Such a well made video!!! Just a minor correction that Nikkie only made 50K not 500K!

Too faced is the Victoria's secret of the beauty industry

Too faced discontinued so many good products. Those heart shaped blushes they had were amazing. The only good things they have now are from the born this way line and their mascara.

so many Brands make the mistake of targeting a demographic that doesn't have the money to buy products

One factor that really contributed to deteriorating interest, at leat imo, is the fact that there is nothing high quality about their products, especially the eyeshadow. To me, the name too faced is synonymous with shitty, overpriced Christmas edition eyeshadow palettes that are pretty much the same every year, and completely rely on fomo and overtly sweet scent. The Nikki tutorials and rich lives matter situation was really only the nail in the coffin for me

They came by my old job a few years back. My coworker showed them her blush and said I just wanted to say I love your products and use them daily. They asked her for her email, and that was that. Not long after, she received a PR package of their new products

I personally love Too Face's cutesy style and I'm a 31-year-old woman. It's one of the main reasons I buy their makeup 💖

I used to buy a lot from Too Faced before the pandemic and I was a 35 year old woman. I especially love their foundations. Peach Perfect was one of the best foundations I've used throughout the years. The Born This Way series was very nice as well. I start losing interest in this brand after they discontinued some of their best products, and they are pumping too many products at once with average or even subpar quality. There's just an information overload for makeup enthusiasts. After the pandemic, people are getting tired of the "fast fashion" strategy that some makeup brands adopt. Colourpop probably faced the same problem as well.

Too Faced is a great place to start for someone who may be younger and wanting to get into “high end” makeup, but as they learn and try new brands they’ll quickly realize that Too Faced quality is not all that great (this is exactly how it all went down when I started getting into makeup) 😂

Fabulous video. I quit buying from them years ago when i found out what an amazing formula is. They have been milking the same 13 shades of brown in a horrible formula for far too long. The palette packages are adorable, but it does not matter when you fill them with crap. I was out right before the Nikki ordeal and glad.

i had a favorite...their bb cream. it actually covered my hyper-pigmentation and looked so soft and natural. i adored it. then they discontinued it. a girl in the store tried to tell me another product was "basically the same" but it wasn't at all. they discontinued some incredible products that should have been kept staples and instead replaced them with very gimicky things that would also soon fade away. it was a cycle. i stopped using them when i realized that i could very easily find another favorite only for it to suddenly vanish too. it was very disappointing.

The sweetheart blush and bronzers were amazing I was so upset they discontinued those I haven’t bought anything from them since

Loving the content . It’s been interesting to see people like yourself take on some of this modern pop culture / sub culture topics . I would love to hear your take on the fall of the beauty community and beauty influencer culture on UKposts . Keep it coming. ❤

I didn’t get into make up until my mid twenties and still not too crazy about it but It’s sooo interesting to learn that some of the popular brands have been around for over a few decades, scandals aside it’s cool to see how much they’ve developed in the make up world.

So happy this video showed up in my suggested feed. Fantastic quality and throughly researched. Looking forward to seeing more videos. ✌🏻💖💄

Wellll DONE on this content, loving it already. Can’t wait for longer videos, thank you for this!! 🥰✨

I'm already in love with this channel! It's so well written and put together! We can really see the researches and all the work you put in this video. You are doing an amazing job!

awesome content! and loved the way the narrative flows.. didn't even realize this was a smaller channel, you have my sub!!!!

Great informative video. Well thought out and easy to follow with receipts lol. I am looking forward in seeing other brands. Well done!!!

This is such a well made video absolutely great job! Looking forward to see more of your analysis of other makeup brands

Just found your channel! I'll be binge-watching your videos. Love the narration! 🥰

This is so well done, really enjoyed it ❤

it seems as if your really interactive with your audience! and i love how you put out your videos!. i see that you’ll probably gain even more views, love this! you put great effort and details in your videos. consider me subscribed! i can’t wait to see you thrive in the youtube space :).

GREAT well done documentary! Super interesting and factual. Loved it ❤

I’m 33 and I JUST discovered Two Faced this week. My daughter forced me into a Sephora and their designs pulled me in. I loved the packaging. I tried their lip plumper and adored it.

