Kids have always been interested but why would a parent allow a child to purchase luxury products that even 80% of adults can't afford.

The problem isnt the internet. The problem is parents who dont say NO.

Bro I'd feel so guilty for buying 6 Art Supplies, THE PARENTS CAN'T BE CONSIDERED PARENTS AT THIS POINT.

Its weird because all these facelifts and botox eyebrows make my brain register someone as 40. They think they are doing it to look younger but it actually makes them look older.

People NEED to get their kids off of the internet

Last I checked, Claire’s is still open, cartoons are still on and parks still exist. Friendship bracelets can be made, slumber parties are free. Why arent these parents enriching their children’s lives more than just allowing them to watch tik tok? Parents have to parent regardless of what is or isn’t available.

My question is, where did all these rich parents come from? I don’t know them.

I worked retail last fall and 11 year olds saying things like “I just spent $600 at lululemon” was common. Why are parents giving their children credit cards?

This is why kids this young shouldn't have access to social media. It affects their development 😔

My daughter is 11. She’s asked for skin care and a Stanley cup. I said no, you don’t need those. And that was the end of it. Told her we would research products when she’s older. 🤷🏽‍♀️ I also don’t allow her on social media

Calling skincare the new toy of this generation is wild

9 and 10 year olds don't need to be on Tik tok , intagram, or any of these social medias..... The disrespect of these children, their parents, is causing this increase in mental health problems

I 100% blame the parents for not monitoring what their kids watch. This makes me sad for these kids.

“Child and baby skincare market” is not a sentence that should even EXIST

Eye pads, concealer, face masks, exfoliadora, serums?! Gen z is complaining about aging like milk…. Gen alpha’s skin is going to be absolutely trashed by the time they are 24. My son (12)uses a cream face wash and a moisturizer, and sunblock, my daughter (8) just uses moisturizer and sunblock. I would NEVER cater to such whims when it’s detrimental to fragile, tender young skin. Shame on companies for doing this and even more to the parents that are utter pushovers. Also, as a mom, I want my ultra and Sephora and department store makeup counters to be my go place when I want to purchase something for me and NOT have my children with me, it’s how I Pamper myself. This is where I don’t really want kids around me, the makeup and skincare area. Also, why are kids this young on social media?! I would never let my children follo/watch KK’s kid, she’s a disrespectful little brat. There is so much wrong with all of this. This culture is creating children that will be vapid, self-centered, narcissistic, entitled, selfish and self serving brats.

As a gen zalpha, I’ve never set foot into a Sephora ever. Honestly, Sephora kids are crazy. Like why do you need wrinkle cream when ur 10?? 💀 parents really need to get their toddlers off of Tik tok :/ (I DONT EVEN HAVE TIK TOK AND IM LIKE 13)

So basically the next generation of Kardashians are ruining the self esteem of kids and making them feel they need to buy masses of stuff. Just like the Kardashian sisters did to my generation.

Blaming social media is the biggest cop-out for bad parenting. Media has ALWAYS been used as a scapegoat for societal issues that are far more complex and require actual accountability from THE PEOPLE ACTUALLY RESPONSIBLE FOR RAISING THE KIDS.

goodluck to when they reach 15 and older- their desires gonna be insatiable day by day🤦🏽‍♀️

“Getting numbers from girls”…😂 That’s why he’s in Sephora, sure.

WHY AREN’T THEY INSTANTLY GOING AFTER THE PARENTS?!?! Like INSTANTLY!

I was a kid/teen in the 90s and while I was a "mall rat" I would never destroy products because my parents taught me better.

😂 wait until these tweens learn most of their cosmetics have EXPIRY DATES! And when they get older realize how expensive everything is going to become.

As a gen alpha, (the earlier part of the generation,) I'm not proud of our generation 💀💀

It's not the influencer's responsibility nor the Sephora worker's job to parent these kids. Its the PARENT'S responsibility!

Who and where are the PARENTS taking these 10 year olds to Sephora??? This is sick. So, so sad. Let kids be kids. Play OUTSIDE! Side note: the little girl with the Lululemon sling bag… shame on those parents. You’re raising a spoiled, entitled brat. Good luck.

As a tween myself, this seems very disgraceful to destroy or misuse products not belonging to them, let alone acting like complete stray animals and laughing. I've always had a wish to visit sephora but one I'm disgusted. Good thing people have taken action!

This is insane to watch I am 18 years old girl and don't even know how to use makeup or skin care beyond basic hand cream... growing up I just didn't understand why women obsess over cosmetics and all the propaganda for it, I always felt comfortable without all that mess🤔

Long gone are the days of letting little kids be little kids. Stop letting the internet raise your kids, and raise them.

Why are these parents scared of their kids? Why do they not deny them excesses? Why are these kids out shopping at 10 without an adult?

