Follow-up video, the full true story behind this: ukposts.info/have/v-deo/m4Bkln2wkIGrzp8.html

I would not have apologized to Audi. I read the email and was shocked at their mentality. I can say that I have bought MANY of their cars and was put off enough by that message to you to say no matter how good the product might be I will probably steer clear. After my ride in the car this week I spoke w my fleet manager to order one . Tomorrow this request will be retracted. What a joke of a PR rep…. Don’t forget to return the car according to the contract misha…..

My personal opinion (for anyone who cares) - What you and team Apex did with that particular press car is literally the best showcase for such a vehicle, it helped you and part of Germany during and after a massive and horrific natural disaster. It was the best PR Audi have had since they built the quattro, too many of these manufacturers have their heads up their bums and literally can't see good from bad. I hope Audi De realise their complete oversight and reach out to apologise. Hats off to all of you, absolute hero's 🙌♥️👊

Thank you for your support guys.

"From 200km in rainy Nordschleife to hauling people and equipment into disaster zone in one week" something like that would be the slogan Audi could use to promote RS... guess no more.

Audi failed the vibe check…badly. All carmarades didn’t. Well at least we’re not missing out

Ford: Here are 3 vans. Return it in 3 months with whatever the condition it will be. Audi: Here's an RS6. Return it in 2 weeks with a flawless condtion.

Have Audi lost their damn mind? Were you supposed to ignore the humanitarian crisis on your bloody doorstep and fawn over the car? Dear Audi, be better at reading situations in the future.

How can Audi send an e-mail like that? Showing true colors there. Who cares about a couple scratches when you are helping people that lost their houses and cars? You're doing great Misha, i think audi should be proud of their car doing this.

If I was Audi, I'd ask if I could use some of Misha's footage to show it hammering the Nordschleife one day, then being as a workhorse in a disaster zone, to show the versatility of the car, and of course to show off a little bit to say 'hey, we let this guy use our car to distribute aid in a disaster because we're not just some faceless corporation' Evidently, I'm not Audi though.

Dont apologise. They need to praise you for all that you have done.

Way to read the situation Audi. Epic fail on their part

Audi is really stupid on this one, most people I personally know with an RS6 use it like a fast A6. So casual driving, doing the normal things....so this test was really the ultimate test for the RS6, performance and practicality.

AUDI ended up with more PR than they could ever have imagined, they should ship it back with a "thank you, keep it"

would seem to be a huge PR own goal moaning about what you used it for? if I was Audi I'd be happy you showed how versatile their super expensive estate car is, especially given the circumstances in their home country, think I'd of given it back filthy just to annoy them!

I cannot believe that was Audi's reaction to your videos with this car. Pretty different from Ford's reaction, heh.

As an Audi Engineer, speaking for myself, I wanna say the series about helping in the flooded areas and showcasing the RS6 has been absolutely awesome and the best product advertisement anyone could ever think of! I hope my colleagues will eventually come to the same conclusion. Thank you Misha and keep up the great work!

expected reaction from audi: "we have an allroad for you to test for the next 6 months .. or years .. take your time" audi: "bruh .. tragedy but there better not be any scratches on that car" maybe i'm broken but if that's what that email's intention was it is in poor taste.

This is the best advertising for the Mercedes E63 AMG Wagon I've ever seen! Funny how Audi is perfectly happy letting you drive it hard around the ring and yet they're throwing a fit over a little bit of dirt.

What’s wrong with Audi PR team?! They’ve ruined best story about this RS. Epic fail.

I think this is the best advertising you could do for a car. I don't get how they'd disagree...

The difference. Audi is complaining and Ford says "don't care about condition, get the work done".

Nobody: How bad can a PR department of any possible company screw up? Audi: Yes As if a few scratches (if there were any even) would be too much of a deal for them. I mean I get that contract-stuff but in the current situation any contract should never be priority. Especially if you can help so many people while doing "Non-contract" stuff

So Audi rather had you do exactly the same as all other car journalists would have? They got alot more PR this way! You showed the car hold up in very rough situations plus did everything other testers would do, they should send you a thank you letter instead.☹

I thought Audi would be more supportive, especially considering this car was helping their own German people in a crisis! Didn't expect that type of email from them, disappointing!

