RIP Professor, you've been an inspiration for so many of us.

Some takeaways. 1. The customer is not the right unit of analysis; the "job" needing to get done by "hiring" a product/service is. 2. Marketing with such "jobs" in mind is referred to as using potential innovations. 3. Entrants using disruptive innovations tend to defeat incumbents using sustaining innovations (which are still critically important). 4. Sustaining innovations make good things better, and are replicative in nature; important but not bulletproof. Often overshoot what the customer actually requires. 5. Incumbents survive disruptive entrants by also engaging in disruptive innovation on the side with completely independent business units. 6. Efficiency innovations do more with less, keeping a company competitive and increasing profits with the side effect of reducing jobs. 7. Outsourcing is easier than increasing profits, so companies outsource to improve their ratio. 8. Focusing on ratios is detrimental to national economic growth, which is critical for the market to prosper. 9. Disruptive innovations stimulate economic growth. Companies focusing only on efficiency innovations causes economic recessions.

Perfect ending. Worth watching just for the last 4 minutes.

00:43 1st objective: how to sustain success 02:04 2nd: how to create growth 02:56 3rd: theories for decision making 06:23 Recovery from economic recessions 08:33 Four types of innovation: potential, sustaining, disruptive, efficiency 09:25 Potential innovations (No. 1) 12:00 Jobs to be done, milk shake case 23:25 Architecture of jobs to be done 28:55 Sustaining innovations (No. 2) 30:39 Disruptive innovations (No. 3) 36:20 Why incumbents don’t prevent being disrupted, personal computer case 41:18 The Innovator’s Dilemma 42:49 Toyota case 46:08 Q&A: which companies have successfully prevented disruption 48:33 Efficiency innovations (No. 4) 50:03 Why are we not able to keep the growth, financial ratios 1:00:53 Q&A: what metrics to use to break out of vicious cycle 1:02:13 Q&A: what jobs can humans do after AI revolution 1:05:37 Q&A: what causes disruption: technology, application, market effect 1:08:15 Q&A: how to explain high-end, top-down innovations like Uber, iPhone, Tesla 1:15:05 Q&A: How Will You Measure Your Life?

Even after his stroke, he speaks more clearly than I, on a good day, can think- And the last 5 minutes.. Wow!

These "Talks at Google" are making a big impact on my life. Now I have to read all his books!

He is such a humble guy. Every interview/session of his, he make sure he greats/appreciate the host.

My goodness, this is the most sensible comment thread I’ve seen in UKposts - ever.

Thanks professor Clay Christensen. Everytime I goto to bed I'm listening to your great lecture. Your theory some how changed the way I think in my life. RIP. Prof Clay..

Professor Christensen’s brilliance and humility come from his faith. Rarely do we encounter such originality, incredible thoughts combined with humor and humility. It is true faith that help create these. Thank you Professor Christensen. You are as alive as ever.

This is the best marketing advice I’ve absorbed. So much respect for this man.

He may have had some trouble speaking because of his stroke but he mind is working extremely fast. You can tell by how witty he is and how quickly he can come up with answers to questions along with what seems like he knows every company in detail off the top of his head so his memory was working really well too. This is the first time I have seen him and I'm so sad to see all the RIP's. He looks very young to have had so many health problem and to have passed away. What a great talk!!

The man speaks better with half a brain than I do with a healthy brain ...

Easily one of the best Talks at Google. So much to learn packed in one speech

Heroic of him to give this talk while going through chemo and after experiencing a stroke.

This talk is more relevant today than ever. We’re seeing these ideas in real time with the labor market right now. RIP

The talk reminds me of the importance of long term thinking. However, immensely successful disruptors can give the wrong impression about the realities of changing course. For the most part, the companies and individuals that stick to their knitting, and adapt over time, are the ones who are successful.

Every successful company needs to hear and understand these principles. Clayton predicted Intel's fall 10 years ago.

This is one of the most powerful and unexpected conclusions I've every heard in such a presentation: talking about business and innovation, and concluding on divorce and growing kids. Truly brilliant. And so much kindness in that man.

A very humble human being, with a very deep practical insight of his research know -how. Truly immense learning to listen / understand his perspective.

Needed this talk today. Thank you Prof. Christensen.

I just love this man....for his clarity and courage .

This is an amazing talk and a highly recommended watch. True to form, Prof. Clayton is insightful, forward thinking and able to explain the theory and practical applications with clarity. This talk is engaging and offers a different perspective to the one currently being taught and practiced in many organisations. Prof. Clayton is an exceptional intellect and storyteller, his work and thinking is truly inspirational.

I am happy I woke up to watch this. you know your stuff.

May God bless Prof Clayton. His books and talks are always impactful.

I am happy I was able to see this amazing presentation.

Sad to see such a brilliant man struggling with his health problems. God bless you, professor

Four types of innovations: 1. Potential products 2. Sustaining innovations 3. Disruptive products 4. Efficiency innovations Architecture to every job to be done: 1. There's a job to know given the situation I'm in. Functional, emotional, successful 3. How will they choose us. 2. What are the experiences we need to provide to do the job perfectly. 3. What kind of brand do we need to apply to that product.

Great talk and the last 5 minutes blew my mind!

@21:39 Prof Christensen is a hero. So humble. So insightful. So open & honest. A very special man.

One of the best business strategy talk, filled with insights. Great Q&A as well.