Parents who are buying this stuff for their preteens…YOU ARE PART OF THE PROBLEM!!!!! They do NOT need them!! These kids are going to be monstrous adults…absolutely ludicrous🤦🏻‍♀️

As a young teen, I do not use ANY of these products because it is unnecessary. You are still a kid you do not need any of these products. I only use ONE cleanser for my skin condition and a lotion. All of them I use because they are recommended for my skin condition. I still watch SpongeBob and go to Claires. The parents of sephora kids do not help the situation either. The parents just let their kids buy the luxury items that most adults can barely afford. I think sephora shouldn't have testers because of the potential bacteria build up. The only time I ever go to sephora or Ulta is when my mom needs something. These kids need to be stopped!

When I was 10 even having McDonalds was asking too much

In Brazil there is a rule that if you opened it, you will have to pay. In this situation, mall security guards are supposed to hold children until their parents show up to pay for the product.

So disturbing. Sad that these children aren’t cared enough for by their parents/guardians to think they even need this stuff.

History repeating itself. Remember King Kylie? GenZ teen girls were obsessed with Kylie's makeup style. Now GenAlpha is being influenced by North. Sadly back then it was teen being obsessed with Kardashians but now it's Kids. Time changes everything.

This is the parent's fault... I never acted like at that age when I shopped at the mall by myself.. Clothes were my go to, not makeup! Maybe a simple lipsmackers..

And the fact that some of these moms are egging their children on social media by allowing them to film grwm videos with stuff they don’t need. Like ma’am SHES 7-

I used to work in a huge chain brand store with a cosmetics section and I assure you the fault of this isn’t just the kids. They are a big part of the problem but the parents are just as bad. Sometimes even the elderly go in and mess it up. All people in general just need more respect to the product testers and others hygiene.

It's so disgusting to see people close to my age obsessing over makeup like this bro...life ain't all about putting makeup on I swear, we need age restrictions

God, why can't the Kardashians just go away 😩

At Nordstrom the other day, a little girl about 6 - 7 was trying on lipstick. Looked innocent but there was no "tester" at this store, she used the one that was for sale. Moreover, she proceed to open several more sealed packages and tried them all 😒😒😒 Her mother who stood near by said nothing...

The "different skin" aspect is so true! As a preteen mine was super sensitive and the "normal" stuff (idk, random drugstore facewash) would irritate my skin, whereas now i dont remember having a weird reaction from any kind of product in years.

I started to regularly wear makeup at 14! (I’m a late Gen Zer). At that age, I was still playing with My Little Ponies. These children need to be kept offline.

the problem is not the kids, it's THE PARENTS

Sephora, should have taken action and banned those brats a long time ago.

I’m 16 and I still don’t use ANY makeup or skincare except sometimes lipgloss…..I saw a video of a SIX YEAR OLD USING RETIONOL…RETINOL!!!these little kids need to stop!

i’ve asked and talked to my mom about makeup and stuff before (it’s genuinely something i’ve started liking), but i would NEVER take it to this degree. if my mom had ever caught me doing this, i would have a severe punishment. it’s actually sad that so many of these parents literally watch their kids destroy these products and just proceed to stand there and do nothing.

Dang when I was 10 I was memorizing the names of all the Pokémon 💀

This is ridiculous- why are the parents PAYING for it??! I wouldn't buy my kid makeup until she was much much older- and even then, I wouldn't buy her something as expensive as what I would buy myself as a "treat", this is just woeful on so many levels..and I'm surprised it's not damaging their young skin

I know a ten-year-old, and she is a really nice kid, but she went into Sephora one time and knew exactly what she wanted, but everyone looked at her like she was going to destroy the store. These mean kids are giving a bad reputation to nice kids going into stores like this.

As a teenager (15) with dry and sensitive skin along with eczema, I always feel uncomfortable walking into those stores because of those kids. I have a younger sister who is 10 and she's a big makeup person but only gets Ulta subscription boxes my mom gets delivered so I understand what it like living with those types of kids. Im still trying to figure out what skin products work on my skin that dont make my face burn so I just wander around and look at things, but I feel these kids staring at me. Now, I am a socially awkward person and have social anxiety so I feel like everyone is judging me but I feel the judgement from these kids as I dont know what Im doing. And they way they leave these products is disgusting. If I ever joked about anything like that, I would have a lecture from my mother about manners. The germs on those testers freak me out so I dont use them anyway, but the Sephora kids make it worse. The issue is that the parents gave them access to the internet at a young age. I got a phone when I was 10, but no social media. I grew up with FNaF, Baldi's Basics, Minecraft, ect. along with music and later on, the Warriors series. These kids were raised by people who are doing these get ready with me's and other videos like that. They see that and think that its cool and it becomes a trend. Its the parents who start this and it raises disrespectful kids

At ten years old I was still playing outside and not using makeup at all. I was also still playing with Barbie dolls and watching cartoons. Thank goodness my parents raised me well!

