally the ppl that pay your bills. It’s not hard to be transparent when there’s nothing to hide. Every explanation has always been vague with no real answer or just plagued with avoidance. Real transparency & accountability go a long way.

This is hilariously unbelievable… respectfully, it’s not toxic for calling someone out on their bs when it’s literally been confirmed.😒

Jaclyn Cosmetics is NOT Jaclyn's brand, NOT an owner, NOT CEO, NOT a shareholder, nothing more than a collaborator who licensed her name for use…owns 0% of the brand

It's nice to come back and see these comments after people blindly following her after everything. Well done everyone for finally see through her.

Growing up, maturing, "being 32", etc is not the same as being too tired to become a better person.

*Jaclyn:* * im not here to sell anything * *Jaclyn:* * pre selling her Koze robe * *Jaclyn:* * uses 90% all Jaclyn products *

There are many who aren’t judging your character but questioning some practices. There are legitimate questions being asked that you are categorizing as judgement of character. People want to know why official docs say you aren’t the owner of this makeup and people are asking about the name of Koze and what transpired there with another UKpostsr. Actually, by answering these questions, it shows immense character on your part. But leaving everyone in the dark opens up to speculation and accusations which is worse. 😕 Pretty makeup though.

Makes me really sad to see people change for the worst :( goodbye to the Jaclyn we all fell in love with all those years ago.

You're right, business is business. However, there are other ways of doing business without being a piece of 💩 about it. Plenty of other influencers who were OG's on YT have successfully started several businesses without stepping on others to get further up. You should try it sometime. That way, you'll NEVER, ever have a reason for people to continually question your integrity and ask you to explains yourself.

“At lest they trade marked it” WOW READ THE ROOM JACKLYN!!!!!

That shade against Kalyn was a low blow. “At least it’s trademarked” Really?!

I don’t even watch her anymore for the fact that I feel like she only uploads when she wants to push products but that’s just my opinion. Of course the one video I watch in a while just happens to leave a sour taste. Honestly at this point I don’t expect much from her. Which is fine because she couldn’t care any less since she’s pretty well off. Just sucks when you looked up to someone and they end up proving you right about all the allegations. I support Kalyn. Please be better Jaclyn. If roles were reversed you would not act as gracefully as she did.

I think Jaclyn is so rich now that she doesn’t care to explain anything to anyone… I don’t believe a single word she says anymore.. “I’m not trying to push any products” or “this is a family business” or “It’s funny I’m wearing this robe now”.. oh please 😒

Something about her always referring to her team as employees frustrates me. As a perpetual employee and never a boss, I personally felt so valued and validated when my bosses called me colleagues or coworkers or team members. Just food for thought.

“Not here to sell you anything” … btw here’s my eye primer, concealer, powder, robe etc 😂 I see how she’s friends w mikayla they really think we are brain dead 😅

I really love Robert Welsh, he's a makeup artist that encourages creativity while teaching you about makeup theories. He's so funny and just down to earth, I love his videos and TikToks.

I love your make up tutorials. I learned how to do makeup with your tutorials so many years ago and when I do a full beat I get compliments that I look like I’m ready for the red carpet. I’m down for a return of the tutorial era.

I’m not here to spread hate… but you should honestly take this video down. If anything Kalyn could even sue you for defamation. This was very unprofessional, disheartening and sad. Why must we tear other women down to get to the top? Whether if you believe she should have trademark the brand or not, there is NO excuse to continue to tear her down. What happened to being a girls girl? I really think you need to do some self reflection and remember your roots. This video was sad. And in the climate we are in, when we really should come together…. You constantly make comments about bullying but yet you make such a bitchy and mean girl comment. You’ve lost a subscriber, call me crazy but I rather support someone who is passionate about bringing kindness and respect to eachother. You owe your audience and her an apology. I know we will never get that, so I’ve made the choice to give up on you. God bless. Side note: we also know you are editing comments. Maybe for once face the music. You are putting out a false narrative. And for what? We all know the difference between right and wrong. We are all grown. If you are about it, then be about it. It’s insulting to think that we would just sit here and praise someone who is being grimy. Period.

