You do realize this is not a hate channel, right?

As long as you have other products you enjoy, then theres no need to over-consume

@@bernadette4509 no one said anything about hate, i am confused.

It's a good thing no one asked lol

@@bernadette4509 how is that comment a hate

Really was😂

I remember it so well, I forget how old I was, but it was inescapa

I totally escaped the hype thanks god

@@blueblack3591 oh I love hype, people act so contrarily when affected

I'm so glad I was a kid in the 90's and a teen in the early 2000's. I know it's hard to picture life without social media as we know it today but having a digital camera, a water bottle full of vodka and some weed was so much fun on summer nights with friends. I feel like now teens spend their time with their friends making tik toks 😂

Yeah, very much so agree. I also prefer smaller companies to support with my money, its like our own version of trickle down (can we call it trickle out?)

Sooooo true

🤣🤣🤣

AND DISRESPECTFUL!

Etsy has great makeup and skincare from small businesses!

As long as you have something else you enjoy, then theres no need

+++

Make up is boring now and over saturated and I bought kkw which was amazing !!! I wish Kim kept it but Kylie made her money i don’t think he cares if her line is flop now

Same. I just felt like whatever she launches are very low quality so I don’t buy them.

You’re missing out if you have never tried her bright red lipstick 💄

It’s probably just from a place of insecurity. She is very scrutinised, so it wouldn’t surprise me if she had a lot of difficulties in that area

You gave yourself away with "especially the Kardashian Jenner clan" Just say you don't like them people and move around huh lol Y'all kill me with that BS ... They all GOOD I promise 😂 you not buying anything of theirs clearly didn't stop shit lol But you chose to air your grievances under a video of people who you clearly don't like, for what? Now that you got that off your chest, you feel better?

Yea the lying was pointless

Thank you

I always wondered why people wouldn't just save up their money for lip injections instead of a 'lip kit' - lip filler is only the cost of a few of those and then you don't even need the lip kit

Its a lot of heavy make up for someone so young, but thats how she likes portraying herself, so props to ya momma

...and the plastic surgery.

She just loved her life in such a hurry she was desperate to keep up with her sisters who are 10-20 years older than her. Her mom also encouraged this instead of making sure she was a child. That crazy La lifestyle for so long. Look at Miley, Lindsey. They all look way older than they are. It just ages people.

I remember being 13 and she was 11 and thinking holy shit she looks like she could be 15! She grew up too fast.

Her insanely long hair doesn’t help - it actually ages her.

I think this is a real issue with celebrity brands. because it’s heavily associated with her, there is less room for evolution. If it didn’t have someone that we know so will attached to it they would have that room to develop and change to what the customer wants, because there is such a huge name, it has to reflect that celebrity before it is able to react to the customer. It’s a real limitation of the Category

I agree. I think she just wants to do something else now. I think Kim's is a lot more successful and stable because she was older when she started, so she's a bit more settled in her mood and desires. Kylie was barely a 20-year-old when all this happened.

Same. Never saw the hype

I feel like Kylie’s bored with life in general. Imagine having achieved everything a person could possibly achieve by like 25… having everything you could possibly want. There’s probably this feeling of having nothing to work for anymore. She was kinda handed everything too so must she probably doesn’t have that “this is my baby” kind of feeling with her projects cause ultimately she didn’t work thaaat hard for them. The second she sold controlling interest of her company I knew she didn’t care about it anymore. Plus the whole Kylie swim ordeal… there’s no way she was even awake during the production of those swimsuits. Also with her level of fame going down considerably as she becomes more and more unrelatable to her former fans (like come on they met her as a teen now she’s a mom of two who looks 38 and dresses like a mafia wife). She just doesn’t seem to have any passion for her businesses anymore.

I'm a darker skinned Mexican woman I'm 6 months older than Kylie herself so when I saw the kits I bought dolce and the darker one , was super excited to have gotten them and then upon trying them out , I was extremely disappointed in the quality of the lipstick and how it did not look great 10-15 minutes after applying it , dry and flaky and smelt weird but coming off of HUDA beauty matte lipstick I gotten as a gift trendsetter was the shade and my god the difference in how it dries and long wear it was night and day so then I figured out that KYLIE JENNERS JANKEY LIP KITS WERE BULLSHIT , just the hype on it I couldn't understand because it looked like horse shit after 10 minutes and reapplying it made it look even worse so dry looking it made your lips look like you put foundation on and forgot to wipe off your lips and it dried in clumps so yeah fool me once SHAME ON ME you know that was in like 2015 never bought anything from them again first and last time fucking with that families products

Its the same quality as colourpop, its meant to be that level, but of course theres a premium for her name

I’m interested to know in what country did you try Kylie Cosmetics in Sephora? I happen to really like Kylie’s liners but I can’t find them at any Sephora in the U.S 😞 I vacation in Europe often, was it in France of Italy?

