Why Fisker Can't Compete With Tesla
Переглядів 286,886
День томуFisker, the EV startup founded by renowned Danish car designer, Henrik Fisker, is struggling. The Fisker name became a cautionary tale for much of the automotive world after his first company, Fisker Automotive, ended in bankruptcy. Now, he is trying again, with a new company bearing an almost identical name and logo. The company and its founder are taking steps to strengthen the financials and reputation by selling cars through dealers, by licensing technology, and negotiating a potential investment from an unnamed large automaker. But so far, executive turnover, delivery bottlenecks, cash burn and other challenges have hampered the growth the EV maker was hoping for.
Chapters:
00:46 Introduction
00:54 Chapter 1 - A tough start
06:08 Chapter 2 - Ambitious beginnings
09:02 Chapter 3 - The comeback
11:23 Chapter 4 - The way forward
Producer: Robert Ferris
Editor: Evan Lee Miller
Animation: Christina Locopo
Camera: Andrew Evers, Sydney Boyo
Additional Production: Magdalena Petrova
Senior Managing Producer: Tala Hadavi
Additional footage: Aston Martin, Fisker, Ford Motor Company, Getty Images
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview to learn what hiring managers are really looking for: cnb.cx/4871WwH
Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC on Threads: cnb.cx/threads
Follow CNBC News on X: cnb.cx/FollowCNBC
#CNBC
Why Fisker Can't Compete With Tesla
@ghosttesla Місяць тому
I respect him for even doing the interview
@BattleFieldGalaxy Місяць тому
Still respect him?
@ghosttesla Місяць тому
Yes. Doing an interview while your company is bleeding is difficult
@Meghshah-meghtheking 21 день тому
I agree, most of the videos i see here are like: "they said no comments" While this guys showed up
@regis9596 7 днів тому
@@BattleFieldGalaxy why would that change
@drrajmmc Місяць тому
He has made a beautiful car. And this man has taken a beating in the past. I wish he will succeed this time.
@emikomina Місяць тому
he's taking a beating right now.
@Booz2010 Місяць тому
BYD🇨🇳 : Hold Our TSINGTAO Beer 🍻🍺
@maxharmify Місяць тому
he can sell his company to VW.
@shckltnebay Місяць тому
That didnt age well lol
@long1478 Місяць тому
I don't know who is paying CNBC for this video. Is it Elon, out fear of competition?
@SnappyWasHere Місяць тому
It would be a shame if it went under because the Ocean is a stunning suv. So much better looking than the boring other ones on the market.
@metaforically Місяць тому
Did you enjoy MKBHD's review?
@readabookdummy Місяць тому
@@metaforicallybout to say😂
@user-ko9te4jj4u Місяць тому
Looks don't justify competition and survival. They need their stuff together. Half -baked products wont cut it.
@szbxa Місяць тому
It looks like any other wacky EV, not the worst and definitely nothing special.
@alatmancave7093 Місяць тому
@@metaforicallyonly idiots watch a phone reviewer review cars 😂😂
@davidmunoz1947 Місяць тому
Hope they succeed, the world needs more western EV brands to balance against the dozens of Chinese ones which they are really good in price and quality, let’s see if they can keep up
@LittleTut Місяць тому
👍🏽👍🏽👍🏽
@silveriver9 Місяць тому
"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk
@mariajiao4855 Місяць тому
Will be really hard.
@alatmancave7093 Місяць тому
@@silveriver9 9 outta of 10 cigarettes are also smoked by Asia but when buy them in u.s 100%[tax is added
@1HeatWalk Місяць тому
Chinese labor costs less and better quality.
@A.Deveneaux Місяць тому
Honestly, I really wish Fisker all the success and they have a good hardware and design language. Software is king, and that is where they fell short. Yes, Fisker has to compete with itself first before any other EV companies.
@markplott4820 Місяць тому
all HARDWARE in the OCEAN is by MAGNA. and the JAG F-Pace & iPace sell Terribly. both are made by MAGNA. in 2024 JAG is KILLING the iPace. Fisker does ZERO Engineering. the OCEAN lacks even BASIC Automatic SAFETY, proper Autopilot, and ZERO FSD.
@jayjya Місяць тому
Fisker will always make beautiful cars, that never pan out.
@churblefurbles Місяць тому
No, hardware and manufacturing matter, teslas rapid iteration can't be kept up with.
@2023gainer Місяць тому
@@jayjya Over 12,000 Fisker Oceans produced and Zero Recalls.
@righteousone1 Місяць тому
Fisker will go bankrupt by the end of the year.
@rema1944 Місяць тому
Fingers crossed for Fisker
@silveriver9 Місяць тому
RIP Fisker
@ivand0007 Місяць тому
Nah
@Booz2010 Місяць тому
BYD: Hold ma TSINGTAO Beer 🍺🍻
@user-si1sb3pk8s Місяць тому
“Fingers crossed” bro put too much into their stock
@hermesliteratus882 Місяць тому
Yeah, you can cross your fingers, but that won't help Fisker in any way.
@Takudza Місяць тому
I hope they can get their hose in order. A mid sized fully electric SUV for under 40k is exactly what I am looking for.
