Using Audi in movies like the Transporter and Iron Man is what really helped promote the Brand.

This doesn't really apply to Europe. Audi is massive over here.

Audi started not only the LED lights trend but also the big single grill trend that started before the 2010s and still going on now.

Here in Europe, Audi has been doing absolutely fine for like 2 decades now

I really don’t trust all these people who are called in as experts

"I dont want friends i want audis"

“The oldest of the millennials, which I like to call the trophy generation.” Okay boomer.

Over here, every second car is an Audi. Greetings from Ingolstadt. :)

Audi have been killing it as of late. The latest RS models, especially the RS6 & R8 etc have reached cult status. Interior & design wise they are also ahead of BMW for sure. The next 5-10 years of battle will interesting.

I prefer A6 over 5 series but I m a Mazda customer financially

Audi has always been one of those brands that made it out of normal and into premeum. It's considered as one of the top 3 German cars because of that innovation and perseverance. They said themselves that it was one of the most improved cars of the decade so it is what it is. I commend Audi, they're actually doing pretty okay.

I used to be a lover of BMW, but now it's Audi. They've kept the sportiness of the brand and have also adapted to the luxury minded and feature packed trend of the last 10 years.

I just saw Spider-Man Far From Home and Audi was all over that movie. Nothing like Nick Fury driving a pristine, undented, polished Audi through apocalypse scenarios

Sales dropped slightly...so what? Businesses has its cycles.

The A7 looks lit af

I believe Audi is and has been the industry leader when it comes to interiors. Extremely high quality materials, fit and finish, and design and execution have be the hallmarks of the brand for at least 3 decades. I just think they are top of the food chain in that area. Always have been. Where they struggle is electrical engineering quality. Like almost all German brands they continue to have long term glitches and issues with their electrical componentry and their mechanical engineering as well. My 2001 vw Jetta 1.8t was an absolute blast but was PLAGUED with issues ranging from electrical engine problems to ignition coils misfiring and this was multiple times over a 7 year period. Audi makes some of the most beautiful cars on the road and are my favorite company from an aesthetics perspective. But I simply can't invest my money in the brand until they can get extremely consistent with their engineering. Hint: Consult Lexus engineers about EVERYTHING EXCEPT DESIGN AND INTERIORS. Lexus isn't bad at all but to me audi is a cut above!

i remember having the first model of Audi TT that was amazing. Audi tt drivers back then use to say hello to each other and beep each other when passing by.People presumed you were rich even though the car was not that expensive.People tryed to race you it was good fun.

I think Audi owes most of its recent success to Carwow channel videos.

Always loved Audi! I grew up on long dirt roads in the 80's/90's and a neighbor had an Audi Quattro with the big logo on the door. That car would fly down the roads and catch air going over the tops of the steep hills. That crackling sound was unbelievable and still gives me chills. I was hooked.

Wow!!! No mention of Audi presence in Pop Culture Movies like Ronin and The Transporter.. These movies provided a marketing bonanza for Audi.

When will I get to watch the video - "The rise of CNBC"

How Audi gave BMW a run for their money? It's simple: They started innovating unlike BMW and made better (value for money) cars.

The American car market is so strange. Audi is a massive brand in Europe. The same can be said with Ford oddly. Ford Europe is far more successful than the US nowadays. It’s not surprising. Ford Europe make excellent value for money cars whereas the Ford US models are not very nice cars.

I’m a millennial and I love the simplicity of the 1990s and 2000s interiors. My 04 convertible is what a true Audi supposed to look like. It’s not a concern to me of luxury or not. You can’t beat an Audi in the winter.

Incredible how marketing strategies lead the image of a brand and even characteristics of a product, which actually should come from the product itself. Audi has accomplished a remarkable polished and stand-alone image by now (especially in terms of quality and reliability). In germany Audi definitely isn't that "youth" car (rather an established competitor to BMW & Mercedes). It's image in the US may shift a lot.

I have a 2017 Audi A4 and it's been my best car purchase yet. I love it

Americans: Is Europe part of Planet Earth ???

