Jeep needs to offer an affordable wrangler, like they used to. There is a missed market opportunity where people would buy a base wrangler and then spend money upgrading it.

It's somewhat simple, Jeep is trying to go up-market and caterer to the 17% of public that can afford the price. Unfortunately they don't have the brand recognition to be in that arena. As such, they have abandon 83% of the buying public that were loyal Jeep buyers. It's time Jeep woke up and remembers who their customer base was.

Reason I owned a Jeep in college and when I graduated in the 90's it was a cheap 4wd, easy to fix and not pricey. This is what happens when you have people in management that do not understand the brand. You can still make a profit without pricing a large portion of customers out. I understand the company needs to make profit. They should only have the Jeep Wrangler, Gladiator, Grand Cherokee and the Wagoneer. Then revamp the pricing

As a Wrangler owner and lifelong Jeep lover, I think you guys are spot on. I’m holding onto my JKU as long as I can because anything new from Jeep is either completely unobtainable or nowhere near the affordable off-road capable vehicles that complemented the Wrangler (i.e. the XJ or original Wagoneer).

A simplistic $30k wrangler and reboot of the XJ would be welcomed in my garage.

Jeep needs to do an entry level “Suzuki Jimmy” style truck: tiny, square, capable, charming and fuel efficient

Dealers here in Kentucky are advertising $15,000 to $18,000 off MSRP on Wrangler/Gladiator because they can't sell them anymore. The prices finally tipped the bucket and people have said NOPE!

Well done video- I was a new car sales manager for a Jeep dealer from 2010-2020- I bought a 2022 Wrangler Unlimited Willys manual trans and crank windows for $37k- I'm 55 and at the rate they're going it may be my last one.

Jeep got greedy adding options you could get a la carte into an expensive package. $72k for a Jeep Rubicon (not the X) is ridiculous.

I’ve owned Jeeps for over 20 years. Actually have only owned Jeeps. Sure they’re giving the Willys a locker, adding 35s to the 2 door finally, added a free float rear… but something seems off with Jeep now. They don’t support trail access like they use to, they’re too expensive, and they want to be a luxury brand. That’s not Jeep. My next new vehicle probably won’t be a Jeep for the first time in my life.

What has really put me off has been how over time they increasingly limit options to different trim levels. At one point you could say I want a Grand Cherokee with a more utilitarian interior (because I am going to actually do outdoorsy stuff with it) but I also want the V8 Hemi. Over time the V8 wasn't even allowed in the 'Limited' you had to step up to Overland or Summit and end up with a $70-80K Grand Cherokee. At that point.... even for those that can afford it --- why. They are just other options at that price point. They got greedy and forgot who their core customers were.

My 21 Cherokee Trailhawk has pulled me out of jams that no crossover ever should. It’s extremely comfortable and it’s nuts they got a rid of it.

I would have ditched the Compass before the Cherokee. You guys are great together.

Charging Lexus prices for sub par Italian flavored jeep quality. Nuff said.

You guys are right on track. There are many of us who can not afford these high-end vehicles. I think Jeep will be missing out long term by discarding a large group of people who has helped keep them going all of these years.

I’m a huge Jeep fan, I have a Gladiator. Love it, no issues with it whatsoever. Got a hell of a deal during Covid. But they cost way too damn much. Jeep needs to drop the price! I’m not someone that hates the pentastar either, for my needs it’s plenty. But when Ford and Toyota are offering more power and torque in their midsizes…..you need another engine option.

I've owned 5 JEEP's over the years, an 86 Comanche, 2 XJ's and 2 TJ's. Currently my #4 is a 2000 TJ SPORT with 190k on it and I recently added #5, a 1996 XJ SPORT with 388k, both with the venerable 4.0L. I picked up the TJ just 4 years ago for $9 grand and the XJ for just $5 grand back in December. I can't afford a $50-100 grand new vehicle but staying within my budget, both the TJ and XJ are going to last me a long time. Love the channel, greetings from just north of you in Cheyenne.

