How China Became KFC’s Most Important Market
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День томуKFC, with 29,000 stores and 800,000 employees globally, is one of the world’s most extensive fast-food chains, opening a new location every three and a half hours. While it originated in Salt Lake City in 1952, its rapid expansion is now significantly fueled by its presence in China, opening its 10,000th store in comparison to its over 4,300 locations in the United States. KFC China, operated by Yum China, has adapted its menu to include local favorites and has embraced digital ordering and delivery. Despite its success, KFC China has faced challenges like food safety scandals and the economic impacts of Covid. In 2022, Yum China reported $7.2 billion in revenue from KFC, with plans to return $3 billion to shareholders over three years. CNBC got an exclusive interview with Yum China CEO Joey Wat at a KFC in Hangzhou, China to learn more.
Chapters:
00:00 - 2:19 Intro
2:20 - 5:39 Entering China
5:40 - 9:20 Yum China
9:21 - 13:47 Headwinds
Produced by: Shawn Baldwin
Edited by: Darren Geeter
Animation: Mallory Brangan
Supervising Producer: Jeniece Pettitt
Additional footage: Getty Images, Yum China
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How China Became KFC’s Most Important Market
@vliu73 4 місяці тому
KFC in China is very different with KFC in the rest of the world. I think customization and localization make it stand out of the fast food chains.
@shawnliu4541 4 місяці тому
Can’t agree more
@khanch.6807 4 місяці тому
Most KFC are localized.
@NaviRyan 4 місяці тому
KFC in Canada/America sucks except for the few rare exceptions.
@henryairconcepts2999 4 місяці тому
@@khanch.6807True. Indonesian KFC doesn't really sell original recipe, instead their hot and crispy one is their default
@westrim 4 місяці тому
It's not that different, although I did enjoy the chicken burger with pork floss I had once.
@Heybabetv 4 місяці тому
It’s insane how outside markets have the most innovation, better product assortment and store experiences than that in its home market. If KFC applied that energy to its stores here in the U.S….
@FlightX101 4 місяці тому
Try KFC in japan. Its crazy good lol
@davidpark2509 4 місяці тому
They want the population reduced while reaping huge profits
@BlazeEst 4 місяці тому
I don’t think it’s a company issue feels more like a cultural difference
@jorgethegreat 4 місяці тому
Nah, if that is applied in the US, people will cancel KFC all over social media coz they'll call KFC heartless for job cuts just because the company started investing in cost efficient digitalization of its supply chains.
@john-tr8jy 4 місяці тому
@@BlazeEst Exactly. Americans complain, but I don't think they are ready for that convo, talkless of actually changing their ways. They love their "freedom" way too much to have a more well-mannered culture.
@masterchinese28 4 місяці тому
I talked to one of my fellow American expats in Shanghai recently. I asked him what he would miss most about China when he leaves and he said "KFC."
@stonewest6079 4 місяці тому
and also mai la ji tui bao
@leanlifer 4 місяці тому
@@stonewest6079There are better fried chicken sandwiches than 麦辣鸡腿堡 in the United States. I really miss Chick-fil-A
@Heyimurfather Місяць тому
@@leanliferdont think chinese kfc is most known for their chicken sandwich but ok😂
@leanlifer Місяць тому
@@Heyimurfather At least it is the most popular item.
@AbimaelLopez-hz3qq Місяць тому
Because workers in kfc china earn more
@multiluxem2218 4 місяці тому
There're lots of restaurants in China, which means there's a lot of competition. Not only that, KFC is relatively independently operated by a Chinese food company in China, so the menu items are quite different compared to those in the US. They also have new items coming out frequently, and they do taste good in most cases. But in US, KFC is basically just boring low quality fried chicken all day long. In fact, the same goes for most fast-food restaurants in the US. They barely change menu items and just have the same stuff for many years. Really wondering how fast-food chains like that can survive.
@Booz2020 4 місяці тому
TAIWANese : please hold our Bobba Teas 🍵☕
@nostradamus9608 4 місяці тому
China is totalitarian monster created by American corporate greed! If you look where the bulk of US jobs went to and compare it to what happened to the middle class in America and in China in the last thirty years, you ought to come to this conclusion. We can't have our economies depend on totalitarian regimes and be free in our democratic aspirations for the future, period! Our experience of the last thirty plus years has proven this indisputably. West, Taiwan and Ukraine included, must completely decouple its economies and online space from totalitarian China and Russia BEFORE it is TOO LATE, ASAP!
@frankrizzoa1275 4 місяці тому
In America they survive because many people here love cheap garbage food and they don't have to cook. And Americans love the same stuff over and over for many years. It's why we get married and watch the same shows with the same characters for 97 seasons. I go to McDonald's like 4 times per year. I bring my dogs to get nuggets after their vet appointments. And KFC here in the states is complete trash. I mean even for fast food standards. But these places survive here in the States because in this country fast food places and supermarkets are cathedrals.
@lvjinbin28 4 місяці тому
KFC in China is ten times better than in the usa.
@nickhaa 4 місяці тому
@@lvjinbin28Same in Thailand, but cheaper. Places like mc Donald’s or Burger King were same price. In USA, we overpay for chicken at food chains.
@shawnxu5082 4 місяці тому
KFC in China is not even famous for its original fried chicken that they sells in US. They have so many other burgers, roasted chicken wings, some form of beef and chicken burritos, and local Chinese food that are actually delicious. Their Portuguese egg tart is freaking amazing. I actually miss the KFC in China while currently living in US.
@masterchinese28 4 місяці тому
When my wife came to Shanghai for the first time in four years, one of the first things that she wanted was KFC egg tarts!
@leatherDarkhorse 4 місяці тому
nah, the worst kfc i ever had is in china, blant af.
@Pika-ck7ww 4 місяці тому
@@leatherDarkhorse nah, the best kfc i ever had was in china, nothing can compete to this day
@newempire158 4 місяці тому
Which KFC in China/Shanghai did you guys go to? My experience has been terrible cold fries, bubble guts after eating smh. Ya'll simply can't be serious.
@sktrudel 4 місяці тому
I bet you're missing their crispy wishbones.
