New Balance puts its best foot forward

21 день тому

Though smaller than Nike and Adidas, New Balance is older than its primary competitors, and with sales of $6.5 billion in 2023 (an increase of 23% over the previous year), the Massachusetts-based company best known for running shoes is growing fast. "Sunday Morning" contributor Kelefa Sanneh checks out how New Balance is finding a balance between both fashion and performance.
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КОМЕНТАРІ: 251

@kjjohnson24 20 днів тому

Been wearing Made In USA New Balances for over a decade and I will never wear anything else as long as quality doesn’t decrease with their increase in popularity.

@lof7845 16 днів тому

Same here. My favorite.

@tccragun 16 днів тому

ME TOO!! um…. Until recently (please don’t judge me) I needed some safety shoes for construction/demolition sites and found the off-shore made New Balance ACTEVA. Instead of steel, they use a composite that protects the toe from crushing and the sole from puncture. Meets all the OSHA requirements !

@jool7793 14 днів тому

Once a company starts using the word premium you should be ready for a price hike

@kristianj1977 12 днів тому

This has spun me out cause I have a couple of pairs of made in the UK new balances and I thought they were a UK brand lol

@picanha694 7 днів тому

the suede is so hard to keep clean though

@pikiwiki 19 днів тому

New Balance all the way. The best width, the best overall performance. Nike is too narrow

@heetseeker8017 12 днів тому

Do u get the wide versions or are u saying regular new balance is wide enough for a wide foot?

@pikiwiki 12 днів тому

@@heetseeker8017 fits. a wide foot. The Nike's I've bought have felt narrow

@jeretso 9 днів тому

Nike toes are super narrow

@joesantamaria5874 20 днів тому

I was introduced to the brand when I took my wife to see a foot and ankle surgeon at University of Pennsylvania, when I noticed that every one of the doctors wore NB. Quite an endorsement.

@ricodelavega4511 18 днів тому

now they're all wearing Hokas

@FoundSounds51 19 днів тому

My orthopedic surgeon recommended 990's to me in 1986 to help stabilize a recovering ankle injury. I've been wearing them ever since and never looked back. Excellent shoes.

@joncharlotteschoen 6 днів тому

Do they make an equivalent to the 990 now? I haven't been able to find anything with as good of quality as they used to decades ago.

@Jiggy609 14 днів тому

I have 550s and they’re so damn comfy and are still in great shape after over a year. Glad they’re resurging

@bellevue260 17 днів тому

I wish they had addressed the Made in USA aspect. It would be nice to see them bring all the manufacturing back here.

@Oberkommando 10 днів тому

Haha and massacre their revenue by 80%??? The amount of people who are able/willing to spend $300 on a shoe is significantly smaller than the number of people who can spend $100. If NB artificially makes themselves inaccessible to most of the world, then their brand will become lesser known and then even their $300 Sneakers won’t sell as well

@UmmYeahOk 9 днів тому

@@OberkommandoI’ve never bought a pair of NB for more than $50. My last pair was $38, and I have been wearing them every day since Labor Day Weekend 2023. Now then, my husband bought an insane pair because he was lied to by his podiatrist. Apparently he had to go to a specific store, for a “fitting.” Now then, I have bought several expensive pairs of Nikes that will fit fine in the stores, but would later give me blisters, and even neuropathic pain! I would buy pair after pair of Sketchers until I learned that different foot pain (not the same as what the Nikes did) was caused by them and not my own health. But I mostly went back to NB because I was so sick and tired of the stitching on the big toe coming undone! My last pair, lasting ONE WEEK!! But I remembered the goofy NB design, and the store clerk who sold me a pair in 2001 explaining to me why they had that goofy design… …so that DOESNT happen! 8 months, and no blisters, no neuropathy, and no undone stitching!

@Oberkommando 9 днів тому

@@UmmYeahOk yeah but if those NB only cost $50, then those were not made in USA. The made in USA cost like $180 pre tax in the USA. In the rest of the world NB is a lot more than expensive. I saw some “made in USA” NB retail for the equivalent of $250 in my country. The cheapest NB cost $80 here but those are made overseas.