@TFL: Congrats to Nathan for this video! My comment for what’s worth it is that this very evident Jeep Identity Crisis ( I agree wholeheartedly, btw) is a result from the “old management” departure. The people that have left spent their entire careers with Jeep; indeed they were Jeep! In addition, they were Americans who knew INTIMATELY and, INSTINCTIVELY , the market and their native and, therefore, natural target market! The rugged Far-West, so to speak, the freedom only the American open spaces make you feel…and how to conquer them; with a true, unadulterated JEEP! As a European (Greek) who came to the USA at the young age of 18, and who now is 76 but lives equally between the two countries and has a JGC Overland Trail Rated in Greece and a JGC Trailhawk here in the States, I understand the issues and the conundrum Stellantis is faced with. Something, I am certain, the new Stellantis top management does not. Their view, outlook and vision is influenced by the fact that they are not Americans! The places where they were born, raised, educated and built their careers are totally different than the American-way; and therefore, the Jeep brand, as part of and indeed totally different animal than the other brands and parts of Stellantis, will suffer for it. So, the fact, IMHO, is that they are and will continue to make decisions that will be and are European in nature and character! More upscale, more refined, more expensive, in short, more “elegant” may be what the Europeans want but it’s the EXACT opposite of what the “traditional and core” Target Market of the Jeepers in North America want! And, I may be wrong here, but as Jeep in the USA/Canada is their largest business segment in Stellantis’ businesses, they ought to continue paying special (key word) attention to the needs, wants, dreams, affordability of this special part of their business! And not chase their real or perceived competitors! Look what Toyota,Ford, Range Rover, their core competitors, are doing: bringing models that are aimed squarely at occupying the market space that Stellantis/Jeep are leaving wide open. Plus Bronco Lest they kill the goose that keeps the company afloat! This Europeanization of Jeep has to stop! Indeed market economics dictate otherwise! Thanks to all who had the time and energy to read my admittedly long comment/commentary to its conclusion.

I really agree with you on this one!! It seems that big companies have a major disconnect with what consumers want. It seems they are trying to shove cars down our throats, that they want us to buy, not really caring about what we want. They have a (profit margin), they need to get in order to make shareholders happy. Not really care if it makes them go out of business…

Jeep cannot sell anything right now. Too expensive and even with the programs now “14k off msrp” no is buying their trash with over 300+ days on the lot

Jeeps problem is being an iconic American vehicle now owned by an Italian car company that’s ran the brand into the ground.

I want to rant for a second. First, I 100% agree with your sentiments. What frustrates me the most is that Jeep is moving away from their off road heritage. You can’t get the 4WD off road package on any I.C.E. GC. You can only get the 2-speed T-case on the $70K - $80K trims. I feel like most people are not going to take their $75K SUV off road. The Jeep Grand Cherokee 4WD capability was among the most appealing things about the vehicle, to me. Also, why are they pricing the Grand Cherokee like a full size SUV? If you buy a Grand Cherokee for its towing and utility features, you have to spend about as much as you would on the more capable full size SUVs. It just doesn’t make sense. The packaging doesn’t make sense. The prices are outrageous. No matter how much someone can spend, there are some core features they can’t get anymore that used to be what made the Grand Cherokee so special. They need to really reconsider where they’re going as a brand. Slow down a bit. Listen to customers. Dealers. Rant over.

I really do miss the Wranglers of old. My first was a 1995 YJ that I bought used in 1997 and drove for 10 years. I “upgraded” to a 2012 JK and had a really hard time falling in love with it. Now, 12 years and many different Jeeps later I have figured out what Jeep can make me feel like I did when I had that first one. The 1994 JY Wrangler that’s sitting in my driveway that still puts the biggest smile on my face every time I drive it!

RAM and Jeep dealers are overflowing with inventory here in Canada. So many 2023 and some 2022's.

Don't see good things for Jeep with a bunch of Eurocrates at the helm. They won't be in tune w/ the brand and it s customer base.

