i can't believe that more people aren't talking abt how sketchy the whole charity front is, especially when rare beauty's whole marketing strategy is to appear trustworthy and genuine in their mental health "activism."

Yet again UKpostsrs proving they are better than crappy documentaries they release on Netflix or Hulu. Excellent job :)

Selena always had a very active marketing team. Her drug addiction or alcoholism is no where to be found on the internet. She has been given a squeaky clean image, as the golden girl, the victim, the girl who got cheated.

The thing that gets me (apart from the issues already raised) is how the philanthropic activity is framed. We do not need more “awareness” raised, the importance of mental health has made a huge splash over the past decade, what we need is solutions to the issues that are exacerbating mental health. Solutions that in-part could be provided by the government (improved healthcare, reducing the wealth gap etc) and paid for by taxation…

We don’t need more “awareness”…we need more funding for high quality mental health services for all. Thank you for taking the time to produce such an eye opening video about how (most) celebrity brands probably operate behind closed doors.

Even as a Rihanna fan and not a Selena one, as someone with dry combo skin and who prefers a more natural glowy look i like Rares line more than Fentys but that charity thing is pretty shady

Wow this is pretty shocking! They definitely have a very curated image of doing good and positivity, all the names of the shades are very positive and empowering even. Very interesting! I agree with your point, why not just partner with an already established charity that’s already got the contacts and doing the good

I really appreciate how you break down the company, structure of rare beauty and how that contrasts with the marketing. I’m a bit cynical when it comes to celebrity-founded a charitable organizations. Most of the time it’s almost never necessary for a celebrity to start their own charity to advocate for some thing that has a lot of charitable organizations within that space. Perhaps they want to have more control over how the funds are managed and how the mission statement is maintained. However, her company’s relationship is Hopewell is rather convoluted. I don’t believe that this is something she came up with all by herself. It must’ve been some thing suggested to her by her business partners, but I still find it odd that she agreed to do this. Hopefully it won’t blow up in her face. People really do seem to love the products and her fans are quite dedicated to her. I am very curious to see how this company will continue to evolve.

I only bought this brand once her own makeup artist, Hung Vango, used it on his UKposts channel. I had 0 awareness of the brand launching with all the mental health tie-in. I actually really like this brand for the products themselves.

Appreciate you exposing this! Another celebrity exploiting other people’s suffering to gain fame and money.

I also suffer with chronic illness and autoimmune. The packaging choices she made were to be easily opened and grasped by those with arthiritis and grip issues. In a world where mostly healthy people are featured, its nice to have a brand that caters to the needs of its customer base. Im not even 40 yet but struggle with packaging, so her brand was a godsend. 4:13

I love how detailed your videos are and how you do such thorough research!!!

This is some investigative journalism.👏🏼 Tbh I bought her blush because I like the packaging concept and the product color/quality was great. That came before knowing that Rare Beauty is her brand, it's a smart move as I see celebrity product as lower quality and didn't realize that from the beginning. The raising awareness and charity was news to me, and purely marketing BS.😂 Personally, i just feel that Selena has been exploiting mental health/disability since 13RW, but her image is too strong.

This is excellent journalism. My new favorite channel. I will watch every damn video!

Oh my gosh! I love your videos, you dive so deep no matter the topic: fasion or even lobbying. I always expect a good quality analisys kn your videos and get even more than that.

This is such an amazing well researched video, well done again

I disagree with your thoughts that there isn’t much quality and the quality of the product wasn’t advertised. Those blushes are some of my favorite blushes I’ve tried. The pigmentation it’s so easy to work with and blend. The liquid and powder highlighters are stunning. I like the eyeliner too.

The market is overly saturated in my opinion. These celebs are relying on their name SOLELY to sell skincare or makeup not the quality

Bravo, such thorough research and legitimate concerns when supporting such companies questionable moral compasses and motives. You have a lifetime subscriber. Love your videos.

I LOVE YOUR VIDEOS THEYRE INCREDIBLY WELL DONE!!!!!!!

Thank you for this analysis. Greatly appreciated, truly.

You were so ahead of the curve.

I think this brand will fall when her image has- and it has now to most people with her supporting Isreal because she liked Amy Schumer's post (I think it was Schumer?). Ive seen people do "makeup brands to boycot" tiktoks that also listed Rare Beauty.

People who are starting a company/business are doing it to make money. That's their main goal and objective. No one is going to give away a ton of money without making way more first.

to be fair i bought the blushes of rare beauty without knowing it was a celebrity brand and the products are good quality i tried alot of blushes but the rare blushes are the best. After the blushes i bought diffrent products and i really love the 'light make up' philosophy. I love your videos btw very informative.

