08:28 Just Cause 13:08 Trusting Teams 20:45 Worthy Rival 26:04 Existential Flexibility 34:16 Courage to Lead 49:50 Q&A

As an Iraq and Afghanistan combat vet I am grateful for the respect Simon has for the military and the way he references the military to illustrate certain philosophies and ideas he speaks on. This world would be far better off if people like Simon Sinek were representing us in politics/Government. This country needs more people like Simon. Also, FYI... The other speaker/author he’s referring to is Adam Grant. He’s a respected professor at the Wharton School at UPENN. Two different styles of delivery and writing but they are both incredible to follow and read up on.

When this gentleman speaks, time becomes meaningless to me. I just wanted to watch the first 5 minutes of the talk and here I am after 90 minutes commenting on his video. Great talk sir. I absolutely enjoyed.

The most useful 90 minutes I've ever spent. Simon is an inspiration.

8:00 1. just cause - You don't need to create a vision, just find a vision. 2. trusting teams - Barista story 3. worthy adversary 4. existential flexibility 5. courage to lead

Simon, your answer to Drew at 1:11:44 , saved me from allowing a finite minded investor into my new business. THANK YOU!

Whoever has disliked this obviously has a business that's now failed, coz every single thing this man said here is relatable in every possible way.

When you finally realize you have been playing a game you were unaware of it makes me feel a mix of emotions. When you are aware you are no longer in denial. Moving forward after blowing up multiple times in the finite game you hopefully surrender because the struggle gets real. You finally realize your playing the wrong game. If you can't beat them join em. I want what you have and will work everyday to get where you are. I'm tired and no longer want to blow up. Thank you for being you. Your time is priceless and your mindset is my goal. I will study those that have what I want until I understand how to play this infinite game. I appreciate you and all you do. You have been a major role in the butterfly effect that is taking place in my life. Thank you Simon.

I think this might be the best of Simon I have ever seen. And trust me, I've seen a lot 😁

Simon Sinek deserve a Noble prize :) :)

I've gotten so much out of listening to this talk this afternoon. I happen to be rebranding my business right now and this is super useful information. I've been revisiting my mission, vision and core beliefs and this was perfectly timed. Thank you for your inspiration. I may have to share your "Just Cause/Vision" - POWERFUL.

Thank you for these full length clips!

I just wanted to say I am beyond grateful for you. You are truly inspiring, and I appreciate you. Thank you Simon ❤️

Crazy how much free knowledge is on the internet im always learning why go to seminars when you can watch them on youtube

I'm learning a lot, Sinek. Thanks for sharing... I didn't watch the video completely, because I'm taking notes and rewatching everything to apply the knowledge on my life... but I'm learning a lot. Thank you again!

Forever grateful for this guy. Such an inspiration.

I LOVE the explanation between my “why” (aka, my past) and “just cause” (my future). I am a true believer in this process and my desire is to spread this love within the community where I work. I truly love the people I work with and we are seeing changes, in our department, but we are not seeing this in our C-team...we have our own Jack Welch and just had a 5% workforce layoff. I have 7-10 years left before retirement and I SO STRONGLY desire to be part of the revolution....I AM part of the revolution. It will happen - I am devoted to it and to make whatever impact that I can.

Fantastic to see these longer talks, great video!

i think there's a song that perfectly sums this video up: I want to be the very best, Like no one ever was. To catch them is my real test, To train them is my cause. I will travel across the land, Searching far and wide. Each Pokemon to understand The power that's inside...

Thanks for sharing and inspiring such a great view of how our lives should be! I want this Infinite Mindset to be a reality in my life.

Thank you, thank you, thank you for sharing this video again. Simply AWESOME!

Simon this is amazing, the perspective of infinite games is real game change. In Poland there is one of the greatest charity organization WOSP whose activity changed in social movement and they quote is "we are going to play charity orchestra till the end of the world and one day longer"....

Thank you for this sir. I am grateful.

Simon has one of the best perspectives to unravel the mysteries of the 21st Century.

Awesome...I've been waiting for new decent length detailed video like this... I really like every things or theories or mindsets you have... I'm trying my best in this infinite game of my life in this one and only world.

One of the best inspiring man on earth

This is really cool ... I am so ooo motivated and my paradigm shifted completely. Thanks Simon!

This simply put in “Work for this world as if you will live forever and work for the here-after as if you will die tomorrow.” Imam Ali ibn Abu Talib

Great talk. We've been trying to inspire clients of ours with your stuff for a few years now. We have a digital agency who's sole purpose is to make clients companies better to work for. Seems like you and Seth and pushing in a different direction to much of the world.

This is a powerful talk for my to be son in law Shantanu. He has worked relentless to establish an entity. He has been working as a pillar to support his friends take forward the joint venture. An insightful talk that will help him take forward ETR in colorful dimensions.