I’ve owned 2 Jeeps in my lifetime and loved both of them. Both did have reliability problems but were easy to work on and I was able to fix most issues myself. I ended up going with a FJ Cruiser about 10 years back and will not trade it in for any of today’s Jeep products. Jeeps have become way too expensive and still have reliability problems that I don’t think I’d be able to fix in my garage.

15:57 I own& still live the 1st gen Jeep Compass. It’s decent offroad. Amazing in the snow. It’s just great.

It's looking like my 17-year-old Grand Cherokee (which I love) might be my last Jeep.

A great example of the most important question that never was asked in a corporate meeting… “Should we?”…. They only asked “Can we?”…..

I live out here in Puerto Rico and I have a 1988 Jeep Cherokee XJ Pioneer 4x4 with 500,000K miles on the legendary 4.0L already and still going strong!

While working for the Alaska Railroad, my buddy Garrett just bought a brand new Jeep Wrangler Unlimited 4 x 4, and I asked him where it was and he said they're waiting on a part. A brand new $60,000 Jeep that he did not have for two months because a part had failed and they could not get another. Not only do they have the most uncomfortable seats I've ever sat in, the doors are paper, thin, and you're paying a premium price for something that feels like it's worth half of its value. I guess the old adage of fool and his money are soon parted, still rings true?

I think of Nathan as a consumer's advocate and think this channel could be a buying group (15K views, 1.5 M followers). He or someone like him could make car companies build/sell affordable and expensive cars that we need.

My Dad who is currently laid-off from the Belvidere assembly plant. Told me yesterday, that his UAW representative told him there are plans to bring 3 new vehicles to the assembly plant.

Somebody somewhere decided that mass market vehicles with low profit margins wasn’t nearly as worthwhile to produce as premium to luxury vehicles that return a much higher profit per vehicle sale.

I find that the little boxy vehicles are nearly perfect for rural America especially with awd or 4x4. The Renegade was the nicest box on the road.

I'm a little sad they got rid of the renegade, i bought a factory ordered fully loaded trailhawk in 2022 for $35k and i absolutely love it. Not sure if it's because mine was a factory order, but build quality on it seems very good with pretty much zero rattles/creeks or crazy panel gaps, and the ride quality is actually good as well, it's respectably quiet and smooth. i've taken it off-road and on some trails and it is amazing if you keep in mind that it's not a rock crawler. A year + in and 8k miles hasn't had a single issue either. Why does/did it get sooo much hate? The only downsides i've noticed are the seats being a little firm, fuel economy is below average, and the price is higher than it probably should be as is just about everything nowadays.

The average transaction price of Jeeps in general has increased more than 50% and their sales are down essentially 1/3 over five years. The writing is on the wall.

I am in favor of change and moving forward but I think Jeep should stick to their roots and offer a well made , inexpensive, no frills, Wrangler for off road.

I love your off-road vehicle performance reviews and comparisons. Could you make a video discussing which small to mid-sized hybrid SUVs available used for under $30,000 have the best combination of fuel economy and off-road performance? I'm looking for something that gets 38 MPG or better and can handle driving on most Forest Roads and BLM roads in the Western US, but no extreme rock-crawling. Toyota RAV4 Hybrid is at the top of the fuel economy list, but I'd love to know if another vehicle with similar fuel economy and cargo space actually performs better off-road?

You kind of nailed it, more professionally than I. Jeep has priced themselves out of the market. Add in the garbage 4 banger engines and the problem gets bigger. No v6 option in the Renegade hurt sales. The 4 cylinder in it has reliability issues. Outside of the Wrangler and Wagoneer, they're a company focused on soccer moms. And at their price point, there are better options out there. An American icon being run by people who don't "get" America.

Did you mention the Gladiator? I bought a Renegade in 2019 because I thought they were too expensive. But, of late, I got a new Freedom Edition MSRP 61K at 42K and change with 30% off Stellantis/Dealer incentives... BUT, that itself only supports your last statements in the video. My deal works for me, but may reflect some other systemic (Stellantis) issues.