Thank you Clay for being one of the most brilliant and humble humans we've had the honour of learning from ❤

Vale Prof Clayton Christensen. This is hands down the best talk ever.

How can anyone even give this video a thumbs down! Awesome awesome talk

What a wonderful and enlightening talk, great lessons for us all!

Amazing man and amazing speech. Thank you for sharing this.

It is a light that will never go out...

He is one of the Best! Absolutely have tonnes of respect for him 🙏 Great talk and insights that can be implemented immediately to correct the course and steer forward to create growth and success! JTBD is powerful framework!! Thank you Clayton Christensen!

it's easier to outsource than to innovate (regarding profit ratio around 54 mins)-- great point

Didn't know about him until I watched this lecture. I loved what he said in the last 5 minutes, something to digest

Such committment to the discipline. Salutes professor

Great!! Specially the last 5 minutes. Just sums up our lives.

1 hour 4 mins in... this talk is amazing!!!!

The answer to the last question on how to measure your life is such a perfect extension of how the metrics enabled short term success and optimizing for that metric ended up costing them long term success. Beautiful mind.

A great master and as his books brings to us very powerful mind set to make successful decisions. Thank You, Professor wherever you are.

Having studied marketing for a short while this, so far, has blown my mind, along with marketing curriculum I just studied, away.

Hats off to u sir.... U sir are inspirational

Brilliant talk...so sorry to hear of his passing.

Great talk with contemporary insight of the behaviour an economy shows in special cases of cycles.

enjoyed the whole talk, thank you for uploading this. Interesting thoughts and a lot ive learned just from this one video.

I am just reading his work now and its such an inspiration!

If you serve people, if you work hard and similar to Clayton Kristensen, so much valuable, please, please feel free to NOT apologies for any disability you’ve been injured providing this service. It hurts.

Splendid, I like the last four minutes of how to apply the disruptive theory in our family life , ...very useful

One of the most insightful yet humble speakers I've seen in a long time.

what a good teacher. define and learn

Very insightful talk. Worth every minute!

There should be an accreditation attached to this presentation which is a perfect 10/10 must see for startups.

This talk is just absolutely amazing. Insightful and Inspiring :)

Very elucidating talk. May he rest in peace. 🙏🏻

God bless you Clay. Praying for your cancer treatment.

Thanks for sharing, your knowledge will live forever

God bless you, you are a great man. I am so inspired by you and your books. Thank you.

Lovely and insightful guy with humor. Love it.

thank you for making this available

An incredible mind at work. Just wonderful.

Clayton, this content is required viewing. I will share this with care. Thank you.

Oh my goodness, what a resourceful and brilliant prof. I acquired more things in an hour than I ever imagined.

Man I remember watching this in my kitchen in 2016. Complete game changer.

..enormous respect for this person.....

It was worth my time - every minute of it, but the last 4 minutes are transformational - thank you

The answer to the very last question is worth the entire talk.

Great man! Thanks for this valuable content!

21:40 before you start the video, explains a lot

Great talk! Thanks for sharing!

it is the most insightful speech ever!

Superb. Loved the part about how will you measure your life.

Thought provoking bussines. I am applying those principles in my bussiness. Thank u for ur information.

RIP Professor. Thank you for your contributions.

An outstanding talk. What professor Clayton says moves perspectives.

To have a better product than your compactors is from the SOUL not from competition, and this process of creating can coms from the love of humanity, and the direction from an internal power, which is eternal and only need the same power of love.

what a great way to explain how we use the wrong metrics to measure our lives. Amazing!!

36 mins in... From my google history of recent times i see why I came down this youtube spiral. I'm glad to see Daniel Goleman's talks on Focus and Emotional Intelligence sits close by on recommended very close to Chris Cornell's Best of Higher Truth Tours video. I do wonder as Poor as I am if i should still feel as Guilty as I do for being as blessed as I am to experience such insight and beauty from the such is my youtube rabbit hole.

The last question and clay’s response just blew my mind. Apart from the fact based talk hearing his personality speak really brings to light the importance of your loved ones.

We have new thinking to improve our education system, to bring growth to our younger generations yet to come, we must remove the obstacles of the past system that does not help with the growth of the brilliant young brains, that's suppressed.

That last answer was marvelous.

It's so sad that the quality of the talk, has not been matched by the quality of the video. Please show the slides in full screen to bring out full value of Mr Christensen's fantastic lecture. Thank you

What a great person and deep thinker he was, rarest of rare

Thanks to Prophet Uebert Angel, I got to learn about Mr. Clayton M Christensen in one of his Church Services. Regards South Africa.

A great man at his best.

Great Talk. Really enjoyed it. Specially the answer to the final question

The milkshake sentence is by far one of the funniest AND most brilliant things( at the same time) I've heard in my 44 year life.....hats off

Amazing Talk! RIP Professor

amazing thoughts, provokes to think in the right way to get ahead in business:)

1:07:34 Clayton knew what was coming. Literally talking about AI. Legend: "I worry about you guys because I think that you are very good at developing potentially disruptive innovations. But I don't think you worry nearly enough about the business models that you have to build that would then take your technology into an application that competes against non consumption."

Beautifully concluded!

One of the best professor , I studied at HBS.

Reading the Innovator's Dilemma changed the way I think....RIP Professor

Inspiring and insightful

Interesting thought process.

Super interesting. Added some books to the to-read shelves :)