Some corrections: - The graph around 2:11has an axis showing 0, 0, 0, 0. It looks like we accidentally chopped off the first digits. These are supposed to be 0, 10, 20, 30. - Yes, Japan is missing from our map. Not sure how we did that, haha. If you like my type of content, be sure to check out Morningbrew! bit.ly/mbtechaltar

So glad you remembered the password for your main channel

I went to the US for my college a few years ago. Before I left, Samsung was a popular brand and my mom was also using one of the Galaxy phones. When I came back to China, I was going to buy a new Samsung to replace my old Huawei, because those ads I saw in the US were actually pretty cool. And my old friends were all like "Samsung? Who still uses Samsung nowadays?" I was only away for two years.

I'm a smartphone enthusiast in China, I think I have some supplement about Samsung's fail in China. At first, I prefer a Samsung flagship (especially note series) more than Huawei or Xiaomi. I have a high requirement about screen, I like the boxy design of note series and note's big screen (as large as 6.0 inchs in 16:9 ratio), also, samsung's oneui provides massive customizing option, that allows me to make the system looks the way i want and improved interaction effeciency. However, just little people is enthusiast, most customers don't need such a good screen, on the contrary, the strobe produced by pwm dimming of samsang can not be avoid if user don't know to use a 3rd part program. by now, built in DC dimming option is popular in all chinese domestic smartphones with OLED screen which indeedly makes user more comfortable. Also. in recent years. charging speed and enduranceis another important point about smartphone, you know China is a country in fast develope, most people are busy, a fast charging speed and long endurance is crucial. even 60W of is just average for a chinese flagship smartphone. and chinese smartphones are highly optimized for chinese application ecology.However, samsung poorly done for both in China while iphone is good in endurance at least with the advantage of IOS. the last reason is not about smartphone, but may be the most important. It is sales outlets. most Chinese buy smartphones in physical store. they buy smartphone from nearest store. This is the flaw of samsung, even a large city in China may have only 3 samsung smartphone stores(The example is Changsha where i live). meanswhile. huawei oppo vivo store can be found almost every block in city and even in villages. there is no reason for non-samsung fans to go so far to buy a samsung phone when they don't know what's samsung's advantage. Actually, I think there is still room for samsung to live well in Chinse market. China has never officially banned samsung smartphone(except galaxy note7). there is still enough potential samsung user in China, samsung smartphone is still a popular topic on the internet, many people want to have a try of samsung for the good design and screen(just like me), but finally didn't because of other disavantages. I believe, if samsung makes its phone better in charging speed, battery endurance and make the UI more fit to China. many people won't refuse to buy a samsung smartphone. As a Chinese, I hope all chinese domestic brand become better and better, And as well, I hope samsung make better smartphones and keep alive in China, whatever, more competition and more choices are always better for us cunsumers First time try commenting in English on youtube(forgive my poor English😆)

When you price your product at double the price of a competitors with roughly equivalent hardware, in a category that's becoming commodified, what do you expect? Brand value only goes so far

I remember quite well, back then in 2013. Samsung J series and other of their mid range model is cost 50% more but spec 50% less. They get away with it because back then other competitors is quite weak.

4:18 that map doesn't have japan in it, the label is placed on the phillipines

I think they are also happy selling components to the Big 5 rather than fighting with them.

Holy shit Apple has almost 70% market share in Japan.

2:42 "A faster and complete collapse from market leader to basically irrelevance is hard to imagine" Nokia: I'm gonna pretend I didn't hear that

ouhh that's a quite hard lesson for samsung indeed. Glad they learn from their mistakes and compete stronger than ever in other areas.

I love this way to distribute 3 marketing strategies into 3 layers then explain individually. Eventually, this way is so easy to understand.

In Brazil, we used to call Samsung from Sanguessuga (leech), because of the high prices and the bad quality of the products it offers in our market.

They'd gain alot more in Europe for example if they'd put good chips in EU spec devices instead of exynos. And if they'd just stop bixby and not bother with that anymore, would be alot better generally.