"Hey Misha, thank you for showcasing how our performance car can be a very practical tool in the hardest conditions as well. 2 weeks are over and we need the car back, but tomorrow we will deliver three Audi Q7 for your team, that you can use for the rest of the year. They have more seats and better ground clearance. We are very glad to support you, that is why we will also donate 100.000 € to your team so you can continue to help the people in need. Sincerely, Audi Deutschland" Could have been so easy...

Ford= take 50 free vans and trucks! Audi= make sure u didn’t leave a scratch!

Stupid reaction of audi 😳 You did a hell of a job last week!!!

Wow, that response from Audi really surprised me. I was thinking they would extend the "loan" of the car or maybe exchange with a Q7 or something like it but that...

So Audi took the huff regarding you using the car to help out in a real world disaster situation rather than the usual/boring “rag the tits off it #every other UKposts review”, it could have been a massive pr win for Audi but their shitty attitude regarding your two week loan says far more about them than mishas/apex’s integrity in placing their life & business on hold to help others. #win for misha, #poor show Audi

Your last few videos are the best Audi ads I’ve ever seen. Thought they would react better

I'm a big Audi fan and at the moment I feel very disappointed specifically from the person who wrote the email to you and also Misha I'm very proud of you that you help so many people out there!

Audi wants the car not reviewed in this way. Ford makes a "no questions asked for 2months". Sometimes it's about the company rather than the car and Audi has certainly disappointed me with that one

Don't think I'll ever consider an audi after their concerns about the condition

Our company is going to cancel an order of 4 Audi A4 tomorrow.

Audi: "This car is only to pose in front of the school when dropping off your kid. There is no other use for it. Also please mention the shiny carbon fibre. Otherwise we'll have to charge you for the use as its not according to contract. Thanks."

Too bad Audi has not understand the tough situation 😓

I trust that the half-wit at Audi who sent the email will be suitably admonished by the company and will soon be back in touch to apologise.

Audi needs a new PR department...

hi Misha, greetings from Geneva, Switzerland bravo to all helpers and to all of APEX I am impressed how the whole team, took on this challenge, and put all your heart in it. It shows that you all did not hesitated and choose be the best neighbor, friend and helper to the affected people. YOUR community came together, and many other community did as well. Thanks for raising awareness, and yes this car sure is great !

I think this shows the RS6 in perfect light - it is a phenomenal tool. Used mine for house moves and other crazy applications, long overnight journeys and so on, in all weather. Exactly what your two weeks with it show.

Impressive showcase of the fact the car can be more than an autobahn cruiser. Unimpressive 'tone deaf' reaction by Audi, which now makes me think less favourably of them as a company.

I'm guessing the VP of McLaren Marketing and Communications lost his job and landed in Audi? Or maybe they just went to the same school.

I have been watching you on UKposts for years and personally think this is your best video. The humility and professionalism you show towards Audi is exemplary. I’m so sorry it was your car which was lost and not the RS6, there is no justice in this world!

Wow Misha, you would of thought they would be proud of how you were using their car, especially being a German car manufacturer, and would have extended the loan to offer more assistance! What a comparison to Ford. Doesn’t make me eager to buy another Audi anytime soon ..

Ouch, bad reaction from Audi. To take the car back when yours has been destroyed, to say what they said about how you used, and the passive aggressive comments about the condition. Yikes.

Ford: "Take those 50 vans to help people and we don't care in what state you'll return them." Audi: "How could you use our car for that purpose and we hope that you didn't scratch the RS6!"... It's no wonder that there's the stereotype that Germans are cold people. That's a shame, big companies like Audi should really take example from the volunteers that were using their precious car to help people in need.

The last couple of days i was really impressed about the car, and where you took it. From flying on track to helping people with hauling fresh water and supplies to people in need. To bad about audi's reaction on the matter.