@lifeinhd4053 Місяць тому
Unfortunately they're unsurprisingly selling only the $60k+ models right now. Still, there's a good number of midsize fully electric SUVs around that price range, especially if you lease to take advantage of the tax credit.
@chadxlr3978 Місяць тому
@@lifeinhd4053the pear suv is like $30k and it’s pretty decent 5 seater suv
@markplott4820 Місяць тому
pretty hard to do sense Heinrich Fisker is FRADULUENT .
@grandmaster1984 Місяць тому
You can get a Model Y for under 40k right now after the point-of-sale tax credit.
@markplott4820 Місяць тому
Model Y is the Superior car for $40k.
@jaystanheiser Місяць тому
These Fisker EVs look good, hope they succeed this time 🎉
@silveriver9 Місяць тому
RIP fisker. You want them to succeed but you don't go and buy one yourself 😂
@smoothbraindetainer Місяць тому
@@silveriver9 No we don't they're kinda ugly
@bloodlove93 Місяць тому
like all evs,they look better in their "final form" post rainstorm, when they turn into bonfires.
@FunWithSoJu Місяць тому
I love my Fisker Ocean the past 2 months since I received delivery. Driven 2300 miles with it so far. It has such a smooth suspension, feels very safe when driving in the rain, and looks unique in a good way (unlike some other weird unique-looking EVs on the road today). Really hoping that Fisker makes it through 2024 🤞🏻. I definitely would like to encourage those who are even slightly interested in the car to test-drive one and give them a chance.
@dharmacode27 Місяць тому
The test drive was what made me decide on getting my Ocean. I absolutely love mine no issues beside the Fob is my only gripe so far 1700 miles on mine and the drive quality is amazing
@alatmancave7093 Місяць тому
We need more owners to tell the world about their Fisker experience , you should put up a UKposts video !
@markplott4820 Місяць тому
unfortunately , the NEW Tesla model 3 , is SUPERIOR .
@alatmancave7093 Місяць тому
@@markplott4820 yes looks great for Uber drivers 😂😂
@alatmancave7093 Місяць тому
@@markplott4820 not even int he same class , one SUV and the over os sedan
@markferguson7556 Місяць тому
Great Car. Magna built quality. There are many, many excellent reviews by owners and professionals online. New software 2.0 has dramatically improved quirks that have annoyed some reviewers. This company has a future- happy owners like myself keep spreading the word!
@markplott4820 Місяць тому
MAGNA is very CRAPPY. JAG is KILLING the iPace in 2024.
@damilolaakanni 23 дні тому
I don't understand how the company that builds the G wagon is known for poor build quality. How does that happen?
@markplott4820 23 дні тому
@@damilolaakanni - MAGNA used a CRAPPY ICE platform for JAG i-Pace & OCEAN.
@SpreadPeaceNotHate Місяць тому
I test drove the Ocean at Classic Fisker Atlanta dealership .. it looks and drives really good. I think it will be tough competition to Tesla Model Y. Ocean also has a solar roof which is cool. There is rumor of Nissan doing a strategic partnership with Fisker. Fingers crossed! Good luck.
@markplott4820 Місяць тому
BS, the Tesla model Y in 2023 was #1 CAR sold Worldwide. in MARCH 2024 Tesla model Y got IIHS Top Safety Pic + . its also #1 in CALIFORNIA, the Entire USA , CHYNA , EU/UK. Fisker cant even SELL 10,000 in ONE year. and MAGNA who makes the OCEAN for Fisker , is a Really CRAPPY vehicle.
@JerryNordstrom Місяць тому
@@markplott4820 sure sounds like your a short Mark. Cheering for their demise? There is simply no doubting Fisker the company is in serious trouble and Henrik personally is proving he is inept as a CEO. That said, for Fisker to even be in the conversation with Tesla tells you they have achieved a great deal and there is room in the EV market for at least 3 pure plays. A deal with Nissan does not repair all this, but it gives them a very strong lifeline to survive until both economic conditions change and the vehicle/brand grows its awareness with buyers.
@markplott4820 Місяць тому
@@JerryNordstrom & FSKR is not INVESTABLE, won't get your money out.
@JerryNordstrom Місяць тому
@@markplott4820 Never said people should invest.
@davidbeppler3032 Місяць тому
@@JerryNordstrom Fisker only achieved the need to have Tesla in the article headline for clicks. Tesla gets clicks. Without Tesla in the headline it would never get past editorial. No clicks, no revenue. Simple as that.
@AllyAlliue Місяць тому
Man I love this man's resilience 🔥 I hope makes it this time good idea making affordable EVs provided he has a plan to compete with the Cheap Chinese EVs
@GET2222 Місяць тому
Meanwhile screwing investors all along the way while attempting to keep his name, try again, not learn a thing, but this time!!!!!! I will hire my wife as the COO. 😂😂😂 The guys business sense is remarkably terrible. Great designer. Moron business leader.
@silveriver9 Місяць тому
"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk
@JigilJigil Місяць тому
@@silveriver9 Sandy Munro used to say the same thing about the Chinese EVs and was pretty vocal about it, then after they did some teardowns on a couple of Chinese EVs at his company, and got pretty disappointed by the quality and lack of innovation there (engineerig), he got decelerated on that.