In my opinion, the reason is basically same as the pc/laptop industry. I still can recall Toshiba dominated the laptop sales in the US dues to its superior craftsmanship and technology. I didn't last long until the US local tech giants like HP, Compaq and then Dell started to take over the laptop market shares. And finally when the profit wasn't enough for Toshiba to continue its business, it first quitted gave up some of its oversea laptop markets and eventually fully quitted the whole laptop business last year. As a summary, when the smartphone market is becoming saturated, and the technology starts to reach some of its bottleneck, it will be getting tougher for those smartphone giants to keep their sale numbers.

I remember using SAMSUNG about a decade ago, in fact, everyone in the family had one back then. What put me off was the key-in format. For a very long time, I just simply couldn't figure out the logic behind it, how to switch between numbers, Chinese characters, English letters, apostrophes... finally gave up, and got a HTC, then Nokia windows phone, finally APPLE.

Yes, as a Chinese, I still remember that Samsung's attitude towards Chinese consumers in the recall of note7 completely angered Chinese consumers, and later the poor quality of S8 screen makes customers who originally belonged to Samsung switch to buy Huawei and Apple instead.

I'm half-Chinese. One year, as I was boarding the plane to go visit family in China, I was asked if my mobile phone was a Samsung one or not. It wasn't, and I was allowed to board. Feeling weird, I asked someone what that was about. He explained that Samsung phones were not allowed on the plane because they could explode.

you are missing the important part about the Note 7 instance, when it first caught fire in China, Samsung's PR jumped the gun and blamed the consumer for putting their Note 7 in microwave oven in hope to get refund. THAT was the beginning of the end for Samsung smart phone. the official statement was made by Samsung China on September 19th 2016, stating (i am translating here) the lab research shown the note 7 that caught fire was due to external heat source. the problem is that what you read on the English site rarely covers the entire picture (and that goes WAY beyond just note 7), you won't find anything about that statement in a English site, but if you were able to read some none English sources, it was quite obvious. the rest of it was history, eventually Samsung acknowledged the flaw in the battery manufacture process and issued recall in China. BUT, to this very day, Samsung has not issued apology or retrieve the statement blaming customers for putting phones in microwave oven to set it on fire.

Samsung somehow managed to behave like an American Company. “Obviously you will buy what we give you and like it “.

Great video it was very informative and interesting 🤩.

Video Topic Suggestion: China's efforts in manufacturing processors.

You should make a video on 'NVIDIA+ mediatek arm based PC, steam deck and rise of Linux' on this main channel

Same old thing. A company destroying itself by not focusing on customers. Saw that many times in my lifetime.

Fantastic and well researched video

Title: Why samsung phones failed in China Me: wait what?..Did they?..

Serious detailed video after long time! That was good ✌🏻

Thanks for detailed info and explanation! I always like to learn root causes.

I love how that golden Fold 2 has no Samsung branding at all.

I left Samsung years ago when their international phones had better specs than the United States version. My Galaxy S3 couldn’t upgrade to Android KitKat because of that crap.

12:25 loved u showed the correct Map. Keep up the good work man.

Very well researched, arranged and presented. Very informative. We'll done. Thank you.

Insightful analysis. Good work.

On short: the big part of Chinese population actually prefer the raport price quality instead of brand marketing. I have been using Xiaomi since 2012 when they started collaborating with Orange for tablets under their brand made exclusively for Orange packages. My tablet was beating everything Samsung and Apple had then, and I could not understand why there was no such independent company on the market . The years passed and I bought my first "Note" from Xiaomi in 2018 and since then I update my devices almost every year from Xiaomi.

Weirdly enough, the situation where people kinda forgot about Samsung is quite similar with Eastern European countries . For example: In 2012-2014 everyone had a Samsung phone, because it was the next best thing you could have when you compare it with the likes of Lenovo and other bizarre brands we had back then. But at some point in 2016 everyone started to notices these Huawei and Xiaomi phones that had more or less the same specs as Samsung, but they where cheaper by 20 to 40$. As of today Samsung it's trying to win back this side of the European Market, but it's kinda hard with what competition they have here.