Good analysis. I would like to add that besides the scandals critically to a lot of consumers (outside of UKposts or the media focused)is that the quality has drastically decreased over recent years. Meanwhile similarly priced competitors like ABH have reformulated and driven greater demand. Too Faced charges the same prices but it is now less pigmented, cardboard packaging (which although sustainable is seen negatively by a lot of people) and similar colour stories. Even as late as the gingerbread extra spicy and pumpkin slice palettes they were selling out quickly in my country as the pigment was good (not comparable to luxury but solid) and interesting colours. So scandals, quality decreases at the same price, less favourable reviews and changing interests of the target audience (who don’t want fragrance cutesy products) are all impacting on the brand.

I still have my Quickie Chronicles pallette! The blusher in the Temptress is still the nicest shade I've ever found. I actually didn't realise Too Faced was still around

This is so interesting!! Great video, keep it up. I subscribed :)

Im looking forward to more videos please keep it up❤️❤️❤️

such a good video, I really enjoyed it. Glad YT showed it to me. You have a new subscriber! I hope 2023 will be your year in terms of blowing up on YT ;)

I just love your videos, I have learned so much from you. Thank you!

I remember coveting and eventually getting my hands on Ooh & Ahh eyeshadow duo. Truly an iconic product at the time.

Excellent content! Keep it up❤

It was also a dumb part on Nikki to accept that contract with NDA probably because she had not seen such a huge amount of money offered to her yet, probably also lacked legal advice, and only learned later what she could have made more money for her following on UKposts and how much this palette sold and made for TooFaced. And to correct you it was 50k not 500k, which I think she would have been more happy with😂😂😂

They were fire when they were new, granted there weren’t a ton of options outside of MAC and Nars back then. I have a super old blush that I just can’t throw out despite being a decade past expiration because in all this time I can’t find a perfect replacement shade. I save it for the special occasions bc it is the best I have ever tried. When it started getting low I bought the new version of thier blush only to find that it was garbage beyond what you find at the drugstore. RIP papa don’t peach😭

This is my favorite brand, because of the unique packaging and the scented products, especially the eyeshadow pallets :-) and I’m definitely not in my 20s!

I bought a bunch of their stuff pre-pandemic and pre-grad school when I wasn't wearing makeup much, but the Hangover coconut setting spray is actually amazing for setting body spray (I do cosplay and the Mehron water based paint stays on well with it), but yeah I haven't seen much from them since and was wondering why they'd been so quiet. I like their stuff still, but a lot of the "millennial pink" branding companies had been using is kinda dying down as we're getting older and more disillusioned and having even less free money to spend on makeup.

This video was really good and informative I really liked it and it certainly kept my attention subscribed

Wow, I didn't know about the brand's history and I didn't even hear about the scandals until now. I don't use TooFaced on my makeup clients but I buy a lot of the eyeshadow palettes for myself. The Chocolate bronzer is my HG because I have such a hard time finding contour/bronzer products that aren't too warm for my skin. I really like the packaging because my vibe is pink/kawaii but I understand that it can be childish and to for everyone. If they do rebrand, I probably won't buy the products anymore. Thanks for the interesting video!

Post more!! I’m obsessed

Definitely subscribed 😌😌

Your videos are amazing and I can’t wait for more! Can you do Morphe’s?👀

ugh I remember my first piece of makeup, it was a little Too Faced value sampler thing. It was like a book, about the size of my palm, one page of 4 eyeshadows, one page of a blush/bronzer due, a page of 2 lipsticks in pans with a glitter gloss pan and a page of powder to cover redness. It was EVERYTHING I could've wanted as a 14 year old girl learning to use cosmetics without looking like a clown. I still have it somewhere, this video is going to make me go back to my parents' home and root around like a lunatic for it haha. I'd still purchase their stuff if they kept the same aesthetic/I still wore the stuff, it was just very appealing. I'm not into the minimalist branding most other companies seem to have.

I'm a fan of the beginning to mid 2000's with the look 8f the brand,the burlesque-style. When Peroxide, Marcia, Marcia, Marcia away plus the style I was done. All that fly by night gimmicky makeup lessons the brand to me, the natural eye palette (original) was an absolute favorite 9f mine

I cant even remember the last time they came out with something I was remotely interested in.