First of all Great Video!! I am currently analysing RARE beauty and celebrity philanthropy for a research paper. Could you share your links and websites, where I can find the shown articles? Thanks again for the insights 😊

Selena had her kidney transplant in 2017 not 2018 Edit: watch out because Selena fandom go crazy when your not talking about her in a positive light, even if it constructive criticism

This is a really well thought and explained video. Really enjoyed it. My only issue is how "lobbying" is framed (everywhere in the media, not only in your video). Lobbying is not a bad thing on its own, the world wouldn't really be functioning without it. Lobbying has been existing for centuries and one of its main advantages is that it brings to the attention of legislators some important issues raised by certain "interest groups". Moreover, oftentimes politicians & legislators aren't familiar with the technicalities involved in EVERY SINGLE SECTOR they write laws upon (think laws on the aviation industry, pollution, house construction...) - but people that know that sector can further clarify doubts. Lobbying is legal and useful - of course, this does not mean there aren't people who can and will take advantage of it for personal gain, that is not what I want to say. I just want to put out there that lobbying is not inherently bad, even if it does have a bad connotation.

Can you please make a video on skims of your other channel. I love these informative videos 😀😊

Brilliant video! Really want to try rare beauty - love the packaging. But you’ve definitely confirmed a few things for me after seeing this. Things that make you go hmm 🤨🤔

So glad i found this channel 🎉 i subscribed

thank you for this videos. can i suggest for the next video will be laneige or etude house? i thank you! :)

That's shady. Thanks for your researches !

Selena can be rather naive at times, but no one can deny that she has been an active philanthropist since she was a child actress. It's hard for me to find malicious intent from Selena directly with this decision. I suspect she wasn't required to be nose-deep into the specifics of the financial decisions for her brand, just like she isn't required to be up in the lab. I like to believe she is authentic with her purpose, because other than this I can't think of another incident of potential hypocrisy. Now her handlers and the people making money off of her...that's who I'm suspicious about and believe they are a part of the decision making process.

Thank you for this analysis! I'm curious to know more about Haus Labs and the Born this Way charity? Does it have the same links that you mentioned in this video w tax exemptions etc?

Glad to know about all of this

I don't need woke makeup, just give me something that works.

The level of research is IMPRESSIVE ❤

I get that, as you say, a brand needs a "special" something to stand out. But why oh why didn't she just make it into a legitimate make-up brand? I get that Selena prob means well with the raising awareness of mental health issues and stuff, bcs it is personal to her. But girl is literally one of the biggest celeb that came out of early 2000s, WITHOUT Kardiashian rep! Even without the mental awareness & charity PR, I'm sure her super loyal fans would support it, esp with the inclusive shade range (oh and the shade range is already a plus point). It's kinda sad bcs the RB product IS good (in comparison to others in the industry)

Honestly I could careless about the company structure. I care more about the product. I love the brand. It give you a natural look.

I would have liked if you would provide more info on what makes Hopewell shady and presented facts. It would have made your video have more credibility, which you are passionate about.

Excellent job in exploring the labyrinthine aspects of the shady business practices of Rare Beauty. Privately held firms are hard to research!

Great work! You've opened up a whole can of worms with this topic. How many corporations do this? (NFL breast cancer alliance comes to mind.) A little off topic but Paul Newman's food might of been one of the first companies that saw the alchemy of combining celebrity to charity to common place products that made a staggering amount of money. They were advertised as funding children's cancer camps and the like but ended up funding his politic pet causes as well. He many have been an early prototype.

Good product is a good product. I have dry combination skin and Rare's products work wonders on my skin, esp their concealer and blush. I am not a Selena's fan but that doesn't stop me from buying Rare 😃

she was really toxic to her friend that donated a kidney if she claims to care so much abt mental health

The mascara and blush are unbeatable.. hands down. Proceeds do go towards mental health. And the lip line is awesome as well

Selena Gomez has the best PR team in the world

I’m not sure why this doesn’t have more attention on it, from a corporate perspective. Please correct me if my suspicions are wrong maybe ?