@michaelbcohen 4 місяці тому
one thing is because unlike burgers and other foods, Fried chicken exists in every culture in some form, so it is easy to export to another culture with minimal modification. They also were first in China for western fast food, which gave them early brand recognition. They also made very good political and business connections in China which helped. But the fact that fried chicken is universal means minimal need to explain the cuisine to customers
@user-jx9uz8zj7w 4 місяці тому
Interesting. China want these recipes of fried chicken? Just like villain desperate against his old friends by stealing recipes use make lot cash.
@ylstorage7085 4 місяці тому
Chicken comes with MSG itself!
@plain0905 4 місяці тому
what is friend chicken
@dnguyen787 4 місяці тому
...and Chinese people like fried foods.
@GDUBLU_Fan 4 місяці тому
I don’t have a chicken friend
@jingzhi2898 4 місяці тому
KFC has done the best localization in China, and Yum China is even an independent listed company. Separate from Parkson Worldwide. KFC has penetrated deeply into the market in China. In many county-level cities, KFC arrived earlier than McDonald's. KFC has a Chinese regional snack menu and also sells Chinese breakfast. Has been fully integrated into Chinese social culture and catering culture
@masterchinese28 4 місяці тому
A lot of foreign brands could learn a lot about how to do business in China from KFC.
@Booz2020 4 місяці тому
TAIWANese: Please hold our Bobba Teas 🍵☕
@NeostormXLMAX 4 місяці тому
@@masterchinese28 kfc japan also does much better than the others, businesses just hate america lmao
@masterchinese28 4 місяці тому
@@NeostormXLMAX I'll make a point of trying when I go to Japan next time!
@demurgetroid 3 місяці тому
And India
@AndrewBarsky 4 місяці тому
I live in China. KFC is HUGE in China. Arguably about as big, if not bigger than McDonald’s. I have seen more KFC joints in my six years here, than the rest of my life in America
@AC-gp4gz 4 місяці тому
It’s not just China. It’s not just KFC. Most American food franchises are doing a lot better overseas, like Southeast Asia. I remember taking a vacation to the Philippines a few months ago and tried a Wendy’s single patty hamburger. OMG! It tasted so good compared to US. Also tried their Wendy’s bulgogi style green salad. It’s awesome!
@brodriguez11000 4 місяці тому
Are the McDonald's ice cream machines more reliable?
@vijaz5559 4 місяці тому
yups. always @@brodriguez11000
@xcofcd 4 місяці тому
They probably tried in every market how much they can lower the quality without loosing too much customers. Mc Donalds over here is getting worse and worse, taste and portion size go down and prices pretty much doubled for the last two years, but they don't seem to loose too much customers over it...
@___beyondhorizon4664 4 місяці тому
😂😂😂😂😂@@brodriguez11000
@tidus1ph 4 місяці тому
@@brodriguez11000 YES
@casperdong 4 місяці тому
Just coming back a couple days ago from Harbin China. With out a doubt the best fried chicken I've had in Asia. Ever. The KFC experience was also insane with many different promotions and modern and sleek interiors. Super clean and completely alien from Canada!
@theolich4384 4 місяці тому
They have fabulous tarts too, especially for the price.
@freemanol 4 місяці тому
But I thought china is so authoritarian that eating KFC would be seen by the government as being pro-US? Do they install CCTV cameras all over the place to catch these west-loving traitors?
@Playboipete 4 місяці тому
better then korean fried chicken? never had chicken in china but i remember thinking korea had the best
@APDM_OSINT 4 місяці тому
@@Playboipete the magic of Korean fried chicken is the sauce. If you don't like that sauce, it is rather hit or miss. Also, you will find best chicken everywhere and in every form.
@sagepirotess6312 4 місяці тому
Technically KFC different every country. I traveled all over Asia and SA and from USA. India, Indonesia insane spicey. S korea triple fried. Maylasia sour, and so on.
@Kuricang31 4 місяці тому
You forgot to mention the most important part, that KFC was the very first Western restaurant that opened its doors in China. Not only that KFC in China also consistently partnering itself with video games and pop culture icons that were popular in China such as their partnership with Genshin Impact, a famous mobile-game in China further solidify it's consumer base
@cgtactical6619 Місяць тому
They did say that in the video
@npc2480 4 місяці тому
What’s missing from this news video is that the food menu in China’s KFC, Pizza Hut, and McDonald’s are different than the US. In fact, the fast food in China is actually mouth watering good along with fast service. Meanwhile, here in the US we get to eat almost inedible food that also comes with bad service and then we wonder why sales are down. Perhaps the YUM brand CEO in China should also run the US market too if they want to compete with McDonald’s and increase profits.
@Hlebka 4 місяці тому
KFC in china is catered for Chinese people and their food palette
@npc2480 4 місяці тому
@@Hlebka if you walk into a KFC here in the US, the lack of customers should tell us all that it currently does not suit our palette.
@davidpark2509 4 місяці тому
I ate KFC in Hong Kong and Thailand and can confirm its miles better than KFC in the us.
@kaahzvi5820 4 місяці тому
Pizza Hut in the West is considered any other Pizza joint, however in China it’s viewed like you’re going for “Italian”. It comes off more exotic and as a special fine dinning experience. You can order escargot, Crème Mushroom Soup, etc (yes not very Italian). Menu and atmosphere is completely different.
@nulnoh219 4 місяці тому
American selling a European themed restaurant in China. That menu sounds like America's view of Europe. Lmao
@eric77lv 4 місяці тому
Ok now they need to fix their terrible stores and food in the US
@baronvonjo1929 4 місяці тому
It's a miserable affair here. Same thing with 7-11. Why do they not bring us the same high quality standards they offer in other markets?
@jenniferesein4813 4 місяці тому
@@baronvonjo1929 Because people in the U.S. will gladly eat terrible garbage that is unhealthy for us, as long as it has that "salt, sugar, fat" combo. We don't mind dirty floors or bad service. We don't get better because we don't demand better and that is cost effective for these American companies that have absolutely no loyalty to the American consumer. They figure if American consumers don't like what's being served to them, oh well they are welcome to eat something else.
@baronvonjo1929 4 місяці тому
@jenniferesein4813 I disagree as various companies in different segments have fallen behind in various points in history by competitors that provide better service. I mean in my area of the nation for example a gas station brand called Quick Trip changed the entire landscape for gas stations. Before they came, it was all small, dirty, run down buildings with bad service. QT took so much business away from various chains that many closed and others had to do massive renovations to compete because the service and quality were miles ahead. If you offer Americans better service and cleaner locations, they will come. It's been proven over and over.
