Do they teach these things in MBA college ?

@@uttiyadeb7583 yes

They have too

​@uttiyadeb7583 currently taking a class about this as an undergrad!

Milton Mumfrey That's because he truly believes in his message.

Milton Mumfrey After believing it in so much I would hep so!

+tubeberk08 Yea hes speaking from hes mind not memorized. Thats why i hear that 3rd time. Other clips(not copies of this one) got the same stuff but a bit changed. Not even memorized omfg!

First of all, you can trust me because I love his way of thinking and talks too -which makes us at the same team :D But it's very interesting that I felt pretty disappointed after finding out that what you think is not the case. I was also admiring his passion and speaking abilities without need of anything BUT if you just watch his other talks on here youtube, you'll see that he almost always uses the exact same sentences, same examples and even same jokes. It's clear that he did memorize his talk texts. Just like most of stand-up comedians he's loyal to text but sometimes improvises. Yea, I know it doesn't change the fact that he is a great speaker and he does believe what says. I just wanted to share my feelings after realizing this :/ he is not perfect like no one.

Even you can do as he dose. Live eat and breath the purpose of your life, you can captivate strangers as you spread the vibration of your exsitance. Everyone has it. But do we choose to live it?

+Ousmane Ndiaye This is the best seller of our UKposts Channel ;)

both are my favorite as well!

@@usievents 我1

I Love Him Too Thanks

Catalin C hey Catalin. 5 years later I hope your still using the account. Can you further expand on how this helped you. What you did differently etc

go back to those clients and reconnect with them and start with why

+Raymond Jones Great ! We're happy ro read this

I can't read ... when I drive!

@The Informaticist Ok. I don't care, I don't use Apple or MS. Seems like something I heard when I was learning of Linux.

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Hi John, have you read the book at all? He is a great speaker and I was so excited to read this but was so disappointed. It simply didn't stack up. I was actually so angry I created a review on my page which you are welcome to watch! Would be interested to know your opinion.

@@pigscanfly5529 Thanks for an invitation my dear

Actually, a Mission Statement is equivalent to a "How" where as the "Why" is equivalent to a Purpose. There are typically many Mission Statements that meet our Purpose but we only have a single Purpose.

+Alonso Ahmetaj I understand your point, and I think that it fits with what Simon Sinek says about the different types of customers: the early adopters, who help you to get into market with a significant customer base, are motivated by the spirit they share with you. Therefore, knowing why you do something, the values your activity is based on, will create the link with these early adopters. Apparently (I might be wrong), your profile makes you mostly belonging to the other group of customers: you buy something when it has been proven by others that this stuff is good, works well, and offers the best for a right price. You are not driven by the "Why" as much as the early adopters, but you wouldn't probably be one of the first customers of a new product, because you don't know if this product is worth being bought until other people have demonstrated that it is. As for myself, I have been an "Apple fan" for many years, mostly when my relatives were pushing me, asking why I was still buying computers from a company that was expected to disappear. Probably, my deep feeling, was that they were mavericks in the system, which I used to agree with. I'm still big fan of their computers, because, yes, at the end of the day, they deliver high quality, nice design, and wonderful user interface. Do I have an iPhone? No, and I would not definitely wait for hours to buy one. I have a BlackBerry, because they are the new mavericks in the phone business, and yes, their phones are well designed, high quality, and with a wonderful user interface... Besides, when the Company knows "why" they are doing something, customers who share the same feeling, are more loyal. It's not a selling trick: you cannot fake what you think for too long; people will notice. As an entrepreneur launching a new product/business, Simon Sinek explains that you must target the early adopters, who are more motivated by the "why you are doing it", because those who are motivated by the "what you do", will never buy your product until it has been "validated/approved" by the early adopters. Best Eric

+Eric Prouzet Yeah it is true about the different stages of customers, and that the early adopters (those who are more feeling centered) are focused on the WHY (which sometimes is about the what kkk) and the other people consider mostly the WHAT that is a difference on people's personality and character. But what i meant is that knowing Why is not going to make others buy the product, we need to know what our Why means to the other people. At the end the Why should be for the sake of others. And it should not be separated, maybe the Why and What and How should be together in one product, to ideal maybe. I just felt that he was emphasizing the Why only but apparently is not so. That is just the feeling i got first. Me? I think that i am an early adopter and also the one that waits the other buy first when i am not sure what the product is. Because i want to see how they show the why. Anyway i am not the person that waits others to buy it first because i can go directly to the shop once the product comes our or i can see the first review given at the presentation at the apple presentation i guess. But i wouldn't buy if the why doesn't match with the what or vice versa. Anyway thank u for sharing your idea it was helpful to see that Simon is not speaking only about the Why because that is the feeling i got from him , as everyone is about the WHY. I also mentioned above : " Apple's case i think they aimed for the rich class those who are not influenced by the price,the what. Those don't look on the price but on the WHY because that is the thing that thy look at i think." which i realized that it could also be the opposite as some people's WHY is about the price the WHAT....they recognize Apple's product as something precious because of the price or want to show people that they are rich class. If there is another viewpoint let me know i am thankful and happy to learn through productive comments.

I'mm definitively not the spokeman of Simon Sinek. He certainly doesn't need me. I can only tell you what I understand, from his videos and his book. The difference between companies like Apple and others, is Apple was founded with a belief, by the two founders, that computers had to obey some rules in power and design, in order to make people's life easier. This is "why" they started to make the type of computers they have made for a while, and why the others didn't (they thought that a PC is a tool, which must contain the components required to deliver a correct power over cost ratio. So, the "notion of why" is not a marketing trick. It is what defines the way you conduct your activity (why are you doing what you do?). It doesn't define the activity itself (Apple is not different because they build computers). But this is not a marketing message (what should we claim to attract the early adopters?). Let's say that you sell pizzas in a truck. You are not the only one to do it, and you can sell them by making them either bigger, or cheaper than the competition. You can also think that it's not a reason because people are in rush for the lunch break, that they should eat junk food. What you "believe", is that healthy and good food is important for a good life. And what you deliver will be pizzas made according to these rules (maybe organic components, less cheese, more vegetables,...). If someone asks you why you do it, you will answer that this is the way you want to do it, because you think that this is important. This is your Why. If someone wants to invest in your pizza truck, help you to have more trucks, but at the cost of making pizzas different from your standards, you will refuse the offer, because it doesn't fit with the reason why you do it, it doesn't feel "right". When customers in the street come to check the new truck in town, you tell them that you make pizzas because pizzas are easy to eat and fast, but you will tell them why your pizzas are different (this is what makes you authentic). If some tell you that they want more cheese, or more fat, you will suggest another truck, those who will come to buy your pizzas are those who think that is not because of the lunch rush that they should eat junk food. So, these people come to you because they agree with the reason why you do the pizzas the way you do it. But you didn't define a marketing operation to attract them. Once your pizzas truck is famous, the other people will come because it will be well known in town that your pizzas are not only healthier, but excellent and no more expensive. Apparently, you belong to the second group of customers, which is perfect. However, if you start a business, you understand that you are not and probably will never be the first group, because you want to compare, so you want to have enough informations ("this pizza truck is excellent, good food, good products, and no more expensive"). What S. Sinek says, it's that you must find (not define) the reason why you are doing what you do, to be sure that you are in line with what you believe. This reason is not negotiable. After, you will define "how" you do it, and the final product will be a reflect of the authenticity of your company, which will attract people who share the same belief (of course, if nobody shares your belief, not good news for starting your business). Here are my thoughts. I'm looking at these concepts because I'm launching a new business, and I find them very convincing (and in line with who I am). Please give me your comments for enriching this discussion. Best