Every video of yours is superb. Keep up the good work.

great video as always 👍😀 thanks for sharing your experience with all of us 👍😀

If wasn't for the US ban on Huawei, Samsung would be in a really bad spot right now. They have the US government to thank for where they are now.

Man, I love these kinda videos. This actually makes me total geek and get to know about tech.

Japan was not in your map (4:19), that was Philippines you tagged.

4:15 Japan isn't on that map You put "Japan" over the Philippines. Japan should be next to Korea, but it's not there on this map.

we need a video for all the phones that made it in china haha

Awesome Research & GREAT explanation of all the information. Very2 hugh quality video 😁👍👍👍😁. Thank you & Glad i found this channel few years ago😊😁😀

Good explanation video. But if it the US hadn't banned Huawei the story would have been much different in the world for Samsung. Xiaomi is also taking market shares in EU rapidly at the moment.

This is great, but would like to see the sources tho.

I’m sure I saw reports a week or so ago saying in India Xiaomi had 26% of the market and Samsung 20%. Samsung also lagged behind Xiaomi since the 3rd and 4th quarters of 2017 and it basically hasn’t changed since 🤷🏻‍♂️

When I saw Jackie Chan at 2:00 I was like of course they would fail. They should have known the Jackie Chan curse

I still remember how samsung failed. I dont know which year. If u mentioned 2013 i guess thats the year. Their new phone 's battery overheat and exploded. They recall phones everywhere in the world and apologize to customers. But never did a recall or show any apology to chinese market. And thats when chinese "exploded" and everyone start boycott samsung phones. That lowered all local shop income. They closed shop and service s point and butterfly effect rendered less and less customer.

finally a new TechAltar Video!

hey plz make video on working of ott platforms like netflix how they are able to make 200m budget movies how they earn so much

Very well researched Video.

My first smartphone was a galaxy, and soon later I found oneplus was a good replacement for it was a lot cheaper and with a clean and nice ROM. I have had two oneplus and switched to Honor (then a subsidiary of Huawei) because I want a phone with a nice LCD screen instead of LED (I am a heavy phone user). You have quite a lot of options in terms of buying a nice-looking and inexpensive phone in China. Huawei, Xiaomi, Oppo, Vivo, Redmi, Realme, Oneplus, Honor. It is a fully-competed market and the profit margin is very small, which is good for customers. Another reason is all these companies have their own customized ROMs which are designed to adapt to life in China. For instance, authentication codes sent via text message are quite often here. All those ROMs at that time can identify the code and let users copy it to clip board and paste it.

Another big one - great content selection.

"Love that Huawei managed to copy both the GA voice pattern animation and the Siri bubble animation for their voice assistant and just changed the colors on both" I have never seen you copyparroting on anyone else other than Huawei.

Thank god there is no unskippable 20 second mobile phone ads in this video A like , a sub for you

Amazing no nonsense video keep it up :D

I am Chinese and still a Samsung fan. I purchase their flagship phones every year, and also tablet, earbus and etc.. I think the biggest reason they fail is because the lack of physical stores like other brands do, and also the really poor customer service. The another reason could be something related to the phone explosion years ago, they didn't treat the Chinese consumers well.

What's more astounding is that Oppo, Vivo, OnePlus, Realme, and Iqoo are all by BBK Electronics.

Great explanation 👍

amazing video.learned a lot!

Amazing video!

The thing he talk about Samsung in India definitely the same as Indonesia and it works!

4:16, why's the map not have Japan on it lol, that's the Philippines you've marked

Informative

One word- *competition*

Missed the story behind series a lot🤧

phone business seem like wars between companies. would make for a good tv series

Anyone know what headphones the Chinese dude, Yang Wang, is wearing in this video ?

As far as I can tell, you're using the galaxy fold 2 as your everyday phone. What about doing a video about your experience so far?

Okay fine. I will finally subscribe to morning brew. I would love to read them in other languages, ecspecially German with some German specific topics.

This was very informative. Thanks!

