Given how few people pay for UKposts, Musk is deluded if he thinks people will pay for Twitter

Changing the name to X was by far the stupidest, most juvenile decision Musk has made and makes it look like he views it as a pet project rather than a serious business.

Centralising so many important services is just begging for trouble.

I've seen the point made, and am inclined to agree: if it was thay easy to make an "everything app" then companies like Google or Facebook or Apple that are in better position to do it would have done it already.

He's brought down operating expenses by simply refusing to pay his bills and forcing his suppliers/landlords to sue him. That doesn't actually reduce expenses, but just kicks them down the road (and accumulates lawyers fees and interest payments).

One aspect not mentioned in this video is that due to Musk's cost-cutting in areas like moderation and safe-guarding means it may not be legal in certain countries which will definitely hamper its future prospects.

It being worth still as much as $19 billion seemed surprisingly to me when I learned about that

I just don’t think anyone would want or trust an app that does everything. Putting all your eggs in one basket and all that.

Slashing cost by refusing to pay your rent and lawyers is an interesting strategy

I don't think firing 80% of their workforce in a horrible short notice [and essentially via e-mail] while trying to smear their reputation in the process is a good thing...

Imagine voluntarily destroying a company that you paid billions for

While I think that most of this video does a good job portraying the situation that Twitter is in, I think that aspects of it are lazy journalistically. Specifically, TLDR gives Musk far to much credit on the point of cutting costs. While it is technically true that Twitter's operating costs are down, this video frames that as being inherently a point to his credit. The way that Twitter has gotten revenue to go down involves substantial cuts to moderation and basic operations that will negatively impact its ability to continue to operate going forward, which is *not* a laudable business practice. Instead, most of the cost-cutting appears to be short-term gains that will hurt the company in the long-term. Not having the staff to keep the website from crashing or monitor content to the standard that some countries legally require *will* impact its business in the long run, even if it brings costs down in the short-run. Additionally, this video uncritically parroted Twitter's framing of thier financial situation in terms of *non-debt* expenditures, which makes their financial situation look far better than is actually the case. If someone were to take out a massive mortgage that they couldn't afford and then apply for another loan, telling the bank that they had low non-debt expenditures, they'd be laughed out of the room because that's obviously not the whole picture. Similarly, Twitter has taken on a lot of debt with no clear way to pay it off, which will eventually severely impact their *actual* expenditures. By failing to critically examine the realities of this claim made by Twitter, TLDR fails to take a neutral position on the issue instead, I suspect unintentionally, taking Musk at his word. I think that this is an important point to get right because businesses will always try to paint their situation in the best possible light- that is their job. But by not double-checking business's claims about their financial situation and not adequately discussing the long-term impacts of specific examples of cost cutting, journalists run the risk of allowing businesses to gain positive media attention from decisions that should actually be reported on as dubious, allowing companies to get away with making short-term decisions that will backfire long-term. To be clear, I do think that *most* of this video did a good job of discussing the situation that Twitter is facing. However, I think that these concerns are important to address because there were portions of the coverage that didn't adequately fact-check the claims made by Twitter itself. While Twitter is still pretty clearly in a bad situation even with this lazy analysis, this is an important thing to get right, especially if you end up covering other businesses in the future which may be using similar tactics to get away with short-term decision making. There are many businesses that will make similar mistakes but which won't be as transparently mismanaged as Twitter, and in those cases it's even more important to be aware of the importance of not merely taking a company's framing of its situation at face value.

if Musk delete the app after the catastrophic failure, I bet his fanboys will claim it was his intention all along.

Very diplomatic to describe haphazard elimination of most of what makes the site actually work as decreasing operating costs. I mean, it's technically true, but I don't think it's doing anything good besides spending less money. On things that are necessary. But hey, I'm no genius (lol) so what do I know?

I wouldn't call getting rid of 80% of the stuff to reduce operational costs a "brilliant" move.

The Twitter of now barely has enough employees to keep everything running (though with far more failures and outages than before the purchase). It certainly doesn't have the workforce to branch out and add whole new business models to it.

He burned money. There's no way Twitter would've been worth 44bi.

Elon certainly is one of the biggest magicians of our time. Only he can make a company worth 19 billion out of a company of 44 billion.