@Bigwiggatreedude 4 місяці тому
@@jenniferesein4813 preach
@iunnox666 4 місяці тому
They need to go out of business in the West, and people need to pick better places to eat.
@Playboipete 4 місяці тому
people cant comprehend how big the chinese market is. 4000 stores in us vs 10k in china is nuts and telling
@IamHandsome4u 4 місяці тому
And their gdp/ capita is only $12k, imagine when they achieve $30k gdp/capita, their spending power would be insane. There will be no match for them.
@maxpro751 4 місяці тому
I think people are more spread out in China and China has a lot of people so maybe that’s why.
@ericp3645 4 місяці тому
Well reducing it to a ratio of 4 : 10 makes it pretty comprehensible.
@eyeseer1 4 місяці тому
Food safety regulations and food quality plus the popularity of chicken in China versus USA is a big difference.
@maxpro751 4 місяці тому
@@eyeseer1 Food quality ain’t good in China 💀
@Timothy-su9fj 4 місяці тому
The first time when I tried the authentic KFC in the US, I could barely swallow. The taste of the KFC in China is so much better, not to mention the creativity of the new items and quality of the service.
@jt6231 4 місяці тому
😂😂😂
@NazriB 4 місяці тому
Lies again? FNB Money Chinese Food
@dark_knight650 4 місяці тому
@@NazriBKFC is much better than the US
@deebusoh9023 4 місяці тому
r u sure is fake chickens ?
@user-tu2kl9jl1s 4 місяці тому
no, kfc in america is the worse, basically they don't spend money to improve/expand cause international market is better opportunity
@seth.heerschap 4 місяці тому
In grad school I worked with several Chinese students. For one of their birthdays we got KFC, because there wasn't a KFC in town we drove 30 miles just to get it. I remember the look on his face when we surprised him with KFC, but I will never forget what he said: "This tastes like home." As a child KFC was always a treat, and when he could have it in the USA with his whole lab, it was the most special thing. I thought it was humorous since I've always thought of KFC as an American thing, but it's huge in China.
@hurteachothermacon9037 4 місяці тому
Imagine that if KFC McDonald's Starbucks is a company of China Capital, what legal prohibition will the US government use in the United States like now in China? Food Safety Law or National Security Law?🤔🤔🤔
@Aapig 4 місяці тому
The U.S. government should take care of its genitals first, not harm children.
@LouiseChong-xk5xp 4 місяці тому
100% national security 😂 those chicken are gonna spy your stomach and know what u ate
@eliso5973 4 місяці тому
cultural invasion 😂
@edwardw7965 4 місяці тому
My bet on national security. Their food has nano tech, has chips and spy your daily life.
@lallal-fg6rv 4 місяці тому
其实中国的麦当劳公司是独立的公司，经营权和美国麦当劳是分开的。
@BryanBirn 4 місяці тому
When they displayed "430m" on the screen... He said "fourty three hundred million" ?!?
@danielcreighton2561 4 місяці тому
😂😂😂
@Jacklullaine 4 місяці тому
😂😂😂😂
@ruthlessluder 4 місяці тому
Some high school kid approved this
@nickdan4177 2 місяці тому
Ah stop it
@twist777hz 4 місяці тому
I left China pre-covid and to this day I still miss KFC China's spicy lobster and chicken sandwich (小龙虾烤鸡堡).
@weizheng7885 4 місяці тому
crawfish = 小龙虾
@jimmylam9846 3 місяці тому
@@weizheng7885 Crayfish
@bryanliu727 3 місяці тому
KFC is localization is so great. I was born as raised in Sichuan province, where they provide a spicy power along with the original chicken, which is so delicious. And it's until I am 15 years old, the year I traveled in Shanghai, when I realized that this powder is not provided nationwide. I think that's the reason KFC is so successful in China.
@happy-0atmeal 4 місяці тому
One thing not talked about is they also have the best TOYS, think happy meals from the 90s. In my two months stay last year, they did collaborations with Dragon Ball Z, Jojo's Bizarre Adventure, Doraemon, Honkai Starrail, and the Asian Game mascots. There was always some recognizable merch from other media, not just toys but also limited time chicken buckets (which they give you separately from the food so it doesn't get oily). It's also not just physical merch, they dress up the whole store with whatever collaboration they're doing.
@nabihbawazir8019 4 місяці тому
is that McDonalds not KFC? KFC is selling music albums
@happy-0atmeal 4 місяці тому
@@nabihbawazir8019 No, funny enough I don't remember China's McDonald's offering any toys. I mean they probably do, but it's not advertised to the level KFC does.
@michaelcooreman3509 4 місяці тому
@@happy-0atmeal DBZ?KFC? Nice..
@sforza209 4 місяці тому
Popeyes could learn a thing or two about separating the food from the chicken so it all doesn’t get oily. I’ve never seen so much oil in fast food as Popeyes.
@silverhawkscape2677 4 місяці тому
Ah yes. The famous Genshin Impact KFC collaboration.
@mralexpub 4 місяці тому
Here in the UK every time I visit a KFC I am guaranteed to have a dodgy stomach the next day.
@dlewis8405 4 місяці тому
Yeah, you pay the price for that quick, cheap satisfaction.
@TomNook. 4 місяці тому
Also a 5% chance you'll get stabbed
@firstlast-pt5pp 4 місяці тому
possibly a reaction to growth hormones - short life time and more meat.
@___beyondhorizon4664 4 місяці тому
I was teaching in Guangzhou, China from 2009-2013. My observation is that KFC is a place for family dinning. McDonald's is a place for teenagers to hangout or business people to meet . There is a Starbucks inside the Forbidden city, Beijing 😅 when I visited. The craziest KFC menu are the Chinese donuts, definitely deep fried, crunchy to go with the porage 😅. The egg tarts are from the Portuguese national dessert, introduced in Macau and spreads to the mainland because its just delicious. I was visiting in Peru in September 2023, i spend many hours at the Lima airport, every food court counters are Americans brands, you can named it, kfc, McDonald's, Starbucks, Dunkin donuts 😅 i wanted to try local food, but just cannot find any!
@khunopie9159 4 місяці тому
I hope you weren't teaching English because your post has a LOT of grammatical errors!
@___beyondhorizon4664 4 місяці тому
@@khunopie9159 I was teaching fashion design in a fashion school. Is it good enough?
