If these brands were profitable, she wouldn’t be closing them. The sales are not there & market is over saturated. Closing them is necessary. But she’s not going to say that 🙄🙄🙄

⚠️ The only reason she is not closing Jaclyn cosmetic is because she is not the brand owner so she can’t make the decisions ⚠️ still lying after all these years

Ugh, my heart hurts for the poor girl who had her brand stolen only to have it dropped within a year.

The fact that she’s still here acting like she was the founder and CEO of Jaclyn Cosmetics, even after everyone already knows morphe owned the brand and she had zero equity in it and was only the face, should really tell you everything you need to know 🤷‍♀️

Jaclyn, your legacy will be your endless lies. Even in this video you still aren’t owning up to the fact that you aren’t the owner/CEO of Jaclyn Cosmetics, you haven’t apologised to Kalyn for how you hurt her business and you still are yet to tell the truth about the lipsticks. There is still hope for you if you can only tell the truth.

imagine being kayln, building her brand for 5 YEARS and then forced to rebranded it knowing that jaclyn stole the brand name yet wouldn’t last for A YEAR? girl…

An apology without change is just manipulation 😢💔

When someone shows you exactly who they are….BELIEVE THEM.

Koze Kailyn said she reached out to YOU and didn’t get a response. Sad that she had to give up her brand name for a vanity project that you got bored with in less than a year

It just sucks so much that you destroyed someone else's brand only to shut down and your excuse is that you don't care about being a buisness owner, yet still you became one twice.

...you're crying..NOT for the women who's businesses you destroyed...you are crying only for YOU!

This woman is incredible. She failed to do her due diligence in the social media side of it, yet this woman’s entire career was build off social media, she lives and breath social media, so you can NOT tell me she did not came across someone else’s brand with the exact same spelling. And then goes as far as diminishing someone else work by calling it “smaller Canadian creator”. What a slap in the face.

I think a public apology is necessary for the previous Koze brand owner. You crush her business and then months later, close up shop. That is a very very cold hearted.

*a small Canadian creator* got me. Her name is Kalyn Nicholson, the least you can do in an apology, even a soggy half-baked one like this, is to use her name.

Jaclyn Hill is the ultimate unskippable ad. Come on girl, get real.

Jaclyn: I have been a neglectful ceo and business owner Jaclyn too: we have one last launch where I poured my heart soul into!!

“These brands are not bringing me anything” is code for “they’re not making me any money”

She took zero accountability here… she doesn’t own Jaclyn cosmetics, morphe does and they went bankrupt, which is why Jaclyn Cosmetics is basically no longer. The original creator of Koze reached out to Jaclyn and Jaclyn did nothing… everything she’s saying here is just to save face, not to take accountability or because she feels bad about the people she’s stepped on trying to climb to the top.

Essay incoming: People saying “don’t shut down your cosmetic line” she doesn’t have a say in the matter. She is not the actual owner. 😂 That’s why she “doesn’t know what will happen” to it. That’s probably the one honest thing she said the whole video. She’s only a contributor and she owns the trademark and licensed it to Forma. She does not care about anyone but herself - which is obvious by saying her biggest regret in life is giving up on herself and her little girl dream? How about betraying your followers and putting mold on their lips and lying about it? Or how about stealing a brand from another creator only to throw it away 9 months later? Betraying a friend that tried to help you for money? Think there’s a lot more than gaining 40 lbs to be sorry about here. Also Jaclyn, that is not what “Yes Men” are. They wouldn’t tell you to open up more brands, they would hype you up and tell you that was a good idea - they would say Yes to all of your bad ideas and not tell you the truth. It’s in the name?

JUSTICE FOR KALYN!!!!

Long story short… her brands didnt do good.

