Imagine having the title of “cheese historian”

“Why Americans eat so much cheese? Because it’s on pizza and burgers”.... nice one

The question should've been "what makes Americans believe that what they're eating is cheese?''

Not a surprise we obsessed wit cheese, we literally conditioned it into our brains from a young age every time we take a photo

CNBC :"Why do Americans eat so much cheese?" Europeans : Do you call that yellow plastic junk "Cheese"?

I just found out that "American cheese" and "processed cheese" are the exact same thing.

Kraft PR: it's cheese! just feds forcing us to put "processed" in the label! Also Kraft: selling orange flavored corn/maize/potato starch

“Technology to safely transport real cheese didnt exist” Europe: 👀

Why wait until the very end of the video to say the US isn’t even in the top 15 for cheese consumption!!? Don’t you think that’s pretty relevant considering the title of the video.

Pre-shredded cheese contains an additive that helps prevent the cheese strands from sticking and clumping together. It also interferes with the melting process... so if you want to melt your cheese, don't buy pre-shredded cheese. Buy a block and take an extra 20 seconds out of your day to shred it yourself. Like seriously, it doesn't take that long

“Consumer demand is actually wanting processed cheese 30% more in 2020” Y’all just gonna avoid that processed cheese is cheap and that everyone lost their jobs? No? Just an industry win? That’s about right…

This is the kind of stuff I want to see. In depth history about some really strange topic. Good job guys

The title sounds like what a Chinese exchange student would type in to Google search after 3 hours dropping off from airport.

The cheese historian was in such glee talking about cheese, brought a smile to my face.

The McDonald’s server at 6:27 looks exactly like a younger version of the interviewee seconds later

"the consumers love the transformative properties" when talking about cheese. love it

The title should read "Why Americans Eat So Much Cheese-like Matter?".

*Why Americans Eat So Much "Industrial plastic"

I'm sure I'm not the only one, but processed cheeses like Cheese Sauce and Kraft American Singles were only the beginning for me. If you really like them, you'll eventually try real cheese. Once you do, that is when the exponential curve of cheese consumption truly begins.

Growing up in the UK, we always call the American "cheese" slices "plastic cheese". I only ever see it at American style fast food restaurants. You can buy it in the supermarket, but I don't think many people do. Why use that when we have a huge variety of cheddar which can easily be sliced from the block?

TLDR: first pizza, then hamburgers, then processed foods gave to the rise of cheese consumption in the US.

I would love to see a video on the ‘American diet’ from CNBC.

When I grow up, my dream is to become a cheese historian!

The reason for the increase in consumption of cheese and reduction in milk is all about the price for milk/gallon and the fact that cheese tends to add 'body' to the foods it is added to. Cheese also acts as a glue to hold loose foods together more readily.

"classic american style cheese varieties such as cheddar" No, you can't just claim a food just like that lol. Pizza is from Naples Italy, and Cheddar cheese is of course from Cheddar, UK.

"In fact, all of the top 10 cheese-eating countries in the world were all in Europe." - This is not surprising. Europeans and those of European descent have a long tradition of dairy farming and dairy consumption.

Huh, odd that cheese went up when so many people have issues digesting it, like lactose intolerance, IBS, etc. I'm extremely intolerant to dairy, so I mostly use the Daiya shreds, and they've massively improved their recipe since I started eating there stuff about 8 years ago.

"American's love cheese" Malaysia and Korea: And we took that personally.

I don't know why the decline of cow's milk would be surprising when the market of soy, nut, and oat milks have been steadily increasing.

Fun fact: If you took a shot every time this guy said cheese, you'd be dead.

It's simply a quantity over quality thing. Caseine addiction is real, fat addiction is real, and salt addiction is real. Cheese has high amounts of all 3 of these, so if you push it to people by, let's say, adding cheese to every popular dish and even mandating it on some foods in order for them to be called what they are, you create a widespread addiction and demand, allowing you to sell more of an inferior product. Bacon and other (high fat and salt) processed meats are very much the same: while meat in general is on the decline, bacon and pepperoni still sell strong because people are addicted, despite many places using very low quality. My father is a man who grew up on a farm, always lived away from fast-food joints, never travelled a lot... His favourite lunch sandwich isn't some burger with lots of cheese and bacon and ketchup, it's leftover dinner meat (steak, chicken, porkchops) with gravy or scrambled egg on unsalted butter. That man has more energy and less health issues than most people my age or younger. Americans are the masters of exploiting addiction, which unfortunately is taking over the world, along with all the obesity and health issues.

I grew up thinking slices packed individually in plastic was the only kind of cheese that existed! I'm glad I had the opportunity to get an education.

So good, you'll never see a fly land on it. Sillicone.

this is like when bubba in forrest gump talks about shrimp

There's been a similar trend in Finland as well. Today, only the elderly and young children actively drink milk, while cheese has become very popular since the 80's and 90's. The Nordic countries have always had a high use of milk, but cheese has been growing in popularity.