@Booz2020 4 місяці тому
Make TACOs Great Again 🌮
@Dongzzzzzz 4 місяці тому
@___beyondhorizon4664 it's good enough for youtube. English isn't my first language, so I can't really identify the errors you made.
@monkeymoom843 2 місяці тому
reminds me of cafe, in europe, latte is latte. but here in china, they have coconut latte, cheese latte, rice latte, persimmon latte, rose latte, wine latte... and actually, they are quite good!
@yuluoxianjun 2 місяці тому
lol
@SupBoner 4 місяці тому
there's one thing that you should have no doubt about is extremely diversified menu that is available to customers ... tbh i havent had a KFC meal in US for a long time simply because there are more alternatives way better than US KFC on diversity and flavors ...
@GerardoFrancisco 4 місяці тому
Fun insight on a iconic brand and how they do things overseas, im from Australia and travel SEA and love seeing how different things are compared to home !
@thebrilliancyofreality4408 4 місяці тому
I’m in American working in China and yes, but also drives KFC is not just of the food it’s because they have a huge coffee selection that you can grab and go and the coffee is quite nice. It’s an alternative to Starbucks and other coffee businesses around and you can always depend on the fact that there’s a KFC nearby that offers a coffee now with regards to Taco Bell. Like I said, I’m an American working with a decent salary but taco Bell will hurt the wallet in many cases and if that’s in my case, then that will mean 80% of the population will not go to Taco Bell. I don’t see Taco Bell being a successful franchise here I passed by a lot has empty seats.
@nak3dxsnake 4 місяці тому
Taco Bell sells 12 different sauces with protein options swimming somewhere in them. It's more like salad wraps now.
@leanlifer 4 місяці тому
Taco Bell really sucks in China. I don't mind the price but the food is terrible. I hope Chipotle will be here one day.
@tomjwjss 4 місяці тому
How is working in China what's the experience been like?
@RICHMONDDONG 3 місяці тому
u aint no so called americano, just some albino colonizer who gon get shutted down both domestically and internationally in da near future
@yuanyao5824 Місяць тому
@@tomjwjss If you make a medium US salary here in China, you will be fine.
@iloveneyoful 4 місяці тому
Because chinese cuisine are light years ahead of the rest of the world, even McDonald's and KFC in China are fully localized and are out of this world good and unfortunately the Americans back home wouldn't have an idea. Their McWings is even better than popeyes here.
@xiphoid2011 4 місяці тому
When I was growing up in Shanghai, KFC was seen as a step up, a more upscale/interesting place to go eat. Young guys will take girls there on dates. It's interesting when I came to study in the US, and noticed that most people here in the US doesn't think that way about KFC, more as a cheap, taste good but unhealthy place eat, so yeah, no going there for dates. LOL. Relative to income, US KFCs are also a lot cheaper than in China.
@GDUBLU_Fan 4 місяці тому
Facts
@Ottovonostbahnhof 4 місяці тому
it was true for some ppl maybe 20 years ago. Kfc is nothing upscale about for the locals in first tier cities after 90s. KFC is universaly considered unhealthy but affordable
@davidpark2509 4 місяці тому
No most Americans do not think KFC taste good or is cheap lol
@hellovagim 4 місяці тому
If the kid try it now they will probably get dumped right away 😂
@user-vy4lz9ux9s 4 місяці тому
30 years ago
@EverydayCats1994 4 місяці тому
Take KFC breakfast every working day. I have a membership every quarter, which just cost me $4. And I got 40% off every first order every day. Breakfast and K Cafe cost me $2 every day only. I ordered my Breakfast and K Cafe on the metro 5 minutes before arriving at the office on my iPhone. I pick up Breakfast and K Cafe without stopping. How cool is that!
@Techno-Universal 4 місяці тому
In Australia KFC was going downhill a few years ago because of poor sanitation and food preparation practices resulting in a lot of KFC food poisoning cases however in 2017-2018 they massively cleaned up their act and are now massively thriving with them being on par with McDonald’s and Burger King which is known as Hungry Jacks in Australia! Also KFC in Australia now has better quality food compared to McDonald’s and maybe Hungry Jacks! :)
@davidm5417 4 місяці тому
you work for them or something?
@Techno-Universal 4 місяці тому
@@davidm5417 Nope I’m just a local in Australia! Pretty much me and quite a few people I knew had bad experiences with KFC’s food before the reform! :)
@yl7679 4 місяці тому
@@Techno-UniversalI recall having a fancy burger at bondi McDonald’s and it tasted amazing for McDonald’s
@Techno-Universal 4 місяці тому
@@yl7679 I guess that’s one of the good locations! Pretty much previously some McDonald’s locations were plagued with issues like unsatisfactory OHS practices and poor management however now days the new issue with them is shrinkflation as they have made their products smaller while increasing their prices at the same time! :)
@NguyenKhanh-12 4 місяці тому
in Vietnam, each KFC store is a nice restaurant, clean, good services... and I think it's normal, people in the USA see KFC is like a fast-food store but we look inside the purse before coming in:)) like a Luxury Restauran in case of price and decoration:)
@Steven-xf8mz 4 місяці тому
All these fast food restaurants are serving real food outside of the US. It's just not the same store, they just share the same names. To those who think they should do better in the US. It's impossible where they stand now, it's just different economy they represent. McDonald and KFC are not your typical minimum wage food in places like China, they're pretty expensive compare to local cheapest places. I have visited China many times pre-pandemic, the pricing of the food is more like your typical higher end of middle class food. If i have to place a figure, i would say it's about equivalence of $50-$75 per person. Please note this is not based on currency exchange, I'm referring to purchase power in relationship to how much people make and food cost. It's pure estimation based on my experience, actual experience may be varies due to location and personal perception of this matter.
@haonanma228 4 місяці тому
Yea I do agree. People in the fast food industry in Australia just don't really care what they sell to customers. Either too greasy, or cold or undercooked, everytime I go I get some surprise. But actually even cheap street food in China is not bad at all.