Me and my wife bought a used 2009 Audi Q5. Some of the features that sold us was; great crash test ratings, arguably the best AWD system in the business, 2 Ton towing capacity, decent gas mileage and serviceability by myself. The 3.2L engine has been bulletproof to us (unfortunately I can't say that about the 2.0L Turbo) They built this car with the same parts all the way to 2017, making new and used parts supply abundant, which is important considering I do all the maintenance myself. 270hp and surprisingly spunky. While it does have its unique issues, we absolutely love this car and encourage anyone in the market to consider getting one.

Casts doubt that it was mechanical? Idiots were hitting the gas at the same time as the brake and were too stupid to even realize it, thats all.

At least we are not talking about the fall of something

Bought my first Audi in 2018, though I wanted one earlier. Some said I was crazy. But I have loved it. I’m now in my 2nd Audi, and I am a customer for life. Your video explains some reasons why - I grew up in the 80s, and have always wanted to be a bit different. Thanks for making this.

The reliability of Audi in recent years is phenomenal, at least for German cars.

Newest RS6/Rs7/RSQ8 are top notch.

Audi at least builds attractive vehicles, unlike Teslas which, aside from the S, look like blobs on wheels. And Audi interiors vastly surpass those of post S Teslas (of course, that's true of most cars, except for an old Saturn Ion or some Toyotas).

that was a long audi commercial

AUDI is same Level of Luxury and history of auto history like BMW & Mercedes, but because of some scandal happend in history they lose the quality of the name, right now if you try to drive AUDI i'm sure you wouldn't like to sit in other cars, QUATTRO system is one of the bests, but in the end GERMAN CARS IS THE BEST

Fell in love with Audi watching the movie Ronin when I was a kid. Just bought the S5, and am in love with it even more!

"they've been struggling to try to make themselves known as something more than just a luxury version of a Volkwagen" boy, oh boy do I have bad news for Audi, Porsche, and Lamborghini owners...

Owned all 3 brands BUT owning a Lexus has showed me they truly are the most reliable luxury car brand in the universe. The peace of mind, built quality everything about it. German automakers couldn’t come close.

Love my Q5. I compared to X5 BMW, felt it slightly too big and lacked style and luxury of Audi. MB lacked performance and sporty ride of Audi. So far, 10 years later, I still love my Q5 and has been near perfect for me.

Their marketing is great too. I distinctly remember their Superbowl commercials in 2013 (kid goes to prom) and 2016 (retired astronaut with Bowie in the background).

The R8 is my dream car.

i love Audi, never buying any other car.

I have a 21 TT RS. worth every penny.

I personally love Audi. I love the design, I love the interiors and I love how high quality it feels. I am not sure how reliability is on a brand new Audi a6 for example, but my 2010 Audi A6 Le Mans has been nothing but exceptional!

I will forever love my Audi Q5. I test drove the X3, Q5 and GLC and the Q5 blew me away with its interior quality, ride quality, design, driving feel and stereo are both better than the competition in my opinion. I love it, the other cars were by no means even approaching bad but they didn't click with me like the Q5 did. I love it.

Endless money pit Sincerely, Scotty Kilmer

I drove an Audi for 11 years. It was a little underpowered, but it was absolutely the most fun car to drive (outside of the 1970s Mini I once owned). It always felt stable and I drove to work after a 3ft snowstorm with no issues. The only problem was after the warranty ran out… it cost over $200 to change a headlight bulb! That needed a special tool that only their techs had. The bulb was $22; the rest was labor. Yikes! I traded it in and didn’t fix the hole in the exhaust because it would probably have cost more than the car was valued. I’d definitely buy an Audi again.

Cnbc makes the best short documentaries.

My inside Scotty tells me that it is an Audi commercial with phony experts.

I will always have a audi in my driveway Great in rain snow or in a clear day the drivability is so good 😊

The Marvel Cinematic Universe helped a lot as well, people wanted those cars after seeing them in the movies

Audi is far ahead of every germans ev tech

I like to consider Audi the middle ground between Mercedes and BMW. While Mercedes has the luxury interior and smooth riding experience and BMW has the sporty kind of experience, Audi is in the middle where they are smooth riding and also have a bit of a sporty feel to them. Also the interiors are really impressive. Personally its hard for me to buy anything else now.

My brother in law had a Audi A4 R and man that car was a beast. The interior was incredible and that digital display behind the steering wheel was amazing. I wish he had kept it so i could had more chances of driving it.