@manatees9823 2 дні тому

@@Oberkommando Not true. Whatever NB you buy in the US cannot compare to what you can get for 100 euros (made in the Netherlands..) in Europe. I've both and the US ones are the BEST!

@DJ-iv2xo 2 дні тому

Should everybody in China be unemployed?

@scmrjim 20 днів тому

New Balance wearer for decades.

@NerdChaser 17 днів тому

As someone who used to wear Nike only.. I switched to New Balance and haven’t looked back. My feet never hurt. As a nurse they have been a game changer.

@TDD95 День тому

No joke. New balance and Hoka all the way.

@kokonana4086 20 днів тому

Don't underestimate Dad shoes. They are super comfy!

@JRock-vf4fw 17 днів тому

My teen daughter was constantly making fun of my 990 dad shoes. Until I made her try a pair. 😂😂

@r.claymccullough890 11 днів тому

I have diabetes. My doctor prescribed for me New Balance “813” walking shoes. I get a new pair annually. It’s a great program and a great shoe.

@ryanvincenec3511 20 днів тому

Love me some NB's

@Tysonnguyen808 16 днів тому

I had no idea New Balance had a Made in USA line. I’ll try a pair next.

@Badernismo 9 днів тому

The 992 is the most comfortable shoe that I've used in my life.

@patricblack1 День тому

They're known for that.

@RobLewis3 17 днів тому

I don't want them to become a brand bigger than Nike or Adidas. I like that they're the smaller underdog. I hope they stay in their niche and keep producing the shoes they've been doing for decades.

@Dana_inc 20 днів тому

New balance makes the best shoes! Very comfortable!

@nowthatsactivityllc3906 2 дні тому

I’ve been wearing New Balance for over 30 years

@Starburstguy 2 дні тому

New Balance has been my running shoe since 2015. Their wide toe box and wide shoe selection has opened up my comfort for long distances. They offer such a wide selection, in varieties of colors. They are not cheap shoes by any means, but when you put a pair through hundreds of miles and they still hold up and not fall apart, the costs is worth it and then some.

@ThecrazyJH96 15 днів тому

You’re 20+ years to late for all of us in the DC area that’s been wearing them😂

@jonathanlewis1352 18 днів тому

When New Balance went to China, I left New Balance. They explained to me that they needed to go overseas to be competitive. I didn’t believe it then and I don’t believe it now. They should have stuck with a strictly USA mantra and they would have customer loyalty for generations.

@johnnytran800 18 днів тому

Are the shoes youre wearing now Made in USA?

@DomSchiavoni 17 днів тому

What old companies stuck with a strictly USA mantra and are still successful / competitive ?

@ryanashby2459 17 днів тому

Curious what do you wear?

@jonathanlewis1352 17 днів тому

Over the decades it has become increasingly more difficult to avoid products from PRC. I do purchase goods manufactured in other countries but I attempt to stay away from Chinese items for various reasons including treatment of workers, forced labor, child labor, patent infringement, etc. I currently wear Grisport, an Italian product. All I’m suggesting is that we need to sustain some American manufacturing that supplies good jobs and good products that can give their workforce a sense of pride and accomplishment. Companies can compete but it may influence their bottom line, executive pay and share prices. Consumers also have to be willing to pay higher prices. I’m not saying there isn’t a trade off, but a company like New Balance had the ability to take a stand and while it initially might have suffered financially, I think we’d all be better off in the long run…

@jonathanlewis1352 17 днів тому

@@ryanashby2459 I replied in comments. Thanks.

@9sheri9 20 днів тому

NB 1300 steel blue, 1300 grey/blue/red, 574 Staud, and 996 D Ski retro are my absolute favorites in my current collection 💕

@lozada1971 15 днів тому

I still have my 993 that I bought over 10 years ago. Best sneakers for people with wide feet.

@GDavis49 10 днів тому

Yep 👍

@BLUELEADER78 8 днів тому

I have had at least a dozen pair of New Balance and only one pair started to "fall apart". A piece of the tread has come undone and a part on the toe. Of all the pairs, years and miles this has been the only pair. The others barely showed signs of wear and tear before the soles were completely shot. Great. It's official. I'm a New Balance "fan boy" now. You know what? It's not a bad thing.

