This is a great summary of my entire video, I shouldve just recorded this 😂

The irony is that I thought he was one of the worst but it turns out he seems like the least bad of them.

that's exactly what i think he's the r kelly of makeup he's the worst person ever but that mf is talented

What did he do? To my knowledge, he just became vocal about his conservative viewpoints and used some derogatory language like 15 years ago.

Jeffree knows it too and feeds into it for sure

Which I dont think he will. But he could sell it on

Yeah, he is problematic ah. But the quality he puts into his products is undeniable. You can tell he didn't build his business entirely for money. It is something he has passion and attention to detail for. Other influencers don't seem to have the same dedication. He can be a total asshat and good at makeup production at the same time. But yeah, his past is down right nasty. But I know people who don't know much about Jeffrey the person, but know Star the brand.

And ur brand isn't going anywhere either it's just going to the trash like ur career

I just bought his strawberry collections wdym his brand is thriving right now! He even said it himself

Yeah he,s not going anywhere .

Thank you for watching. I tried to be as unbiased as I could be and as analytical as I could be without putting my own two cents in. I obviously have opinions about him and the company, but I dont know if my opinion is as helpful as I want to be with my videos. I would rather just provide all the information I can and allow the viewer to decide (which it seems like people are very divided from the comments)

Youre very right. If you *start* with that then thats how people see you and expect from you. Its hard to "fall" to that if you start that way

He straddles both worlds really effortlessly I agree, its something that literally noone else has achieved in the space (though a few did for a while) so it makes it such an interesting case study

He has a partner who I believe owns more of the brand.

@@kaydiglawson7767 he had an angel invested and he was paid off.

@@RecoverArt_Ivan I had no idea Jefree bought him out

@@RecoverArt_Ivan just looked it up and Jeff Cohen still owns part of the company. Noone was bought out.

Regardless of how one feels about a person, its worthwile to learn from what theyve done and how theyve done it

I swear the whole thing with Shane backfired on Shane himself more than anyone else.

I'll deny it. Mostly because I don't believe that he came up with the early strategies on his own. It seemed to be planned by experienced marketing professionals. This video didn't explore his team, and I think people need to know that no successful person runs on their own superpower. It feeds the idea that he's worthy adoration he probably didn't earn by being a supposed genius.

Yeah I dont expect him as a person to fail, his money is so well spread out that theres no way he will lose it. A very smart businessperson for sure

#jeffreestarisoverparty

@@simplypaul8681 good luck with that one 🤣

@@chaddebuff2299 it won't take long

@Simply Paul he will be wealthy for the rest of his life...he has wisely invested

Yeah I was also in that feeling at that age too. I remember the internet being new in general and so finding other queer people. I didnt know about the offensiveness of his words (actually I dont rememeber any videos at all, just his pictures tbh) but it made me feel less alone. Its something thats very hard to describe to younger people I think, but in a way thats good because it means theyre less alone

🫂❤️🫂❤️🫂❤️ For Both Of You And All Like You. I'm From New York So I've Always Seen, Was Around, And Hung Out With All Kinds Of People. I Have 2 Gay Bonus Sons (From My Ex Husband) And I'm Thankful Nobody Discriminated Against Them. The Only Person Who Acted Like A Lil B***h 😒 Was Thier Father 😕 However, He Eventually Made Peace With Them And Accepted Them For Them. EVERYONE Deserves To Have People Who Accept Them And Make Sure They're Aware That They're Loved, Valued And Needed ❤️

Yes, hes a really difficult person. I enjoy his personality, his products and his videos, but the racism is tough for me even though I know its just him trying to get attention, wether he means it or not, its still racism

yes he manipulates the public into believing hes very sweet and generous but he deathly hates certain people, such as his competitors and completely sabotages them. Hes way too obsessed with himself and sex with straight men. Says hes bisexual but is obviously gay.

Its interestingn to see over time who stays with him and who leaves vs who joins for sure

oh well jeffrees back, these new beauty influnecers shouldnt have lied to tgeir customers.

@@_Beech do I sound like a give a flying fuck?