@silveriver9 Місяць тому
@JigilJigil Have you seen Chinese EVs lately? Musk used to dismiss them but now recognizes that Chinese EVs are top-notch and very competitive. He has nothing but praise. Hence the top 9 EV brands in the world will be Chinese. Tesla also use BYD batteries. China also control most of the lithium in the world. I was shocked at the growth of Chinese EVs over the last 4 years when I visited China last year. It blew my mind.
@umbrellastudio7481 Місяць тому
forget about the Chinese, i am not sure if this car can compete with Vietnamese EV.
@adidibrani Місяць тому
The CEO looks like a really calm and down to earth guy. He is a good car designer too. I actually respect and appreciate companies not by their sucess but by the way they are run and who runds them. Trouble or not, I think I'm going to invest in their stock
@AtillatheFun Місяць тому
So you are investing in a man’s delusion? One of his fisker companies already went bankrupt. To invest in this dudes company is actually insane.
@desmondhume333 Місяць тому
lmao could you make it any more obvious this is a bot comment?
@SunnyHF-nf4bc Місяць тому
@@AtillatheFun Welp. If the company goes under, I’m only out $100. Lol.
@AtillatheFun Місяць тому
@@desmondhume333 …am I still a bot now that the company has gone bye bye
@IIIxwaveIII Місяць тому
I think his designs are the best in the biz. Once the quirks are ironed I would love to get one
@hermesliteratus882 Місяць тому
If Fisker doesn't go bankrupt before that.
@vasantos-re4hb Місяць тому
Nissan - Fisker would make a dynamite combination. The partnership would make a lot of sense from a design and production standpoint.
@silveriver9 Місяць тому
"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk
@markplott4820 Місяць тому
they will go BANKRUPT together
@alexanderdeburdegala4609 Місяць тому
@@silveriver9Americans don't want Chinese brands. Musk is often wrong
@2023gainer Місяць тому
@@markplott4820 Wrong... No matter how many times you post it.
@hermesliteratus882 Місяць тому
The truth is, Nissan itself is currently in big trouble.
@SawedFps Місяць тому
There really is something special about FISKER. I hope the best for them in their future endeavors!
@OlllOHD Місяць тому
I hope it works out for Fisker. I can only imagine how difficult it must be to bring everything together.
@markplott4820 Місяць тому
NISSAN & Fisker can go BANKRUPT Together.
@2023gainer Місяць тому
@@markplott4820 Tesla may not be profitable for long.. ??
@markplott4820 Місяць тому
@@2023gainer - Cybertruck is Already PROFITABLE , and still making Profits & Revenue on S/X , and RECORD profits & Revenue on 3/Y.
@2023gainer Місяць тому
@@markplott4820 Cyber truck lowering property values. ? I'd move if my neighbor parked that next door. Plagued with problems.
@markplott4820 Місяць тому
@@2023gainer - go MOVE to Burkina Faso then .
@theparamountparamount913 Місяць тому
Wow. He is indeed a great car designer. Look at those cars of Fisker, very stunning and futuristic compared to boring-looking Tesla.
@matthewrich9857 Місяць тому
boring yeah right model x with falken wing doors how is that boring? oh and its also the quickest suv in the world is that boring aswell :)
@douglaswatt1582 Місяць тому
Aesthetics is subjective but most people think that the Tesla Model S is rather classic. And most people believe the new model Highland is really good looking too. As for boring to drive no chance. Also no chance that Tesla's going to go bankrupt and leave you stranded in terms of support repair etcetera.
@fafza1 Місяць тому
Based on MKBHD's review, Fisker has a pretty solid car. The only down side is their software. I think Fisker should have worked with Google to create the software the way Google was integrated into Polestars. I hope Fisker succeeds because these are beautiful cars at a competitive price.
@buckerooney2247 Місяць тому
87000 shares I have is hurting me bad. Nissan to the rescue I'm preying. Henrik Fisker is a phenomenal designer. They need a new cfo for sure
@alijoon1621 Місяць тому
How much did you pay for 87000 shares?
@nguyep4 Місяць тому
Should you consider cutting your loss? But wish you luck.
@alijoon1621 Місяць тому
@@nguyep4 at some point you are better off to ride it to the end .
@bonnon0brian Місяць тому
Damn you’re loaded up lol I have 5k shares at .50 cents
@doowroh Місяць тому
That Pear looks amazing.
@hermesliteratus882 Місяць тому
Yeah, but how does it drive?
@wilsoch Місяць тому
Honestly, I'm amazed Fisker has made it this far, simply because the bulk of the design, production and release work for the Ocean occurred during the pandemic and then a period of hyper inflation. Tesla wouldn't have gotten off the ground in that environment. I hope Fisker makes it.
@Harakai100 Місяць тому
When Fisker needed to raise capital, every investor was literally throwing money after any EV start-up with ambitions of going public. When Tesla got started, the concept of a mass market EV manufacturer was considered a joke by most, and so they had to pull rabbits out of the hat to raise capital several times, sometimes days before bankruptcy. Tesla made a lot of mistakes in their earlier days, but they were also the first to walk their path. Today's start-ups have the advantage of looking at Tesla's mistakes with hindsight.
@2023gainer Місяць тому
Fisker growing deliveries approx 300 % per quarter.. Heading to $ 1.2 billion to $ 2 billion in 2024 revenue/ Ocean sales expected.