@zorak1704 3 дні тому

For work, I’ve been using New Balance 626 non slip for about ten years. Outside of work I wear the standard dad shoes, white New Balance 608.

@TheBella2u 6 днів тому

We were given NB in USMC boot camp. 1980 Parris Island, SC.

@richard1113 15 днів тому

When I was a kid I wore Converse and then Reebok but sometime in my 20s I switched to New Balance and I've never looked back!

@natewill91 14 днів тому

My introduction to New Balance was the 990v5 and never looked back

@ervicito77 14 днів тому

Bought the New Balance 1080 v12's last year and it was money well-spent. My feet are absolutely grateful that I chose correctly. 😂

@Challenge-oo1tb 4 дні тому

the 2 pairs I bought over $200 and over $125 wore out within 6 months of just normal wear at work. Im in a desk roughly 6 hours a day 2 hours walking and nothing traveling more than 500 yards from one building to the next. They are definitely not premium, sadly they are the only ones that offer xx wide.

@Knitone1 17 днів тому

My Dad owned a small, orthopedic shoe store that was in business for 60+ years. He carried New Balance when they weren't "cool" because he thought they were made well and the came in widths. As soon as they became popular, they wouldn't sell to him anymore so don't give me this BS about we are for the little people.

@wsguntoro3985 17 днів тому

I am a proud, loyal, New Balance fanboy. They're the best at what they did (dad shoes, anti trend)

@TriJV 18 днів тому

So what are the percentages of NB shoes made in the USA and what are the percentages of shoes made in Asia? For the performance running shoes, what is the percentage made in the USA and what is the percentage made in Asia? Finally, how many (both percentage and numbers) are actually cut and stitched in the USA, and how many (both percentage and numbers) are made with bottom units (midsile and outsoles glued together) and stitched uppers coming from Asia?

@josesolano1300 11 днів тому

I only wear USA or UK made NB sneakers, awesome craftsmanship. Worth every penny.

@soniatriana9091 8 днів тому

My favorite fit is New Balance!

@nevincaulfield 19 днів тому

I modeled their look book for 2016! 🤙

@ShadeTV247 16 днів тому

New Balance has been doing a fantastic job. I've enjoyed bringing heightened awareness to the brand as they ascended in 2020!

@cylurian 5 днів тому

The biggest problem is that the prices are going up! The quality has not been the same since the 90's.

@jemai15 15 днів тому

I bought my first pair of New Balance 4 years an I really like it. Its the most comfortable sneakers I had. With good stylish designs and at a lower price.

@SGALAXIA 5 днів тому

Do they come in wide?

@MelissaThompson432 18 днів тому

NB is my go-to shoe because I used to work in food service and NB heavy impact shoes were the only ones that didn't leave me aching. In fact, because I have a broad arch, I wear mens/boys, and they're even more heavy duty than womens.

@pamelabretschneider3780 13 днів тому

I recently purchased a pair. Expecting my 2nd pair to arrive today. Had to exchange the 5.5 because they do run small. For the short time I did have them on my feet, I felt ENGERGIZED!!! I didn't know that Steve Jobs loved his "New Balance" shoes. What an epiphany! I ♥ Apple.... EVERYTHING!!!

@gabrielleparis3532 7 днів тому

The New Balance shoes have a no roll to the sides technology and has saved me from many falls I had with other sneakers.

@taiwansivispacemparabellum9546 6 днів тому

4:44 “Low-end Premium” 😂

@fonzierello3424 13 днів тому

NB are my daliy… they’re the best!

@kahlillmyers9155 18 днів тому

UK New Balance is my favorite, but you can’t go wrong with made in USA products. 1/3 of my sneaker collection is New Balance 👍🏾

@nomad1517 8 днів тому

Best bang for your buck shoes in my opinion. I have never had any issues with them. Been my go to since I was a kid.

@fkutube933 20 днів тому

If i could find the black mesh crosstraining shoes at a store i would buy them everytime. Can not find them anywhere. Maybe a store across town and forget the internet.

