This man can sell you Sand in the desert

8:03 he even admits that SSDs were pricy but fast... something that today's Apple would never say in a presentation. I truly miss the honesty and avantgarde products of Steve's era.

He certainly ordered the M1 MacBook Air in heaven...

At 3:58, you can genuinely tell he is proud of the innovative product he was able to deliver to the consumer.

At that time apple’s design was 10 years ahead of its peer companies.

Isn’t it funny how Steve can make a near 11 year old product sound just as desirable today as it was back when it was originally announced? Edit: Wow! Three years on and this comment still gets reactions. Despite time continuing to pass, my feelings are still the same. There is just such a “wow” factor with his presentations. They truly seem timeless.

Jobs: 'id like to say thank you Intel' Cook: 'id like to say goodbye Intel'

3:59 Steve's smile shows how he himself is happy with how good of a product his company made. This is a sign of a true leader that excels in his leadership. He was truly the best...

Steve looked really happy when he took MacBook Air out from the envelope. I love the scene.

Just listening to him makes me want to buy the first MacBook Air in 2019.

Ever feel like Steve is actually teaching you something. Using graphs, and understanding of what’s out there, and then turns it around and shows you that it can be made better. Always loved his presentations. Definitely miss what he brought to the table.

My favourite thing about Steve is that he is so honest about the products. You can’t be successful unless you can have a little fun with your brand.

Steve Jobs: we have a new product and let me explain all about it Tim Cook: we have a new product and Craig/Phil will tell you all about it

Steve always praised Sony products compared to other competitors.

This still looks great today.

This presentation literally changed the history of laptop engineering. We finally got light, thin, beautiful and powerful. Next step was when the battery became so good it could work up to 12 hours. I bought my first Air in 2014, cost a fortune. Worth every penny.

More than 10 years later, this note book still looks amazing..

The envelope is a prime example of Steve's superb showmanship. I'm sure lots of people creamed their pants when he took the MacBook Air out of the envelope. lol

After 14 years it is still a goosebump moment when he picks up the letter envelope and makes the still (!) beautiful Macbook Air glide out, then holding it so that one can see it's wonderful shape. Also, the simplicity and intuitivity of finger gestures is still stunning, iconic.

his smile at 3:59 is like the most sincerest smile he can give because he knows that he and his team did some revolutionary shit at that moment which is going to be a game-changer for years to come. Steve Jobs deserves the ultimate respect if he was alive apple would be much better today

“We’ve got a great relationship with Intel” oops!

2008: Justifies price for innovation 2020: optional wheels: *$699*

this is one of the most legendary presentations Steve has done dude is a true legend CAN WE GIVE STEVE JOBS A HELLL YEAHHHHHH UP IN HEAVEN!!!!!

4:06 Steve accidentally calls it a full sized keyboard: Tim: That's it, thats the full sized keyboard for us

"Let's take off the cooling system." Apple: *WRITE THAT DOWN!!!*

3:59 he looks so happy, he was really impressed with what they were able to make.

You know a product was truly magical when you can watch its announcement video 14 years later and feel ready to buy it

That presentation was phenomenal, I remember watching it live back in 2008, I'm still learning from Steve's presenting style.

The good old days. I miss this man. His presentation skills really sold me on his products every time. Tim Cook tries but can't really replicate Steve's charisma.

This video still gives me goose bumps, the way Steve Jobs introduces "There is something in the Air". Love my 2013 Macbook Air. Awesome Engineering.

I am from 2020: Apple again made an air with M1, it's revolutionary!

It’s 2021 and I still come back time and again to watch these. Say what you will about Steve Jobs, but nobody could sell the crowd on a product or an idea like he could. He was a master, and this was his arena. If you don’t believe me, just watch the modern Apple events and observe the differences.

10 years later and this thing is still thinner than most midrange windows laptops and has a better trackpad

That laptop was revolutionary

Watching this in 2023 but still feel the excitement. Thank you Steve and thank to that golden era!

The thickest part of mac is thinner than the thinnest one... It got me lol

If Steve was alive today the macbook air would've been made of air.

3:58 He is so proud of his product. That was a revolution of laptops

after 15 years, i am watching this on this phenomenal device. thanks steve

I can’t tell you how many times I’ve rewatched this video. And absolute visionary.

2019: Apple is selling that envelope case for $999...

This thing basically set the standard for laptops for the next 12 years. It's incredible how well they understood the idea of a laptop.

