Oh really? Thank you so much! Thats s lot of videos over thr two channels 🥳 Edit: omg I just realised who wrote this! Im so happy you got to see the video! Huge respect for everything you and your sisters have grown 🙌

Ahhh thank you so much! Means the world! I love what you do too! Congrats on the wonderful community you’re building and thanks for always sharing such great education 🩷 I LOVE IT! 🤓 I’ve been subscribed forever!!!

@@underskinYTyour edit is super cute lmfaoooo😂 😂😂

monaaaaaaaaaaaaaaa

24:59

Certainly yes, the different climates and trends affect the product range and their success greatly. Bejng that theyre trying to straddle the like between west and middle east makes following those trends and needs difficult and obviously therefore hadd to get right

Yep, knowing your demographic who you are going for is important.

Not only in middle East & Africa but also in South Asian countries (I'm from India), Huda is a cult brand. If you're able to afford then Huda products are a must in your bridal kit because they give full glam & last through the hot & humid climates.

i really dont understand why people keep saying natural make up is now in? theres always been women who wore no or less make up and those who wore more glam for each decade. i see equal amounts full glam and barely there make up

Exactly!

She’s insanely popular here in Egypt

@@justlola5651I’m Egyptian but I haven’t been there in a long time because of school, are there Sephora’s there? Id love to go to a middle eastern one once I go to Egypt

@@dar9445 unfortunately Sephora hasn’t opened in egypt yet, but people do get all their needs through online stores that get everything from Sephora KSA and UAE

No, people forget that America and Western Europe is not the whole world. 🙄

Yes, very that

Yes she is very smart

The perfumes have a huge following, its quite incredible the market they have carved for themselves

@@underskinYT yup! I love them. The juicy apple one is my favorite!! Exilr and vanilla mixed is amazing!!

Ooo I work at Sephora too and honestly our main question is always the powders which were almost always out of

I love her perfumes for their subtle staying power! They don't choke out every person in the room, but those you are close to get to enjoy the deeper notes 💕 Incredibly pricey, but worth it. My once a year splurge

⁠​⁠​⁠​⁠@@hazardsigns I absolutely agree with you! The staying power - the fact that I can smell my fragrances throughout the day is the reason why I love Kayali. Also, coming from a fragrance lover myself -Kayali is actually priced less than many fragrances they sell in Sephoras. For example, you can get a 3.4/100ml Kayali fragrance for $138., while a same size of Miss Dior $165., Valentino $158., Killian’s Love Don’t Be Shy at $298!! And Tom Fords stupid prices for 50ml sells for over $200.!! YSL Libre - one of my faves goes for $179. for less juice @ 90ml. That said - for the quality, I’m happy that Kayali is priced at a more affordable price than many other designer fragrances 😊

And for good reason!

Same in Nigeria

Pakistani too

She has a chokehold on every consumer of color, its the mayo marauders that stay mad.

In Bangladesh as well

Yeah I think thats a good point, they dont have the biggest budget for other influencers so its less overtly discussed

No it "fell off" in certain markets because the trend in those markets is now for a more minimalist, natural look. The "tiktokers don't talk about it because Huda doesn't do sponsorships" argument doesn't hold up when previously these influencers did use the brands products and talk about them.

There is a reason they are often considered particularly separate markets

I am an european and I think all the controversy of Huda Beauty not being "inclusive" enough is just bullshit. They could just do a simple google search or just looking at the promo pictures who this brand is targeted to. I think middle easterns, asians, etc do deserve a brand that is mainly targeted at them.

If she is selling products to the West, then Western consumers are allowed to criticise what she is putting to market. It is the nature of having a business and selling product to the public, the public will have opinions. Also if you can be vocal about how the style of American brands doesn't suit you, then expect Western consumers to be vocal about how the style of a middle eastern brand does not suit them.

Exactly

@@d818581dd​​⁠​⁠​⁠​⁠​⁠um…the makeup industry has always revolved around European/American beauty standards, Huda’s makeup isn’t and really wasn’t for European/American people it was meant for middle eastern people they weren’t included they hardly found anything that suited them for years and years. So no western "media" doesn’t have the rights to criticize a brand like huda’s when there are tons and thousands of brands that accommodate to their standards and style.