@RonaldWilliams-lp3bg 6 днів тому

You know I really like the new style New balance has been putting out lately even though I've always worn those but the new style is really really nice specially the color ways that I've seen 👍

@user-vv6fv3uk8n 8 годин тому

Great sneakers, the hold up, even the ones made overseas they don't cut quality or corners. They last so long that you will give up on the sneakers before they give up on you.

@elizabethb5210 8 днів тому

I started wearing New Balance in the mid 2000s and something changed with the sizing so I moved to Brooks for my hard to fit feet. I need to give them another try.

@USD_Bug 2 дні тому

Thanks for this recommendation youtube. It's appreciated..

@rambo68 14 днів тому

How are nb 574s.....any good?

@kevinhoward9593 3 дні тому

I hate when people call them "Tennis Shoes" like its 1930 or something. The Navy used to uses them. they were nice.

@Reticulosis 18 днів тому

The best shoe I’ve had was the NB minimus (trail running shoe) I would literally buy multiple pairs. I’m down to my last pair. They need to relaunch it again (it was relaunched before)

@evanandersen64 5 годин тому

In terms of running, Asics is still my favorite.

@rcisneros8567 19 днів тому

NB has three sales models. Made abroad with foreign products, Assembled in the USA with foreign products and Made in the USA. It's also the ONLY one that is still made in the USA.

@johnnytran800 18 днів тому

The company wouldnt survive if ALL their shoes were made in USA

@JR-ji5sx 18 днів тому

I like their shoes but does that N have to always be so big. Maybe just put it on the back so the shoe can look more clean without being a banner

@1Tomrider 13 днів тому

I wear NB 1080 v12 w/the Fresh Foam technology for jogging, and they are the best - comfortable, cushiony, durable, and with unparalleled sizing!

@obey2dmax 12 днів тому

New Balance Tiers are as follows: Made in China or Vietnam has around $100 price point Made in US has around $225 price point Made in UK has $300 price point. The quality of the latter two is second to none. I'd pick NB over Nike and Adidas any day for comfort.

@igorschmidlapp6987 19 днів тому

Why would workers wearing their own product be a shock to this reporter?

@Shane1944. 14 днів тому

Because sadly it is common these days for garment workers in America to wear competitor products because they don’t care. Look to small businesses in the US and particularly other western countries for greater rates of brand loyalty and passion for the goods they make.

@cristiansanchez3787 18 днів тому

Una de mis marcas favoritas enhorabuena felicidades 👏🏼👏🏼💪🏼🔥

@Vagabond824 10 днів тому

New balance makes the best feeling and best-looking shoes. And they make many pairs in the USA and the UK.

@jnyfumare 19 днів тому

I went with Danner after I could no longer find New Balance 993 made in USA.

@Drkrod96 17 днів тому

18 pairs new balance love ❤️ it 😂

@armandomorgado1625 17 днів тому

I found a used pair of NB USA 990 and I love them more than my Nike and Jordan’s sneakers 😂😂😂so comfy

@paulkoller8104 16 днів тому

I wonder how much New Balance paid CBS to do this commercial.

@pugsrppl 20 днів тому

Just bought my first NBs, 990v6!

@I_WANT_MY_SLAW 20 днів тому

0:37 What kind of dumb question is that? Why would someone working at New Balance wear anything but New Balance? Yeah, when I go to the crocs store, shockingly all the employees are wearing crocs.

@sunnyskye213 19 днів тому

exspensive & a Company 'discount' incentive; ALL IT TAKES.....😂

@sunnyskye213 19 днів тому

OUTSOURCING; NOTHING NEW ABOUT THAT; CHEAP.....😮

@user-wr6rx3iw1u 17 днів тому

I read something that Adidas does the same. No one says the name "Nike" they just say "that other brand" or something indirect.

@DOHCtorJ 17 днів тому

You say something is dumb, and then go to the crocs store. And isn't it ironic....

@I_WANT_MY_SLAW 17 днів тому

@@DOHCtorJ what?

@user-nj1rn3qq2p 14 днів тому

Got my pair

@joshuapolite3054 5 днів тому

never wore a NB, might give them a try

@mattski1979 4 години тому

My Dad always called em tennis shoes.