The famous Peach pallete. I still have my first one. Along with the chocolate bom bom one.

very nice well put together video i hope this channel grows larger

Great content! Can't wait for this channel to blow tf uppp

I used to be a Too Faced stan….In fact, my very first eyeshadow palette was the Chocolate Bon Bons palette. I ended up throwing it out recently because I haven’t used it since 2017….but pretty much most of my makeup collection consists of Too Faced. I have the Chocolate Bar palette, Sweet Peach Palette, Just Peachy Mattes palette, Gingerbread palette, Chocolate Gold palette, as well as their 2016 Christmas in NYC palettes (3 mini eyeshadow palettes: Peppermint Mocha, Gingerbread, and one other palette) and it came with a mini Better Than Sex mascara in a cute packaging. I even had their mascara melt off which I loved, full size BTS mascara, Hangover primer and setting spray, Lip injection gloss although…..it never worked for me, and I had their Melted liquid lipstick that came in a squeeze tube, with a plush applicator. So just by me listing all the products that I had and still have from them…..it’s obvious that I was a stan. I stopped using their products after a while, with the exceptions of the Chocolate Bar palette, Chocolate Gold palette, and Gingerbread palette. I feel like they haven’t had any new, and creative product launches and I think that’s why they came out with the Ethereal concealer part of their Born This Way line…..they know that they’re not as big and popular as they used to be, and are trying to figure out a way to save themselves. I guess that’s why they kept holding onto hope with the Born This Way collection since it’s their best seller.

Omg those eyeshadow duos! I used to sneak into my step moms makeup kit and play with them. I remember that logo so we’ll now

I've been binging your videos! For some reason I never bought anything too faced even though I loved their packaging and marketing.

I remember Tati saying how Too-Faced really was two faced and while I only bought high end makeup sometimes, I would always avoid them cuz I already had that impression of them. The founder really did screw up their image and I can’t believe that lady went after Nikki like that!

Fascinating informative video on the rise and Fall of the Beauty Cosmetics 💄 Company Too Faced.

I actually still really love Too Faced eyeshadows. I find that the eyeshadows blend really well and are easy for a simple everyday look. I don't really use any of their other products though.

LOVE my semi sweet chocolate bar pallet. Wish it wasn’t discontinued

I love their born this way concealer, it lasts sooo long! I also love their chocolate bronzer but their products are way too expensive for me 🫣

I just realised their old school sexualised glamour packaging is extremely similar to a highlighter from a brand I bought here down under, the brand is called The Balm, I’ve got (and loveeee) the Mary-Lou Balm-inizer. I bought it on a whim & it packs a hell of a punch. Rightly or wrongly I use it for highlighter, mix it in my lips, brow bone, and mix it in with/over/under eye shadows. But I’m a makeup novice, priced out of brands like Too Face/most popular brands, & getting this for a steal was really important. I bought my first one years ago and just about died to see it’s now $39. I won’t be renewing that lol! I only mention. This brand because I wonder which developed this very specific branding image first, too faced or The Balm. Thought you might be interested for your research. This is great, immediately subbed

Love their concealer 😭 & plump gloss

in love with this channel, cant wait to be smug about being among the first people to be your subscribers once you blow up 💆🏻‍♀️

I just want to say I was a counter manager for Chanel 1998/97. Chanel had gold and silver sparkle eyeshadow at that time. Along with a luxe black flex. The gold shimmer shadow was based on whole campaign with Nicole Kidman. Of course another relaunch of Chanel # 5. Other than that I really enjoyed learning more about this brand I have to say they do wonderful quality products and their packaging is second to none. .

great video!

I remember 11 years go, I was still in high school and I would go to Sephora with my bestie and try Lip injection gloss for the first time. The saleswoman gave me a little brush to try it on without any warning and my lips hurt as hell. I was so scared to put it on again, but my bff was addicted to the plumping effect

Such a great rubdown of the brand's history. Informative and interesting

Great video!! New sub here!

The 90s were an amazing time in the beauty industry. MAC and Bobbi Brown went mainstream bringing professional colour principles to beauty counter, and Too Faced, Urban Decay, Stila and Hard Candy made make-up cutting edge and alternative, in a jump from the department store staid "ladies who lunch" brands. Those brands may now be very changed, or gone from the market entirely, but in their heyday they were truly ground-breaking.

New sub here . Awesome channel!

in love with this channel, Please do Jeffree Star Cosmetics. x

I miss the old packaging pre 2016 sooo much!!