@wilsoch Місяць тому
@@Harakai100 Not sure that is true, though it fits Tesla's narrative. Tesla got enormous government support -- direct loans, huge rebates for production facilities. And there was a lot of support for them because they were the only ones; they had strong investment. Fisker has been living through Covid and post-Covid. Not an easy world, especially with the far-right political sentiment against EVs altogether and some states passing legislation directly hostile. Even Tesla -- the only established EV maker -- has been suffering through this period, particularly lately. I do agree Tesla had challenges too, but its timing -- being the first out the door for a product attractive to a certain segment of the population, coupled with political support and pretty darn good products -- definitely helped it.
@enadegheeghaghe6369 Місяць тому
@@2023gainernone of that means a damn thing if they are making huge unsustainable loses
@2023gainer Місяць тому
@@enadegheeghaghe6369 Watch and learn....scaling up will eliminate loses....
@vcdrny Місяць тому
I saw a video about the Pear. Ok under 30K so it is marketed as affordable EV. On the review I saw the extra complicated tailgate and front trunk. If they just made a normal front and rear trunk they would've saved even more money. A lot of EV companies don't seem to understand what they need to compete against. When I see a tail gate that disappears under the vehicle. First thing that comes to mind is how expensive is it going to be to fix it when it goes bad, because it will go bad. Make an EV that is simple, good range, good price, were people don't have to fear spending thousands of dollars if they get hit by shopping car. Make that car and it will sell fast. If first we have a reliable charging network that is affordable. I'll make a prediction on regards to that. By the time we have a reliable charging network it will cost as much if not more that using gas to charge your EV.
@joshstrub780 Місяць тому
the car is awesome - very few issues since taking delivery, and fewer than my dads Hyundai Santa Fe Calligraphy that he took delivery of a few weeks prior to me. Fit and finish is top notch. Car drives like a dream and pulls like a beast.
@KJVirander Місяць тому
I hope they succeed
@silveriver9 Місяць тому
RIP Fisker
@BryanA3115 Місяць тому
I can't wait for my Ocean I have reserved! Such a stunning car! Excited to see the next models on the road!
@jianbinchen2881 Місяць тому
good luck when u need repair.
@guru2899 Місяць тому
Congrats on buying a car that's already dead in the water upon arrival.
@thadlm2698 Місяць тому
They have plenty on hand, why would you have to wait?
@BryanA3115 Місяць тому
@guru2899 I will be very happy with it. Fisker will be fine. With the new dealership model and Nissan deal they will have a good 2024.
@nicolaibangfoss Місяць тому
Love mine - had it since december - rides exceptionally well, never any major issues with it.
@leebr2010 Місяць тому
I don't see how they can survive. With the stock price under $1, recent layofs, all the competent engineers are going to be leaving. That will be the final nail in the coffin for the company if they can't get competent engineers to fix all their problems.
@RGB81-vr2se Місяць тому
I love fisker Ocean, and Alaska, Pear is good looking for commuters as well. I hope they will make it. and i hope one day i will drive one of these cars.
@imagineth Місяць тому
Hopefully they overcome this. Henrik designs some beautiful cars tbh. One of the OEMS should definitely partner with or just outright buy Fisker as their EV branch.
@gregnelson7915 Місяць тому
Fisker's cars are both more affordable and better looking than Tesla's, making it a clear choice for me. Why is there resistance to Tesla having competition? Why does it always have to be about Tesla?
@skierpage Місяць тому
There's no resistance, tens of thousands of people are buying Hyundai, Kia, and even Rivian EVs. Fisker is struggling to survive because it doesn't make enough money with the small number of people buying the Ocean.
@baronvonjo1929 Місяць тому
One thing is here in the US Tesla was the only brand to sell hundreds of thousands of EVs. Being the Model 3 and Model Y. Every single other EV didn't break 42k units sold for EV models. And frankly that's terrible for most of those. Especially the "cheaper" models with smaller profits. Tesla is the benchmark to beat as most other EVs here are flops in terms of profits and expectations placed on said EVs.
@patmanrick Місяць тому
Because the Tesla vehicles are better pound for pound. Fisker might be cheaper, but when you look at specs, charging, software, range, practicality and all around usability as a BEV to daily, its not even close
@edornelas8275 Місяць тому
So far the best software of any manufacturer. Fisker has many software issue at this time. Many reviewers rather it poorly but it’s better than reviews of the Vinfast.
@okiedokie2557 Місяць тому
@@patmanrickthe ocean has better specs, longer range, better practicality and usability than the model x and y
@AmerBoyo Місяць тому
I hope they succeed, we need affordable EVs like this. And it looks great 👍
@davidgenie-ci5zl Місяць тому
it is not very affordable, and what really sucks is that it is electric.
@AmerBoyo Місяць тому
@@davidgenie-ci5zl new cars ain’t cheap in the main, and I suggest you go and drive an electric car, you’ll never want a gas car again!!
@markplott4820 Місяць тому
TESLA is making a $19,690 car in 2025. let that SINK in.