Yes, I will look to Huda for products before other brands just because of her morals & humanity.

Thank you for this! I’m buying more Huda now. I stand with 🇵🇸

I was looking for this comment, same here 🙌

​@@DuskyJewelstand with animals

EXACTLY. I have stopped buying anything that has ties to the occupiers. Just bought my first few things from Huda directly to support a brand that supports my personal values. I may not be middle eastern, but I still know what’s right and wrong, and I refuse to help bankroll this genocide anymore than what my country forces me to. 🇵🇸 🇵🇸🇵🇸🇵🇸🇵🇸

I was fascinated by hearing the perspectives of my turkish friends

I really want to do a video about Kayali, I dont know much yet but they have such a great fanbase that I want to learn more

I have a totally different experience. Her shadows are disgusting

Do you think the desert dust pallet was more impactful than the eyelashes?

​@@underskinYTtheir eyelashes were important as it was their first product but at least in my west-european country they really exploded with their desert dusk palette. We don't care for lashes in my region as that's too extravagant. We did not have mid-range brands and all more expensive brands were quite old and weren't known for their eyepalettes (lancome, chanel, dior). Eye palettes were the territory of brands like abh and UD. Which had long rectangular palettes. Huda offered a bigger bolder and deeper palette with unique shadow formulations and glitters which got everyone going crazy. Their eyeshadow palettes were the first thing i saw from them with the british and american youtubers i watched. Their palettes are still best sellers in my country. The lashes aren't because as you said, they're not as important in our make-up market. You made a great video but @orangesky3118 is right in that their palettes are most known for their palettes now.

​@@underskinYTI think so. The Desert Dusk was the first expensive eyeshadow palette I ever purchased and on YT it was a time where people were excited to see what kind of eyeshadow palettes were being created. I would say that the Rose Gold palette is the one that put Huda on the map though. Desert Dusk solidified the brand as a strong presence for eyeshadow, however.

agreeed!

Rose Gold palette had a huge craze too and it is still the go-to palette for most of us in South Asia for bridal / wedding guest looks