Woah this is so interesting, you even got all the old pictures ready ❤️😩

I love too faced foundation ❤ I’ll keep using it forever😊

I will say this, ever since ELC took over it's been like night and day. They are way more consistent, their holiday palettes this year and last have been AMAZING. And they got rid of what wasn't working. Also they've had an amazing year in sales tbh. I wouldn't say they died, I say they needed to admit that Jarred just wasn't what TF needed to succeed

honestly, i believe they will indeed be very succesful in the years to come. too faced is currently in the very rare and fortunate situation where they have an entire demographic, basically throwing themselves at them and their products due to their branding. if they only play their cards right and continue releasing products in their signature aesthetic i believe they will expand rapidly for at least a year or two.

Nikkie actually only got 50.000 dollars!

I purchase the Two Faced lipliner in the shade badass, it's always sold out wherever I go, so it's hard to get, but it's the only nude lipliner I actually love, and won't go for anything else!

I love Too Faced!!!! I even have a small makeup cabinet for Too Faced makeup.

They have my favourite foundation, concealer (the born this way line) and pressed foundation powder ❤ I love them 😍 makes me feel posh and oh so pretty

Oh..that black/silver eye shadow was the first I ever got.. AND Liz Harley back in the day ❤

It's so crazy how a few toxic UKposts beauty "influencers" can have such an impact on a business or product. It's really quite irresponsible of them bc how many little people with families to support behind the scenes get laid off as companies have to downsize.

its like artic fox hair dye. Kristen Leanne is always attached even if she doesnt fully own the company. Same with KVD cosmetics.

My bathroom in my twenties was decorated with the Quickie Chronicles palettes.

Their concealer is great! I still use it.

I use the bronzer,foundation,concealer and loose powder from Too faced. I love it 🥰

Were you saying their mixed palette in the 2000’s was the first for the company or first ever seen in the makeup industry that combines shadow, lippie and blush? It sounded like you were saying first in the industry.

I thought i read the subscribers count wrong, the quality of the video is millions of subscribers worthy!

This was such a great watch. Can I request a review of makeup geek? I feel like she must have turned down a takeover bid or something along the way and now that it's closed, it would be interesting to hear about that if you're willing to do this incredible research again 🤔🤔🤔

Just discover the underskin universe yas. we love and are obsessed

I really wish they brought back the two faced chocolate bonbon palette those were such pretty colors especially the glittery pink❤ I don’t understand why make up companies discontinue the most popular products obviously that’ll make your company suffer but no they have to instead bring up some stupid product like “ Pat that Puss powder”

What do you mean the Too Faced Quickie palette had "for the first time ever included several different products within the one palette - a concept never attempted before"? Palettes with eyeshadows, blushes, and lip stick/lipgloss pans had been around for decades before Too Faced. I had one from Charlie in 1980, when the perfume brand branched out into cosmetics, and some from other brands back in the 1970's.

I'm actually a little surprised... I always thought Too Faced quality was crap, and their font looked like the one script font in your word processing program. I assumed the selling point was the fabulous coordinated packaging. I did like the idea of the chocolate bronzer, thought it was clever, but I was very turned off by their claims that the chocolate had anti-oxidant properties. So many people are aware that chocolate in most make up and skin care is refined to a point where any anti-oxidant properties are removed. They didn't have to say that, they could have just focused on the clever palette and yummy smell, but they had to take it too far. I like that they built the company from scratch, but it didn't fit my aesthetic and the quality wasn't stand-out enough to try it so Too Faced was always a hard pass for me.

The brand owner is the reason I stopped buying TF; ignorant, tone deaf & arrogant. They never learned to READ THE ROOM, and consumers got tired of their shenanigans 😐

I love the eyeshadow palettes and the way they smell

My sister loved their face. Gifted it to her and to this day, she still goes back to too faced

Too Faced Chocolate bronzer is a holy grail! They have had some amazing products. I have hope they can come back. We all have a chance for redemption. Just NEVER take away that bronzer. EVER! 😘

I'm still mad they named my skin shade marshmallow 🤣

My absolute favorite brand ❤

I actually have the soleil bronzer for 6 years and it still works 😄

Killed it baby! Killed! IT! from one small youtube to the other! this video is about to BLOW UP! Do Channel? maybe the fall & rise? lol

heeeeyyyy, just an FYI, I was gifted an Estée Lauder makeup palette Christmas of 1984 which included several eyeshadows (very pretty, super-blendable) 2 blush tones, and to want to say there was some kind of lip product, but if so I never used them. I used it until I hit pan. then I did a sad LOL

I do love their packaging but the lip liner I bought doesn’t cover well or show up really 😢

Can you do kylie cosmetics and kkw beauty