Thank you for the great speech... I loved it very well.... I am a dream person who love to create a company which is a dream come true to others.... Well thanks for inspiring me alot....

This is good food for the soul! I thank you Simon really appreciate 🙏🏿 this thought provoking reality!

Thanks for sharing! As every time great! You recently changed my life with „why“ :-) Looking forward to see you in Berlin somewhen! KR Andy

1:05:36 - I thought of this quote when I heard this. “Luck is what happens when preparation meets opportunity”.

Simon - THANK YOU FOR THIS! This video has changed my outlook on business and team building. I develop new & upcoming brands, and this philosophy has been pivotal in me guiding others over the small business hurdles most think are insurmountable.

Great conversation. Great vision and good job spreading the word for more attentive, servant leadership, among other ideas. An idealist proposition but that does not take away from the pursuit of the ‘infinite’. The other side of the spectrum, the one opposite to the bloodsucking, soul sucking organization that just wants our labor tends to be a victimhood mentality. The greatness of your vision calls on more people to rise above their finite circumstances and stop playing the finite game our top leaders seem to be governed by. If more people put forth this laborious effort to support what so many want it could be better for all. It is much easier to maintain what we have then to transform what we have become. I’m all in with your vision Simon. I find it difficult, once pulling myself out of the finite game to show others there is a better way. The problem is it requires more discipline and hard work and it is not by any means instant gratification. That is a tough sell in America.

absolutely...and the best way to GROW this mindset is to study the BEFORE and AFTER stories of companies that DO have thhis mindset (and failed and picked up again) and to ASSOCIATE with HIGH end people WITH this mindset..SIMON was on point when he answered YOU NEED TO hAVE YOUR multipliers CONNECTED to a LEADERSHIP training plan...that isnt just making them good XXX but trained to LEAD and gROW and INSPIRE and tAKE the INiTIATIVE.. Once again BRILLIANTLY FASCINATING YOUNG LEADER.

Simon, you’ve changed my perspective and continue to do so for years and years now. I’m so incredibly impressed by your Q&A section. Almost every answer made me emotional just because of how passionate and wonderful the answers are. Not many speakers who can do that, you are one of a kind. Thanks for believing in something so world changing

What a great video, presentation, content and value, one the best videos on leadership I saw

Thank you very much, Simon! Your ideas and speeches are so inspiring to me and my team, that it makes our work easy.

Been waiting for this! Thank you for finally posting

Love to see vampire weekend at the end of this. Makes me feel at home. Incredible speech, I’m always pushed and inspired to be better by you.

Simon Sinek is at it again! always doing what he knows best.

just discovered your channel sir - happy new year! Please stay healthy and keep up spreading and sharing this mindset to allow existing and upcoming leadership to steer and adjust their way of leading!

That was a good talk. Really helpful. Thanks ^^

Leaders must constantly change to keep up with rapidly changing times! Love this video because leadership is not a one-size-fits-all mentality. Thanks for sharing this. Looking forward to watching more amazing content!!

I took a nap while listening to UKposts about conspiracies and woke up to this. What’s ironic is I’ve actually been thinking about your five principles of what’s wrong with the perspective and mindset and you clarified it and put it into words. I could tell from the audience questions that they weren’t quite able to internalize your speech. I understand and love it. This is the poison seeping from Wall Street unto Main Street. They win no matter the cost. In politics the philosophy is “the ends justify the means.” I praise your philosophy, but it is an uphill battle and very unpopular in our culture. Thank you for sharing. ❤️ I do disagree with a few of your comments and opinions, but I still respect your thinking.

Great video - one thing i would change though is; teach them how to lead before promotion. Give everybody the opportunity to be taught how to lead an be a leader, they will all take something away from it, the leaders, however, will take away more, and step up their game to become a better "people person".

Thank you, Simon!!! You are an inspiration and the answer to so many questions I had in my life. Now it is clear to me. Thanks again! :)

Good mornig sir simon,thank you so much i am very expiring with you,your peach for the leadership.i love so much.

Best teacher so far for leadership on UKposts in a future world in my opinion. Someone to follow.

A great communicator of others' wisdom. Very smart.

in response to Richards response to Simons question on how the world should judge whether his life was a success or not. Judge it by my children and the life they live not by what I did at Virgin. Reminds me of a a saying I heard many years ago: Children, they are a blessing that we send to the future that we will never see.

I just wanna say that I love you. You are my role model and one day we will shake hands. Thank you for doing what you do. Best regards from Brazil.

Learn something new from this im so glad i will apply this when i will become manager or leader

I agree with you on what you say Simon. What you do is good and important . Thank you :)

"You’re a work of art. Not everyone will understand you, but the ones who do, will never forget about you.".... Quote unquote 😅😅

Thankyou Simon. Great inspiration and a challenge for us all.