Im so glad you have something that suits you so well 🥰

Hispanic does Not mean Latino/Latin. Hence why they are two completely different terms because they have two completely different origins. Hispanic is the English language for Hispano and REAL HISPANOS are the people of HISPANIA which is literally the Latin language meaning SPAIN and the people of Spain. NEXT, Real and Actual Latin countries are located in LATIN EUROPE as NO where else in the world is historically responsible for the Latin culture and people. NO where else in the world spoke the Latin language natively ONLY in LATIN EUROPE, SPECIFICALLY ITALY. You can Not be part of an origin, history and ethnicity which your ancestors factually are NOT historically responsible for. Next speaking Spanish SOLELY due to colonization does Not magically make you “Hispanic” Nor “Latino”, just like speaking English does Not magically make one Anglo Saxon of English cultural origin/ cultural identity. Being actually ethnically Latino means you are of Latin origin. the majority of south Central Americans and Mexicans are indigenous Americans called indigenas and mestizo Americans. They have nothing to do with being Latin Nor even Hispanic. These are Not universal terms, they are terms uneducated countries such as the USA and other countries that have been falsely linguistically influenced by the USA’s misnomer usage of Latin European terms/ the USA’s misnomer language. Americans especially North Americans and other incompetent countries that have been falsely linguistically influenced by the USA use Latin terms wrong. Unfortunately claiming “Latino” ethnicity has become trending propaganda to appear more desirable for social status for social advantage amongst culturally ignorant people. HISPANIC LITERALLY MEANS SPAIN. LATINO MEANS LATIN HENCE THE TERM LATIN_O. AND THE CULTURA LATINA-THE LATIN CULTURE, THE LATIN PEOPLE, THE LATINO TRIBES (Latini), THE LATIN ETHNICITY AND THE LATIN LANGUAGE ALL COME FROM ITALY! LATINO IS THE SOLE IDENTITY OF SOUTHERN EUROPEAN LATIN MEDITERRANEAN DIASPORA WHOS ETHNICITY AND CULTURE COMES FROM THE TRUE AND REAL LATINO ANCESTORS OF ITALY. And Hispanic is literally the Latin language for Spain not the native Americans they colonized such as those Of south, Central American and Mexican origins weather you or others like you acknowledged it or not. Both Hispanic & Latin/Latino culture come from Europe that is Latin Europe. & Latin Europe was Latinized by Italy hence how Latina Italy got the historical Latin name LATINA! LATINO= SOUTHERN EUROPEAN LATIN MEDITERRANEAN DIASPORA OF THE LATINO ANCESTORS OF ITALY. Hispanic is the name the TRUE Latino people of Rome/Italy gave the Spaniards. People from south central America and Mexico are historically native Americans & now some Mestizos whom where just forced to learn Hispanic ways just like people in North America who where forced to learn English ways and it ends there. Being culturally UNROOTED due to brainwashed acculturation is why so many Americans especially North Americans don’t know their own identity Nor even care.TRUE Latin people need representation in North America as we are misrepresented all day long in this country and it’s not ok. Culturally rooted proud People native to south Central America and Mexico who embrace their true identity feel the same way with FALSE brands like Hispanic and Latino as that is Not their origin it is the origin of their conquerors. South Central Americans and Mexicans are indigenous Americans, mestizo Americans, Castizo Americans, zambos, pardos, sub Saharans etc. Not Latins, Not Latin Blood therefore Not LATIN_O. LATINOS are SOUTHERN EUROPEAN LATINS born anywhere in the world who’s roots come from the LATIN Roman Empire of the Mediterranean Race. Again HENCE HOW LATINA ITALY GOT THE HISTORICAL LATIN NAME LATINA! If those like you want to claim the Hispanic identity and origins of Spain then what ever. HOWEVER us culturally aware true Latin Mediterranean people are tired of this brainwashed American obsession with misappropriation and cultural rape of foreign Latin terms from Italy. Supporting American Brainwashed cultural theft for “gain” and “benefit” does Not magically change this. CULTURALLY REMOVED indigenous Americans, mestizo Americans etc. need to learn and respect their true culture that way they can stop stealing from the Real Latin peoples identity. & TRUE LATINO MEN & WOMEN AKA SOUTHERN EUROPEANS HAVE ALWAYS BEEN MULTI GENETICALLY MIXED ETHNIC PEOPLE DUE TO OUR MIDDLE EASTERN, NORTH AFRICAN & ETHNIC BALKAN DNA. THIS CULTURAL RAPE TOWARDS THE TRUE LATIN PEOPLE OF ITALY EXIST BECAUSE THOSE LIKE YOU BELIEVE YOU HAVE & WILL CONTINUE TO “BENEFIT” FROM THE CULTURAL THEFT TOWARDS US TRUE LATINO MEDITERRANEANS WHO DESCEND FROM ITALY! THE TERM LATINO DERIVES FROM THE VERY FIRST LATIN TRIBE CALLED THE LATINI. LATINI IS PLURAL FOR LATINO AS LATINO IS SINGULAR FOR LATINI. THEY WERE CALLED LATINI BECAUSE IT WAS A TRIBE OF MANY PEOPLE HENCE THE PLURAL TERM FOR LATINO BEING LATINI. LATINO REFERS TO A SINGULAR FORM OF BEING LATINI AND ALL THE LATINI INFLUENCES. THE SAME WITH LATINA BEING SINGULAR AND LATINE BEING PLURAL IN THE LATIN/ITALIAN LANGUAGE. THESE ARE ALL TERMS CREATED SOLELY BY THE TRUE LATINO MEDITERRANEAN ANCESTORS OF ITALY. YOU CAN NOT BE PART OF AN ORIGIN, HISTORY AND ETHNICITY WHICH YOUR ANCESTORS FACTUALLY ARE NOT HISTORICALLY RESPONSIBLE FOR. END OF STORY. IT HAS BECOME TRENDING PROPAGANDA FOR THOSE WHO ARE NOT OF PROMINENT LATIN MEDITERRANEAN ORIGIN TO MISAPPROPRIATE LATIN EUROPEAN TERMS OF ITALY AS TRENDING PROPAGANDA TO APPEAR MORE DESIRABLE FOR SOCIAL STATUS FOR SOCIAL ADVANTAGE. AND IT NEEDS TO BE EXPOSED AND PUT TO AN END. PERIOD.