@overcookedsalmon82 19 днів тому
Equivalent to 50-75 dollars is bs. Average person spends ~30-50 kuai (maybe a little off) at McDonald’s pre pandemic. A quick pasta at wagas is ~70-80 kuai. I would say you can get the same pasta in US ~20-25 dollars so you do the math. But of course there are cheap food in china that costs you ~10-20 for lunch. Food is in general more affordable in china than US excluding fine dining
@tigerkites 4 місяці тому
My local KFS doesn't seem to do really good. There were 2 of them near by, and both locations seem deserted. This is all at the same time our local Chick-fil-a, Popeyes, and the Old M all are doing really well. What's more, I was in Salt Lake City a couple of time this year, and I visited the original KFS store there. It's a beautiful place, but you know what. The place is basically empty. In evening in summer, we went there at dinner hours, and we had the whole place by ourselves. And more recently, I was in SLC again, and I went there to order something to go with my son. Again, there dinning area is empty, no one by us. The place can easily seat a couple of hundred people, but all empty. Sure they got some drive throughs, but you can see its not doing really well.
@Neil00841 3 місяці тому
Wow. This is a marvelous case study for my dissertation ❤
@leojin5838 4 місяці тому
KFC in China is totally another level. Its actually good with all the flavours (if you don't like Chinese flavours its fine because they still do all the original ones just as good), its really cheap if you take part in online surveys or get promo codes etc. Also, KFC in China innovates at least 4 or 5 times every year and basically change a big chunk of their menu which means that unless you are very heavily addicted to KFC, you are pretty much guaranteed a new experience every time.
@CriticAritraBose 4 місяці тому
Good Taste, Easy Accessibility and Visual Psychology Branding are the three factors that make KFC hit hard.
@Juanchomagro 13 днів тому
i went to kfc in Guangzhou many years ago, the store was clean, had variety of domestic version dishes like spring rolls, egg tarts and sichuan spicy fried chicken. every month has a new menu and many chinese people i know treat kfc like a high end restaurant
@user-rm8zb4eh9h 4 місяці тому
My dad has worked for KFC China for over 25 years. I still remember that he was always on business trip to looking for suppiler for a whole week during the fast expansion of KFC in the early 2000s.
@brianh9358 4 місяці тому
KFC is operated as fully independent franchise operations in Japan (and in China). So although they use the KFC name they operate independently. They have done a much better job at adapting and maintaining quality in their markets. Now, in the US there has been a lot more competition, so things are lot more difficult for KFC here. However, the management of the U.S. operations have not been as good. Quality has suffered and market share has been lost.
@xinyiquan666 4 місяці тому
not china
@brianh9358 4 місяці тому
@@xinyiquan666 Yum Brands China was spun off in 2016 and operates independently of US Yum Brands.
@minusCEE 4 місяці тому
no surprise, fastfood in a lot of other countries, especially in Asian are miles different than in the US. In the US, they are fastfood place, when you want quick, fast, and "cheap" food to fill your stomach, over there, they're restaurant grade. They have menu catering to local taste and culture, sweet and spicy fried chicken and black bean sauce fried chicken taste so good with great umami
@npcimknot958 4 місяці тому
Thanks u jfc.. someone gets it. Fast food in America is suppose to fast cheap done. It’s not gormet.. but even still, fast food and brands have become less popular because of prices and people are eating better and supporting local shops more because it’s almost the same prices.. so why eat kfc when u can get a chicken burger fresh good quality at a local for less/same price? Alot of comments don’t get this. McDonald’s, kfc, etc are like the last things u wanna eat and it’s not even worth it these days. N plus, China doesn’t even know about in and out and chick fila😂😂😂😂 that’s the new “fast gormet” food in the west.
@AbimaelLopez-hz3qq Місяць тому
@@npcimknot958Taco Bell in china isn’t good
@user-kw8qe5fk8v 11 днів тому
I don't know if someone will ever read this but the thing I'm glad to be able to watch youtube content again. No kidding it was really hard for me, regardless whether it was all mental or not. It's a blessing to watch content again.
@classicalgaming9620 4 місяці тому
One of my dad's friends owns 10% of one ...decently sized city's KFC company's stock, since their dad worked for that city's KFC branch in a somewhat major position. It works all on a local basis (each city has its own branch and company if i remember correctly) and there's a lot of struggle setting it up (a lot of bureaucracy and corruption opportunities for a foreign company needing governmental approval to expand, including bargaining with the local alcohol and tobacco commitees for some reason). Still, it is at where it is now, after a lot of hard work and networking
@duskshadow25 4 місяці тому
Not gonna lie, I was born in China and grew up as a kid there until I moved to U.S. Even back in early 2000s, being able to go to KFC in China was a luxury for the average household because it was very expensive to eat American fast food in China. You can easily spend 50 RMB 20-30 years ago for one or two people, and the average household income per month was only about 300 RMB. It still is kind of expensive even today. But I remember the way they made their chicken for the locals were vastly different than how they would make it in America, because they had to cater to the locals' flavor. The chicken was cooked with way more spices and packed with flavors I felt like, and it just tasted way better. When I moved to America and had their KFC, the taste was just not the same. It was a lot more disappointing because the chicken was dry. The chicken they serve now in KFC in America just doesn't taste the same as it was back then, and it feels like the quality has gone down a lot compared to how they originally started. My only advice is that you try KFC yourself in China and then you'll understand how better it taste compared to the ones in America because of the customization they do catered to their locals.
@lvjinbin28 4 місяці тому
10 years ago maybe but today it is not considered expensive food anymore
@duskshadow25 4 місяці тому
@@lvjinbin28 KFC is mostly for parents to take their kids because kids love the kids meal. Most local adults would just rather eat like a big plate of chow mein or soup noodles for half of the cost, and it's more filing and comforting because some places let you have unlimited refills of noodles and soul until you're satisfied. It's just a no brainer to eat those instead of fast food and spend more money. A family of 3 is just better off going to an all you can eat hotpot place and pay like 100 RMB than 100RMB at KFC, because 100 RMB isn't enough to feed a family of 3 full, especially if you want to eat a bit more.
@Harry-uq9qd 3 місяці тому
for the vast majority of Chinese, it's still on the expensive end. It's only really for the "middle class," which while you may see them all around you if you're living in a high-tier city, are not even close to the majority of the population. As you may know, Chinese people also like to order a lot of food, better to have too much than too little. Whenever I order for my family, I'm spending hundreds of rmb @@lvjinbin28
@chenyang9336 3 місяці тому
@@lvjinbin28 for now，the parents just pay more attention on healthy consideration but money for McDonald & KFC ……
@junweihe8229 4 місяці тому
Chinese KFC turned out to be one of the culinary experiences I miss after leaving China and moving to Europe 😂
@anthonydowling3356 4 місяці тому
When i lived in Thailand ,KFC seemed popular there also .They have spicey versions to cater for the local taste .They were well priced so locals could afford where as Burger king there seemed over priced and were depending mainly on Tourists .McDonalds are also popular in Thailand .
