Steve Jobs actually didn’t use the “one more thing” for his biggest new product announcements (for example he didn’t use it for the iPhone or iPad), but usually for crowd pleasers that could be big or small, sometimes even just a new feature. But since it was one of his catch phrases, Apple now uses it in his honor for their biggest product announcements, which I think is a really nice touch.

Steve Jobs’ presentations are just incredible. He keeps it so simple but everything just sounds so exciting. Even looking back on 15 year old technology is exciting when he presents it

I just wanna say RIP to Steve Jobs..man really was a visionary!

Everyone was expecting a vision pro device but the “one more thing” from Jobs gave everyone taken back by surprise!

I think the iPhone X one more thing was also quite big

Apple knows how to pull off a show and make desirable products, I'll give them that

Its always interesting to see the way Apple conducts new product announcements. Steve usually built up to the reveal by talking about the product landscape and telling you (before its revealed) the exact reason why they created the product. He will show you the landscape of how bad things are, ask you to wonder "what if there was a way.." and then show you the product. He will then loop back to the original case for the product and show you how they checked off each challenge. Now its usually video first, talk about it afterwards.

its great to see how far the videography and quality of their launch events have come, definitely thre most fun to watch

Ahh I miss Jonny’s voiceovers so much 😢 Not to mention live audiences for keynotes

It’s so funny seeing the old stuff like FaceTime get announced like it’s a whole new device when it’s so often used nowadays

One more thing: You forgot one "one more thing" the iphone X one

Steve had such a way in explaining things in such an easy way

Vision Pro blew them all out the water

It’s about time that One More Thing made it’s grand return!!! I literally screamed when he said that (internally, of course)!

Who would have thought Apple could come out with something that would top the Steve Jobs era? Vision Pro in the long term will be bigger than the iPhone itself. It is the future of computing.

“one more thing” meant so much more when Steve said it.

I wish vision pro had live audience

steve would truly be proud of what tim has accomplished since his passing

Gosh I miss Steve. I watched every apple event from 2008 to 2011 when he died. I’ve still watched since then, but it’s not the same.

0:10 Facetime 1:16 MacBook Air 2:35 Watch 4:34 Music 6:06 Vision Pro

If WWDC 2023 was not online only but was like pre-2020 presentations with live audience, they would have clapped and shout for several tens of seconds after seeing vision pro, no matter how good or bad it is

The iPhone X and the M1 chip we’re also worth the “one more thing”

Always gotta have a British voiceover guy to make whatever ur presenting sound more elegant. 😂

The live presentations had so much more charm

The improvement of the microphone they use is insane.

You forgot the iPhone X

It's called a technique to get enthusiasm by others to stay connected ...and they feel like a suprise . ..one .more.thing.... ..just not words

There will never be a better product presenter. Steve was the best!

I think you missed the Apple event 2017 when the iphone X revealed for the first time.

facetime, apple watch and apple vision pro were prolly the biggest moments

Vision Pro was definitely the best ONE MORE THING moment

How can y’all forget 2017’s one more thing with iPhone X. That was a big moment for the phone industry

Why did they talk about the Apple Watch so sensually 😭😭

This most likely is the first product totally executed under cooks leadership. Jobs had a idea about the watch.

When I saw the vision pro get released on the live stream I was so happy

The iPhone X one more thing was crazy too though

There’s another big moment, that was when Apple introduced the iPhone X, their 10th anniversary phone. I personally think that it is the BIGGEST moment for Apple

Wasn't the iPhone X event also the "one more thing" moment?

Steve would be proud of the innovation Apple has been able to continue for the 12 years since his untimely passing. The Vision Pro is the "everything" device, which is what the iPhone has been for the past 16 years. In 10 years, Vision sales will surpass iPhone sales.

I really miss Steve

Apple Vision Pro Presentation Was Magical

Apple Products Looks Amazing Fun & Promising! Thank You For Steve Jobs ❤ RIP

with Vision Pro, Apple just emphasizing the core that what Steve Jobs want for this company from the beginning. "Revolutionary"

As i remember iPhone X was also a "one more thing"

It’s crazy seeing announcements for features that feels like we’ve always had

I still use my original Macbook air to this day. It is indeed durable. Original battery is nearing 2000 charge cycles.