Thanks for the information ℹ️

So informational! Wondered why Samsung isn't prominent in China a while ago, my brain just shoved it off as another political torture but now I know. Awesome video! I really like how Samsung learned from their mistakes.

Always a great episode coz of strong research. Somehow Samsung has started to lose in India also. I'd like you to make an episode on India.

I am fascinated by the smartphone market. I hope someone does a survey of what regular people decision making process is when it comes to buying a smartphone at least for the bigger markets like usa china india , some countries in Europe and maybe korea too

I have been using my mi max3 for some years now. still going strong and relevant with taking acceptable photos and a very good battery life. I have passed the phone onto my mom. She is using and enjoying it to date.

My s10 Plus will be my last Samsung phone since they removed the headphone jack and expandable memory from their flagship phones.

Samsung's build quality is unparalleled, I had dropped my Samsung from the staircase of a building down two floors. I just went down and picked up the phone and it looked exactly brand new. Still using the same phone more than a year later, with no issues whatsoever.

..... I don't think Samsung actually lost any market shares in China. This conglomerate simply dominates in semiconductors, displays, sensors and components. That's not even mentioning batteries and the huge scale of thin glass manufacturing that applies for everything electronic today. Hyundai-Kia declined in unit sales but their profit is actually increased by parts sales to other automakers. Samsung pulled out of China because that was their plan to let Chinese smartphone manufacturers to compete with each other, with or without Samsung parts inside their smartphones.

Quality, there is a missing province on your map.

This so good. So well researched and produced

China also pushed Huawei since a few years ago. And there is the THAAD incident, when China got mad at Korea (because they thought Korea was letting the U.S to spy on them) and boycotted most Korean products

Might be the case in India too becoz the in midrange phones which is the bulk of the market Samsung's offerings with the Exynos in them have less price to performance ratio then the competitors , but they do have amazing dispalys and battery .If they are able to offer more agressive midrangers and market it properly it can be perfect recipe for success as people are now looking for alternative and given the good quality of samsung tech vs chinese crap software and reliability

Was it me or did Tech Altar miss a friday checkout 2 weeks back?

Purely from a Chinese consumer's perspective, they offered maybe 10% more of a phone but charged double than Chinese brand phones (Xiaomi, Huawei, OPPO, etc.). Then the horrible handling of the whole Note 7 explosion PR crisis was the final nail in the coffin.

I'm glad that I bought a Samsung product. Thank God they shifted their business .

I love your content!! sometimes I want to read the articles that you point out such as the Reuters article you used in the early portion of the video. I was wondering if there is a place you link the articles you use?

Except, Samsung tried to make China specific phones (like for India) with the C and W series. It didn't work to save their market share.

You have never disappointed me. Another quality video. Love from Bangladesh.

I like the graph "zero" on Y axes ...

Darf man mal OT fragen, wie verschlissen deine 256 GB SSD im M1 schon ist?

Well, actually yes they do. For example they release an exclusive foldable smartphone under the name W series for China exclusively.

TechAltar: "Rural Consumers simply got picked from their hands by SCRAPPY LOCALS like oppo and Vivo" Me: Seems like Samsung didn't know their consumer 🤔

I definitely enjoyed this video.

4:18 Philipines: Look at me im the Japan now.

Hi, I think you pointed Philippines as Japan in 4:20 thanks.

More accurate to say, China and Korea have difficult relations with Japan mostly because of Japan's atrocious past. Not to say they don't have issues with one another but it is nothing compared to their feelings toward Japan and rightfully so.

back in 2016, in my country atleast, Xiaomi brand associated strongly with tech aware consumer that chase for performance over brands and other 'cosmetic' addendum andoroid phone being marketed. Owning/ buying one is difficult because its only available through unofficial distributor, so it come without official warranty at all and tech aware consumer would still buy it due to its SOC beyond what was available from other brand at the same price range. So, brands like Samsung, Huawei or ZTE feels like they ripping off customer for the same price with poor piss performance

Excellent presentation on three layers of customers. The presenters speak very first but still is very clear to me though English is not my first language.

It is because Samsang products is below substandard as well as very costly as compared with that of China.