Wie bitte? Bringen sie das Fahrzeug in einwandfreiem Zustand zurück? Audi hat wohl nicht mitbekommen was bei euch los ist! Meiner Meinung nach war es absolut richtig von dir Misha das Fahrzeug den Umständen entsprechend zu benutzen-viel Leid und Elend -aber Audi interesiert nur eine "saubere"! Testung- weiter so Jungs ,lasst die vier Ringe im Matsch liegen.

"seeing the aftermath of the catastrophic flood in which many of our fellow countrymen lost their lives and even more saw their houses and belongings destroyed, there are no words to describe our sadness. We're however honored to see one of our press cars being used in the efforts put up by Misha Charoudin and his team to assist people affected by the the flood. We would like to further contribute to their efforts by doing X,Y,Z and we urge anyone who has the ability to do so as well by donating in the account set up by apex blah blah blah" Something along these lines, dear Audi PR team, would have been a very good way to "use" the situation. Sincerely written by a bartender who has never studied anything remotely related to marketing. But who am I to judge...

Come on Audi, we know the RS6 had crazy performance but this has shown how amazing it is with added practicality, Misha has shown a side of this car no one else ever has you should be thanking him not telling him it should be returned washed & detailed!!!

We didn't saw that many laps with it like P1... But it doesn't matter because it brought, carried, helped and saved stuff for the flood disaster... I won't forget it as well because it's that special!!🖤

after seeing roberts reaction on here, that email audi send must've been tone deaf to the situation you found yourself being a part of. It shows you're a class act by still putting out this unbiased material about the car.

What a PR own goal, Audi. You should've applauded the efforts this car was put through and thrown a few more quattro vehicles in there to help the affected areas instead of showing true colours with such an insensitive and embarrassing statement. Well done to the Apex team!

Well I disagree with Audi, disagreeing with you. I think this whole series was a damn good showcase of this car's capabilities. If it can do fast and wet Nurburgring laps as well as all of the stuff it did the past week I would happily buy such a car. Plus it was all for a good cause. Kinda disappointed with Audi at the minute.

Audi should be proud for having one of their cars doing a good job in a tough time. I couldn't afford that car in a hundred years, so they should be happy it got this exposure instead of just sitting in some garage because the conditions weren't exactly ideal (to put it mildly).

Oh well, I just in progress of finalizing my RS6 order because of you, trading in a Macan Turbo. I guess I'll call them up today and have my Macan back home.

Guesse no audi content anymore on my channel for a while! Misha showed us how the rs6 can be used in emergency situations,hauling materials and people. The people behind audi surely missed the ball on this one. What a missed opportunity for a pr stunt! Sigh... Atleast Ford said it doesn't matter what condition it's brought back in lol! Kudos to Ford!!! Keep going Misha! X

Your recent videos in that car have me looking at RS4's - it's proven to be a very versatile car, there was a clip in one of the videos recently where someone was saying "wow, look how big the boot is" (I can't remember exactly which one it was but you were loading the car at Apex in the morning". I honestly thought, hoped this video was going to be Audi saying, Misha - "keep the car for another 4 weeks, you need it more than we do". What a shocker from Audi, i'll probably look at second hand instead as dealing with the manufacturer does not sound appealing.

Your humanity and goodwill have made me a subscriber. I was brought here by one of many articles I'm sure that are out here. I hope you never have to apologize again for being a good human.

Misha you are the only way I've been informed of the true extent of the disaster. And full admiration for all of yous in your efforts to help your fellow citizens. In my eyes you make the right call to use all available resources that you had to help out. You are on the ground there and remain focused. People will need comforting to help them through the disaster. Smile and keep ☺ ☺

So while Ford are basically giving away free cars Audi are complaining that you used the car as a car... This is a big minus for Audi in my opinion. Poor handling of this situation by them... 😮😡

Time to shame them on their social media i guess. Such class.

