Focus groups can give you deeper insights into the minds of your target audience, but poorly managed focus group can lead to a waste of money and resources.
In this video, you will learn everything you need to know about running a successful focus group, in 5 easy to follow steps.
In this video we cover:
00:00 Intro
02:04 How to plan and prepare for your focus group
04:14 How to find the right participants
06:34 Running the focus group
08:03 How to analyse your focus group feedback
09:19 And our tips to validate your findings
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