⁠@@Giulorma1121you can find them in Douglas in EU not in Sephora

@@Giulorma1121 i saw Kylie Comestic in a Paris Sephora

Lol it was never sold at Sephora 😂😂

I think that unfortunately, because so many lower quality brands or questionably structured businesses have been used with celebrities it gave them this bad reputation. Wether it grew too quickly, was unsustainable, it wasn’t planned well from the beginning, whatever the problem was, it’s a shame that there isn’t enough people wanting to genuinely start a business from a point thats not just money, it reminds me of that girl, Nicola from Girls Aloud, I really believe that business was planned to from a different perspective, money was a secondary goal

Thats very likely yeah

Yeah the issue I feel was she released everything too too fast. It was always launch after launch after launch. She did lose her passion. She barely posts about her makeup.

​@@underskinYTis Kristin Cavallari deserving of a video essay from you? You're so well researched!

I feel like it wouldn't have died off if she stopped putting "KYLIE" over everything and came up with some originality

@@emilyh2362 that’s the thing too she wasn’t having other models wearing her product. The brand now is so basic with just kylie. Makeup collectors don’t want something that says Kylie

I think speculating as to why someone likes or wants to support a celebrity is a polarizing activity itself. What was really a niche activity has become a fully fledged economy at this point, and it is really quite disturbing.

You couldn't be as consistently successful as they are being polarizing. What's more likely is you're a member of a comparatively small but vocal subculture formed around hating this family for your own individual reasons, which I sure has nothing to do with the perception that they have a preference for black men, which is apparently very controversial with some.

I think they're liked for the same reasons any other celebrity is liked.

@@bnwo I wonder the same thing about people who support other polarizing successful people such as Trump or Elon Musk. Someone in America is buying all those red hats and Teslas. And it’s weird to imply if someone doesn’t like Kardashians they are racist?

@@atomikblondee1 I would advise that you re read my comment, but clearly reading isn't something you excel at, so there'd be no point. Also, this video is about Kylie Cosmetics. Perhaps come back to this video and comment thread when you've refilled your medication.

Its certainly a substantial mark up to have her name attacved

*$20 MAX

Well she definitely lost money because she was giving them brushes away for free in orders🤣👏🏽 Il

✨because she doesnt care about the product, only the way it aids her personal brand✨

@@underskinYTthat’s not even true, she does care which is why she is trying to buy back the brand. Allegedly she doesn’t like how the new company is handling her products

@@alexanderbayarea she cares because it hurts her personal brand

You could argue that about a lot of beauty brands today honestly

@@underskinYT Fenty and rare beauty do well… Kylie’s brand was built on a lie (that her lips looked big bc of makeup not bc of filler)

@@amarjotsingh8455 1) What percentage ownership does Riri really have? She is a heavily protected celebrity, and much of her business is shrouded in secrecy because should the real information come out, it would shatter her very carefully curated image 3) Every celebrity has lip filler, so the focus on Kylie was just hate that failed yet again to impact them and 3) I guess you didn't watch her video on Rare Beauty

@@bnwo LVMH is publicly traded, learn how business works. Atleast fenty and rare had good products while it lasted. I’ve never ever ever seen someone pull out a Kylie product in the middle of a tutorial or out in the wild. And again, it’s not that she has lip fillers.. it’s that she LIED about it in order to SELL her product…. We need to fund the public school system.

​@@amarjotsingh8455 Riri only owns 50% lol And that is still a little suspect. There's nothing that Kylie has done that any other company hasn't done as well. You, like the trash magazines and bogs that need gutter views and clicks, are reduced to being a parasite and a thorn in the side of people who actually produce by fabricating non-troversy, hoping it will stick. (FYI: it won't.) And once again, you need to watch the Rare Beauty video if you're so concerned about "lying."

the facial in make up got me too ahahah

I’ve discussed that in so many other videos, I didn’t want to seem like I was rehashing old ideas

True. The person who made this video is clearly one of those who hates the Kardashian clan. But it was educational never the less. This kid Kylie is made for life under the age of 25. Theres alot of people selling crap, so she’s one of them. She did it smart and fast.

People are looking for a more natural look, too, now for a number of years . . . I think you are definitely on the money about make-up losing it's popularity . . . Now, we have INFLATION TO DEAL WITH TOO . . . So people have less disposable income.