@matthewrich9857 Місяць тому
i dont know how they will as they charge that for a new battery pack@@markplott4820
@dave8599 Місяць тому
@@AmerBoyo Electric cars are expensive in the main, and I suggest you go and wait, and wait, and wait for an electric car to refuel , you'll never want an electric car again!!
@TheJ1s Місяць тому
Hope Fisker could prove them wrong, their lineup looks better then most of the competition. If a company does buy Fisker out at least they have a better road map than Karma had.
@Maige2900 Місяць тому
Just flew back from Shanghai, when you see what’s happening there and how much the government supports the ev industry, it is so sad when we don’t do the same
@MoosesValley Місяць тому
01:07 Love the 3 chunky spoke wheels and the look of the Ocean and Pear ... sure hope Fisker comes to Australia ...
@GRIstudent2023 Місяць тому
The comments here surprised me, actually -- not used to seeing so much consistent "positivity" in the comments section of a video on UKposts -- and the fact that sentiment (at least here) seems to be quite optimistic even when the company's share price has hit rock-bottom interests me. An Aussie here, by the way; hoping to see Fisker cars sold here one day. I would happily trade in my Mercedes SUV for a Fisker Ocean!
@parkdavis2079 Місяць тому
if they had 45,000 signed up for the ocean why can't they sell the remaining of the 10,000 cars? Did they only sell 4500 cars because someone added a digit by accident to how many orders they had or did they really lose the contact information to 41,500 people?
@steak5599 Місяць тому
There were a lot of cancel orders after interest rate hike. Tesla discounting their cars also didn't help either.
@MS-vt7fz Місяць тому
He's a great designer, no question. As history has proven, he needs experienced automotive executives to run his business. I wish him well.
@NCFinanceGuy Місяць тому
I love my Ocean, wouldn't trade it for anything. But would be nice not to have to worry about the company too....
@alexanderchristensen7369 Місяць тому
Fisker cars are probably the best looking ev's by FAR. Would be sad to see them go bankrupt. 😢
@BartSantello Місяць тому
Great product in the Ocean model, I hope everything works out.
@DuarteMolha Місяць тому
What exactly is great? Expensive, software bugs. Missing features, software limiting launches. I do hope they succeed but they have to do better to achieve that
@user-vx7vi3vq1c Місяць тому
@@DuarteMolhaSounds like you’re describing Tesla.
@DuarteMolha Місяць тому
@@user-vx7vi3vq1c launches limited by software for the life of the car is a tesla issue?
@DuarteMolha Місяць тому
Software bugs is a tesla issue? Have not encountered many on my car
@DuarteMolha Місяць тому
No hill assist is a tesla issue? Even cars half the price manage to have hill assist
@randomsh-t917 Місяць тому
Fisker exit plan is a buyout. Other than that, he has no plans.
@whatever5922 Місяць тому
The designs are incredible
@markplott4820 Місяць тому
the DESIGNS are by MAGNA.
@dwightforbes2763 Місяць тому
Fisker should be right up there with Tesla, his designs are out of this world, I would really like to see him make it, also the truck looks really cool.
@DonutAgain Місяць тому
Never heard of the company until now
@GNMi79 Місяць тому
Fisker has been around since the late 1980s or early 1990s. The company made ICE vehicles back then, but couldn't compete, and went bankrupt, I believe. He later relaunched the company as an EV maker, and it looks like it may go under again.
@BHBeckenbauer Місяць тому
I’d like to see them succeed. Nice designs and good company ethos. Starting a new car brand seems insanely hard
@markplott4820 Місяць тому
Except, Fisker makes NOTHING , they have ZERO IP. its ALL MAGNA.
@antoinkiely7972 Місяць тому
I also hope that Fisker can continue as a company. Henrik's car designs are great. The Ocean according to customer reviews is actually a very good car, and said to be the worlds most sustainable car. This seems to get a bit lost in some of the negative press. The rumoured possible Nissan deal might really help both Nissan and Fisker.
@tomuschrysos Місяць тому
I want this company to pull through. More competition is good for consumers.
@markplott4820 Місяць тому
NOPE.
@blakeaaron5698 Місяць тому
Gotta admire the persistence
@jamesm654 Місяць тому
The tax credit is available with leasing.. As with EVERY EV. Leasing is the only way you should want to get an EV anyway. The tech is changing so fast, why would you want to BUY and EV anyway?? I've seem several Oceans' on the road. Great looking car. Hope they survive
@LittleTut Місяць тому
Yes, I just posted I love the way Fisker deigns their vehicles, especially the Ocean. Hmmm, leasing an EV seems like a good Idea with your point of view. 😉👍🏽
@GET2222 Місяць тому
I’ve owned a MODEL X since 2016. Paid cash for it. In 8 years it’s never been serviced. It’s my wife’s daily driver. My kids won’t drive in my gas powered BMW X5M. Which just had a $3500 brake job at 47k that BMW called “normal wear and tear”. My Tesla MX won’t need a brake job for another 175,000 miles. This is why you would buy an EV.
@potatorigs2155 Місяць тому
it’s never been serviced. i call bs @@GET2222
@davidgenie-ci5zl Місяць тому
God dam you for having the taxpayers subsidize your expensive shiny new car. these are a joke, a bad joke.
@MelHaynesJr Місяць тому
As an Ocean owner, I hope they succeed. It's a great car and can't wait to get the software updates to make the car even better.