@@elettramia6380 😂 ok professor…then call me mestizo or mulatto…or whatever you want. If we going back to my ancestors and you have issue with Latina…I’m not sure what you call me if my ancestors were from Canary Islands, Portuguese, Spanish, native Taino, and African.

@@fefetines9414 you would be called Pardos 😉. And you don’t have to be a professor in order to be an educated and culturally rooted woman of Actual Latin Mediterranean origin such as myself and the rest of the educated, culturally rooted Latin Mediterranean people of prominent Latin European origins. The only issue we have are those who are Not actually Latin claiming and Linguistically mutilating our ancient Latin terms which come from Italy. As we should have an issue with that.

⁠​⁠@@fefetines9414 No cause why did they do a literal short essay over one word of your comment. 😂 If you read all that you got my respect!

Honestly I think its high time we saw a brand specifically cater to black and darker skinned people in this kind of setting, just in the same way Huda has done for middle eastern people. Im not sure why its taken so long to have in that space?? Black-catered cosmetics have been going over 100 years, so why nothing in this Sephora-ish space? It seems like a huge gap in the market thats really not been realised (at least realised to this kind of scale)

​@underskinYT Sephora had one a long while ago. It was called BlackUp, seems that the company had some battle within and disappeared. They have Fashion Fair right now. Fashion Fair was huge was I was a child. I don't think the younger generation of black Makeup users even know about it. The best we have in popularity is Fenty right now ,sold in Sephora.

@@gwendolyncampbell7932 Thank you! Ive added them both to my list. I'd love to start covering more brands like this and even older brands like Anthony Overton here, they have the most interesting histories when you look into it, but theres so little information. I'm just personally interested and really dont have a lot of knowledge on it, so even just for myself I'd like to learn

How about a comprehensive line for olive undertones? No such thing exists now. You can find a slight olive shade here and there in different lines but it is usually only a medium depth shade.

You’re very sweet! Happy New Year ❤

It’s certainly a premium product, but it seems like that was the intent from the beginning

i always stock on black friday is when she has great deals!!

Last christmas I scoped one palette. It costs me 9€. My friend sure did enjoy the present.

​@@DungNguyen-ti9dkdang 9€ sounds like a good deal (your comment reads like "Last Christmas" lyrics 😂)

@@user-ie7vo1hj3j Now reading back it sure did 😂 Finger cross for this year too but shipping from france to germany took them 2 weeks.

Im doing Rhode next 🙊

Do you think that’s the mentality people will have going forward, or do you think they will still expect companies to have products for all as it seems consumers are askingn for now

Having a shade for a wide variety to wear isn't catering to every demographic. Huda's brand caters to those who really enjoy glam makeup (bold eyeshadow looks, thick lashes, ceaseless concealer, baking etc). For this kind of customer, there should be a wider variety of shades, especially since this look is really popular amongst certain cultures even to this day. I mean, Huda actually expanded the range and it has 39 shades. She clearly knew it was a good idea to expand.

@underskinYT I think if there's a quality over quantity approach, you can win customers without having to appeal to everyone. Huda has selected a specific market, Middle Eastern and glam, but there's still individual products within that lineup that anyone might use. Korean brands don't make darker foundation shades, they'll offer, like 2 or 4 shades of pale for the Korean and Asian market, and these can work for those of us with very light skin in say, Europe, but globally, they sell more skincare products because of the quality. There are a lot of makeup companies out there and an increasing number of smaller and indy brands, as access to manufacturing and social media open things up, it's possible to develop really good small labels for niche products. How many of those will last, we have yet to see. And Huda isn't catering to everyone, and shouldn't, I am agreeing on that point. They have a target market, and again, kudos for them. There are much larger, older makeup brands that offer less in their foundation range.