Yet another great video, Simon. Please share more of your talks for the few of us who won't get to see you talk in person.

I have been doing these things for a long time and it is great to hear that it is the recipe for the infinite game. I always say it is not about the jobs we've done. It is about the next.

I read Carlos Castaneda and you to get motivation and great insights. I haven't bought the book yet, but i'll have you know that you made an impact here in Mexico city and i recommend and show your videos to as many people as i can. Have a good one.

Thanks, Simon 🙏.....I am going to share this talk with maximum people 👍

What is needed to lead infinite games: 1. just cause, usually long-term 2. Warm trusting teams 3. worthy adversary 4. [26:04] existential flexibility 5. courage to lead

The ways of leadership have to change!

Excellent content, thank you very much. Definitely changed my mindset.

That's so true! We need to have control and they need to trust the team..

I would love to work for someone who believes what you believe. That is why I share everything I learn from you.

Magnificent.👏👏👏

Simon, my man. Thanks again! :)

I love game theory. I believe the resurgence of popularity in Dungeons & Dragons is because it is an infinite game. Unlike Monopoly, or Candyland, D&D has no winners & losers, just the story. Everyone works to further the story. 21st century business leaders could benefit from playing as a dungeon master...

Thank you Simon.

I admire your work Simon.

Absolutely love this. He’s my new favorite person to listen to!!!

18:30 I experienced the same thing at a gate flying AA a few years ago. one of the only gate agents I remember to this day.

Just when i thought that he was harsh on the laying down the hard truth on that guy he said " i felt that i have to apologize for that answer" the level he is in is really in an infinite level

Glad you mentioned about Vietnam’s war 👏🥰as an example, but no body won in fact, except for many deads and destroyed wills, damaged things. But thank you so much for a great speech 👍👍👍 love it 🥰

Love your work and talks Simon

i like simon how he discuss things and super optimistic.

I'm a new subscriber, based on the value and quality of this video ALONE! Amazing amount of information, obvious when you hear it so easily described, and something I think literally everyone should watch. This goes hand-in-hand with my respect for companies such as SpaceX, and explains so much about why they are so successful, and why they seem to always be so many steps ahead. Truly fascinating :-}

I enjoy listening to Simon but I’ve heard this same story so many times. I would love to hear something new and fresh for a change.

I could learn a lot from this guy. He is such a brilliant speaker, captivating!!

Thanks Simon!

Absolutely amazing presentation.. Not only for business

1) Worthy Objective that is according to your value system. 2) Mutually trust partners / teams that enhance / help one another. 3) Respectable rivals that help you improve yourself. 4) Flexibility / adaptability. 5)

Such great information! My wish is for the world to start leading without titles and putting people before profits!

Great communicator!!!!!

I have started to reading the Infinite Game, I am very excited and happy to find concepts about the value of the finite and infinite mentality based on game theories, which together with Simon's experience makes us understand the famous Why of things. Viewing life and business as an infinite game with no end... what a great/healthy mindset to keep things in perspective. Especially like how Simon applied this to own life - if something doesn't go the way you wish, you're not necessarily "losing" you're just "behind." It's easy for many of us to beat ourselves up, but understanding that the game is not over and having the confidence to continue to strive for success will certainly help us achieve our long-term goals. Very refreshing! Thanks Simon.

Awesome mindset Simon, thanks!

I love this man! ❤️

I used to work at a company that used your ideas as a guide to do better. The CEO really wanted the company to follow the plan but it did not flow all the way down the line to where I worked. Although it was said to be there it wasn't. They only used what it was that they the ones in charge wanted to used as their model. I would really love to talk with you about the infinite game. Thank you.

@simon Sinek when will we get the "cold war 2.0" video you mentioned in this talk (during the question section)?

Thank you!

Thanks for this great perspective.

Leadership is a lifestyle. Always inspired. Thanks Simon

I think Milton Friedman gets unfairly quoted and minimized in a couple of sections of this. But, mostly agree with the thoughts on the long-term gameplan. Indeed, a concept taught in business school is "going concern" - not "going until the next quarter or end of year statement" but an intent to continue indefinitely and ideally businesses should plan accordingly.

One of the best....

Sir, I am big fan of you and have purchased your books 'Start with Why' and on leadership 'Leaders eat last' but in many corporates the environment is exactly opposite. We have Bell curve appraisal method in our organisation and because of that the environment have become so unfriendly that there no trust, collaboration and feeling of sacrifice little for others. What is your opinion on Bell curve method? I am from Mumbai, India

Such a masterful storyteller 🤩

Great talk and loved the answers! Keep spreading the world and the world will eventually change! 😍👏

I really like the way you think 😊 Thank you for sharing your ideas.