@ericgol7 Місяць тому
Seems to me like a tremendously innovative company with a man who made a few mistakes because of inexperience. Hope they make it.
@Xeonerable Місяць тому
Fisker's wife is both the CFO and COO roles in the company? I'd want to know what their compensation is because that's shady af.
@PoringPoring951 Місяць тому
If the marriage goes awry, the company can easily be halted due to a conflict of interests or divorce. Emotional relationships in C-suites never lead to good outcomes.
@bzdtemp Місяць тому
Come on. It is not as rare as its made out. Lots of companies will have family members or married couples as founders, while it is not uncomplicated it also brings benefits as trust and loyalty.
@patton3338 Місяць тому
@@bzdtemp Not companies of this size bro. There's a reason nepotism is frowned upon. Its all fun and games until a bad breakup costs investors millions of dollars. Bet it's cost them a heap of talent that's smart enough to stay outta dodge. 🤣
@silveriver9 Місяць тому
"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk
@patton3338 Місяць тому
@@silveriver9 So which do you think it is. Does Elon not believe in Tesla, or does he not know Toyota has been pouring billions into solid-state development and will outclass everyone in 2 years? Also, Elon legitimately plays Diablo 4. That game is so dumbed down and bad that even little kids mock it. 🤣
@Jackolivierbo Місяць тому
Love the design. But i don’t believe it will ever compete with Tesla. It doesn’t have to. It’s a different, lower volume, approach. I sure hope they make it 🎉.
@DeadAir21 Місяць тому
I applaud Fisker for trying to get affordable EVs into the market, however brands like Tesla, Rivian, and Lucid might of had the right idea by starting upmarket then work their way down. You need volume sales in order to be profitable when you’re in the affordable arena.
@lifeinhd4053 Місяць тому
It worked for Tesla because of their timing-- they were essentially the only game in town (excluding compliance cars like the Leaf) so they owned the market and could dictate prices. The same strategy is not working nowadays for Lucid, because the $100k EV luxury sedan segment is heavily saturated. Rivian is still an open question. They owned the lifestyle EV truck and (functional) 3-row SUV markets when they first came out, but quickly lost exclusivity for both of those and now must get their R2 (lower-priced offering) out ASAP to survive. All that to say, what worked for an EV startup in the recent past almost certainly won't work for an EV startup today. There's a reason so few new car companies are successful in modern times.
@DeadAir21 Місяць тому
@@lifeinhd4053 will it work for every company no but it makes it a lot easier. When you start upmarket you making the most profit while selling fewer units and you use those profits to move downward. But when you start at the lower end of the market you’re making less profit per vehicle so to make it worth it you must sell high volumes of units. Fisker made average EV but not a great one. And when your product is average and it’s the same price as the gold standard Tesla, why would you choose Fisker?
@lifeinhd4053 Місяць тому
@@DeadAir21 I understand the point of the strategy. I'm saying that strategy WILL NOT WORK going forward due to today's market conditions. You are correct, an average product up against the gold standard at the same price is not competitive. And that's why the most likely option for Fisker is failure, and why there are unlikely to be any more successful automotive startups (unless they receive SERIOUS and continuous outside investment).
@Slaphappy1975 Місяць тому
The title should really be "Why Fisker Can't Compete".
@davidbeppler3032 Місяць тому
Without Tesla in the headline the article would not get past editorial. No clicks, no revenue.
@Lapin241 5 днів тому
This guy will win that battle, big respect to him
@rgms573 19 днів тому
I hope they succeed, Fisker is a real car enthusiast, we need more EV only car manufacturers.
@DanielaHaberl-fx7ec Місяць тому
Fisker is best!!!beautiful and great to drive 🚙
@silveriver9 Місяць тому
"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk
@Johnny-adamser 5 днів тому
Making cars is more than making them cool. It's a production and operations challenge.
@novaguy9767 Місяць тому
Drove on yesterday - it's a nice car with a few quirks but nothing I couldn't live with. They need to move to NACS and finish the SW but overall it's a decent car and quite attractive especially compared to the homely model Y. Pricing of the FWD version is competitive with the RWD model Y but the value goes down when comparing AWD. I hope they succeed.
@markplott4820 Місяць тому
the Concept of FWD is outdated. it was NEEDED for ICE , because its CRAPPY. BEV is Superior and the TESLA model 3 RWD can Drive in the SNOW no Issues.
@IrukaHime-zq5bh Місяць тому
If its not in the US the title would be "Why Fisker cant compete with BYD" either way, even if its not as good its still far better than any combustion vehicle.
@BasementTracks Місяць тому
I do agree with your last sentence. EVs are far superior. However your first sentence is incorrect. For starters, Tesla Model Y is the best selling around the world, not just US, and Tesla sold more EVs worldwide than any other maker (no, BYD only outsold Tesla in Q4). The Fisker Ocean competes in price with the Model Y, not the BYDs. Tesla does not even make an EV in the majority of the BYD market, and the FIsker ain't in that category either. This is not me saying it, this is BYD themselves. By the way, BYD does not really make a profit on their EVs, so there's that. So title is correct.