@@_Beech It’s not like people can’t choose who they want to support and with the quantity of beauty youtubers out there, you can definitely switch if you want to.

I feel extremely stupid because I believed Shane "documentary"...I was so naive

yeah I wouldn't mind either of their views tbh, I just hope I dont go through a friendship breakup like that, it mustve hurt a lot

@@underskinYT Same here, it's bad enough to go through it at all, but to go through it so publicly must have been hell. Many say that friendship breakups hurt more than romantic breakups after all.

His views have dropped significantly which is why he fled from UKposts and tried to rebrand on Tik Tok. Gen Z likes to revisit the past, so everything he has done is gonna come up again sooner or later. SA allegations, racism, etc. He checks all boxes of being a horrible person and it has caught up to him by making his brand stagnant. Had he been able to stay decent, his company would have been valued at over a billion dollars by Estee Lauder. I'm guessing he's attempting damage control long enough to get it back to a sweet spot before selling it years from now.

Thank you, Im glad you saw through everything and got the unbiased aim of my video! I didnt get anywhere near as many negative or contrary comments as I expected actually, maybe because I was so purposely fair, but yes, unfortunately its very hard to trust influencers these days (esp in genres based on selling products) and so while that remains true, there will always be a space for someone people can trust to be brutally honest

Its hard to be on that side of the conversation, its hard to remain composed and understanding when talking about those companies (Papa Johns, Chick-Fil-A, Samsung to an extent for me as a queer person) I cant imagine how often this type of thing happens to you being Black and a woman (Victoria Secret? 🙄), i hope this year really brings change for this, its not okay

Papa John’s? I had no idea they had ever been in controversy

Not to be that person but his products work extremely well on darker skin tones

@@manicpepsicola3431 ironically, sure ok. But with that said, lots of products do as well. I'll patron the companies that are either black owned or responsible & compitant enough to know better than leave a trail of hateful rhetoric. I encourage all to do the same.

​@caitroseco6752 the founder was ousted because he was in a meeting using the N word. I could swear it was a meeting about racism/discrimination ironically. Google it, I think he did it multiple times. It was years ago, I heard the audio & vowed to never eat there (not that i ever have, but friends would urge me to).

Did I say jake fml, I always get them mixed up, even when its right in the script I say the wrong name just out of habit. Thank you tho

Yeah, he is certainly calculated when making his opinions on certain things clear. He seems to know how to play to the audiences opinions and biases, hes really an interesting person to watch because of it, I dont really know of another celebrity that navigates that realm as purposefully controversially and yet so successfully

I mean, i heard a lot of people slagging off her skincare line, and they can't all be wrong. It was a blatant cash grab on her side lmao. I don't like any of the three either, so im absolutely not defending jeffree but he can't be lying about every bad review he's given???

Yes, it doesnt at all seem like this was a cash grab for him. Theres a sense of uthenticity thats very hard to manufacture

@@underskinYT He is a rapist allegedly.

🙄

@@user-wg3sz9fr2z He is a rapist allegedly

Thank you so much, Im glad you liked the video 🙏

Thank you so much, Im so glad you enjoyed my video 💖

Exactly, he used his money and invested it very very well, I don’t know who taught him how to, but he’s done exceptionally well. The way that he managed to diversify his income. It’s very impressive, and I wish it was more publicly known, because I think a lot of people could learn from How he did that

@@underskinYT Jeffree has mentioned before that during his music career he made some bad money decisions and had issues with the IRS. So, my guess is that when JSC started making profits Jeffree hired a financial advisor to help him.

I think that’s because he doesn’t own the factories, he can’t print smaller runs of things as easily, so he kind of has to wait until there is a bit more demand for the product. I think this will change when he begins to invest in manufacturing facilities

@@underskinYT ah that would make sense. I think he’s getting ready to drop new products as well. I’m curious to see how fast he sells out now that he’s resurfaced and has everyone talking about him. People say his company is dying but half his website is sold out. Yes he has sales but he’s not trying to sell older products at full price. No reputable company would. There are still people out here that never jumped aboard the hate train.