@@sonyakinsey4376 I have not seen any Korean brand using dark-skinned people in their promotional campaigns while their products only work on Korean people. You cannot say that a brand's selected market is a certain specific type of people and skin color when the brand constantly uses people with features that do not correspond to that selected market for its campaigns. At this point you are only lying to yourself, like “Oh that brand target market is Middle Eastern but their campaigns features black and Asian people just because "

@@underskinYTall that’s gonna do is destroy smaller businesses and only allow big businesses to compete.

pre-contour palettes too, she knew what she was doing

As the video mentions about foundation products, the eyeshadows you mentioned have great "nude" shades for people with more yellow and green undertones to the skin. None of her products look good on me as a pale person with pink undertones. I've tried many because I have liked things about Huda as an individual. It's refreshing to me honestly to hear it acknowledged that this isn't catered to me. But, there are many other products that suit me very well, and I'm happy using those.

​@@jellyropes I haven't tried her base products but the Rose Quartz palette is the prettiest pink palette! With some purples and mauves as well. Gorgeous variety of shimmers! There's two rusty shades that I ignore 😅 in a big pallet I don't mind as long as I'm gonna wear 90% of them 😊

Thank you so much

Same! I watch her videos just for her business breakdowns ❤

Yes, I think that factors into it too. Lots of people think Islam is homophobic and though thats objectively not wrong because being gay cannot exist in Islam, there are also a lot of rules in Islam to allow people to be themselves (its more complicated than this, Im simplifying) but thats why we dont see things like witnessing from muslims and also why its interpreted differently by different people and groups. Like most things, its nuanced

@@underskinYT as someone who isn't muslim but has family members who are and is on muslim tiktok i just don't honestly see the divide here like they go drink they go do this and then when it comes to being gay they can't break one rule like you weren't contemplating when you ate that bacon

I'm not defending them but there isa HUGE difference between bacon and homosexuality ( family structure wise / culture wise , etc ... )​@@isabear478

​@@underskinYTit's not completely true. In south Asian country like India huda doesn't have that charm as it used to have when it first came. Bcoz in daily makeup people are more moving towards no makeup look or day time makeup look. And huda's products are not wearable for everyday purpose. People are more moving towards rare beauty.

Exactly

Hard to please everyone, especially for ppl in 2 quite different cultures

Honestly I think it will be

her type of make up is something us western asian and central asian women seek its also popular in south asia and north africa (not sure about the rest of africa i could be wrong tho)

Given how many brands seem to primarily cater for white western faces, I don’t see any sort of issue if Huda focused on Middle Eastern complexions. But in saying that, I’m white and blue eyed, and her eye products and love of purple and mauve tones work beautifully on me so I think Huda cater well for a broad range of faces and I love them.

I’m so glad, thank you for the wonderful compliment

Money will come in time 💕

It would 100% be a great study in trust

​@@underskinYTplease consider covering Jaclyn Hill!

Its great formulas honestly, genuinely in all my research I didnt see one bad review

can you share what skin product you used plz. thanks ❤

@@chick1800 hey beautiful, in the morning, I use the wishful honey balm moisturizer and the thirst trap juice serum and at night I use the get even rose serum and the pillowgasm cherry mask. To take off my makeup, I use the cleansing genie butter. I started using the new gentle foam cleanser and it’s good too!

Thank you so much, Im so gladdened after reading your comment, Im glad you enjoyed it 🥰

TYSM 🙌

Its all business at the end of the day so its transferable

@@underskinYTso true!

The school of underskin is now in session 🧑‍🏫

Youre right that there is a range of skin tones everywhere, but theres less diversity when targeting a specific ethic group of people

​@@underskinYTI've thought about this a lot and I think it's fine for niche brands to only cater to Black people or Asians or Latinx or Middle Eastern people. Large transnationals like Revlon or L'Oreal that get worldwide distribution or even only American customers have to be inclusive because it's The Right Thing To Do and It also makes business sense because more consumers equals more money. I buy stuff from Juvia's Place which is actually very inclusive but if she didn't have a foundation for white people I wouldn't be mad about it, she's a Black woman who started her company because she wanted eyeshadows and blushes that would actually show up on her skin. I believe niche companies will always have things that suit people outside their target demographic and those customers I'd see as a bonus but I wouldn't factor them in when doing my budgeting. In short if Huda wants to focus on Middle Eastern people that's fine, it's her company and there are 8 BILLION people on the planet, she'll have plenty of customers without a single westerner.