@ocampbell1954 Місяць тому
@@BasementTracks The majority of BYD sales are hybrid cars (hybrids are not EVs, they're gas cars), cheap cars with little to no profit at all. Once Tesla announces and releases a cheap Model 2 they'll eat into all of BYD sales.
@GNMi79 Місяць тому
@@BasementTracks Correction: Tesla Model Y may be the best-selling vehicle in the world (thanks in large part to the Chinese market), but it's not the best-selling vehicle in the US.
@patrickd8770 Місяць тому
Elon’s secretly obsessed with supply chains and most importantly manufacturing. His insight that “designing things is the easy part, making them is the hard part” is spot on. I’m sure they’re great cars but nothing about its story says dependability from a consumer perspective
@skierpage Місяць тому
It's not a secret, Elon Musk has bragged about how much he knows about vehicle manufacturing. His actual quote is "Prototypes are easy, production is hard", also "Production with positive cash flow is extremely hard." Fisker addressed the first part by a) "The Fisker Ocean SUV will use a modified version of a Magna-developed EV platform to power Fisker’s FM29 platform" then b) paying Magna to make its cars. But it struggles to achieve the positive cash flow part along with every other new wannabe EV maker (Aptera, Arrival, Canoo, Einride, ElectraMeccanica, Faraday Future, Mullen, Nikola, Phoenix Motors, Ree, Vinfast, Workhorse Group, XOS, etc.)
@patrickd8770 Місяць тому
@@skierpage better said- it’s not a secret but people overlook this part about Elon.
@silveriver9 Місяць тому
"9 out of 10 top selling global EV brands will be Chinese" - Elon Musk
@dlewis8405 Місяць тому
Elon also talks about economies of scale and getting through "the valley of death" to reach profitability. The video mentions that topic around the 11 minute mark. Car making is capital intensive and it sounds doubtful that Fisker will survive as an independent company. They will probably be acquired.
@silveriver9 Місяць тому
@@dlewis8405 Fisker would better off looking for a Chinese buyer.
@TheRasta4ri 5 днів тому
December 2011, Fisker Automotive recalled the first 239 Karmas delivered to the U.S. due to a risk of battery fire caused by coolant leak. Of the 239 cars, less than fifty had been delivered to customers, the rest were in dealerships. In the report filed by Fisker Automotive with the NHTSA, the carmaker said some hose clamps were not properly positioned, which could allow a coolant leak and an electrical short could possibly occur if coolant enters the battery compartment, causing a thermal event within the battery, including a possible fire.[51] In May 2012 a Fisker Karma was involved in a home fire that also burnt two other cars in Fort Bend County, Texas. The chief fire investigator said the Karma was the origin of the fire that spread to the house, but the exact cause is still unknown
@tipoomaster Місяць тому
I hope they make it to the PEAR and survive after that, it's the most interesting vehicle for the cost. Forget spending even a neuron on the hypercar. First step is to get a real CFO though after these two late filings.
@lgmisfit10 Місяць тому
He said tax credit available when leasing but there website only gives option to finance. Am I missing something?
@youlikeitiloveit3747 Місяць тому
Sometimes leases aren’t available in all states.
@MrDadyD Місяць тому
I really hope they succeed. I love the design of their cars. Both the Pear and Alaska looks awesome.
@SStrunks Місяць тому
As an investor I really hope they do well. Not just for me but to keep a healthy competitive market. The Ocean is an attractive car and hope it receives the updates and supports it needs to be successful.
@garykubiak Місяць тому
Fisker took for granted how hard it is to make a profitable ev. Like Elon always says, Ford and Tesla are the only US automakers to not go bankrupt. Sad to see ev companies folding, but it seems to be inevitable.
@Phills69 Місяць тому
I hope they survive.
@HighDef69 26 днів тому
I really want Fisker to be successful. I also love the design of their cars. Wished to the heavens that they don’t get into bed with Legacy Auto. Fighting!!
@rs45888 Місяць тому
Beautiful car designs...no doubt.
@yi-chinclairechen6506 Місяць тому
Go Fisker!
@rhsxo Місяць тому
I just saw a Karma going over the SF bay bridge last Friday. They still look pretty.
@chinaman190 Місяць тому
His cars are so beautiful and I would love to own one some day. I hope he succeeds and we can see Fisker cars being sold all around the world
@Maruchiru Місяць тому
Anyone here knows how the boost mode work? Why it is only has 500 remaining? Does it need to pay to increase it?
@nicolaibangfoss Місяць тому
I have had the car since december, have never goten around to using boost mode - the standard Hyper mode is around 98´8% of the power of boost mode, which is already more than enough - the accelaration of the Fun mode s enough to give you nausea.
@Gardenstateking 27 днів тому
It looks so good and has some really unique innovations. I hope it perseveres and gets a high-quality EV out to the masses.
@1DerfulSniping Місяць тому
theyre beautiful cars but buying one just seems risky. I hope they can build up a good reputation and stay in business
@TubersAndPotatoes Місяць тому
Need better marketing, I haven't heard of Fisker (or at least don't remember them) before this video. Didn't Tesla also almost failed? But I think they got the momentum to push through all their shortcomings, and was very lucky with government subsidies to make Tesla affordable when they were a younger company.