Lived in the US for 6 months, was half depressed because of the lack of high quality foods. Bread tastes like sponge, cheese like plastic, tomato sauce on pizza full of chemicals

What do you call a row of people lifting mozzarella? A cheesy pick up line

Why was this even a question? We love cheese because it's awesome and tastes amazing. /explanation

Cheese is like food duct tape, it can fix almost anything

Kraft is a poor standard when it comes to American cheese. One day I noticed the cheese on fast food burgers tasted different and was superior to Kraft despite everyone telling me they were both American cheese. I did some digging and it turns out grocery stores sell the good American cheese. I was sold. I don't even consider Kraft singles to be American cheese anymore.

"milk in fluid form" lmao tf they eating milk bricks?

For those who are familiar with the metric system: On screen at 0:06: "Cheese consumption: (1975): 6 kg per person // (2010): 17.24 kg per person" At 0:14: "Consumption of fluid milk plummeted from 112 kilograms per person in 1975 to 66 kilograms per person in 2018." At 0:24:"But at the same time, cheese grew from just over 6 kilograms in 1975 to about 17 kilograms in 2018. Plus an extra kilo of cottage cheese, which, let's be honest, is really a separate category altogether" At 1:22:"Americans at 500 grams of mozzarella per person in 1970 and 5.5 kilograms in 2018, making it the most popular single variety of cheese in America." At 7:10:"For example, Industry Research Group IRI told CNBC that processed cheeses such as slices and spreads sold in the cheese section of the grocery store daily aisle have seen sales decline nearly 18 percent since 1995, from three-point-nine-five kilograms per person that year to three-point-two-one kilograms in 2018." At 17:37:"Back in 2014, the International Dairy Foods Association found the French ate 25.86 kilograms of cheese per year, compared with just 15 kilograms per person in the United States."

Cheddar is British, not American. Cheddar originates from the English village of Cheddar in Somerset unfortunately only the name "West Country Farmhouse Cheddar" is registered and protected allowing anyone to make the stuff. However, that doesn't give the US the right to claim they came up with it.

As a french person, it hurts to hear people calling squared plastic things cheese ^^

CNBC: Why Americans love cheese Everyone: Cheese Historian hehe

4:36 Love the ketchup is in the tomato bottle.🍅 I've never seen that in any fast food restaurants. Bring it back.

I remember reading ingredients on a packet of Kraft Slices and wondering how cheese could contain only 80% cheese

“Margarine has really struggled these last few years” Given the fact that margarine shares 27 ingredients with paint and is one molecule away from being plastic, there may be hope for America yet.

As a Swiss: I'm disgusted what you call "cheese" in the US.

I know this man did not just say “cheese historian”

Fun fact, the labeling on Kraft Singles says "Cheese Product" instead of "Cheese". Legally, they aren't allowed to put "cheese" anywhere on the package since the dairy content of the food isn't high enough to be legally considered "cheese".

Much Gratitude. Ps I use to love cheese pizza. It's been 7 or 8 years since I've had any dairy. Pps My mom use to enjoy Straw Hat Pizza. I didn't ever try Straw Hat since they were not any locations around Oakland Ca , San Rafael Ca or Anchorage Ak.

I am Dutch and that "American cheese" is garbage. I cannot understand how you can eat that chemical compound you call cheese.

wait wait wait you're telling me being a cheese historian is an actual job?

I was on a firt name basis with the taco bell cashier over the grilled cheese burrito. damn right the transformative properties of cheese are important to the consumer!

I appreciated this video.

"The sea was angry that day my friends, like an old man trying to send back soup in a deli."

Murican cuisine: Meat, tomatoes, cheese and carbs. With a side of sugar.

Kraft is a multinational group, so we have processed Kraft cheese in slices in Italy too and it's colled Sottilette, but what really struck me in this video is that American processed craft cheese has got 17 ingredients while the basic Sottilette Originali Kraft they sell in Italy I only counted 8 ingredients! Plus they guarantee Sottilette as gluten free, preservative free, polifosfate free product and they are made out of 60% emmenthal and 40% processed cheese, so no cheddar! Also, no D 3 or any colorings added! I really wonder if there's a kind of Kraft processed cheese on american market that resembles what I just described, or is it just separate standard they have toward European market?

Title:Why Americans Eat so much cheese France and Italy:Am I a joke to you?

As a kid I loved Kraft singles, but by High School I was all about sharp cheddar, my go-to cheese today. I like other French & Swiss cheeses too. From my childhood percieved "Organic/Natural" has been a rule in food marketing. When you first learn to read, you read product labels.

CNBC: And pizzas at the grocery stores, "FRESH AND FROZEN" Gordon Ramsay: I'm about to end this youtube channel

5:46 how did my guy say “cheese” that many times without laughing

Its funny how they’re saying it’s declining but its still at several pounds for specific types. I think i have 1/2lbs a year (max).