Needed to be said. Good talk

Im in the UK & have just ordered an Avenger (mild hybrid) - it cones as EV, Gas, mild-hybrid & ive heard rumours of a 4XE version arriving this year. The Avenger is small but a good drive, comfortable & practical. A smaller Wrangler would be good though.

I’m currently working on moving to a Truck off-roader from my Wrangler. The reason why I’m not going with a gladiator is because compared to its direct competitors, it’s woefully under equipped in power train and electronics that matter (Mainly Cameras). They didn’t even take the opportunity to add standard front cameras with the new info system. Yet they have the gall to charge the most in the segment. 😂

Let's stop pretending that people will want to go into the back country with an electric jeep. What a joke!

You forgot American Motors (AMC) which was the owner of Jeep when I bought our first Cherokee in 1984. Chrysler took over a few years later, as I believe my 1988 Cherokee was a Chrysler product.

In Brazil there is also the Jeep Commander, which is a larger Compass with 3 rows, 4x2 or 4x4.

I’ve never owned a Jeep but I own a bronco now and it’s made me fall in love with everything offroad. I’d love to see a Suzuki Jimny type offering, something compact and affordable that starts to dip it’s toes into something like an American Acty.

There needs to be a recon or a new Cherokee with removable doors that is gas powered that has no turbo that has good gearing, at least a rear locker , and a low range greater than 45:1 , typically (to be a strong contender among all Jeeps). If that can't be done , we might settle for a hybrid. I'll watch the video and see what happens. The problem with a lot of the Trailhawk Jeeps is the troublesome 9 speed automatic. Jeep should learn from that and allow for a manual transmission option!

Need to bring a cherokee retro version similar to Bronco style but cheaper. Mid 30’s and this would dominate

Just picked up a Gladiator Rubicon for a touch over $41k. Deals are out there. Added it to my JL, and my Liberty. They ain’t the best, but I enjoy them.

I started working there in the early 80's... I started with AMC... And it just tumbled from there... Almost 35 year of service... 419, North Cove BLV, JEEP PKWY, Overland PARKWAY!... All gone now... Dana built something on that property The XJ and the CJ's were my Favorite... Wagoneer's stopped about 1992/4.. and went to Jefferson ave

The Cherokee Trailhawk is going on 10 years old now. That would be a good candidate for the next Cheap Jeep series! It would be interesting to see how capable one of those is a decade later.

Stelantis has destroyed the iconic American brands of Dodge, Chrysler and Jeep. Dodge has noting to sell. Chrysler has nothing to sell an Jeep has priced its way out of the reach of Joe average citizen.

Now that you have the Bronco which is direct DIRECT competitor + other highly capable mid-sized off-road trucks (Ranger/ZR2/TRD pro/pro-4x) there’s simply more options than before for a typical Jeep buyer

I used to be a HUGE Jeep fan. Owned a YJ, TJ, a couple of XJs, and a ZJ. The company has lost its soul. I now drive an Xterra Pro4-X because is it way more dependable than modern Jeeps and it feels brawny/off-roady. I miss Jeep as I knew it in the 90s & 2000s.

we have three Jeeps, wrangler, Grand cherokees, from 19-23 , got them for a fair value but wouldnt say they are reliable or ride well ,but get the job done but new Jeeps are insane priced, no way.

Jeep has lost its way. They are leaning too hard into being a luxury brand. In my mind they have strayed too far away from their roots and ultimately made Chrysler completely obsolete.

In 5 years (2018 JKU to 2023 JLU), the build of my Jeep has increased in price by 48.6%. For some comparison, in the same time frame between the TJ and the JK, the price went up 4.2%. And this is despite great advances in automation building the Wrangler, and the ridiculous outsourcing that FCA and Stellantis implemented making the Wrangler almost only 50% US with the rest from Mexico. I just priced my same build in a 2024 JLU and it's $59,000 MSRP. For a Sport S with the same options/add-ons I had on my JKU. Absolutely and utter insanity.

I plan on keeping my 2018 JLUR for quite some time. I don’t use it as a daily driver for several reasons….. MPG being one and 37” tires ain’t cheap either.