You should do "Drunk Elephant" next

Idk... If i have to be honest i'm a huge fan of selena since i was a child but obviously she's not an angel or perfect (like non of us it actually it is) and obviously Rare it's not at all, but if the money it's actually goes to a good cause i mean why not... i know that the strategy of marketing and the inonncent image of Selena helps a lot and just become stronger lately, but for me Selena was like AN IDOL since the disney days, literally i'm a huge fan of her outfits and dresess for the award shows, even her makeup in the AMAs back then... my point is that many people grow up with Selena just like me that's why we idolatred her so much, i was obessed even with her line up clothes that she made for walmart a long time a go...

Do you have a video on Haus Labs?

Very shady business going on...I've heard great things about the makeup quality but it would be nice if she actually gave back to those in need.

Y ppl attack ...ppl who spk abt selena ...she is not unique ....but her fans are unique psychos

It could be who actually owns the company fully is who linked up with that shady fund… Selena probably has no say so in the business side of “her” company

I feel like we indeed need more help not awarenesss

I didn’t know they had a charity aspect or they that it was shady. In my opinion i think that any charity, esp a celebrity, one should always be as transparent as possible and communicate how they are handling their money. People motivated by this kind of branding deserve to know where that money is going.

Affordability? Rare Beauty is not affordable. LOL Drugstore Makeups are affordable.

The thing you said at the end is so true, the charity being more of a political tool doesn't bother me because they lobby for views that I hold as well

Exactly! Unlike Rihanna, Selena made herself! her story! And her illness, the core of her business! Which in turn linked her directly with her brand! Which is a huge mistake! Meanwhile, Rihanna launched fenty without linking the brand with her! Even though Rihanna is the face of her business, Fenty somehow managed to still operate independently away from Rihanna's fame! Rare beauty is dependent on how long Selena can continue to stay relevant and continue to garner her fans sympathy, you can't make a business sustainable by relying on fan's sympathy! At one point, even if they like Selena and are huge fans of her, they will get tired of her constant sob story, and eventually, they will drop her brand! There is a reason why people are still buying Fenty while other celebrity brands are flopping! The quality of Rihanna's Fenty brand is superior to many other celebrity brands, including Rare Beauty! Even last year, Rihanna's fenty beauty doubled its revenue! So I don't think Rihanna's fenty beauty has fallen like some people claim! in fact, they are doing better than ever! and regarding her charity, yeah I find it weird and disturbing that Selena herself is not in control of her own charity foundation, and that she partner with such a shady company! there is definitely something dark going on with her charity!

This is such an informative video, you really did your research! I cant imagine how much time you put into this thoughtful video. I would love to see a "Fall and Fall" video on celebrity makeup lines that never took off, such as Gaga's Haus Labs and Ariana's REM Beauty

LOVE SHE'S HELPING MENTAL HEALTH ISSUES LUPUS & POLITICS WOMEN RIGHTS

Their look and marketing is also very glossier. The office is a carbon copy of a Glossier store

Correct me if im wrong but i feel like people started liking rare beauty more also bcz of the drama with hailey bieber💀I mean there s absoloutely no denial that its a pretty good brand w nice products but that stuff def contributed to it

Really interesting Canal 👌

This is extremely shady I do not want to support PPH I will not be giving any more money to them 😤

Selena's remarks on the israeli oppression of gaza have been nothing but a disappointment. She has lost a lot of followers and business and frankly, she deserves all this. Free Palestine 🇵🇸

They’re not doing anything for people with mental health issues. Awareness is cheap. Tell us where the money is actually going! If she wants to put her money where her mouth is and make a difference, fund mental healthcare. Donate to hospitals, rehabs, yoga studios, massage centres, schools, etc Otherwise just stick to the makeup

There’s a lot of people wants to put rare beauty, rem beauty, and all the beauty and skin care products brands of celebrities to put their brands down. It’s sad to find out about this people just don’t want to let them make the celebrities own beauty brands businesses just to put them down instead.

There just seems to be something fundamentally incongruent with the idea of connecting stable mental health with something as demonstrably superficial as perceived physical beauty. To my mind at least it's a complete nonstarter and just brings into question the real motivation behind creating such a connection in the first place.

I love the brand too easy to apply giving such a flow less skin to me every time. I don’t know about many but I am a Fan of good product which she is consistently delivering.🙃

I love this brand and am shocked by this video bc I thought there was finally a celeb brand that was selling quality products & doing good for others but wow 😢

It makes you wonder where your money is going! What is “mental health”?

Selena is currently getting cancelled. Brilliant and insightful video.