If Audi partnered with Honda or Toyota for PARTS....Game over!

The Audi rally racing was huge and they are still reaping the benefits of it. Look at a group B rally Audi in a four wheel drift, nothing like it. And Michelle Mouton at the controls!

I never knew the r8 was the first production car to get LED head lights, very cool! I remember when it came out in 2008 I thought they were damn good looking!

Good editorial video. I like Audi cars and am happy to see more of them on the road. Maybe soon I’ll get myself an Audi S3. (:

I'm on my second Audi because of VCDS, which lets me access all the controllers in the car, read and reset fault codes, and tweak things to change the way some things work. I'm not aware of any other cars (other than VW) that have a tool like this.

So did they take into account that most if not all are LEASED because of the high depreciation???

I have driven Audi for the last 7 years and will never drive another brands cars. Quattro has been able to take me we’re no other vehicles were able to get in.

I doubt I'll ever buy any other brand. I've had 6, love them all. Amazing exterior, amazing interior, amazing AWD, amazing transmission. Bothered by the cost? Don't buy one, really simple. I haven't had any major issues.

But hands down Audi has one of the most loyal customer base.

Audi is awesome, I love mine

Excellent job keeping Volkswagen out of this docuseries... with that said, I am kind of amazed that 'Diesel-gate' wasn't used once to explain drops in sales

We purchased an Audi Q7 suv, and love it. It has a sleek, well integrated electronic dash. Most cars in this price range look like they have an iPad stuck on top of the dash. My one complaint about the Q7 is that it is 18 inches off the ground, a huge step and ungraceful and possibly dangerous entry for shorter people. We are investigating running boards designed for this model.

It‘s so great to see how popular car-brands competing to showcase their advance technology to the customers. Because its tight competition, innovation grows rapidly and unstoppable 🙌🏼👍🏼

4:18 the upward trajectory of the curve started in 2008, coinciding with the movie iron man, released in 2018, in which tony stark drove an audi R8, audi should thank pop culture for the sales boom, it influenced an entire generation

I am in UK and had Audis for years in some cases from new. I bought a nearly new 3 series touring two years ago and havent looked back. The BMW diesels are 'head and shoulders' better. The BMW is overall less fragile I think. The only thing I miss is the nicer Audi interior and slightly better ergonomics ---- dont miss the Audi dealers and Audi service costs !

I’ve recently started a switch from BMW to Audi and I gotta say, I love Audi! I love the RS models, The design of their cars are way nicer and only Getting better. Unlike BMW and Mercedes’s designs which are becoming monstrously different from what their heritage used to be. Plus the grill looks way better than BMW. Their cars have also gone up in reliability and their interiors are clean and modern. Overall I love Audi.

4:42 thats one thing im jealous of Idk why it took bmw until 2017 to make their M cars AWD with the m5 I have a 2016 m6 that rwd and it sucks in the rain

And with the avant coming to the United States... they’re gonna own the wagon market🔥

Audi did a pretty good job placing their products in movies such as Ironman from Marvel

I think the big thing that gave them a leap forward recently was the introduction of the virtual cockpit. As far as I know they were the first to do a full digital dash for their entire model lineup (outside of tesla), which other manufacturers were quick to follow suit. Also the infotainment is typically easy to navigate and the styling is contemporary, yet aggressive and elegant, something rivals like Lexus (and now BMW) could take some hints from. Lastly, although the interiors are great, I'd disagree with the last guy saying it's industry leading. I love my Audi's but I'll be the first to admit that Mercedes is a cut above in that category.

Audi makes some the most beautiful cars... love their design language

Audi is prolly bigger than bmw & mercedes in west EU, so far I see more Audi than any other cars

Man. really wish i can afford rs3 i love that car the design performance and everything

I have a 2008.5 2.0T TFSI A3 with 165,000 miles and I love it! It's a very peppy/quick and fun little car. The interior in this car is timeless (IMHO), as a lot of people tend to think it's only a few years old. However, engine components do start to fail at about 130k miles due to their older age(in German car years 😆). But as long as you keep up with their maintenance you don't run them into the ground, they'll continue to serve you well. My car runs phenomenally and I have had no catastrophic engine issues. However, if I were interested in a current model--I could only justify leasing one. And that goes for all other brands in its class. These cars have become so tech/ electronic dependent in such a short time, I just don't see them holding up for the long term purchaser at this point. Moreover, they have engineered them to the point where you almost have to take them to the dealer/ specialized mechanic for simple maintenance. Just to replace the brake pads you need an advanced diagnostic tool to communicate with the brake system module to electronically release the brake/ caliper, for example.