@glb_tvlr 4 місяці тому
I’m still here and KFC is thriving!
@zzz-le5vd 4 місяці тому
我觉得中国的汉堡王味道很一般，我们会更愿意吃本地的品牌汉堡
@lskwong9113 4 місяці тому
KFC in Hong Kong is much more well managed than those in US. The restaurants are clean and staff is young, energetic, and cheerful; and they offer food that's tailored to local culture. Love their chicken rice dish and custard tarts 😋
@laolee2386 4 місяці тому
I'm in America, staff of KFC are so lazy and heartless
@lskwong9113 4 місяці тому
@@laolee2386 I live in the US too. My experience is that the workers don't seem to care about the quality of their work.
@laolee2386 4 місяці тому
@@lskwong9113 Exactly! Same feeling. And the same situation happens to Pop Eyes, McDonald's. Burger King is a little better. And honestly, most of those staff who don't care are black.
@zzz-le5vd 4 місяці тому
所以在中国，肯德基的受欢迎程度很高，是除了麦当劳之外的不错的选择，中国的顾客在乎服务的质量，如果一个品牌不尊重他的顾客，那么这家品牌就应该关门
@WealthbuilderzTV 4 місяці тому
It's really interesting how KFC has taken over the chicken market in China. I'm a business consul and I love this kind of information.
@Kytetiger 4 місяці тому
Thank you for the subtitles, i couldnt understand what that woman at cnbc was talking (all rumble and words eaten)
@shiwang8989 3 місяці тому
KFC is everywhere in China, from airports to high-speed stations! I love their congee with Chinese donuts for breakfast 😁
@laaaliiiluuu 4 місяці тому
I was so happy that factory farming became less popular in the West but in reality it just shifted to other parts of the world. :(
@mohammadiaa 4 місяці тому
🍗😋
@sten260 4 місяці тому
why is that bad? you want to pay 10x prices for food in the west?
@npcimknot958 4 місяці тому
@@sten260cause it’s cleaner and healthier and better quality.
@sten260 4 місяці тому
@@npcimknot958 who cares about that if you can't afford it?
@AbimaelLopez-hz3qq Місяць тому
@@npcimknot958is chicken in other Chinese restaurants worse than Chinese kfc chicken
@TheIntJuggler 4 місяці тому
I still prefer Los Pollos Hermanos. It’s addictive.
@JohnShawOhio 4 місяці тому
The secret is in the extra buckets they deliver to each store location.
@domjfante8140 4 місяці тому
Same. I love that blue salt they use to season the chicken!
@BSPBuilder 3 місяці тому
I heard that they went out of business recently. What happened?
@user-nr7rs3mq3m 4 місяці тому
When I was in China, I ate every morning in KFC before going to school. And the food I ordered was almost totally Chinese: century year old egg congee, hot soybean milk, fried egg, then a western salade.
@zz3410 4 місяці тому
They have plenty of promotions. The workers care about the reviews so their customer service is better than other chains. Worker even brought over tissues for me when it was raining and got all wet during my run. They customize to local tastes and even have Ute’s without chicken like pork and egg porridge for breakfast. They did have a scandal when undercover found workers picking up frozen meat and putting it back on the conveyor belt in yum brand’s processing plant. I did get the runs after eating their chicken rice bowl so maybe it’s the oil they need to change more frequently.
@stevenchan3822 4 місяці тому
Here in the UK we r stuck with the same bland KFC menu that hardly ever changes
@chillylytical9410 4 місяці тому
The Asian market loves fried chicken. I haven’t seen any of my cousin’s gathering without some kind of fried chicken, be it Jollibees or KFC or some other brand.
@lars2894 4 місяці тому
I find this ironic because when I lived in South Korea, their local chicken restaurants were so abundant and great in quality that KFC had almost died out. In one town in any Korean city there would have been 10-20 fried mom & pop fried chicken shops for every 1 KFC. I guess fried chicken wasn't as popular in China until KFC stepped in.
@edouard9867 4 місяці тому
Maybe, but which market doesn't like fried chicken ?
@jules263 4 місяці тому
What about Chicken feet?
@synwei1558 4 місяці тому
@@jules263too much bones and too little meat. They are usually marinated and served as snacks.
@frankfleming1103 4 місяці тому
@@jules263 Chicken feet and wings are the most expensive, while chicken breast is the cheapest
@ElliottM-ck2wg 4 місяці тому
I'm a Brit who is currently living in Kuwait; I'm a maths teacher, and moved here to work. I order KFC on the KFC Kuwait app and an app called Talabat. The KFC here is officially 'KFC', but tastes noticeably different to the UK. I think the 'secret formula spices' or whatever just aren't provided to Kuwait KFC places. Like I have a KFC in the UK when I returned home for Christmas, and my friend told me this would be the last 'real KFC' I'll eat in a while. China's a big market, but Kuwait's obesity due to american fast food companies setting up shop here indicates that the Arab countries are another great market for KFC.
@Tony-lj5lr 4 місяці тому
There are loads of American restaurant chains all across the world but not a single one from UK UK is an embarasment when it comes to restaurants US food is consumed far far more across the world than Uk food UK lives up to its reputation of having apalng food
@MrChopemup 4 місяці тому
I was in Shanghai in 1996. And the streets and walls on buildings were lined with KFC banners and posters everywhere. I can only imagine how many there are there now.
@David-sc2ir 4 місяці тому
I don't know what happened to KFC in America but I no longer go there. The chicken tastes old and hard and nearly inedible every time so I finally threw in the towel and said 'no more'! I use to LOVE this chicken and purchased it for family get-togethers and church potlucks... but sorry to say they've lost my business.
@derekdalton5658 4 місяці тому
Same problem in Australia. In the 80s and 90s the chicken was succulent and delicious. Now it's often greasy and dry. I imagine they are cutting corners and perhaps the chicken itself is poorer quality.