2024 Wrangler Willys 2 door. FINALLY has a proper locking rear differential, but base price is a bit brutal still. The fact the compass still exists,,, 😂😂😂. It was hugely from day number one!! Ughhh. Jeep is lost right now. If they continue, the Wrangler is going to be phased out because they think they can charge Bronco prices! The Wrangler is a much more sip,e use vehicle. Go for a road trip of 4 guys fishing pulling a trailer with fishing & camping gear. The Wrangler sucks in comparison!! If it’s 1 or 2 people it’s not to bad in either, but the Bronco is more comfortable, nicer to drive in smooth roads, yet still does 90%+ of what the Wrangler does. Jeep will either start styling in that direction and drive the prices through the roof, or will phase it out. The management team has gone from humble, down to earth approachable leaders that listen to the public to machismo stylish giant flare type of personalities that just don’t even understand that personality and communication exists!! The head of Maserati??? Hahaha… that’s not the guy I would put in front of the Jeep division. Dealing with flash and fire vs hard working purpose built vehicles will get you the EV that looks like,,, well,,, a Maserati!! Might as well morph a 7 pointed spear in there to blend the iconic grill with the trident!! 😂😂. Bean counters and too much flash in the pan, bravado, etc and a total loss of reality. Jeepers might want to worry,,,.

After owning many wranglers and gladiators jeep is killing itself. My first Jeep wrangler se cost 17k how my 4xe rubicon is 75k. These prices are dumb comparable to other brands and options.

Great video! I agree with everything you outlined. Wagoneer was always intended to be an aspirational brand so I do think there is a place for the Grand Wagoneer, Wagoneer S, and the the top trim Grand Cherokees to live under the Wagoneer umbrella. However I think the other vehicles in the line up including the Wagoneer need to be more accessible. I think a RWD based small crossover like the old Cherokee would stand out well against the current FWD based vehicles offered by every other manufacturer. I believe the new Stellantis platforms are set up to allow them to be FWD or RWD based and gas or electric so they may have an opportunity to do this. Also, I’m shocked that Jim Morrison was moved to a parts role. He was an incredible steward of the brand.

I love Jeep and when I saw that Gladiator Sideburn Concept, I thought it was so cool but with that being said, their pricepoints are incredibly high. I was lucky to buy my Gladiator Rubicon certified pre-owned at low miles, fully loaded at 44k. Jeep has a lot of potential and I especially love their 392. The Jeep community is also fantastic.

Reliability reliability reliability, I’m not buying a vehicle that’s not going to last the length of my loan.

I will never get rid of my 2017 2dr jeep wrangler rubicon recon!!

I custom ordered a 2020 JLU Rubicon…the 3.6l and 8-speed looked great on paper…after 3.5 years there were too many problems/symptoms that all told me it was going to be trouble. Friends with wranglers, gladiators, and Rams, and problems they had as well made me feel like it was better to cut and run while it still had some value. I feel safer with the long term ownership potential of my brand new 4th gen tacoma than anything in the stellantis line unfortunately, I really wanted to love the Jeep for a long time.

I love my 4xe Rubicon but after this last recall on possible fire issue's it's made me nervous about driving it !!! Jeep needs to compensate it customers and get the updates complete to identify the one's with faulty batteries before someone get injured or hurt, also there dealers suck at getting repairs done !!!!!!

I had a fully optioned 2016 Rubicon which I purchased new for $42,000. When I build a 2024 Rubicon it prices out to $70K. Just ordered a Bronco.

Unfortunately Jeep turned into an upscale brand years ago. Wranglers are extremely overpriced for what they are but people buy them

We bought my wife's Wrangler JL in 2019 for $42k Happy to say we paid it off this month almost 2 years early.