@petercharron3268 17 днів тому

Wow, Lawrence Mass where my dad was born in 1906 and Methuen Mass where my great uncle was mayor 100 years ago. Where do we get US made NB

@jamiemckelvie342 18 днів тому

If Jamie Foy can jump down massive sets of stairs in them skating, that’s good enough for me

@SaveTheEarth8202 11 днів тому

Big Up to New Balance❤

@ericvillarreal1618 20 днів тому

New balance let's good!!!

@319vegeta5 17 днів тому

Does anyone know what model shoe the NB rep is wearing in this video?

@Gearup424 16 днів тому

We need a composite toe 550 😊

@JostenDooley 18 днів тому

I sport new balances to avoid a narrow path

@ivanjrn 17 днів тому

I’m still waiting for an Ohtani sneaker to buy my first pair of New Balance sneakers. I wonder what’s taking them so long.

@guslevy3506 17 днів тому

I have run 6 days per week for decades. I’ve worn NB shoes because they are comfortable, have nice support and an American brand. But mostly, I wear NB because Nike and Adidas shoes are not made for wide feet…

@BLUELEADER78 8 днів тому

The Marine Corps gave me New Balance shoes, aka gofasts, and I have used them since. I have tried other brands but they weren't as comfortable. However, New Balance, please make some basic shoes. Your current models are a bit too much for my taste. Thank you for all the comfortable steps and miles.

@cruzmalibu4361 17 днів тому

….right as the video ended, the new Balance guy was going to say… …”yeah, well 95% of our shoes are from Chinese sweatshops, and those 10 year olds breathing in the toxic fumes are too exhausted to complain, so let’s just not worry about such things…

@jeretso 9 днів тому

Most of my Nike Air shoes that I use daily leak eventually. My old NB last forever and I use them to mow the lawn.

@johnnytran800 18 днів тому

Youd think from the thumbnail that their shoes were made in USA. But after watching this segment, only all of their most expensive shoes are made in USA.

@gobotjones 18 днів тому

Those 990's, while super comfortable, are $200.

@___beyondhorizon4664 19 днів тому

Collaborate with designer is always a money maker, it drives sneakerhead crazy. My ex collected running shoes, has more shoes than me and the catalogs keeps coming! I don't have a serious shoes addiction, i do like sandal 👡,.i spent my money on world travel!

@BLUELEADER78 8 днів тому

Don't be too afraid to spend money on things that go between you and the ground. Tires, mattress, shoes, etc...

@maltlickey 20 днів тому

The absolute best. Visit an NBL and get a proper fitting. Most people don’t know that New Balances running and performance line is very specialized for different foot types and foot conditions. Even their lifestyle and streetwear sneakers blow the other big brands away as far as quality and support.

@lucyguiland-nt9vu 11 днів тому

Don't get over commercialization, quality will get lowered fr PROFITS 🎉🎉🎉

@tingokuman 17 днів тому

I wish they would bring back AVIA tennis shoes.

@JParkSD 17 днів тому

Love NB; especially the Made in USA

@jezza6575 15 днів тому

If NB wants to increase their revenues then they need to make their shoes fall apart like the other brands! But I hope they find another route.

@nabi5864 13 днів тому

I purchased and owned USA made ones thinking most durable but the wear and tear is about same as the China ones

@svdagoat7972 16 днів тому

Crazy how New Balance was thought of for older people and runners the old white guy with the corvette vibes not EVERYONE is wearing New Balances some of the sneakers are going for $200 I wore them growing up because of comfort.

@rbwirth12 17 днів тому

3:20 "Most New Balance are made overseas."

@roadiez1 18 днів тому

I'm not saying NB isn't a good shoe.... I wore it during basic training & AIT back in '88. I even got to go to Mass. about 15 years ago to pick up a load for Shoe Carnival. I really enjoyed that! Seeing things a common person doesn't. Unfortunately 97% were not USA. Now that I'm disabled(4 failed neck operations) & a $1400 monthly income I'm not going to be spending $200+tax for these... I just can't afford it! Although my spine looks worse than the album cove of BJ's Slippery When Wet! So anytime New Balance wants to help a disabled Vet from the 80s\90s out I'll be happy to give you my address & number!