@AllenHanPR 4 місяці тому
When i was in Taiwan, I ate KFC often to make me feel like I was in the U,S again. The fried chicken there tasted diffrent from it does here slightly. Back in those days Mash poatoes and gravy was something you can't get anywhere else and you tried asking around no one knows what you are talking about. But I bet if Popeyes opened there, KFC would go out of business there. Popeyes is way better than KFC in my opinion and cheaper. I think why KFC thrives there, because fried chicken is not a new thing there. But it's hard to find a convenient place that sells it. Popcorn chicken is a staple there, but it just doesn't taste anything close to KFC.
@masterchinese28 4 місяці тому
I was living in TW in the 90's when the Portuguese egg tarts became popular. KFC added it to their menu and 26 years later, they are still there!
@corneliaedgerton3595 4 місяці тому
When I first came to the states, I was shocked how bad and basic KFCs here are. In China, they are brightly-lit, modern, fun restaurants packed with young people and always have new interesting menu items. And needless to say, the food is much more tasty than here in the US. It's truly amazing how KFC just sort of abandoned the US market.
@ishfardowKwee 4 місяці тому
You got the last part wrong. It should be “Truly amazing how the US abandoned KFC.” Popeyes you’re next. Thats reality. Its trash. We got a lot of option here in the states. Quality fast food like chick fil a.
@porkypine602 4 місяці тому
@@ishfardowKweeyeah once fast food places become national chains the quality falls off or the prices get too high. Churches is a great regional chain
@davidpark2509 4 місяці тому
KFC in america sucks..I had KFC in Hong Kong and Thailand and can confirm its miles better than KFC in the us
@jules263 4 місяці тому
That’s it, keep visiting our KFC’s. We will fatten you up in no time. Once you get a piece of freedom you will be wearing blues jeans and a t shirt, consuming our content and hating on everything 😂
@Tony-lj5lr 4 місяці тому
kfc abandoned? Kfc is huge in usa
@tdb7992 4 місяці тому
American fast-food chains actually offer better products outside of the USA. The companies adapt by generally making things a bit healthier with more vegetables and salads. Like in Australia, burgers have much more fresh produce in them than you would see in the US at the same chain. Australian KFC offers a lot of burgers and wraps which are popular - I think Zinger burgers launched in the US recently and they have been around in Australia for decades.
@johnny1897 4 місяці тому
the salads are not healthy
@Tony-lj5lr 4 місяці тому
Australia failed to create a single restaurant chain while USA created loads US kiks australia's as
@AbimaelLopez-hz3qq Місяць тому
Taco Bell in china isn’t good
@Vitih704 4 місяці тому
In the US chain restaurants now suffer from lack of competition and greed. Abroad they have to compete with local restaurants and actually provide value to their customers.
@davidpark2509 4 місяці тому
Fast food in america is literally poison. The quality is much better and healthier in asia.
@nardryleo8591 4 місяці тому
KFC中国是真的很用心融入当地市场，并且一直都在改进自己的口味，大概7.8年前的KFC被隔壁麦当劳同化了味道差也没有推新产品差点被后起之秀德克士给干过，不过好在调整了策略疯狂星期四的联名和产品的进化速度又让他重新占据了中国快餐市场的领头羊地位
@yuanyao5824 Місяць тому
但我觉得还是麦当劳好吃一点哈哈
@binhe6500 4 місяці тому
I was in a KFC in China, it had only 2 staff and they were overwhelmed
@newempire158 4 місяці тому
Exactly I went to a branch in Shanghai and they were pouring some kind of black, thick, filthy liquid (dirty oil) down a drainage right in front of my eyes. Next they proceeded to give me cold fries, I got the bubble guts after eating. I'm so surprised by all this praise for kfc China.
@gvtrivia6780 3 місяці тому
wait until u come to my neighborhood in China.... theres 5 starbucks within a 0.3 mile radius (500meter) and in this radius theres a Peets and a dozen other local brands... how did coffee make such a bang over tea?
@localfarang 4 місяці тому
It’s growing here in Thailand. Over the last few years I’ve seen Thais start to use fountain drink dispensers and drive thru KFC’s (a first in Thailand) popping up everywhere…. Fountain drinks and fast food… super healthy 😅 😢
@jilldawson89 4 місяці тому
On the other hand, KFC, and McDonald's restaurants failed miserably in Vietnam because Vietnamese foods are fresh, healthy, delicious, and cheaper than the fast and fatty foods sold by the 2 brands. Starbucks also failed miserably in Vietnam because Starbucks' coffee can't compete with Vietnam's coffee. Vietnam is the second exporter of coffee in the world after Brazil.
@kenyup7936 4 місяці тому
😂
@almightysauerkraut6165 4 місяці тому
Cope
@Ottovonostbahnhof 4 місяці тому
KFC in China have done better job in keeping creating interesting menu than Macdonals or PIZZA Hut. Its team really out performing in last two decades when ordinary chinese already familiar with western fast food.
@paintedbird6791 4 місяці тому
Some Pizza Hut in China has a doorperson. Same name but totally different service and food offerings. Some Howard Johnson in China is five-star hotel.
@sirdiealot53 4 місяці тому
Note to KFC, maybe bring Asian fried chicken to the US. Bonchon and Chi Mc are all over DC
@user-ic9lf7do6c 4 місяці тому
It's not asian. It's korean.
@user-ic9lf7do6c 4 місяці тому
I don't like Caucasian chicken.
@ddub9696 4 місяці тому
If you ever ate KFC in China, you would not be asking them to bring it to the US. It was absolutely gross.
@kineticstar 4 місяці тому
As an American, I can say it won't help KFC here in the US. They are considered trash food.
@TomNook. 4 місяці тому
Korean is Asian....
@sealtrader 4 місяці тому
I thought China is collapsing according to American Medias? LOL 🤣🤣🤣🤣🤣🤣
@roselilly5411 4 місяці тому
When I first moved to Canada a few years ago from China, I was a bit surprised KFC was not so popular as McDld in Canada. KFC certainly has more stores and is more welcome than M in China cuz KFC food is much more tasty than M's from most Chinese customers' perspective.
@hugowilliams1988 4 місяці тому
Chinese version of KFC and Pizza hut are very different from those in US. The provide more flavors of Pizza and Chicken than in US and also have all kinds of stakes and all kinks of noodles.
@xxooxx69 4 місяці тому
omg I missed Pizza Hut in China
@MrGriff305 4 місяці тому
New location every 3.5 hours. That's insane.