@@jentlesites no it was absolutely a hate train just the same as what’s going on with Hailey Bieber. She did something stupid got called out and yet to this day the hate train is still going full speed and now her every move is being dissected picked apart and over analyzed to the point to where she can’t do anything or say anything without everyone throwing hate at her. 2 years later just like JS people will still hate her and say negative things about her no matter what she does. Cancel culture is a real thing and it’s progressively getting worse

Omg his concealer is so good!!!!

I think you forgot to mention price. His brand succeeds because it's good and affordable. There are lots of other brands that are just as good if not better, but they cost a lot more.

Thank you so much 🥰 Im glad you got it 💖

Did you get all that from her video about jeffree??? Because she is sus as fuck and cannot be trusted either. The woman's a straight nazi apologist.

YES completely agree with you

Thank you so much! Im so glad you enjoy my content 💖💖💖

Thank you so much, Im glad you liked it 🙏🙏

Thank you so much, Im so glad you enjoyed 🙌

❤❤❤❤

Thank you so much! If you do a video on shock marketing, its history goes far further back than one may think. Yes, it grew to prominence in the 80s but way way before that it was used by circuses and ‘freak’ shows, cabinets of curiosities, newspapers etc. all to grab attention. It really only grew to prominence in the 80s because marketers realised they could harness it for attention for non exciting things. I recommend looking into the guerilla girls, united colours of benetton, diesel and all the many charities who all famously used shock marketing through the 80s and 90s as well because its super interesting history 🩵

@@underskinYT thank you for those references! Ill definitely be doing some research. Itll be super interesting to compare the origins of shock value marketing to how it influences the youtube influencer landscape today. Ive been binging your vids cause im going into cosmetology school and your vids have been amazing for the studying the makeup brands ill be using and promoting in the future for clients

Thank you so much Im glad you liked it 💕

If seems so strange to watch it in hindsight now knowing all that happened

Thank you so much, I always try to get numbers where I can to concrete the history of the company. Its amazing how often numbers and opinions differ actually, so I think its very telling and important. Having that unbiased information, especially when it comes to brands that are controversial like Too Faced or Jeffree, I think is important even if only to allow everyone the ability to form their own opinions

@@underskinYT I 100% agree! When you work for any business you cannot escape the fact that numbers do not lie, they tell a deeper story outside of the drama, scandal and at time the name Brilliant breakdowns and delivery

Is almost the same as a large population of BTS fanbase, but done it differently. There's a group of them radicalizing themselves like a cult, then done awful shit like harassing others on social media just because you don't like them; however i have so far not read some of the members calling out that disgusted behaviour, this type of things are not meant to be named superficially, are meant to be straightforward; something korean bands culture and media training are based on. Trying to make a particular point but beating around the bush as much as possible, finding a balance when sometimes there's none.

naomi makes such great videos, I really enjoy what she does and her perspective

agree!!@@underskinYT thank you genuinely for your response!

I am also not a huge fan of drama, it makes me anxious

Genius might be a stretch, but he is incredibly effective at getting eyes onto his brand, thats undeniable

@@underskinYThe is a genius tho. He purposely did terrible things just to get a reaction which did fall back on him but look at this generation people will do anything now for clout. If that makes sense. Love your videos btw

@@alexanderbayarea I totally understand what you mean, but bringing shock marketing to cosmetics isn't particularly new, but bring that to social media was, for that I think you could argue he has genius qualities, but not for shock marketing, thats as old as time (love your comments too btw, you always make me think and I always enjoy the way you express your opinion

@@underskinYT thank you and no of course I mean he did it all on social media even back in his MySpace days. Because it had people talking. Now it probably wouldn’t work since people can see who’s real and a character ❤️

I think you’ve hit the nail on the head, it’s definitely good to recognise when someone does something very well, even learn from what they did, but you don’t necessarily have to be supportive of that, buying into it, for example, in order to analyse it and learn from it, because he has made some amazing business moves, and that shouldn’t be denied

Nobody is falling for anything, though. I think the people who act holier than thou and boycott/cancel brands and people are really the ones 'falling' for the sheep mentality. I always ask this question to such people: do you know the political values and beliefs of the CEO of every single supermarket, restaurant, gas station etc that you shop for? If not, why don't you investigate every single company owner for every single company you spend money with? I PROMISE you that many, many CEOs of brands you give a ton of money to (even your local markets) are vile people too. But if you don't care then why cherry pick? Personally if I like, want or need something I'll buy it. I could not give one single fuck how good or bad a person the CEO or creator to whom my money goes, is. I need something, I get it. Period. I don't have to be friends with these people. For what it's worth, Jeffree is not racist so IDK why people think such bad things about him.