1 year already? ooft where did the time go

I didn't use twitter much before, but now I don't use it at all, since I'm unable to view tweets from people on there without being logged in

Not sure Musk is qualified to be giving interviews on anything technology related, much less AI

Twitter was overvalued from the beginning. Probably the same with all other tech companies.

I appreciate that this is all we have but how insane is it that we’re all duly quoting valuations that amount to a single person’s heavily self-interested vibe check at that specific point in time

It would be cool that TLDR BUISNES had it's own greenish lights for the background to give this channel more of it's unique distinctive charm

I still refuse to call it "X".

You forgot to mention that Twitter was losing money before Musk

I think it would be worth mentioning the increase the far right, trolls, indecent images of children and hate incidents

Twitter will die a death by a thousand cuts. No single thing will end it, but lots of dumb avoidable things will. Musk also seems to think his brand is somehow getting better. At his height he was considered a modern Tony Stark, now he just seems like a Bond villain

I think the foray into the Twitter purchase was an ego trip too far. Perhaps should have stuck to cars and space rockets

Sure, he has substantially cut costs, but the way he has hampered his ability to continue to make money by firing a large amount of the content moderation team, which has caused a large uptick in hate speech and scared away advertisers who are in no hurry to return as a result. Also, the name change from something iconic and memorable to something that feels like a placeholder and is essentially SEO suicide is the biggest example of corporate self-sabotage I have seen in my whole life.

He did not impressively cut cost. He massacred his ability to generate revenue as part of those cuts. Anybody can cut costs if they don't care about maintaining revenue.

I love the way you make case studies

Oh Elon, it’s almost like you bought a company that specializes in something you had no knowledge about how to run, and you’re spending most of you time trying to show everyone that it wasn’t a stupid fucking mistake. Five stars. No notes. Elon and Terrible Horrible No Good Very Bad Twitter Purchase is the best comedy I’ve watched in years.

IT'S ONLY BEEN A YEAR?? He's crammed so much bullshit into 12 months that I honestly thought it was longer

03:02 the small texts really made my day 🤣

Is this a joke? Given him kudos for bringing down his OpEx? That's like saying "I saved $5,000/yr by just cancelling my car insurance. Also, I love street racing"

When you reduce operating costs by 70%... and the revenue by 90%.

Let an Elon Musk company near my finances / bank needs? Get real.

I think we are seeing that social media has a generational life cycle. Young people don’t want to be on mom and dad’s site. Until one company can figure out how to predict and create the next popular site like the fashion industry turns over styles, it will always be a boom and bust business.

@1:45 Musk is not supporting free, rather hate speech. I am sorry, but those two "categories" of "speech" are like apples and oranges.

What you missing is amazon has already implemented most of these features (they have payments, music, twitch for social media, and shopping ofc ), and is generally more trusted in the US than X/Twitter or Elon himself. The other services amazon offers are small in market share. Google does search shopping and pay as well as owning youtube. These companies keep the consumer experience silo-ed because of market research not tech limitations. Elon is trying to do this with less capital, fewer user, and less social capital (aka trust) than his competitors. There is no chance this ever this will workout for him or his investors.

WeChat: Yo Dog, we heard you like operating systems, so we made an operating system to run on your operating system.

He’s turned it into a money draining cess pit. Genius my ass.

I love the "Masterful Gambit, sir."

Users are down, you don't see anything your friends post. Only use it to see news about ukraine real time

X must be worth more now because an investor valued it at $15B in June and Musk valued it at 19? Really? Is that because it’s impossible that Musk overvalued it when he issued RSUs in order to make his employees happy? And how are visits to his profile an indication that his brand is improving when we now that developers deliberately increased the reach of his tweets? Did you do any research for this story at all?

Name a product that increases in value with age AND use.

Nope, it's called Twitter. Not x

Why is a "Strong position on free speech" described as "controversial". What a bonkers world this is now.

Why is this video not on Nebula? 😕 I’ve been very confused after looking all around Nebula to find it but couldn’t

Wow lets hear the plan for X

Let's be honest, Elon has no plan to turn Twitter into an everything app and no idea how to do it. He just said that to look like he knows what he is doing.

because threads is so active

I don't get why an everything app should exist in the first place. It will be like having an operating system on top of android/apple os

He didn’t wanna buy twitter in the first place which is even funnier. Bro was forced to buy it cause he promised he’d buy it after delaying to buy twitter for months.