@senoow4215 4 місяці тому
Imagine all the top chains combined 😂😂
@mpandunky 4 місяці тому
I remember ordering rice & chicken in a KFC overseas only to be told that they don't have rice. I really thought rice & chicken is a standard for KFCs all over the world.
@nuomitang30 18 днів тому
I swear to god I've never heard Yum! all my life, now it's all in my ears.
@firstname__lastname 4 місяці тому
It's really unfortunate that in America where KFC started, all the food is boring and the restaurants are dirty and out dated. But if you go to any country in Asia, the restaurants are clean, well kept and the menu is innovative and always changing.
@npcimknot958 4 місяці тому
Ok, gutter oil very clean. Ur making racist assumptions. Dirty.. in America they have health codes. You’re not allowed to sell gutter oil and cardboard dim sum to people.. I guys keep talking about innovation and that’s not what people want. Great u think everything is fine in China, enjoy.. but America and the west have been moving away from fast food chains in general.
@AbimaelLopez-hz3qq Місяць тому
Taco Bell in china isn’t good
@AbimaelLopez-hz3qq Місяць тому
KFC in Australia ISNT good and kfc in china is expensive
@glideslope69 4 місяці тому
The real reason KFC is more popular in Asia is that the food they serve there is actually fresh and tasty. Completely the opposite of the microwaved soggy garbage they sell in the US. We would love to love KFC in America, but they think we’re too stupid to know the difference
@davidpark2509 4 місяці тому
I don't know anybody that likes KFC in america. Most ppl including myself loves Popeyes for fastfood fried chicken.
@sealtrader 4 місяці тому
Can't fix the stupdities in America. 🤣🤣
@yotaiji012 4 місяці тому
Egypt loves it! Thailand loves it too!
@arttheseven5526 4 місяці тому
I have tried KFC in AEON Mall in Huangdao. We ordered 1 bucket and was surprised on how small their fried chickens were. They were half the size of a normal fried chicken here in Philippines. 😅😅😅
@syimar7060 4 місяці тому
We Chinese love KFC's localization and customization.there are many unique dishes and experience than rest of the world doesn't have ❤
@Anonymous.24. 4 місяці тому
Wait until these Chinese folks get a hold of Popeyes 😂
@user-jx9uz8zj7w 4 місяці тому
Not Popeyes!!!! Especially church chicken.
@hzhang1228 4 місяці тому
not a fan of KFC but during a trip to China out of convenience i went there for breakfast and they had rice soup with pickled veggies, a homey meal you don't expect at a restaurant. i ordered it because i didn't think it was real. eating it at a KFC felt trippy 😅
@user-wq6ov3bg6k 4 місяці тому
肯德基有皮蛋瘦肉粥，很美味
@jasonlemuel5078 4 місяці тому
These fast food cahins in the us arent viewed as "cheaply" in other parts of the word in asia mostly there viewed as "once a week" type food due to being more expensive than local restaurants also they are perceived to be more luxurious if you consume them
@almightysauerkraut6165 4 місяці тому
It’s 2024
@jasonlemuel5078 3 місяці тому
@@almightysauerkraut6165 and 2024 us still the norm lol especially after covid
@ivanpadilla1936 4 місяці тому
KFC did well in China because China loves chicken. Just like how outback is doing great in Brazil because they’re huge steak fans over there.
@chltmdwp 4 місяці тому
Honestly, who doesn't love eating chicken? It's not just China.
@pootytang1120 4 місяці тому
I mean its better than fried Dog or cat...
@wangxiao2839 4 місяці тому
"Crazy Thursday!" "V me 50". Almost everyone in China especially young people know this. It is a successful online brand marketing example. Every Thursday, there are lots of memes or jokes about KFC Crazy Thursday compaign spreading across online groups in China.
@AwokenEntertainment 4 місяці тому
I’ve always found it so fascinating how much more popular KFC is in China than here in the USA..
@supanova4126 4 місяці тому
It’s fried chicken! Who doesn’t love fried chicken! It’s delicious
@MultiGemgirl 4 місяці тому
I don't love fried chicken. it's ok but I never have a taste for it
@supanova4126 4 місяці тому
@@MultiGemgirl gassssssssppppp how dare you😂It is super greasy though from KFC I’m not a huge fan of fast food
@jamesford5504 4 місяці тому
It's not just China that loves kfc, it's every asian country. Especially Japan where it's considered a Christmas tradition to have kfc during the holidays. I don't know why this report is only focused on China when kfc is everywhere in asia.
@TomNook. 4 місяці тому
Because they're focusing on China in this video.
@emiliamars6724 4 місяці тому
Why when they mentioned food safety scandals at the beginning they show an article from 2014? That's almost a decade old
@omarmiz 4 місяці тому
Walking into my local KFC in Brighton growing up, I always noticed that it was always half full of Chinese 😅 and there weren’t even many Chinese in Brighton back then
@jonathanrebelo6852 4 місяці тому
So we're all going to ignore the mosquito attacking this woman's throat @2:45?
@liminghaung8636 3 місяці тому
lol, what a Leeuwenhoek!
@kioly_ah 4 місяці тому
KFC得炸鸡在中国做的口味比美国要好!!! 种类也丰富!!!
@miaojason2725 2 місяці тому
Any chance we can have the Teriyaki Chicken burger and custard egg tart in Australia menu as well😢
@alexjack5158 4 місяці тому
Be interesting how the employee wages are effected compared to the non-yum owned franchises in china. Is it more or less? I imagine with every thing going AI surely the employees can share the wealth.
@paranoidhumanoid 4 місяці тому
China's KFC actually looks really good! I'm surprised Popeye's hasn't taken off there. They're in all the Chinatowns here in the US.
@TomNook. 4 місяці тому
It's almost like Asians in the US are different to Asians in Asia....
@kenyup7936 4 місяці тому
Coz I didn’t find any Popeyes where I live in China, location is really minority compared else American fast food chains
@Lockdown335 4 місяці тому
We thought it was horrendous compared to KFC where we live lol Mcds and BK held up but the KFC we had in Shanghai was not good at all...... The Pizzahut breakfast we had at the airport good though hahahaha
@briansmithfilm 4 місяці тому
Woah! I always wondered how KFC stayed in business, they are objectively the worst choice in my area 😂
@ZuyinLuy 2 місяці тому
The first time I went to a KFC in China I was shocked. They just use the brand but there’s no KFC food at all 😂 Their success comes from the transformation of the KFC food into a very different menu.
Business Insider
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