Oh, nice that I found this video! You can thank the PR person on Audi for making me not finishing my order on a pretty much exact spec RS6. I will go on with the AMG instead, duchebags🙏🏻

I think it's a plus that a car, which can handle the ring can also be used in a variety of situations, including a once in a 100 years condition. Come on, Audi. Wake up!

I thought surely this would be the best demo of the car. We saw you on the ring so let’s see the breadth of its abilities in challenging conditions.

Greeting! I would just comment that everything I would say has already been said in the comments. That's why those comments got my thumb up. Congratulations on everything you do, Misha!

Great job Misha, I appreciate what you've done for helping people.

In addition to how amazing your coverage of the flood and your team’s efforts has been, I’ve been thinking what an amazing ad for Audi your videos have been. I thought when the two weeks were up, they would tell you to just keep it for all the great PR you provided them with. Perfect example of “snatching defeat from the jaws of victory” on their part. Super classy of you to apologize to them, even though they didn’t deserve it. Thank you again for all your hard work and great content through all of this. I’m sure you’re about to be flooded with offers of press cars, and you totally deserve it.

Ford handing out vehicles for free use for the situation and Audi come along with that bull shit! Their media team are never going to have a set of videos in a situation like this again (hopefully) so bringing that attitude to you absolutely stinks! Yes they gave you the car for your ring driving BUT its closed for good reason. Some things in life are way more important

Audi should just hand you the keys Misha. You deserve it.

I live in the Amazonian forest. I recently bought an A4 allroad as most of the roads are dirt and mud tracks here, and I couldn't be more happy. And guess what, it's full of mud most of the time. And when it's clean, apart from a few scratches, it's your typical German Saloon with which I can take my kids to school and my wife to the restaurant. Audi makes wonderful car to live with, not only autobahn/expo/Nurburgrings cruisers. Thank you for what you did in your real life environment Mischa. Audi should be proud.

Keep up the good work Misha and helpers and thank you for all the help you guys are doing where you can!!👏👏👊🥰

Sensing the sass in the second half of this video! xD Totally understand, like the last week has really shown how capable the car is. And youtube is covered in autobahn runs of these things already. You did the track video which also shows it's performance, Audi need to chill. Surely showing it as a reliable taxi and daily through the shitty road conditions of the last week is a good addition to all the other press they are getting anyway on these cars.

C'mon Audi he literally just showed how good the RS6 Avant especially how cars like that really helps out a lot of people during a humanitarian crisis You really need to rethink your priorities and think about what people are going through especially in your home country

Thanks for sharing the whole story with us.

That might sound ridiculous but the statement of Audi has taken us so far, that we have decided to not buy an Audi anymore. We were close to finishing the configuration on an RS4 but will now probably go with a Porsche. Thanks for letting us know!

So Audi think it’s ok to drive an Audi through snow? Rain? Drift it? Drive it around a track flat out? Drive it flat out on an Autobahn? Use it for shopping? But not to help others and drive through some mud? Well Audi, you sure missed out on what exactly “abusing” a car is 🤣

Absolutely Love Audi, their Public Relatiions would have to be the most Pompous Attitude of any car manufacturer I’ve come across in 37 years of Driving!

You're a fine human being, Misha. Thank you from New Zealand!

Hey, i just saw the town you guys keep helping in on tv. There was a pretty long announcment about it on NOS news. The main news page in the Netherlands. Keep up the good work❤️❤️

After reading many reviews of the RS6 and how its not that great of a driver,( too heavy, too numb, not very dynamic, guzzles oil and costs too much). I thought it all made sense. Then I watched it perform all week in your videos doing humanitarian work and carrying supplies and people to assist in a natural disaster. And I thought this is the perfect car. Audi must be loving the coverage they are getting. Basically a text book real life review with so much good cause involved. The car actually looked cool and desirable with all the dirt and people in it. When Misha spoke of the letter, I got a sick feeling in my stomach. How rude, inappropriate and arrogant can a corporate representative be. You blew the best press vehicle could ever have. Now it's time for all the UKpostsrs that know Misha and Robert and have benefited from their content to refuse any offer of any Audi product to show how unacceptable their position is. Audisteer does suck, and so does the corporate PR attitude. Unacceptable and sad. Misha I don't think you should have apologized, or cleaned the car. If they had a brain they would have requested it back unwashed so they could display it the way it was and all it helped you and your team do. You don't need their vehicles for content. You live and work at the one of the best place for cars in the world.

