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Psychologist Robert Cialdini dives into the principles of influence. These small things unlock your ability to influence others. More than just exploring how to use them, we explore how to defend against them.
00:00 - Intro
01:26 - Difference Between Influence and Manipulation
03:44 - Influence Principle #1: Reciprocation
22:03 - Influence Principle #2: Liking
31:26 - Influence Principle #3: Social Proof
41:25 - Influence Principle #4: Authority
48:24 - Influence Principle #5: Scarcity
56:30 - Influence Principle #6: Commitment & Consistency
01:02:28 - Influence Principle #7: Unity
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