@willrose5424 Місяць тому
Musk got government loans😂
@IsaacGbornor_fd Місяць тому
The Pearl is beautiful, Unique Car
@olegvihodets8680 Місяць тому
Ocean is really nice car .
@lordeben3452 26 днів тому
Let s go fiskerrrrrrr!!!!!!we believe in you ❤❤❤❤
@sonyawilliams4989 Місяць тому
Some guy on FB marketplace was selling his Ocean and said it was trash and the software was horrible.
@milosilic23 Місяць тому
So was the first Model S, but look at Tesla now.
@GET2222 Місяць тому
Marques Brownly said it was the worst car he has ever driven. Not “EV” car! 😂
@GET2222 Місяць тому
@@milosilic23the MODEL S won car of the year du-mass
@sonyawilliams4989 Місяць тому
@@milosilic23 It was not like the Ocean. People are dumping them because they hate them. People loved the S.
@obieWanmotivation Місяць тому
@@GET2222Marques Nick picked the car. Most of his issues weren’t serious. And they informed him to wait until they released the new software update but he refused. That said I drive an EV (i4) so I appreciate the need for functionality first. Fisker needs to sort out the issues and improve his marketing, sales and service processes in order to survive.
@AlastairDodwell Місяць тому
Good interview. Drove.an Ocean recently and have an order in the system. But will not purchase while the company is on shaky grounds. Who wants a car from a dead company? Now is Apple purchased them. That would be different.
@BlackDeath12345 Місяць тому
hows the ride
@jurgenjurgen4052 Місяць тому
Damn the Pear looks really nice, would be a shame, if they go broke before it properly launches 😮💨
@markplott4820 Місяць тому
let the Pear be made by KANDI in China.........lol
@SNN40 Місяць тому
Informative video. Wrong title
@najibnajjar9526 Місяць тому
They could make it sound more positive.
@F3CKTHEZIOS Місяць тому
fisker got great looking cars. hope they survive the bad time and can produce these pretty cars.
@markplott4820 Місяць тому
FISTER makes very CRAPPY cars.
@bruintoo 3 дні тому
Was this interview before the fire sale?
@user-vu4pd5ci5z Місяць тому
ocean is quite unique unique moddel ,entire nw design
@AI-Investments Місяць тому
Fisker will succeed eventually ❤
@THE16THPHANTOM 12 днів тому
hope great great grand kids will appreciate the struggle from this guy for their luxurious life styles. assuming it doesn't go bankrupt by the end of the year like the guy said.
@pindot787 Місяць тому
Because Fisker isnt a car company, they are designer company thats specialized in car, most of thier car are manufactured by magna, they had if any a little proprietary tech in their own car, also they cant lower their price as much as tesla because magna also need a profit building fisker's car.
@criminalkiller693 Місяць тому
I think it is essential for business owners to maintain a positive outlook for the future and address any obstacles that arise along the way. This positivity can be shared with investors, partners, team members, and customers. However, I have noticed that Fisker lacks this optimistic approach, so I agree with the analysts who predict a negative outlook for the company.
@user-bh5vj6fx4h Місяць тому
nice looking car, good ideas, hope they improve the software and survive till the next model comes out
@KevinSmith-qi5yn Місяць тому
The biggest drag on Fisker is the CEO and his reputation. They have good names behind the brand. They have an affordable, good-looking EV. The share price is also very low. Risky buy but may be a large return.
@clownbaby8209 Місяць тому
Soon as I get a rebate. I'm buying.
@orange_turtle3412 Місяць тому
Even if he clearly isnt the most amazing businessman, you gotta appreciate his perseverance. His company flopped and, instead of giving up, he started again and built another company in the fiercely competitive world of car manufacturing. If fisker goes out of business again, I dont think it will be too long before we see a third car maker bearing his name.
@joeblogs5314 Місяць тому
If Fisker wants to be successful it should get into designing ICE cars THEN it will be one of the best car companies !!!
@ronaryel6445 Місяць тому
BMW licensed its engine, transmission and even its iDrive scroll controller to Toyota for a sports car (ok, the transmission is by Z-F, actually). Maybe Fisker and Nissan will do something like that.
@cipitm1 Місяць тому
And for ineos Grenadier! The in-line 3.0l engine!
@leok7193 Місяць тому
I'd say new versions are cute, which is better than some competitors, but Z8 and Vanquish were gorgeous, and Karma was fairly close to capturing that with a bit of "weirdness" added. I'd like to have another strong player in the EV space with emphasis on design, but only if they get the driving experience well. Getting money from Nissan seem sketchy, since they've been having their own money problems for years...
@googleads1060 Місяць тому
I would definitely get a Fisker instead of a Tesla
@kuznacbendelejev6924 Місяць тому
lmao
@Teknomanslade2 Місяць тому
dont get me wrong... 2 of the 3 cars are nice vehicle aesthetically but other than that its gona be a nightmare for servicing, software, and anything else that doesnt function properly on the car.
@thomaskim3128 Місяць тому
You would regret it. Fisker is eye candy only but the technology integration is way behind Tesla. Tesla and Chinese EVs are proven.
@mackisbrocklesnar Місяць тому
lol
@silveriver9 Місяць тому
Talk is cheap 😂
ABC7 News Bay Area
Переглядів 40 млн
Consumer Reports
Переглядів 37 тис.