Hmm Americans and they sudden-acceleration, never heard that in Europe... CNBC: "In the 1980s, Audi was a high-end German car brand no one seemed to want to touch" Haha bul***, Audi sales in 1984 (71.206), BMW (70.897), Audi sales in 1985 (74.061), BMW (87.832) Does not seems to me like no one want to touch bs from CNBC

Trophy generation: meaning that anyone born in or after 1981 grew up receiving participation trophies just for showing up.

They are both a mechanics wet dream.

The way that Audi used to become one of the giants of the car market is that Audi did not try to be like others. Audi tried to develop the areas in which two giants Mercedes and BMW lacked attention. That was the 4 wheel drive cars. The Quatro of Audi, even if not the best, is one of the best ones. For the latest models, the interior of Audi cars is noticed to have very good high-tech screens, seats. Like Audi, another car that succeded because of pointing one skill of car is Toyota. Toyota sells most cars in all over the world just because those cars are the most reliable ones.

I still miss the 1996 A4 Quattro I reluctantly retired this year due to a steadily increasing rate of electrical failures and my loss of confidence that it would not strand me or my wife. I hope Audi doesn't overdo the electronic technology, given that so many of my problems have been electrical. My elder son still has the 2002 A4 Quattro I bought him as a university graduation present. It was 5 years old at the time, and it has served him well, but now it is showing its age.

They forgot to mention Audi's biggest advantage over BMW - working turn signals ;)

1:43 TBH, the Audi 5000 unintended acceleration stuff was practically BS. I could say much of the same about the Toyota acceleration recall years later.

lets face it, Tony Stark made Audi rise. Driving the R8 had an instant Ironman song in your head.

There were two massive vehicle launches in the 90s that really catapulted Audi into the premium market - the A4 that launched in 1994, and then, the A6 in 1997/98. The A4 just looked a million miles ahead of everything else Audi had ever done before - no more ungainly Germanic Volvo style design, an Audi you could actually want. It was a world away from the boring old Audi 80. The A6 was a million miles ahead of anything else that BMW or Merc had done before. It was utterly gorgeous inside and out.

There is a humours saying with audi brand '4 rings to rule them all'

Literally all bmw models look 80% the same and the interiors are all the same

I'm a Mercedes guy. I have a Q8. I love it. One of the best cars I've ever had.

I had no idea about that scandal all I know is that these Audi’s have always been fairly popular

Lol, just wait till the warranty runs out on your Audi. Thats where the real fun begins

Volkswagen, BMW, Audi, Mercedes, Porsche. The Germans make sooo great Cars!! How?

Wow as a kid we would say “I’m Audi 5000” meaning we’re leaving somewhere, like we’re saying goodbye. I never knew why until now.

I don't remember things quite this way. Mercedes was always in a class by itself as a luxury vehicle. BMWs, at least in the 60s/70s weren't considered in Mercedes class and were considered quality German cars that handled well. In the 80s/90s then BMW started to get a reputation but still Mercedes was still held as the luxury standard. I think to this day Mercedes is one of the most high-image brands that are in the industry. BMW has a high image, but it is still known as a driver's car. Audi yes, they did rise to be near BMW and Mercedes but I still find people rate them a bit lower. I like alternatives to German luxury. I actually think Genesis has a chance to be as good once people get over the "its from Korea" nonsense that some buyers have in their heads now. I like Volvo but they need to refine their suspensions more and the move to all 4-cylinder engines didn't help them either.

"The R8 was the first production vehicle to get LED Headlamps" stop summarising facts they mislead people. Thankfully the lady clarified "The R8 was Audi's first vehicle..."

Audi a top brand for reliability? You must be joking! In the UK they’ve been bottom and very near bottom for nearly a decade

Out of all the expensive unreliable sports cars, Audi's are my favorite.

I love my S4 best car I have ever owned!!