Thats a real shame to hear, but I cant say its a shocker. He has always wanted so desperately to be where he is now, it wouldnt have surprised me if he acted above everyone even when he had nothing

Hes an absolutely terrible person, but lets not be shaming people who feel they have to go to sex work for money, thats kind of a gross thing to shame someone for. Shame him for his heinous personality, by all means though, he's disgusting.

I feel as though you may have misunderstood my reasons for posting. I'm not shaming anyone who has ever made money doing sex work. I have been in the industry myself for nearly 20 years whether it be dancing, bartending at a nude show bar, providing make up services for adult film actresses etc. I have never been the type of person to shame anyone let alone shame someone for doing something I have done in order to keep my life in order. My reason for explaining the situation Jeffree Star was in back then was because I was shocked that someone who came from nothing would ever dare to be so cruel to others. Not only has he been known to have participated in sex work in order to get by, he was also bullied in high school quite a bit. To have experience like that i find it quite shocking that in the last 15 years I've seen him become the one of the biggest online bullies. He tears people apart for every single thing despite his own experiences and seems to call people out for things he was guilty of time and time again. I'll never understand nor will I sit back and watch without loaning my two cents as bullying is something I can't tolerate. As for your comment, I know you are trying to stand up for those who you felt may have been offended but that wasn't what I wrote nor was it my intention.

Thank you very much 🙌

Im glad you liked the video thank you, who do you shop from now?

@@underskinYT Hello UnderSkin. I shop mostly from independent business: Rephr (for Brushes) , Linda Hallberg (puff and other things) , Oden's Eye (Eye Shadows) , Lunar Beauty (Lip product) and for Luxury , I go Natasha Deanna and Pat McGrath. if I were in the US, I would try ColourPop (I'm France based) Fun Fact , Luna Beauty is Own by Manny MUA that appear in the vidéo in the "Dramaggedon 1" part. Manny MUA also has an interesting trajectory with a defining change after the drama. It is almost an anti Jeffre Star now lol. He also have a very loyal customer base (much smaller than JSC thow) . the brand is very customer oriented (superb formulas, top customer service) beside the "influencer" side.

Seems to be the general consensus, that his make up is one of the very few brands that is consistently good, and it’s hard to give up despite if people don’t see eye to eye with him

❤❤❤❤

He has an incredibly diversified income source, that much is true, I don’t think he will ever lose his wealth at this point

Oh he gives a f*ck. You have to be when you are doing business. It is why he left youtube and is now primarily on tiktok.

Thank you so much! Im glad you do

I really wish I could find the screenshots online to include, but I didn’t want to say something if I didn’t know it was true from my own research, but I don’t doubt it by how many people have said that

You know the way to my heart 🙌

That'd probably go on my fashion channel tbh

Okay sorry! Wrong channel! I look forward to it! :) @@underskinYT

Yeah I misspoke, I get them so easily mixed up

Yes, I really agree with everything you said, I don’t see his business or any of his businesses going anywhere anytime soon, because he has that incredibly loyal fan base that he has grown over the years. However, so did Kanye West, and through his public persona he has lost so much, and it doesn’t need to be as bad as his was for the celebrity to lose their customers faith, so it will always be a risk when he treads that thin line of controversy. I’m actually curious if he was to sell the name on, or sell the business on when he gets a bit older, will they have him out, like two-faced did, or will they try to deify him like Chanel did. I voice typed this, I’m sorry if there’s any mistakes

His makeup is very good quality and nicely presented!💖

I personally love colourful palettes, but its definitely a type of consumer that wears colour vs the type that wears browns

@@underskinYT I do too but there's difference in wearable color and palettes like psychedelic circus. I feel like everyone should have at least one like that in their arsenal though. Creativity is limited without it.