Crazy it went from hehehe facetime! To alternate reality headset for everyday ise

Vision pro is awesome I wish it’s half the price though 😂

watching this on a macbok air. rip Steve

Apple vision is gonna be a door to so many already revolutionary AR, VR and XR world

It's so wild to think how things that are so obvious today where not as obvious at some point. Like of course I can call someone using Wi-fi

“One more thing” - Uncle from Jackie Chan Adventures

Steve jobs really was a visionary and a one of a kind man in a generation

my favorite part ❤

Where’s iPhone X one more thing 🤔

When Steve Jobs said the MacBook Air was the next notebook he really predicted the future. Have you seen college campuses? Lol

Guruji blessed Steve job with great fortune…. I wish he was alive❤️‍🔥

You missed the iconic moment where Jobs pulls the MacBook Air out of a manila envelope!

Only forgot one of the most important ones - iPhone X

Apple Music, when the U2 album was dropped to your iPod touch without asking you 😂😂😂😂

Back in the day Apple really was ahead of the curve

Who else noticed that during the Apple Watch Introduction Commercial, the final date displayed when the announcer said "It enables precise adjustments", that the final date displayed was January 24, 1984? Significant because that was the date the first Macintosh was announced.

You forgot one more thing. In 2017 with the iPhone X

I love Louis Vuitton, Andrew Carnegie, Борис Нудельман, John D. Rockefeller, Leonardo del Vecchio, Dietrich Mateschitz, Paul Allen, Liliane Bettencourt and Steve Jobs

The silhouette of the Vision Pro looks like a certain body part😁

Oh Steve. Apple wouldn’t have been Apple without his ‘vision.’

I know that there are agreements between major technological companies to sustain certain level of profits for certain product but i really hope that customers will be able in near future use Smart Watch instead of smart phones .. least of the advantages will be ease of reach and carry ..

I, honestly, did not believe in apple ar (now vision pro) leaks and I was sure that this wwdc would be just a boring os showcase. And when that "one more thing" came, I spit out my tea. Well done, apple. I sure am going to buy the vision as soon as it comes out.

What about introduction of iPhone X? In my opinion "One More Thing" moment for iPhone X was bigger and more important than Apple Music

My prediction of the next "One more thing..." is about AI. Possibly finally Siri could be introduced as a Robot? who knows. But something is cooking at Apple that will blow ChatGPT and Bard out the water.

Wasn’t there a “One more thing” in 2017 with the iPhone X?

No one can replace Steve Jobs

I miss when they did this more often. Innovate

I really expected a "one more thing" for an iphone 15 ultra besides the pro's😂

Lmao a macbook and an ipad hooked up😂

You guys missed the iPhone X announcement from 2017.

4:26 exact date of the announcement of Macintosh 1

iPhone X? Like HELLO?

Haven’t used FaceTime once since its introduction.

Vision pro is basically ready player one

*as you can see that jobs still introduced big new thing than his successor even tho he’s gone since 2012. it shows that apple did not reinvent itself 😢*

how you gonna forget iPhone X? That was the biggest one more thing in history of Apple.

Maybe "One More Price…" for the Vision Pro though 🙏

As an Android user (started due to budget, continued due to preference), I gotta admit that Apple (especially Steve Jobs) definetly helped to boost the capabilities of tech.

I miss the Apple live presentation’s and men 3:24 I completely forgot about this men’s voice, i miss it.

“One more thing” truly became apples word

iPhone X reveal should also be in this list.

Man I miss Johny Ive’s voiceover. Made the device so much sexier

iPhone was a huge game changing product for the world. I wonder where we would be if Steve was still here. Apple still makes well refined products but not anything that completely changes the landscape

357,823 views, 6.3k likes, 250 comments, 363k subscribers. Nice!!

Imagine steve jobs still alive

how did you put apple music but missed iPhone X ??

You forgot to add the “one more thing” of iPhone X introduction

They’ve also used for iPhone X

They forgot 2017 iPhone X one more thing

I mean, it’s a crime that you didn’t include them taking the MacBook Air out of an envelope

Where did the iPhone X go ?

The adjectives and adverbs are quite liberally used in these. 😂

surprised u guys didn't include the iPhone X one more thing

But you see… there is one more thing