With Becca : I only picked one colour, it's not my fault With your lipstick gate : Oh but that's not me, that's the lab, the gloves, the blablablabla With Koze : didn't reach to her and then made fun of the trademark and now closing your brand With Marlena : did you apologized once? Nope, still waiting... And now : oh but that's no me, that's the "yes men" You truly are one of the most toxic influenceur, you didn't take accountability of anything you've done wrong, and you've done a lot. And I truly think you're a bad CEO, just reaching out for fastcash without investing in your business in a clever and honest way.

this influencer is a perfect example of what goes around comes around

We may only see a tiny glimpse of what's going on, but that doesn't justify the silence over what happened with Koze. Kalyn deserved a public apology and she didn't even get a public acknowledgement. I've been following both of you forever, and she deserved better from someone who could do better.

As someone who followed Jaclyn for years I can’t believe anything she says anymore. If you follow her behavior it’s the same time and time again. She screws someone over, plays victim, doesn’t own up until way later and then barely address’ the situation due to “legal issues”. She has fallen hard but brought all of this on herself. Sad

JUSTICE FOR KALYN. The only way to rectify that is to sign over the trademark to her. It's the right thing to do.

I have to agree with a lot of people with the Koze brand. It’s awful that you took that company from a mother with a newborn who had worked on that company forever. She put love into her company and you took it not only from her but from her baby. Your other companies whatever. Taking Koze was shitty. There’s no other way to put it. I hope you never ever do that again to another creator. Karma will bless Kaylin and her baby ❤️

Realistically I don’t feel bad for you, don’t play the victim. We haven’t forgotten when you made a funny comment with “ At lease they trademark it “ in a previous video

Man imagine not taking accountability and making someone else shut down their business just to shut down yours less than a year later...

I’m sorry but I feel really bad for Kalyn right now. She lost everything she worked so hard for, and was put through hell (lets not forget about the trademark joke) just to have you turn around and shut down your business. 🙄 I do think you’re making the right decision, and I really do commend you for being honest because it’s not easy. I just feel bad for Kalyn too right now.

Friendly reminder: Jaclyn is not the CEO of Jaclyn cosmetics. She couldn't close it even if she wanted to.

I may have heard you incorrectly your little girl dream was to have your own cosmetic brand but you didn't want to be a brand owner. Kayln's dream was taken because of this. Not fair!!!

The gaslighting never ends

>Walks in >Steals a smaller creators' brand >Smaller creator loses everything >Doesn't want stolen brand anymore >Drops stolen brand >Doesn't elaborate

“as you can tell by the title this video is going to be very different” umm, nope, actually. it’s a pretty routine Jaclyn “explanation” video.

“I don’t like being a brand owner” “we’re creating a product you’ve never seen before” wtf

Hates being a sales person whilst ending the video with a sales pitch. Genuinely heartbroken for Kalyn who’s been used as collateral damage without even a second thought.

It's the crying in the grey hoodie for me...and we all know you well enough to know you didnt reach out to her. You or your team. You're making the right choice by shutting down.

Anyone had the feeling that they've been on this merry-go-round one too many times?

I could choke on all the bs.. I’m closing my brands down to get back to my passion.. but also I’m being sued so that’s the real reason but also even though I’m being sued I’m gonna keep selling products under that name..

Honestly, I’m not seeing ANY accountability….. it’s just excuse after excuse.

That lipstick launch was in fact her legacy. When you don’t know what you’re doing, it shows and when you treat other brands so cruel, that shows your character.

The grey apology hoodie she dug out of her dirty laundry was a nice touch.

If there is one person on UKposts that deserves to get cancelled and lose it all is Jaclyn.

When you say you're taking accountability while actually taking no accountability whatsoever...

This woman has shown you who she is. She is running out of money and blaming others.

Ooooh girl dont make it someone else's fault just take responsibility. This makes several times. You need an overhaul, a new team and watch who you surriund yourself with

Jaclyn, goorlll!!!! At this point idk whats gonna be the real wake up call for you😭 All us OG’s supported you from day 1, when you had nothing!!! We were ride or die. Then to deflect from your personal issues going on BTS, we get non stop “humble brag” videos and all the crap your money could try to buy you happiness - which is not anything that the majority of us “subscribers” initially signed up for. The disconnect is still there, but hopefully you’ll figure it out soon. Yikes.

Kalyn tried contacting her multiple times and Jaclyn and her team did not answer. BULLSHIT.