Thank you so much! Im so glad you enjoyed it 🙌

I have one! ukposts.info/have/v-deo/gIWYZZdkaX2CsWQ.html

It really made me think, made me consider exactly why he wouldnt sell and really, with the potential of the company and controversy of his name, it makes sense that he alone would be able to scale it

I doubt he can do that purely because he mostly relies on the novelty factor of his packaging and marketing around his persona and online life. It's still too niche to go fully overground. I imagine at some point he will end up selling the brand to a company who own other brands.

Thank you!

I really agree that he is obviously a very talented person and clearly very intelligent, having taught himself the industry in a time before the internet was a full encyclopaedia and then having taught himself cosmetic chemistry, its quite amazing imo. But yeah, his plan for attention, which did the company so well in the early days is now their biggest liability, its a wonder what they can or will do about it

Honestly the liquid highlighter DID break me out but dammit it looks SO GOOD that I just wear it sparingly and anticipate giving my skin a break for a few days after 😂 it could also be due to my skin care regimen and other products I use, who knows. But his products all apply GORGEOUSLY

bldsaiufglsadfb;dlfu;ASDBF;LAKSDFH

Even when the right name is written in the damn script, I always get them mixed up

@@underskinYT that's fair, I know tons of people get them mixed up. They're both awful anyway lol

Thank you so much, Im glad you liked it

Thats such a shame! Life is too short to save anything

I always say you dont have to buy to be a consumer. Media value is such a valuable thing for a company

It’s a shame really, that influencer brands and celebrity brands seem to have the same kind of management, what we saw from R.E.M. really reminded me of that. I know there are a few that have much bigger conglomerates behind them, obviously Fenty. But for the most part, they seem to be coming from the same place of having a fan base and trying to sell something to them that they would use, and make up, it’s just a very easy segment to put your personal branding on, so it became popular, and obviously profitable. Celebrities and normal people are no different, I don’t doubt at all that most celebrities would have said and done things that could cancel their career, but, because they don’t share their lives as much as influencers, we will not know. Is it better the Devil you know? Or is it ignorance is bliss?

The store is to sell yak meat not cosmetics. Jeffree lives in Wyoming. He says it's for a simple life compared to Los Angeles. However many other multi millionaires have homes there too because of the lenient tax laws. If you have a home in Wyoming and claim it as your main residence then you don't have to pay so much tax on earnings .

Thats how so many people feel for sure

Yes! It was quite successful back in the day and was sogned by Akon (the same guy that signed Gaga)

He also has a song with Nicki Minaj

Tysm 💕

It seems thats really been a saving grace, its the main reason people are overlooking

Thank you so much 💖💖 Im so glad to know you enjoy them 💕 (its a lot of hearts, but I hope you enjoy them)

@@underskinYT Thank you my dear!! Great content! Love watching them!!

His fanbase is so extremely loyal though which I think will mean he can ride that until the next hit product. That and his diversified company can float each other if needed. Ill be interested to see what goes on with the brand from there

Yeah, his company isnt known for wearable colours really, mostly very saturated or glittered, very 2010s colours and tones. I wonder if he will do more wearbale tones now that that kind of make up is more the trend

I think thats truly the reason his brnad has had such longevity. Just truly good product for a good price

You're problematic

Its good product, I dont think anyone is arguing against that

That seems to be the general consensus. His products are good for their price point, but because hes just not a very kind person, its hard to support his company when you know so much of the profit will go into his pocket

That second pallet would have been huge for sure

Yeah I definitely did, I cant be the only one that gets them constantly mixed up, even when their name is right there 😂

Youre right about more nude and natural shades being popular at the moment, but I think itll come around again

Its a constant up and down, I think he comes across really well in the podcasts hes been on

🛍️🛍️🛍️🛍️🛍️

Its really their double sided sword

Theres good and excelent makeup out there already. When he was in the peak indie brands were just starting, his quality cant even match indie companies who are innovating. JS needs a new development team that leave him out of the meetings. His taste for makeup is dated.