There needs to be more awareness about non big pharma treatments. The inherent problem in creating more “awareness” for mental health is that people will seek more and earlier treatment thus, be exposed to psych drugs at younger ages and for more extended lengths. The real solutions to mental health are complex and require a mix of community building, trauma healing, and social support. The UK royals actually have a much better approach with supporting foundations that focus on community solutions. Selena herself has said she takes psych meds so given her heavy involvement with the fund it’s hard not to say it’s biased.

boycott rare beauty

She'll be around for quite sometime. Rare Beauty copy Kim's Nude look, for their body collection.😂😂😂😂😂 And people say nude is bland

What ever happened to the fashion clothing stores of “Bebe” chain stores?

Rare beautys new body lotion and mist do smell like heaven though lol

I notice certain bias in the video. You don't give the benefit of the doubt as Selena and her Rare Beauty team are a business but also want to do good. Also her cosmetics are set apart also by quality. Her blush mascara and foundation are highly loved for quality, not only Selena's name and philanthropic endeavor. Non fans won't invest their hard earned money on makeup because 'it does good'

I have a doubt all the videos said "Rise and fall" why didnt you include Rise in this one?

As long as the minimal clean girl/old money aesthetic is in she will do ok but the minute bright colors start trending again she’s in trouble.

A lot of these people are virtue signalers who are ignorantly happy if it sounds good they won’t care

it's going great now....for now...

Oh dear! 🤔

Thank you for the information. It is eye opening and must have been a lot of work for you to track down. I have never really been interested in purchasing from this brand because it has the look of kids makeup to me. I am tired of “stars”, and quite frankly “influencers” in the beauty world.

Shame on Rare Beauty, such a horrible and deceitful enterprise. I'm shocked! One question: I always thought that Rare Beauty was created with the help of Sephora/LVMH. Do you have any insight? As we all know, Sephora/LVMH likes to create a brand of its own.

selena isn’t a saint, she’s a human being. everyone casting judgement towards her needs to remember we’re all flawed, we’ve all done bad things, we can all improve and we’ve all got to take accountability for our wrongdoings. that doesn’t mean that as we all mess up that we’re all bad people. i think the media depictions of her being this angelic being who can do no wrong is inaccurate and harmful in the same was as continually villainising someone who has done wrong. i wish more balanced views of people in the spotlight were provided. also no brand is perfect and will often have areas to improve upon. i love the ethos of the brand but i agree that we do need far more than just awareness of mental health issues throughout society; we need actionable solutions put in place.

Can u do Huda beauty next

The products are amazing I love rare beauty 😊

Wow good video. Don't think I will be buying

I will most definitely be purchasing Rare Beauty soon 💕

Rare Beauty is my first brand that I follow as I'm not that educated in terms of make up and the product works well for me but evven when I first read up on the company, seeing the 1% donation quoted everywhere in the marketing and website was so embarrasing and flimsy. only 1%??? like you can't manage 5% , 1 is such an insult that they would have been better off not doing any percent and just claim to donate millions every once in a while. for me theres something extra slimy about using good causes to prop yourself up like that and its really souring me to 'Rare Beauty.' I'd like to believe that Selena isn't shady enough to take advantage of others like this but she is a quietly intellegent woman who knows how to play people and I can only hope that if she ever becomes aware of her brands fragility, in terms of ethics, she will actively pivot the brand into actual charity. Not only that but I agree with the other comments. We don't need awareness. we need action and change and support systems for the public and needy.

fall of tati vitamin and makeup brands?

Considering her brand is heavily tied to how well she's held in public opinion, I don't see her brand doing well for much longer. Her insistence to insert herself into political commentating has been amusing, to say the least, but as with any other celebrity, she has failed time and time again. Her comments about Gaza were awful. Not to mention her constant victim mentality. Her PR team should get a raise because she's still seen as some angel, when in reality she's extremely manipulative, disingenuous and shady... everything that Rare Beauty claims to be the opposite of.

her marketing schemes just reflect her whole persona...

@underskin... consider doing the rise and fall of Exclusive Nail Couture (a.k.a. enailcouture, ENC)... 'cause Max Estrada is a HOT MESS.

Well rare beauty is All in the top,as far I'm concerned most influencer used rare beauty products, they endorse it n used it by them selves ❤️

I feel like people are buying rare just because of selena, her products are good but not as good as Fenty

Woah, we gotta be fair here, I mean i was looking and looking and I still have yet to find your video that you did on R.E.M/Ariana Grande's makeup line, I mean there's even one on Rihanna's so maybe your still finishing it but lol you've *almost* basically done everyone else so and I'm surprised R.E.M hasn't been done yet lmaoo.

Typical Selena Gomez