"You are OLD!" *Says a 10 year old to an ordinary Sephora shopper.*

4:00 I CANNOT EXPLAIN HOW MAD I AM FOR THE FAR RIGHT PICTURE. SEPHORA SHOULD BAN KIDS 14 AND UNDER CUZ THAT IS ABSOLUTELY DISGUSTING. -a 12 yr old who has never been in a sephora except when my mom goes there to but HER products.

The parents will be paying for pricy plastic surgery and fillers by the time these kids are 15.

dang .... i remember when i was a kid , we got the *_"don't you touch a single thing when we go in this store!"_* talk. 😂 *_what happened to that?!_*

Hold the parents accountable. Charge an entry fee to kids 10 bucks or get out.

when i was 10 i was still trying to convince my mom to buy me slime supplies

This is what happens when parents use the whole world as their kid's playground. There used to be places where we were allowed to run wild, and places where our parents taught us we need to behave (restaurants, planes, shops etc.) Now kids are allowed to run rampant everywhere, so is it any wonder they treat Sephora like an indoor playground?

"I pinkie promise I'll pay you back" like it's a mcdonalds order

How to turn Sephora into adult store only: make it a bar. Boom. You can’t bring children into a bar.

At least there’s some normal 10 year old who go to Sephora but only get a few things and are respectful …… 😮

13:52 I was born in late 2012, and those “good old days” pictures literally explained my life😂😭

I saw a bit from a French documentary recently where a 10yo and her sis (older) where ordering stuff on SHEIN. Their mom checked their order before approving of it, and the 10yo wanted make up brushes, the mom went "do you wear make up?" and she said "No", "then you don't need brushes for it !!". Then the mom also refused to purchase an itty bitty cropped top with lace up back saying "it's inappropriate for a 10yo !!". Social media is brainwashing these kids !

This tells me more about the adults we have having children these days. That’s concerning. WHO ARE THESE PARENTS! Why are children on social media! They need their parents to teach them how to wipe their behind properly! This is sick!

The internet age is still so new relatively speaking. Millennials are the first generation to have to navigate raising their kids in a world where the internet and social media are fully developed with no real barriers to entry. I certainly don't envy my peers who have kids trying to raise them properly with all the extra bad influences that are so easy to come by without even leaving the house.

I appriciate that you added full subtitles, both in video and in youtubes captions!

What's scarier than children.... the parents. As someone who's worked with kids, the parents are worse bc they'll always defend their "little angels" even when they're bad. I'd like to say that I'd put a kid in their place and tell them that they're being disrespectful, but idk. Kids in public haven't disrespected me like that yet

My 8 and 12 year old girls never ask to go to sephora. I've told them they're beautiful without makeup, and their focus should be having fun, passing school, not trends. "If you always follow someone else's idea of happy, you'll never be happy." That's what I say

The in between for preteens is dollar store makeup. And you will never change my mind. For me. It seems more directed for kids. They have the glitter eyeshadow, the lip gloss. They have the cute lip balms. The light colorful makeup. It's so simple now to introduce makeup without it being 50 and plus cost.

This explains how many parents out there don’t care about their children anymore. If your not gonna raise your child like that don’t decide to have a child in the first place.

Where are these “children” going to get the money to buy all this in the future? I’m sitting here shaking my head, after googling the price of what these kids are allowed to buy, the entitlement is off the chart.

Kids ain't haunting the Sephora near me, thank christ.

I feel so glad I never got into that kinda stuff. Sure if you are maybe an adult looking for something that can help your pimples that's fine but for kids that don't even get to acne puberty yet I don't think we can let those in.

I took my 9 yr old to Sephora because I was looking for something but I didn’t let her walk around by herself and absolutely did not let her touch the testers

these kids have to be straight up brats at school.

My mall created a rule that anyone 16 and under must be accompanied by an adult at all times. Younger kids were being dropped off at the mall to run around like it was a playground. They were getting into trouble, messing up displays, and, even if they were behaving, it wasn't safe for them to be alone. The amount of teens who are causing fights was also increasing. The rule has been in place for a few years and it's completely improved the shopping experience for the better. Unfortunately, the amount of people at the mall has went down, but the overall atmosphere has gotten better. I haven't seen this behavior at my local Ulta's but I attribute that to the age restrictions.