So document papers lie? Jaclyn please. 😩

‘It’s business’ is just a shitty attitude to have to be honest. Most brands you buy from, you go to knowingly that you are taking a chance on the brand until you build a level of trust on the product you buy from them but this is totally different because Jaclyn IS the brand. Her consumers are mostly people that have built an online relationship with her, also mostly over a number of many years, and so trust is already established. Of course people that have supported her are going to feel that they deserve an explanation around things. Especially when they feel that there has been a level of deception and or dishonesty. There is nothing genuine about the videos on here any more. No love for makeup anymore. It’s just a constant sales pitch. It was nice to just be Jaclyn though for a change and not her seeming to act up or show off with her team in the background while filming. That was so uncomfortable to watch

Chat, chat, chat. I just bought my friend a robe from Barefoot Dream. I own my own business. I'd never gloat about hurting another women's business. It's fine to run your own business. It's not fine to hurt another woman's business and pour salt on the wound. I need a robe. My money is going to Bloomingdales.

We should not judge others, especially when we don't know all the facts. However, this whole Jaclyn Cosmetics bankruptcy thing is huge news and warrants an explanation. Especially to the fans of her channel and her products. They are the ones who helped make her wealthy. If she wants credibility then a certain level of transparency is necessary. That's how a real boss and leader conducts business.

😑”not trying to sell anything” I think either it’s become so natural at this point she doesn’t realize she’s doing it the entire video, or is just banking on fans not picking it up. I truly miss back when it was just makeup tutorials gushing over things she loved that she didn’t make a ton of money from. I still follow shadow tutorials from 5-7yrs ago. Hasn’t been anything new to save to my playlists since then. I’m also guessing that’s the new robe she’s coming out with too. I don’t believe she would be happy just doing tutorials. It’s sad, money corrupts and as someone who was a diehard fan, I started feeling like I was just being pushed products on nonstop. I mentioned it years ago when the glasses line came out. Other fans attacked me for saying I felt it was just always trying to make constant money off of supporters selling everything & anything. She replied if I was really a fan I’d support her no matter what bc making a sunglasses line was always her dream. Then there was the jewelry at one point I think. Now it’s lounge wear. She had the ability to have an amazing long lasting brand that rivaled the others, high quality but affordable. I was so excited for that after so many years hyping it up and teasing it, I assumed it would focus on eyeshadows bc I think she was most known for her eye looks then. It’s just been quality issue after issue, nothing seemed original or unique it’s just selling bc she’s a hard seller and the name. But then “it’s business I don’t owe you an explanation!” Just wow. Not the kind of business I’d trust. I know I’m not alone among longtime OG supporters who lived and breathed Jaclyn tutorials and were gradually pushed away more and more. If she’d be happier just doing tutorials she should do it. But I highly doubt it bc even tho that still makes amazing money, millions even, it’s seemingly not enough for some just to be multi-millionaires.

Mean girl energy when you laughed about the trade mark

Wait… had to come back just to say this last thing… How can you sell companies that you literally don’t own? 🤷🏼‍♀️

You seem to forget that you’re where you are because of your subscribers. People paid money for those lipsticks. Not everyone received a refund. Yes, you do owe us an explanation. Stop playing the victim and take responsibility.

"IT cosmetics brush TM, at least they trademarked it." Wow, that's a low blow. That does it for me, I am out. Good luck, everyone!

Why are people still buying her products? After all she has done? The worst is, she thinks she has done nothing wrong.

Girl, you surprise me everytime...the audacity. Lol, love how you're on here promoting nothing but 'your' and Morphe products in a 'tutorial'. And then say you're done explaining yourself when you've explained nothing to the audience you've literally conned into supporting a brand you don't even own. Lol. Thanks to you alone I will NEVER support an influencer brand.

Jaclyn's "unbothered" bothered attitude along with her toxic positivity and taking no accountability is exhausting.

Um change the title to “get ready for me to lie for 40 mins.” The fact that you still can’t own up to anything is astounding! The fact that anyone still supports you is even more mind blowing.

Just wow never did I think she’d turn into this girl!! The attitude, the manipulation, the lies, no accountability and who you’ve become. This video 100% proves how you talk and act behind the screen. Such a shame … unfollowing and will throw away all my Jaclyn cosmetics

You were so sweet and cute before the fillers and the stealing from other brands. 😂❤

Jaclyn! It's not YOUR brand girl! And fyi it's bankrupt! No point shilling it anymore! DELUSIONS!!!