“The trauma it caused ME” Girl what?! You’re the one who screwed everyone else over…what about their trauma that YOU caused?! Wtf

jaclyn: im closing it all down, i suck and im sorry. also jaclyn: i have a new innovative product ive worked on for 20 years, buy it guys! 🤔🙄

I never leave comments but this one got me pissed. I watched Kalyn video and I cannot believe that she didnt receive ANY COMPENSATION. UNBELIEVABLE! Jaclyn didnt even reach out to Kalyn but yet in this video act like she did nothing wrong. Karma is real and im glad it all went to shit; very good lesson for everybody.

Such a good salesman. Says she hates having to make content about selling products. Says she's closing her brands, tries to apologize, then SELLS MORE PRODUCTS.

I feel so sad and frustrated for Kalyn. Her brand was years in the making just for yours to be shut down in less than a year.

The thing with Koze is so much worse knowing that you knew about the other owner yet you still moved forward without getting a response from her...

This girl is the definition of entitlement. Period

“I’m closing my brands”. Two months later: “This is my new Jaclyn hill rebrand”

I don’t think I’ve ever left a negative comment before but I feel strongly that while you’re taking accountability and that’s a good thing and didn’t research the name of one of your brands, the other creator is not a “small” creator and has over 1M followers and said they reached out to you not the other way around BEFORE you launched and didn’t get a response. That person experienced a lot of personal pain because they were not able to continue producing content and selling merchandise under that name any longer that they had used for years and that’s just not right. To new beginnings for everyone.

The number of times I’ve rolled my eyes thus far and I’m only 8 mins in.

Man this hurt, literally pulled the bandaid on Jaclyn Hill. Been a Jackattack fan for many years now, but this was the cherry on top. Learned so much from her in makeup, her new person I want to learn nothing of.

Kalyn deserves an apology from you directly. Whether that be private or public.

No mention of not being the true CEO of her brand or Morphe being the owner. Why is that such a shameful thing she needed to cover up? It’s strange that she takes accountability for PARTS but never reveals the entire story. She’s, of course, gonna do what she wants but if you want to continue to have supporters and less backlash, be honest about it all.

"Im so sick of being a salesperson" Proceeds to plug their own brand and products for several minutes. Gfy

This girl literally doesn’t care who she steps on to get whatever she wants

So you put someone’s livelihood at stake by stealing their brand name, forced them to rebrand despite them reaching out to you with their concerns beforehand… Just to decide you’re bored of it and shut it down months later? The lack of accountability is just maddening!!!

Just also want to add that the original Koze creator confirmed Jaclyn and her team Never reached out to her. Interesting.

Honestly this is the best thing that could happen to everyone lol. Well Jaclyn, I don’t know what to say. I hope this means you’re coming into your ✨mom✨ era soon and slow down and truly understand the meaning of life instead of fame and money.

From watching Cassandra’s UKposts video with the cats in the warehouse and then watching other channels delve deep into your real ‘behind the scenes.’ You have really done yourself over

Her screwing over Marlena and taking shortcuts with the lipsticks is why she is here now.

Narcissists are terrible at apologizing because they never apologize. A narcissist will turn their apology into a pity party for themselves. Perfect example here! Poor J, she was forced to steal others ideas and businesses. How tough her life is she doesn’t want to be known as the “jewelry girl or cozy girl”. Girl, why the hell did you destroy other peoples lives and then have the nerve to complain how it’s not for you? I’m no longer following you because I am a believer of when people show you who they are believe them.

At the end of the day you can have regrets. But don’t blame anyone else. You could have communicated and made things right. YOU chose not to.

03:19 “I thought that lipstick launch was going to be *my legacy*!” Well, it was…

That business who was Cozy or Kozi or whatever it is, shut down her business because she hadn’t trademarked the name for you to turn around and close your business. This seems like the right decision for you but damn. That has to be extremely frustrating for her.

So you took everything that girl worked for with her Koze brand and now your deciding you dont want it. Honestly so disgusting.