@@morgantaylor517100% this. I am not offended when Korean makeup puts out a blush that is too light for me as I am not the target customer.

I hate myself too

I did mention she stepped down. But yes, I agree pol have hated on her so easily, but that seems to happen a lot to women, its even a studied.

@@underskinYTthat was my takeaway. Once again, women are not able to be successful without large voices trying to bring them down.

I believe I have two differentiators, the first is the level of detail that I go into with research and the second is looking at the companies from a business perspective. I also think that I have a more neutral way of commenting on companies which is more of a differentiator here than on the fashion channel, a lot of the beauty videos focus on the drama of it, the ethics of their decisions, almost talking of them as a person, whereas I tend to prefer to understand why or how in a more logical and less personal way (though both are certainly valid, I dont want to decry anyone). That was never really intentional as a differentiator though, it came as a result of looking at them as a business, but its certainly the differentiator I get the most comments on. However, I say all of that, but Im also well aware that if I did a competitor analysis that I would be able to point out a lot of points of weakness too. Its a saturated genre and that comes with its own challenges. But, I do just genuinely enjoy the content I produce and I certainly hope that comes across more than anything else

@@underskinYT this was actually quite spot on, because what you've described is actually what peeks through. It's quite saturated for sure, but I feel your channel has brought such a fresh perspective to the beauty space. I genuinely love it, for someone who loves make up, but also loves intellectually stimulating conversations, I get a kick out of video essays, so having this perspective on beauty is honestly quite satisfying for me as part of your audience. can't wait for the next one, looking forward to it. 🤗🌞

Thank you so much, Im so glad you find that value in what I produce. Actually, in general, Im so flattered to have found so many people interested in that side of the industry and that I dont feel like Ive been lost in the seas of other videos/channels

Thank you 🙌

Thank you so much 🫶🫶

Kayali has such a strong fan base

Love you! @canaAlyce! 🫶🏻🥰 Tysm!

1) yes, very true 2) hmm thats suspicious 3) more than agree with that 4) i thought it best to do a separate video on it because theyre run separately it seems Also, I think maybe its part of their plan to become more like a heritage brand, we havent yet had one from our generation prove themselves with such longevity, so we are ripe for one Glad you liked the video 🥰

Happy new year

You know what I wish? I wish that brands would separate product by undertone. I have such an awkward yellow-green undertone that I have a real tough time finding concealer/foundation. If either I found a brand that specifically targeted my fellow sick-looking people or could tell me what all the tones are without me having to test them all, Id go right for it. I hate shopping for foundation/concealer tbh

Such great formulas

Everybody loves the twins, so juicy and so ripe

LOL - when I saw Robert on the screen but they said James Welsh all I could hear was "This is your weekly reminder we are not the same person." from their Twins channel. 😁

@@akabetty1 OMG! Yes, I completely forgot their twin channel!

​@akabetty1 that was what I was going to comment 😂😂

Im so glad thank you so much! Im also glad you like my editing style, Im always trying to improve, so thats honestly such a relief to hear 🥹 let me know what else you watch because I always reply 💕

Conceal, don’t feel

My turkish partner will be so happy 🥰

The more I research, the more I respect these women, very savvy both traditionally and modernly on social media. I want to do a video about Kayali soon, Im interested to see more about it

@@underskinYT yes yes do kayali they really need to be showen aroud the world

Its more trustworthy of a product when its less 🤌

Im so glad 🫶

🤝

Its fascinating right? I love it. A great example of this are the Korean brands where some are geared specifically towards Koreans, some are for non-akoreans and very very few are for both

@@underskinYT Oh, goodness, yes! And Japanese makeup, too. Peripera, Etude House, Canmake, and Rom&nd all come to mind as brands I've seen explode in popularity over the years. I also remember watching videos of various girls using things like ArtClass contour palettes or Innisfree lipsticks(?) when I was first getting interested in "beauty UKposts" many, many years ago. There's just so much nuance in makeup culture around the world, it's all so interesting. And with things being so easy to access now for most people, there's just an endless overlap in usability for just about anyone who can get their hands on it. Though, that's where you run into the dangers of hyperconsumerism and endless trends, but that's a whole other wheelbarrow of conversation.