Here in the Philippines, I have noticed that beauty enthusiasts and other makeup artists are following a lot of makeup artists and beauty influencers from Thailand and South Korea. The beauty trends here is not anymore influenced by beauty gurus in the US and other Western countries. Local influencers and other asian influencers have stepped up and became very influential here. Even the newly launched local makeup products have been very well received by a lot of Filipinos and they no longer rely too much on Western brands now unlike before.

I'm trying to drink more water, so every time I watch a Jaclyn video, I take a shot of water every time she says "bitch..."

I mean this with compassion and care for you -- Please re-evaluate the hype people in your life. The unapologetic attitude isn't an attitude that is becoming or helping you grow. I understand it may feel like it is because it mirrors the attitudes of those around you, and you have a lot of love for those people. I really miss you. I'm happy for your growth. You're better than this.

“At least they trademarked it”. Really? Are you serious? You don’t think it’s bad enough how you robbed someone else’s hard work? And then you’re going to make a joke out of it!! I can’t, I. Just. Can’t!

I gave her the benefit of the doubt so many times… until now. This is such gross behavior. You are not the “unbothered queen” you claim to be. The TM comment, “you don’t know who’s lying” in reference to LEGAL DOCUMENTS, supporting js, not holding people accountable (aka the standard you want to have for yourself), claiming this video is not an ad but 95% of the products used being JC, and then having the audacity to say you hope this video is well received. I’m so heartbroken to see your true colors. You were once someone I really looked up to. I fought so hard to see the good in these situations but where does it end? You can’t make excuses forever.

I loved the makeup look definitely sooo pretty and flawless 💖🌸

I wish I could be blissfully delusional you seem so happy

For someone who “doesn’t care” about the haters you sure talk about them non stop

We need an explanation of Koze and why you STOLE for a smaller creater. And a better one than that at 9:40-9:45

Imagine owning “your own” brand and still having to use two different shades in the same product line because you didn’t create a single one that would work for you.

The only thing that will truly catch her attention is a decline in sales. She’s still selling and that’s all that matters to her. She’s not getting hate just to get hate, she’s being asked some hard questions and a real leader would address them with authenticity, humility, transparency etc. but she thinks we are all dumb and don’t know how business works. Disappointing!

I don’t understand how she’s not canceled yet ? Brent was so right about this Beaty community I just can’t with UKpostsrs like her.

If I launched my own brand, I would promote it like heck 🤣 I don’t mind you using your own brand and showing it. You worked hard on it! Well deserved ❤

I don’t understand how telling people you’re the CEO of a family business when really it’s a multi-billion dollar corporation isn’t deceitful and why you think you owe no explanation for that. In this video, she basically takes no responsibility for lying to her audience or stealing from small creators and tells you she owes you nothing from it. And supports a racist bigot on top of it. All while trying to sell you more stuff.

Same, same, same. Always will wear highlight on ghe brow, and nose!!! You're my favorite makeup person!!!

"At least they trademarked it" Uhhhh... 🤔

No. It wasn’t well received. And yes, I fully expect my comment to be removed, like many others have. To have you comment ‘at least they trademarked it’ and LAUGH afterwards, being a blatant dig at a small businesswoman who couldn’t afford the trademaking procedure was a new level of disgusting. I work for a Trademark lawyer here in Canada and it’s a very costly process. So for you to shame someone like that is vile. Is this what you’re doing now? Tearing down small businesswomen and shaming them for not being able to afford to protect their businesses? I hope your pact with God about not caring what other people think will work out when you take the wrong person’s hard work and you see that court documents are actual real things. Smh…

I think you should make a new pallet with your MUST HAVE shades. So we can have a travel pallet with them!

she’s so over cancel culture guys! she doesnt care what anybody says as long as it benefits her! honestly i bet she’ll use james charles makeup line and praise it so much when it comes out even though he talks to minors

Of course she’s defending Mikayla, she sees no issue with blatantly lying to her fans lmao

Couldn't you have titled this "GRWM and hear my indignant voice be sassy and not bothered bc i'm def not bothered" since there's actually very little "chat" going on

Your smokey eye video with the tape was the first tutorial I ever watched, and no matter how many years, these vids always feel like home.

I always learn something new with you been watch for years i love the eyelash tricks 😊

The lash drama with makayla tho was wrong and you know that…

BRING BACK THE UKposts TUTORIALS 👏🏼🙌🏼😍😍 watching your UKposts is how I learned to do any and all makeup! loved this!!!

I love seeing you use the divine neutrals palette!