@@MM84267 I found a kylie arse kisser

@@SandraAnnEvansthis is very true !! Right now we are in the 2000’s makeup era very clean and minimal. But I feel 2016 makeup will make a comeback in a couple years

I don’t even think people realise that it is a merch line now to be honest

Lol

Right?! And her photo shoots with makeup for woman are disgustingly over sexual used..like are you trying to sell me a lip gloss or are you trying to sell me your body? Because now I'm uncomfortable and your having sex with yourself in the camera and no thanks not interested in either one 😬

Lol So true! And she a billionaire bec of this.

@@MM84267 No she’s not, that was actually a lie.

The packaging really does need to change, it’s easily the worst thing about the business right now

She’s making Claire’s makeup and selling it for high end prices… like… how???

I bet she's named after Kylie Minogue ....and Kyle Richards .....Kris knows the family

She was also one of the characters on the show

@@underskinYT Yes I know, I was just making a general statement about Kylie, not in direct response of your video. I am a fan of the family, except for her

& yet... she's worth a billion with 400 mill ig followers. Yea, I think the lips & Kim are what did it too 🥴😂

She is not a billionaire. They lied. A bit like they lied that you can get her lips from the lip kits. You need injections for that. The fact she has a lot of followers means nothing. It just means a lot of foolish people are worshipping someone who doesn't deserve it. The only reason to admire her is for success in business and I wonder how much she was actually involved.

@@SayYoJ Having followers means nothing. Anyone can buy followers.

Yeah definitely I also think sales would be much reduced if she wasnt attached

St Ives 👀

I was a marketing student too back in the day, Im glad to see it translates well :) you should check out my fashion channel though, I post far more regularly there

@@underskinYT hehe understitched was the reason why I’m here living for your content 🫶🏻🎀🥺

Omggg yesssss I enjoyed this vid so much it was so informative!!

Same here. I enjoy how you analyze brands. I’m a student of marketing too.

I think they're doing ok without you.

there's no need to over-consume, but they have done very well over the years over many business models, they're clearly doing something right (its diversification)

@@bnwo they don’t know you

Plenty of people did. All over the world.

@@1SkorpiaUnfortunately they did. But I’m glad more and more people come to their senses.

Yeah, it doesn’t seem like a great plan for a long-term

Yeah, I think colourpop did that too, it’s really dishonest, is that the word?

It’s a shame they didn’t really try to distance her as a celebrity from the brand, because there was so much potential for other products that may be not be necessarily linked to her so directly. Because they wanted that celebrity endorsement to make a faster amount of money, it really locked them in And made the brand dated quite quickly.

Shes been media trained so long she doesnt come across genuinely

She was doing what was hot at the time. Now her look/as well as Kim and khloes looks looks dated. Heavy makeup, contoured face, fake tans , bbls, plastic surgery etc. The fashion is overly sexy. The new generation is more organic. Less makeup.

Oh really? Tysm, thats such a nice thing to read, I usually get that I sound like AI or a frying pan 😂

I just got another request for her actually, I need to look into it more

she has (or had) a huge customer base back in the day, but now the market is so saturated and her product isnt the most chemically interesting, so its just got lost in the sea

We all wish we had the money to make businesses of our hobbies

I do wonder is it because it can be a year or longer behind the scenes before it launches, then by the time launch happens and the company is a few years old it’s probably 5+ years. So not surprised they go through phases of being passionate for the produxtsb

Typical Armenian scam artists…this is all money laundering because Kris has been trafficking all of her girls their entire lives.

Oh 100%, probably the best business person in media, she really knows what shes doing

Im so glad you enjoyed it 🙌

Oh I would LOVE TO actually, thats very up my alley

It’s really a shame that make up has become so for profit that there are so many subpar products on the market.

Im glad you enjoyed it 🤌

Or at least no more celebrity brands from celebrities that don’t genuinely care about the things that they’re pushing

I was gifted their lip pumping gloss in clear. I agree, it’s nice quality. I’d buy more from them I think…

Oh thats such a shout!! Id love to take a deep look at it, Cindy Crawford is just so incredible

It’s based on a lie. If there were magical melons that just never aged everyone would have heard about it. Big Pharma would have found a way to sell us all synthetic magic Mellon extract, and melons would be the most expensive food in the world. I’m sure she has nice products, but it’s wild to think people actually believe the “never aging melons” bull.

He didn’t release in England in the same timeframe as it released in America, so I remember my friend is either having it shipped in for ridiculous money or having to wait until it came over (going into Topshop, but I couldn’t find any information on it). The hype was definitely hyping

@@underskinYT that's so crazy, it's interesting watch the downfall in 4k tho

@@_salzberri I agree

Gotchu 💖

After the initial product, they just didn’t have any more differentiators again, so it’s no wonder it became boring

I hope that continues for sure. I do have some doubts just because of advertising budget and draw (like my celeb or famous brands get 10x the clicks over my videos on small brands still on my fashion channel) but even then, I hope it translates to sales for these companies because they genuinely do deserve it more than

An ERA

Thank you, I really try

Yeah I left jt out just for time purposes, but honestly, now seeing how popular this video has become I wish I had added it in padam 🤌

I think so too, I think its jn the works. I dont think theyll change the name, but I do think theyll distance it from kylie herself

Even if it was good product?