I’m so sad for the girl who lost her Brand 🥺

Can someone time stamp when she mentions Jaclyn cosmetics still being open? Cause all I heard was “I’m closing my businesses” with no specification on one still being in business

Jaclyn: "I am so tired of being a salesman and pushing products." End of video: "Also I have one last big launch. There's nothing like it." 😂😂😂😂lmfaooo

You’re literally LYING when you say Kayln never reached out to you. She SENT YOU A MESSAGE, and if I remember correctly RIGHT after you posted about the name. telling you of the brand name. You then posted a reel of your logo with a TM, getting loads of comments saying “you showed her!” And referencing the poor woman who’s brand you destroyed. If you looked at the comments of your post AT ALL, you’d see this. And now you’re lying about it and passing the blame.

This is so fucking sad. Swindled someone of their livelihood just for you to shut it down so quickly like it was nothing to you.

You have to do what makes you happy! I love your makeup so much and when it comes to other things im always down for your reviews and fave product videos! I am always here supporting you girl!!!

Wait wait, you said SHE didn’t get back to you?? No. YOU ignored her. How are you going to twist it??

Jaclyn, I can tell that you really want to be this person that you portray to be. I have been a LONG time follower, eating up anything that you have thrown my way. Anything you've said, any brand you pushed, any product you pushed I ATE IT TF UP. I did not read into the drama or drama channels, I felt like you were SO genuine. But, after years went by, I noticed a change, WHICH IS NORMAL, people change. But, it wasnt for the better. I had really hoped that when you found love and a new form of happiness that things would change and you would go back to being the genuine Jaclyn that we all knew was still buried in there. Then, you stole someone else's brand. Not only stole it, but dropped a reel with a TradeMark trying to discredit her! Someone that I admire and have been following for just about how long I have been following you. She is not a small youtuber, she has been doing this FOR YEARS. Her name is Kalyn, say her name. You could have made it right. Your team reached out once and no response.... ok how about YOU should have reached out to make things right. Woman to woman. You ripped her brand out right from under her, intimidated her on social media, and now you are just throwing it away while she had to rebrand while being a new mom. Also, you failed to mention all of the times that Kalyn reached out PRIOR to your launch expressing her concerns and feelings, NO ONE RESPONDED. Take RESPONSIBILITY for that girl. Until then, you've lost another subscriber. And when I say it hurts to do this, IT HURTS because I genuinely loved you.

Her true character shows through everything she says and does.

"Cause if you dare, you'll see the glare Of everyone you burned just to get there It's coming back around..."

"I'm tired of pushing product... that said at the end of the month we are launching the most innovative product I've ever created..." I can't... there is always 1 buzz video she uploads 3 weeks before a launch.

Translation: i am not making enough money to keep on run my businesses, so decided to close my brands.

I really thought you would take accountability fully. Someone had to give up their dream so that you could take it and get bored then throw it away. Tell us about the lipsticks and how it happened? Why customers were treated so poorly?

Your setting powder is FIRE!!! 😊 you do YOU girl!!

I still can’t believe you had a Jaclyn Roxanne wedding collection and didn’t wear it to your own wedding 😂

Did you really pitch us a sale in the last two minutes when you said you didn’t want to feel like a sales person anymore?

daamn so many haters in the comments, I think the message was very genuine and nice that you're making steps to live true to yourself

14:45…. There has NEVER been an ulta in the woodfield above MAC it has always been Sephora …

Jaclyn: “I’m SO over pushing product in your face.” Also Jaclyn: Ends video with a sales pitch

HER 👏🏽 NAME 👏🏽 IS 👏🏽 KALYN 👏🏽

She claims she never wanted to sell blankets and jewelry, yet when she released the videos announcing these new brands, she claimed these projects were her passion and she worked on them for so long… Oh how sad to see these people openly lie to their audience.

new products to be sold in 3,2,1

😂 the fact she ended with pushing product at the end is crazy! Good thing she’s not a sale person.

What about what you did to Marlena Stell, bestie? I think she deserves her own apology video if anyone’s gonna take you seriously.

I don’t wanna be a brand owner, but I made millions off of everyone

I hope Kailyn reinvents her business and I hope she has a better time with her products! Jaclyn needs a new team or something bc it's always their fault isn't it lol