Audi takes the BMW Marketing fails to the next level. But whilst I could laugh about BMW, the lack of empathy from Audi makes me speechless.

Great to see you using the car as intended. Well played mate. Love your work.

Don't apologize Misha! Excellent work and great exposure for Audi

Quattro doing Quattro things. The heritage lives on. That's what we made Quattro for. So many opportunities. So many missed. Instead Audi needs to pull a total dick move. Wonder if they will also get upset that you did not add oil after 2000 km. I mean that's not pristine ... ;) I totally would not have apologized!

Remember Ford also has to sell these 50 vans they gave away, vans that were otherwise in almost-perfect shape when handed to volunteers, and had the common sense to set no requirements for their state upon return given the circumstances. I honestly thought the RS6 dealing with tough situations was some sick marketing and assumed Audi would benefit of it, but apparently not... because their beloved RS6 worth 5 Transits takes priority over helping people in a critical situation to them, it seems.

I think you did an informative honest daily test of the car, and I found your videos with the car helpful seeing how it will be used 90% of the time, taking people around and stuff. Well done. All reviews don't have to be about top speed and acceleration, but real world is for helpful and maybe Audi should give you a long term tester.

The way you talked about how the car helped you through the tough times was a bigger selling point to me than any "oh yeah, another car that can go fast in a loop" would ever do. The RS6 might be out of my league but i'll definitely have a look at the S6.

I don't think you owed Audi any apology. I don't know what, if any, kind of contract you may have signed said or stipulated about usage of the car, but given the circumstances I think you did the best you could, and it was great. After the flooding, you couldn't take the car on the Nürburgring because it was closed, but you showed real world usage of the car and how it could be used daily, and I would say it passed those tests with flying colors. I would guess that more than 80% of RS6s rarely get pushed to the limits, so to see it hauling people, supplies, driving through some off-road-ish type scenarios is great. I think the car is beautiful, and if I were in the market and position to buy such a car, I would have considered it, because who doesn't like a performance wagon. But after this, no thanks.

Audi A-Hole. Next special edition? 😥 Very sad reaction from them...

Bro how do you do the vlog and the all the hardwork at the same time ? You are relentless. Keep going, the spirit is amazing!

hey Audi... I have seen your car more in the past 6 weeks and Misha's videos have made your car a real hero, just like all the people who are helping! thanks for the videos Misha, take care of yourself and good luck!

Wait a minute. 175'000 Euro? This is just cynical, as is Audi's reaction.

Audi giving a master class in how to suck at PR and basically having no soul

I mean I’ve had numerous chats with friends that live the RS6 that I don’t see it’s power being related to intended usage. Then watching the recent vids of it being used in probably the worst situations that haven’t been staged made me rethink how I felt about such a car, It’s been great seeing it used to help people even if you could have used any Quattro estate it was making something terrible into a special occasion, it would have great to have seen Audi say “just keep helping people with it” and then see how it holds up over a few months use.

I’m with Robert on this one, no need to apologise to Audi and shame on them. Watching this car in your videos and seeing how adaptable it can be in all situations is the biggest USP for me. Plus the fact it’s been used to do so much good at the moment when people are having a terrible time at present. We don’t need to see stats, we want to see it being used, filled up with pizza and transporting people around! Keep up the good work Misha and if Audi don’t appreciate the use of their press car work with another manufacturer who will 👍🏻

I can understand that Audi finds the rs6 unsuited for these kind of outings. So they could have switched it for 2 A6’s or something. Instead they were cold and hart-less bastards in suits.

Real joke is that a car used to do PR with journalists ends up asking for oil in less that 2 weeks time…

Danke für den nicht so alltäglichen alltagsbericht! Professionelle berichterstattung! 👍