It really is very admirable, the most perfectly timed partnership

The reason she owned a 100% is bc she comes from privilege, use your brains

@@amarjotsingh8455 And???? Is she supposed to give 50% of it to you or something? Lmao 😂🤣

@@kendi1417 she’s not “self made” like she claims to be.. and yea she already had capital so her owning a 100% is not an accomplishment. And plus when it got sold to Coty then the truth came out

@@amarjotsingh8455 Everything Kylie touches is based off of her brand, which is something she built. 100% ownership and sold 51% for $600M. Stay mad.

Oh for sure and it gets to forgotten now

Thats my guess yeah

Im so glad you did thank you!

I think they have enough backing that wouldn’t affect them directly, but, it certainly stopped growth

I never really hope for the fall of anyone, I hope she continues to do well. But I would also like to see some spots open up in the limelight for new talent, people that could do with financial backing

omg stop cjdtdytdcmthdchmxdngfd

Thank you for watching

I really agree. There was just nothing special about the Kylie brand after that initial lip kit, they failed to make up innovations

I actually would love to over on understitch, my fashion channel

​@@underskinYTyou need to talk about his haute couture show, it create a really divisive conversation.

She changed the whole game 🙌

And Kim came out with Skims, and finish off SXF. Everybody has strength and weaknesses..

Oh I would LOVE to!!

Yeah, right, but of course it’s hard to escape that look when it’s so heavily tied to the celebrity

@@underskinYT good point but I feel like that’s what ties the customer in. Once you have their attention I think it’s important to start thinking of evolution and the way your product can grow and change. She just was stuck in the same mould and look forever and times have changed. Dewy looks, more e girl style of make, k beauty etc etc…she needed to make her make up more flexible but just didn’t.

The Kardashian are still huge... Kylie was the second most talk about celeb, at the Golden Globes outside of Margot Robbie

I can imagine it felt misleading fs, esp with the price difference

@@underskinYT definitely. love the video analysis 🤍

Exactly 🙄

Redefined the industry

@@underskinYT 📠‼️

I don’t have lips and I had fomo 😂

Yeah mid-level is probably better

Kylie cosmetics is a very low quality

I’m also not huge on reality TV in general, so I’ll meet you in that camp, but you’re right that it was inescapable

She definitely does need her companies though, for so many reasons, theyre something for her to do, a way she can find value in her day to day life, it helps legitimise her wealth status, in order to do her part in securing her childrens future. Theres a lot. Shes rich, but money is finite unless theres this kind of longevity plan

@@underskinYT you right

OH I WOULD LOVE TO!!! If I ever start to do Life and Death/Times videos on this channel, she is at the tippety top of the list

Oh definitely, couldnt agree more, we should always have celebrity brands, theyre always the best 😂

I just bought an AF94 mascara opened it tried it and it was DRIED UP! It was bought new sealed at the store!

🥵

Yeah colourpop was the hottest brand at the time, the height of popularised makeup. There was good reason she signed with them, but they werent really her formulas to share

You were able to buy them expired??

REAL TALK. I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯

scrubby scrubby

Oh thatd be so interesting!

Tysm 🙌

Gosh, that is very late

Its so disappointing when a product doesnt live ip to expectation

Like Kylie Baby? I didnt realise there were more tbh?

​@underskinYT Companies like dior baby, channel baby and Kylies baby company.

Think she could come back?

Resellers from an early age 😂

@@underskinYT right? I do that on Facebook Marketplace frequently. We find good deals at a garage sale, clean or fix the item up if needed and turn around and make $$$ on it! 😁

Its branding that sells the product for sure

Thank you 🙌

I hope you enjoyed 🍿

I think itll be a point of pride to keep kylie cosmetics open tbh, I think thats why theyll rebrand (in my preficiotion)

*prediction

I really need one on KKW

You can never please everyone, very unfair fs 🙄

REAL TALK. I have never bought anything from ANY of the Kardashians nor kept up with any of them as they have NO REAL TALENT aside from being rich and I will NEVER support them so I look forward to the day I can say GOOD RIDDANCE 💯

Im so so so happy to hear that

Yeah in 2019, 51% to coty for 600 mil. She made some good coin

Yeah thats very true, thats why so many celeb brands fail

I mean, makes sense

very iconic