I bet the cheese historian woke up and decided one day that being a cheese historian is actually something you can be.

"American style cheese varieties such as Cheddar" ergh I think the people of Cheddar, England might beg to differ with this statement

As a french person I find it absolutely hilarious seeing so many British people trying to lecture Americans about cheese. You may make wonderful Cheddar but you also make Red Leicester and that's just unforgivable.

The cheese spokespersons hold processed cheese in suspiciously high regard. Since it contains less cheese it hopefully costs less and therefore have a higher sale after the virus economic shock. Hard and half-hard cheeses are perfectly fine in the refrigerator unwrapped. They will ofcourse dry out and develop a harmless yeast coating but do not need any conservatives to keep them from spoiling.

"American" cheese is not a cheese per legal FDA requirements so they label it a "cheese product." I think that says it right there. I really wish people would stop calling it "American" cheese because it connotes that Americans can't make good cheese. What is in Singles is downright disgusting.

someone please count how many times the narrator says“cheese”

Cheese is freakin delicious.. Hard to imagine life without it

I worked at a Subway in Germany and the customers would always say they wanted guoda when they meant they wanted sliced cheese instead of cream cheese, I would always tell them the package in which it came only sad "cheese". not what type it was

As an Italian, I must say, REAL Italian pizza does NOT have a half pound of cheese per slice. American made pizza (most of it) is not only gross to me, but a lot of the american made Italian food is downright insulting.

CNBC: americans eat a lot of cheese Me: *laughs in french*

Remove the word 'cheese' from the title and it suddenly becomes way more accurate.

As a European I don't understand why people'd want to eat processed cheese. And the shelf life argument is just bologna. Cheese lasts for weeks if not months. If you don't use it within a month, why are you buying it? Mozzarella lasts for nearly a month! Sliced cheese lasts a month+! That's why cheese was invented, to store calories and make it last!

Europeans are like: "This is not cheese . Brazilians are like : "Hold my catupiry".

no mention of negative impact on health, the environment and the animal cruelty in the dairy industry.

Americans: Eat at average 2 pizzas and 2 burgers a week. Result: More than 50% is fat. US Doctors: Blame cheese.

As a Malaysian, we can go whole year without eating cheese. It is just not a necessity here. But rice, we can hardly go one day without rice 😊

I work at an artisan cheese shop like the one shown in the video. Once you eat real cheese, you'll be able to taste the difference between that and processed cheese, like kraft. Fancy cheese may be expensive, but it's so worth it for a treat if you have the money.

Read’s title: Americans love dairy! My lactose intolerant stomach: Do you think I am a joke.

Don't forget cheese logs and "Laughing Cow", LOL.

Omg the cheese ad at the beginning 😂

I audibly chuckled once I heard the phrase "cheese historian"... then i see the comments and am so glad I am not too childish haha

"traditional American cheeses like Cheddar". Ahh yes the traditional American cheese first created in the UK and named after it's birthplace Cheddar (in the UK)

Ii love cheese k from UK 🇬🇧 British love cheese too

im here trying plant based cheese, its pretty good too! 😄

I never thought this would be so interesting. Must watch it all now.

"Why americans eat so much plastic cheese"

From someone who had the privilage at eating a real cheese being made at my grandparents´s home I cannot eat "American" cheese. It´s garbage.

Processed cheese prices have skyrocketed compared to cheese varieties that compete in the deli section of the grocery store. It's strictly greed on the unique brands that are boosting inflated prices, therefore, competitors will pounce on the opportunity to take market share.

Cheese has a component that releases seratonin like some drugs, and as such can be addictive.

Two other reasons processed cheese may not be doing well: It doesn't actually taste very good when compared to cheese of a similar flavor profile and the packaging is awful. My spouse likes to use it for a nostolgia snack and finding processed cheese where each slice is not individually wrapped in non-recyclable plastic is a huge pain. I realize dairy in general is not super eco-friendly, but it's certainly helping no one's case to have forty individual sheets of plastic that have to just get... Thrown out... I personally don't like shredded cheese very much, it doesn't melt as easily as cheese grated at home and doesn't incorporate to sauces or soups as easily.

As a french , I am both suprised and happy that americans eat classic/old fashion cheese too. I would be happy to eat one of yours one day. Just a tip: Always go for raw milk cheeses, they are the best, from far.

I’m a dentist….the number one way to prevent tartar is to floss daily regardless of toothpaste. Most people don’t floss or don’t do it right and about 90% of dental problems are related to lack of flossing.

Q: Why Americans eat so much cheese? A: 17:34 We don't

Well the title is wrong it should be “why do Americans eat so much yellow plastic?”

It's perfectly fine to enjoy any and all cheese. No bad vibes!💙🌈💙

Americans eat something ‘called’ cheese, but is it really cheese? No.