At this point if someone rants on cancel culture and how toxic it is and how they're not about it, it's a red flag for me. Like sweetie if you're so BOTHERED by CC that you feel the need to RANT maybe that should be a red flag for YOU to maybe look in the mirror.

I genuinely hope that tutorials are coming back full force. They're what made me fall in love with UKposts in, like, 2012 or so. If they're coming back, I am HERE. FOR. THIS.

Stealing a brand from a fellow woman is not a "small thing".

Such a good vid 😍been watching for 7 years and will alwayseee enjoy a makeup lesson from you and hanging out with you 💖💖people are dump to think you have bad intentions with anything u say So happy you found so much love joy and happiness ❤

Loved this video and I'm so happy that you got to enjoy filming it!!

I do agree no one owes anyone an explanation in life. However, when you're a public figure, I feel like it comes with certain standards and expectations to your audience-even if those explanations are simply out of the kindness of your heart. Why wouldn't you want to hold yourself accountable and be up-front with the people supporting you? A clear conscience is nice! I also understand not everything in business can be divulged to the public, but don't put your business out there, literally lol, if you don't feel comfortable addressing both the good and the bad. 🤷🏼‍♀💖

Damn that is a heavily filtered comment section that we have here.

I’ve been watching this for several minutes thinking “omg I love her lip color, it’s so flattering, I should buy that color!”…except it’s before you’ve put anything on them 😂😭🤣 So hey maybe that can be a new shade you create ❤️🥰

Literally just came here to say the quote was from Happy Gilmore but now I’m lost down a rabbit hole of what daffuq happened?!? 😮😅

Mean Girl!!! "At least they TRADE MARKED IT" WOW... shade the under dog shows your true colors!!!🤦‍♀️💄💄💄💄💄💄💄💄💄💄💄💄💄💄💄💄

You derailed an woman's entire livelihood and you don't have a thing to say? I was ride or die since your "what's in my bag" video from like 2012 but I'm disgusted now. I refuse to believe that with 2.4k comments, all of them are supportive

you are the reason I started highlighting my brow bone years ago and continue to today

Let’s just not watch her videos. Even the people that dislike her still watch her videos. At this point she just thrives for it. Whether you like her or not she’s getting views and still making money off it.

It’s funny to hear “ I’m not selling any products” then uses 95 % of her products .. I see what you did there .. 🤣😉

Guys who are still subscribed, can't you see she is a bad person? She have done so much, shes not gonna change and we have to stop supporting this.

i am the OG with the first jacklyn palette and i love it 😅 would love to see you creating more looks with it even tho it’s oldie

Lol “I’m not a clean Beauty girl” “I need 30lbs of makeup to feel my best “ 😅I felt that ! 🙌🏼🤍

“At least they trademarked it”? 😳

This is hilarious, she really thinks y'all are idiots. 🤣😂😂🤦🏾‍♀️

Love you! Ive been watching your videos for a long time the first time i ever put on makeup ur eyeliner tutorial was the first video i saw and since I’ve always watch you 🫶🏻🫶🏻 also love ur highlighters!!! 😍😍

THE GASLIGHTING IN THIS VIDEO💀

Lol, I guess we shouldn't believe OFFICIAL COURT DOCUMENTS, we should just trust and believe in what you say, right? Come on Jaclyn, can you ever tell the truth for once? The shade you threw at Kayln is disgusting. I don't care if it is "just business", you can still be a decent human being and be a business person. I used to think you had a great personality. Now I realize it's all a show. I know it doesn't matter what I think or any of us here in the comments for that matter. You'll go on, move along to the next "scandal" and be just fine. Karma is a bitch though....

I’m not trying to sell you anything…here’s my collab, here’s my brush, here’s my blushes, here’s my eyeshadows, etc. 🙄 Girl I watched you for years but like many I’m now unsubbed after this and all the drama with Forma and Koze that belonged to somebody else. What ever happened to integrity and honesty?!

„And I will never chaaange“ 🎶 Bye.

Can you PLEASE talk more about PMDD! I got diagnosed last year and feel so isolated I don’t know anyone who has it and I don’t know how to cope with it

This does sound like an ad. Was hoping she would use other products in her makeup tutorial

Not it Jaclyn, mean girls are not the way to be

"I'm not here to sell you anything". 20 seconds later ... "I'm using my Jacqueline Cosmetics Undereye Primer which I LOVE (squeal).

Lol - love you loving on yourself during the eye blending. Gold