I have a 2015 renegade trailhawk. Paid for (most importantly lol). Has the mysky and the 2.4 engine. I noticed the newer ones don’t have that engine anymore. I would have bought another one if it had that engine and was a trailhawk model. I just wish they made it more rugged like no carpeting etc. it gets dirty easily. Haven’t washed it or vacuum it in years! It’s become a “cargo van” pretty much. Backseats are down all the time. I really want a small cargo van but can’t afford them and they are also not being made anymore. My renegade is gonna have to stick around for years to come I guess. So far it’s been doing fine. When it rains or we have freezing streets I feel confident I’m gonna make it home or to work. I don’t want a regular car anymore if I ever get one because of the crazy weather we sometimes get here. So where do I go from here later on? Jeep wrangler 2 door? I like my vehicles small. I actually wish I had gotten a Honda element back then lol. They are very useful! I’m amazed with the room those have. I haven’t test drive a JL wrangler 2 door yet. but they look difficult to get into. Renegade is easier. I have a lot of positive views on the renegade.

Dependability is a major concern for me when looking at any vehicle. I love the look of a gladiator but im not paying 60k for a 100k mile truck

Stellantis and its brands are dead in 5 years, tops. Over a year of sitting inventory, they’re done for.

You guys are on the mark! Jeep is hurting itself IMO by retiring the Cherokee and Renegade. I've owned Jeeps since 1991 & I was planning on buying a Cherokee when I retire, now I am forced to look at other brands. I wish they actually listened to their long-time customers. We need off-road capable and AFFORDABLE options. Seems like they are shifting to 'town' cars that look cool and super expensive off-road models, leaving their loyal customers in the lurch. Watch for hundreds of thousands leaving the brand, especially when others are stepping up their offerings and capability. I would rather buy a Subaru or Toyota or Nissan than pay the outrageous prices Jeep is pushing. Going to 4xe is out of the question as well because of the ridiculous pricing & limited capability. It looks like my current Jeep is the last Jeep I will ever own.

The Cherokee nameplate was replaced, but the vehicle is still here, it is the Wagoneer S that you mentioned .

So many better options nowadays with better reliability and more comfortable. Think Land Cruiser, 4Runner etc

I would buy the recon if they made an ICE version with solid axles. Basically, a Jeep version of the Ineos. While I own a Wrangler, my desire to have a roof capable of supporting a roof top tent along with a more quite interior, far eclipse any desire to take off the roof or doors.

I was recently in the market for a capable vehicle for overlanding and trail driving for access to backcountry spaces and because of the price to capability ratio I overlooked jeep and didn't even consider any of their models.

I was at a CDJR dealer last week picking up my new 2022 (yes, an unsold RAM 1500 Classic Warlock 4x4 V6 fully loaded with every option at 19,000 under MSRP ) and as you might imagine, they didn't have a lot of inventory except pre-owned, a few Challengers and Chargers, all at or above 100K, final editions and of course some over 100K Jeep Wagoneers. I was chatting with my salesguy and he said the word is that Jeep may spin off Wagoneer as a stand alone luxury brand like Hyundai/ Genesis. He rolled his eyes, said they can hardly sell the Wagoneer, the 4xE Cherokee or the 90K+ Grand Cherokee L, not a great situation. So yeah, Jeep has a problem. Have you heard of this idea? Im guessing that Land Rover looking Jeep you showed might be part of this

Reliability is abysmal. If they sold vehicles which lasted 300k miles for those prices, fine.

Wasn't the Renegade basically a Fiat? Would make sense why it went out of production with a new Parent Company.

My friend drove the new Jeep Avenger in England last month and went wild over the vehicle. Not only is it good looking, the interior was very nice and well packaged. I am a fan of Chrysler, and the New Wagoneer S would have been a better fit with the Chrysler Brand especially if they had a gas alternative. I love my Chrysler 300c and will keep it for a very long time.

I think the biggest issue is the cost of the vehicles. I own a 2023 GC 4XE and OTD it was just over $73K, I feel for most Jeep buyers that's not an option. I shopped a lot of the competition before getting the GC and in the end, it was the nicest driving, interior, and looking (personal opinion) but all that came at a cost of almost 10K more than other vehicles we considered.

60k avg for a Wrangler is just crazy. She should consider building a modern day CJ 3. a small off-road focused vehicle probably have to build it in Mexico to make it affordable. Stellanis is huge, I’m sure they have a platform they can use.

to all who complain about price - keep in mind rav4 nowdays above 30 and 4runner is about 50. Everything went up like crazy.