@@OYJluv i agree! I am so glad we have more indie makeups that are awesome right now. I am actually trying them one by one whenever there are sales as it is quite expensive to get them here in Canada.

He made the same mistakes over & over again. It's just a cult at this point.

yikes. grow up.

The thing is, theyre not mistakes, they were never mistakes. Its repeated so it was intentional to get attention. Its just what got attention now vs then is no longer acceptable so its wether you as a consumer understand that and can forgive, or wether you take it as regardlessly intentional and cannot. Thats the personal choice here

The people that typically have this mindset are the people that it doesn’t affect. Explaining and excusing one’s behavior is not an apology. Repeatedly behaving in a way is not a mistake. I’ve never accidentally been vile. The fact that people think being a horrible human being was ever okay and we all “grow,” is wild to me. Like I said in a U.S. History class in college: “just because your ancestors didn’t consider my ancestors as human, didn’t mean they didn’t know that they were.” Just say you’re cool with it because it doesn’t affect you and move along.

Oh I didnt realise that was his invention, how fascinating

@@underskinYT It wasn't his invention. There was already a Lime Crime brand before him, and he saw a trend in these liquid lipsticks, and launched his lipsticks instead of the previously planned ones, and was not mistaken - it created a trend

@@Vitaliy_Artamonov ah ha, that makes more sense definitely haha

Hes definitely well positioned and the diversification of his financial portfolio should help support the business if it is in need one day in the future

Pretty much, yep, esp the drama with KVD really helped launch him more than most small brands

Honestly, it seems like everybody in the beauty space is constantly in drama

@@underskinYT Too much jealousy, ego and lack of professionalism. Experts in dermatology and beauty care in general like Dr. Gray for example never starts any drama on their content.

I hate dumb people like your friend. Look, I work hard and I would never waste my money like this. Your friend already gave the money to JSC. Só why be stupid and waste the already paid makeup?End it and don’t buy anything else if this person don’t wanna support the brand anymore. But throwing in the garbage is a disguting behavior. Many people can’t afford makeup. Shame on your friend.

My guess is that the difference between shocking and unacceptable to audiences then vs now is quite different, there were some ads I really enjoy from this period but I dont think would fly now I agree that JS was a businessman from the beginning of YT, but because his career started well before that he was like a celebrity that had a line for a long while (though this was before the copious amounts of celeb lines we have now so it was still novel)

he wouldn’t be.

Okay, firstly Tove Lo 👑 and I actually bet he would be very nice. Hes kept friends for a really long time, and he is clealry very charismatic. Its just wether you could trust him as a friend thatd be the thing for me

Perhaps youre right, this is a person that has been in pursuit of fame all their lives and now they have it to a real degree. Im sure it leaves him with a feeling of loss. Plus with Nate gone he must feel quite alone and trapped in a world he created for himself

I think theres more than one clip of that tbh

Its fickle energy, its not giving

It hurts people to know that someone they idolised couldve said such hurtful stuff. Its a hard thing to weigh up. That period of time was racist, homophobic etc definitely. I remember the tv, the things people would say, I was growing up in that time and I was still exposed to it, I know how prevalent it was. So to weigh the loss of trust with the understanding of the past is important, and its okay for us to have differing opinions as long as we get unbiased information on the whole situation

20 years ago?! He’s up to this day hurt people…I guess you don’t know what you are talking about…

@@KagomeYasha023 everybody hurts people some times. You did too.

Right? People are stuck in the past. Plus, who didn’t do bad things or behave inappropriately? We all did. But some, hopefully including Jeffree, move froward and become better versions of themselves.

@@KagomeYasha023 gurl do some fact checking…. He’s not been in any drama for years.

The mystery boxes are so interesting, Id love to have one honestly

@@underskinYT honestly, I would say they are worth it. Especially as a beginner. I prefer to buy the Beautylish mystery boxes as gifts because it’s literally so much product for $75