Please don't stop making this videos and can you make a video on shipping industry on its business model

Impressive job.... Wat He just fired everyone without thought!! To the point they were locked out!! Literally couldn't enter the building!!

I'm guessing twitter wil be cash-flow positive around the same time that Tesla finally delivers self-driving cars

Twitter is okay as far as it goes, but I will never trust Elon Musk with money. He paid 4x more for Twitter than he should have and is now desperate to service his debt.

No body here in America would ever allow an African American have that much power. It's just how it is here in America.

His viewership is up on twitter because he requires everyone to be his friend. His increased perception of relevance is only because he unfairly manipulated his own business.

He bought twitter ro stop people making fun of him on it. I suppose losing 40% of isers kindve achieves that.

Been on Twitter since 2014. One and a half years under Elon I'm permanently banned yesterday.

He should let that sink in

Changing the name was a bad idea, he took a very well known name and turned it a generic name like "x".

Why is video not on nebula yet?

Can’t be doing to good considering they still have to call it “ X, formerly Twitter” 6 months after the name change. Stuff on internet linked is still using “Twitter “ as the link. What a marketing flop!

Honestly, I think 19 billion is still overvalued

6:02 "(E)X-employees" is such a fitting name...

As the financial situation shifts away from cheap money, one wonders who would pay 19 billion dollars for today's Tower of Babel?

Twitter ditched their name BUT X is still using the name Twitter when spoken about. So why change the name?!

Americans already have WeChat. They're called Google and Apple.

yay, Mastodon!

X is doing pretty good. I use it everyday for getting the latest news free from censorship.

Technologically, X is better than Twitter.

What about Grok?

Elon Musk often use this over-promising tactic, just look at Telsa with its self-driving capabilities

If he bought it for a tenth of that price he would not be in such big trouble.

I’m gutted

Compared to the trainwreck everyone was yelling about it's not that bad. Stock value doesn't mean a whole lot, especially with tech. I think it's got staying power, but calling it X was really f*cking dumb

6:50 I mean Apple, Google and Samsung have all done it just with multiple apps not just one.

Why would anyone use twitter let alone facebook? Get a real life. Live in the real world, not inside a box

we can talk about why X is falling, by its accessibility at all as someone who hasn't yet paid.

So just sitting at home doing nothing is a better business than X...

Maybe he can buy Facebook and call it "F" if you get my drift.🤭🤭

Easily the worst and most unnecessary rebranding practice in tech history 🙃

Anyone who thinks Elon can make Twitter into something like Wechat is smoking some great Kush.

It’s probably time it died off, being connected to everyone everywhere probably sounded like a great idea 15 years ago but time has shown that to be hell. And the everything app? No thanks!!

Never used this twitter

I'm not sure if Musk even regards Twitter as a serious business, it's more like a personal political project. It seems to be more effective as the later than the former.

Well i am trying to watch other X channel 1:45

Personally , i downloaded the app when the whole Elon saga started , when rumors of him buying it started appearing I only use it for like 5 times a day , mainly to follow political news of my own country (Greece) and also spaceflight news (which is why Im an Elon fan) But i have to admit , his purchase of twitter and the whole X rebranding have been a disaster... It took Elon's time, money and energy away from Tesla & Spacex , where he is making real positive change for the world Not to mention that he has turned many people off that used to support him

With Linda calling all the shots, all is fine.

Its funny how trying to maintain free speech makes the advertising go away!Makes you REALLY think..

I recently deleted the app from my phone because I realized that I was now consistently getting angry. It used to be that you could find interesting discussions of political and cultural topics, but now it felt like you had to dig through 50 toxic blue-check comments which were designed to be controversial, before finding any worthwhile opinions.

Wow only 10% loss of daily users when Elon did a massive overhaul of expenditures saving them multi millions and making them some what profitable that sounds very impressive.

Does anyone know if the 70% reduction in workforce had any impact on Twitter's functionality and quality?

4:45 "Musk has done an impressive job..." lol he fired 80% of staff; that is not a brilliant and innovative move, that is the level of creativity seen in 14 year olds who just discovered Ayn Rand.

X isnt even worth $1 to use

can we talk about the chart with competitors please? mastodon and blueskys user base is hugely overpresented in those bars