All kids actually need is just cream lip balm/chapstick and basic soap

Unattended kids have always been this way. I worked in a craft store and there wasn't a day that went by where I wasn't chasing pre teens out of the paint aisle because they were "testing" the spray paint on our shelves and using the paint pens on any flat surface they could find. They were in such bad shape I had to bear the brunt of complaints from older customers who were like "you need to take better care of your store. this is a disgrace!". The worst ones were when mom or dad was 10 feet away and was ignoring the behavior and would get miffed at me for asking their kid to "please not draw all over our store". Drove me nuts. Also when I was that age Bath and Body works skincare and cosmetics (because they sold cosmetics WAYYY back in the 90's and they were amazing!) were all the rage, along with UD and Clinique and all pretty pricy. And teen people, which most of us girls had a subscription to due to school magazine drives, always had sections on the latest cosmetics and clothing trends that we all bought in to at the time. So again this isn't a new phenomenon, just more people who don't have kids, or work retail are seeing it because of social media.

SKINCARE IS NOT A TOY. This is so frustrating. I get using VERY gentle stuff, and I'm glad some are being taught that acids are not good for them, but yes parents absolutely need to take charge, are you kidding me? Aside from the abominable rude behavior some have, they can literally melt their faces off!

When I was 10 I had cheap lipgloss from the front of a teen magazine 😂. That was my makeup in its entirety.

When i was 10 I was sliding down hills with friends, getting injuries and crying then laughing. I was building up my immune system by drinking from dirty faucets from all the outdoor activities I was doing. A 10-year-old shouldn't be focused on being the next IT girl smh. Their childhood is sad. Idk if this is the case of soft parenting or what.

I was once at Trafford and my sister went to a makeup/skincare shop (not Sephora) and apparently there were these three girls who opened up this bundle box of stuff and just started applying it without a second thought and then pretended like it didn’t happen like OMG and the worst part it wasn’t a tester it was an ACTUAL PRODUCT 😡🤬

I played with my mom's makeup age 10. I wasn't allowed to leave the house and mostly looked like a clown with colors my mom bought and didn't like. She would never have allowed me to do this in a store.

This is what happens when we have a generation of children who are chronically online because their parents are chronically online. We can’t expect these kids to know how to function outside of social media If their parents never learned either. that is exactly why we have this problem in the first place. I understand that there are many parents out there who need a break from parenting, but sticking your kid on a tablet so that you can go on your phone is not a solution it is the problem.

When i first got into skin care I thought spending 25 dollars on it was a little too much even if it was only for a cleanser and moisturizer but these kids are ok with putting things that are bad for their skin at this age is mind blowing

If I was a kid in sephora, I would have been eating the products 😭

Parents need to realize that their little girls are gonna end up having their self esteem broken by a young adult woman having a bad day that their “angel” decided to trash talk. Be careful what u wish for. It’s not a daycare

I’m so grateful I grew up being a KID . Thanks mama 😭♥️

As someone on the preteen side of this, there are 4 sides: skincare girls, girls that are clueless, girls that watch these videos and don’t go to Sephora, and boys

Never in my 60+ years would I be thankful for being a senior citizen. When I grew up 1)If my parents said 'No" there was no dickering. 2) Bullied: I was bullied at school but then I could go home to a safe zone and no social media. 3) I was allowed to wear some makeup at 16. We had very little in the way of funds but at least I knew when my parents denied me something it was for my benefit. I also knew from a young age not to stick my fingers in things I was not going to buy. Parents no longer seem to want to parent. Crazy ridiculous world we live in.

If your child is afraid of bad skin at 10-13 it’s 100% the parent’s fault. You are literally making your daughter insecure about her looks at such a young age and you will regret it.

Are we going to talk about the huge rise in children shoplifting these TikTok trending items too? My store charged at least one under 18 years old girl with felony theft last year. These kids think they’re untouchable and don’t understand what the ramifications of their actions can be. But parents don’t want to hear anything negative about their little angels much less take responsibility for their actions. 😒

i am still a tween but i completly agree with this bc we should be spending time colouring, going to the park, crafting and more

I’m a 12 year old girl, and I’m scared to even step foot inside Sephora or Ulta because I’m so intimidated by makeup and skincare

Kids don’t need skincare other then washing their face & sunscreen & possibly moisturizer. Most skincare is NOT designed for children’s skin in mind so it’s just gonna cause more harm than good.

This is the consequence of bad parenting... Too much time in front of the tv, social media accounts before 18, and not knowing how to say "NO". This is ridiculous. Social media shouldn't be allowed under 18. Can you imagine what a change that would make? A total different world.

I went to Sephora a couple of weeks ago. There were 4 security guards inside and a police cruiser right outside. It's a tiny little space.

As a 12 year old myself, I am absolutely DISGUSTED. I’ve never been to Sephora, however, if I do, I will make it a POINT to be respectful to everyone around me and if I use testers, not make the smoothie things on testers, which OTHER PEOPLE also use. It seems that my generation is really immature now… and I’m genuinely appalled at how true that is. I feel like I’m one of the handful that are mature about skincare and makeup. I hope I didn’t offend anyone with this paragraph.