Certainly worth the price point fs

WWBD, what would 🐝 do?

Yass yasss yassss!!! 👸🏽🐝

For good reason 🥰

Its definitely a brand that deserves its high price point, its not an inflated price

Same. I followed her since the very behinning. Until now I have only 3 products from her and still not even the eye shadow palette which I love so much because of the price. They deserve this price tag but it is so hard to make us support her and buy more from her. Am also pale af (am ethnically Syrian) and I am not sure my shde will be there because even in the western brands I never seem to perfectly match my color. Kayali is a brand I was following each release since day 1 too and still does not own anything from them!😭! I hope I can get new studf from her soon

For good reason

They seem to be more consistent than most brands tho imo

@@underskinYT I have only tried Huda's eyeshadow and lip products. The lip products are too drying for me, so I'm basing my opinion on their eyeshadow formula. The quality of their shadows is inconsistent when compared to brands such as Pat McGrath and Natasha Denona. I love the Huda Rose Quartz, New Nude and Pretty Grunge palettes. But the quads and 9-pan palettes are mostly chalky and lack pigment.

Phenomenally good businesswomen, for sure

Ah thank you

Its good for people with difficulty using their fingers too 🥰

It wouldve failed if that was their only differentiator. A celebrity name, no matter how famous, cannot make a sustainable brand

There are plenty of celebrity brands that fail which proves that a celebrity name alone does not determine success. Rare Beauty and Fenty Beauty are extraordinary successes because they have products that actually work and would sell on their own (perhaps in smaller quantities) if the celebrity name wasn't attached to it.

Exactly!

Where is here for you?

@@underskinYT just thriving basically they are doing well for themselves

The only thing better than Turkish people is Bulent Ersoy who is above us mere mortals 🙌🙌

I really want to do a video on Kayali, I respect their marketing so much

omg yes you def should!! @@underskinYT

I know they do well in India, Id like to see them expand more in south asia (I mean physically see it, Im not sure where theyre stocked off the top of my head)

I love when products hold so much value to us like this does for you, it makes the seas of crap being sold to us so much more worth it

(Seas of crap being from other brands of course)

For sure! Even if youre not actively buying the products, its good to be informed imo 🤍

Oh you have great great friends 🙌

Oh how lucky for you! Im glad you have something you love

Chemicals dont make it toxic though, theyre all needed

Im interested in the last bit you said bcs obviously that currently is provide a point of difference, but I’m not sure how much that affects the market today. We’ve had such a huge saturation of minority owned brands that I wonder how long that will remain unique

@@underskinYT I agree with that. I personally buy all brands as long as the products are good! But representation will always be important.

Tysm 🥰

@underskinYT just found your 2 channels and am playing catch up with your videos

Im just glad we can discuss it as theres not a lot of middle eastern brands known in the west just because the consumers have different taste, so as you said, for the US launch to be so successful is a real feat

Right out the gate! 🫶

Do you have a friend who would enjoy giving it a go?

@@underskinYT I’ll ask around! Thanks for the idea!! 💕

If it works it works

Exactly! Definitely space for all, but not all brands have to cater for all. Im not out here trying to see monopolies

Im glad to know you know 🥰

If seems shes loved for good reason, I know my partner really likes her too 🙌

I love that you found a product you love 🥰

You dont have to buy to be a consumer 🤍

Agreed

I love commerce, retailing and business, but I will always advocate for only buying what you need and want within your price range. You do not have to buy to be a consumer 💕

Honestly, all have products are fantastic for Middle Eastern skin tones, I’m glad that they found a global audience because of that

And for good reason

Theres certainly a market for it though, nothing is truly for everyone in the end

Thank you?

For a company this size, there's always a primary and secondary market, and a business must make decisions based on that. That's why it's tricky and why a good range doesn't necessarily mean a good range for all

Great products 🤌

I know 🥲

Honestly I dont think theyre trying for clean make up, its not her brand and she knwos it. Trends change, so when more intricate styles come back she will have a great history to legitimise her stance