Totally agree what you are are saying. My family has been Jeep since the 80's with the Wagoneer. It kills me that they got rid of the Cherokee again. My wife and I are looking to get new cars in the next 2 years and I don't want to spend 80K on 2 Jeeps.

They are going up in price even compared to inflation. J.D Power says a 1990 wrangler base MSRP was $12,029, adjusted for inflation would be around $28,316 and some change (using US CPI data). 2024 Wrangler base models start at $31,995. I'm sure other automakers are all the same, I just wish they'd find a business model that focuses on long term reliability rather than sensationalism and planned obsolescence. Like Toyotas are crazy expensive for something that was designed decades ago, but at least you are paying for peace of mind with their products (generally). We need more of that. Edit: Either lower your prices, or make the price reflect how long the cars will actually last without rebuilds on basic at home maintenance. We don't need NEW cars, we need the cars that WORK.

wranglers are almost out of reach for the majority of people!!

annapolis md - every new wrangler is a 4Xe, and they are not moving…

My mom had driven a Jeep since getting a new 96 Cherokee all the way to 2022 when her 2006 Commander motor failed. She wanted to get a Wagoneer, but I told her I would not get a Jeep today. Seems to be too many issues with new Jeep SUV's. Plus she still has the 96 XJ to drive around for fun. 27 years old and still very reliable.

Stripped down basic jeep wrangler with 2 engine options the 4cyl turbo and the 3.6 penestar. 2 and 4 door. Roll up windows, vinyl floor, water repellent seats, blue tooth radio 17" and 15" wheels disk brakes front and rear solid axles mirror mounts on the body not the doors. And lots of jeep owners would be happy.

All of the manufacturers are moving to selling less for a higher average selling price. The unions have helped make this happen as well.

A Suzuki Jimny competitor would sell like hotcakes

I'm looking for a 2023 Gladiator. The lowest MSRP Sport I've found is $53000. that's insane. They're offering a pretty good discount, but it still comes out to $37000, which is where the MSRP should be.

Three things. 1 - I'm still waiting on the recall fix for my 2015 Trailhawk Cherokee Trunk Recall, the dealer keeps sending me email saying they have parts or can order parts and every time I call they say there is no fix yet and so they have no parts and when I ask why do I keep getting the emails they have no answer and give me the number to FCA and say to call them and they also have no answers other than we will call you when there is a fix and no clue why dealer keeps sending out an email every few months. 2 - Biggest mistake was making the Trailhawk electric only. 3 - they got rid of the V-8 in the Grand Cherokee, there are rumors of the new Hurricane engine coming but it seems it might only be for the waggoner and I would really want one in a Grand Cherokee. Still hoping for something like that for 2025. Also come to California and expect to pay like 80K for some of them which is obviously way too much.

Until they build wranglers that the paint doesn’t bubble around the hinges on a $50k plus vehicle- I would never buy one again after owning 7 over the years.

I bought my 1998 TJ Sport (4.0 - 5 speed) for $10K 6 years ago. It had less than 50K original miles and it still has it's clear coat. I installed the A/C myself last year. Fortunately, it's already wired for A/C even though it didn't come with A/C from factory (Pro Tip). I just bought new shoes (Goodyear "Wranglers"). I just changed the water pump and radiator myself for less than $200. I'm sure the used car dealer that sold it to me thinks he got over... ok... Doors off, Bikini top, 115K miles, and I'm just the coolest Jeep on the road. PERIOD.

March 2019 I bought my 2018 wrangler jku for 32 flat with 2700 on the dash. Was priced at 40,905 on sticker ( over 8k in options I believe). Made a Sahara with similar packages as my jeep and it came out to 62k. Just not affordable anymore. Than you look at the price of a rubicon x which is just an eyesore when it doesn’t even come with a v8 or the new hurricane engine at least.

I hoped you would have talked about the upcoming Recon, really curious to hear more news on it