2020: The Intel MacBook Air is gone

Man old apple was rad, someone needs to bring Steve’s magic back

2019: all praising the MacBook Air and Steve Jobs 2008: "man this thing sucks! It doesn't even have a DVD player, how am I supposed to install software?"

Steve Jobs: *inhales Audience: 😮👏👏👏

8:11 ssd are pricy but fast... I love the honesty that we miss in nowadays Apple presentation. Steve did a great job 👍

This guy can sell anything!!! I want a MacBook Air now!!!

Apple then: Selling MacBooks that can fit inside an envelope Apple now: Selling envelopes for 1000 dollars

Back when the ceo actually walked you through the product and also had the integrity and humility to talk honestly I could never imagine Apple today saying in a presentation it’s pricy but worth it the fact that he recognised and brought up the fact that it’s pricy is commendable. Can’t remember the last time Tim Cook talked us through a product on stage with such passion

Been on a binge watching these Steve Jobs Apple presentations. Its just not the same anymore, something about Steves stage presence just gets me everytime.

I've been going to highschool for about 4 years now and in our country you already specialize in your field in highschool and everytime I lose motivation I come back to this video for inspiration.

0:01 when your friend farts... Edit:Wow never thought a fart joke gets this many likes

Days when Apple compared their product with other company products to show how better theirs are. Nowadays, they compare their own old products to showcase how their new version are better than them.

It's been 13 years since this one. Amazing. 👍

I miss Steve, his keynotes were beyond this world.

What a showman! He's awesome!

I Love How Apple Roasted Other Companies on Stage. XD

The lead up to its unveiling was an Oscar worthy performance. I recall watching this presentation and remember how it blew my mind when it came out of the inter-office envelope. .

8:40 i was really laughing when steve jobs said "intel core 2 duo,this is a really speedy processor"😂

Apple is now selling adaptors.

The old times when apple products used to be awesome

Steve Jobs was such a great performer and key note speaker. Inspiring! 🙌

It's 2021 and almost the same exact design is instantly recognisable and still more than fits the mean in most environments. In the world of tech this truely was unprecedented. Like I'm sure you could nitpick bits like the HDD inside and the resolution (but really 1280x800 ain't too bad), and of course the performance envelope has some way to go, but that is quite honestly to be expected. Yet you could put this 13 year old laptop in front of just about anyone today and maybe it wouldn't be the most cutting edge, but it would still look/feel like a relatively modern sleek and slim design; I just can't imagine that for any other tech product over a similar period of time. Apple are famous for what they did with the PC, the iPod, the Smart Phone etc. but what they did with the UltraBook has to be their most underrated accomplishment; there are still elements of this design/product that current laptop manufacturers are working towards, more than a decade later. Not to drag on too much but imagine picking up and maybe even having to use this for a bit today in 2021 and compare that to picking up a laptop from 2002 in 2015, or even a laptop from 1997 in 2010.

I remember watching this live and being blown away. Any time Steve was doing a keynote, you knew you were in for a treat. Tim's cool, but no match for Steve's showmanship. The little things, like taking the iPod out of his pocket, or the MacBook Air out of an envelope, really sent the audience for a ride.

He pulled the Air out of an envelope. I absolutely love these memorable keynotes.

I don't know what's more impressive. the fact that apple made a laptop smaller than a notebook in 2008, or the fact that this video released simultaneously with apple's announcement

Steve the GOAT of product launch keynotes.

Steve Jobs is so genuinely happy to share his passion with everyone, it's so refreshing.

"There is something in the air." Beautiful.

It's insane to see how much technology has progressed in 14 years!

just bought my first MacBook air , looking back this video , I really think that Steve job is amazing

who is here, after new MacBook air 2018.

10 year... still amazing product

I personally miss his charisma, since then no one has been able to replace his charisma

I remember watching this at the time and just being floored. It was just unbelievable

I'm buying a macbook air in 2018 now, at the 10th anniversary, coz I can afford it now. I am amazed how ahead apple under Steve Jobs was, 10 years earlier!

3:59 love that smile

I really like going back to this kinds of presentations every once in a while. Really makes you see how much apple used to innovate and use that as their ace as opposed to now where they literally are just pricey because of brand name.

2:40 I love how you can hear the excitement from the crowd!

The MacBook air was announced almost 11 years ago and at that time I couldn't afford it. So I worked hard all those years and today I bought Dell. Cause I still can't afford it.

After 13 years UKposts made my day for the first time

first time I warch this genius, I love how he emphasizes the greatness of every part of the devices

It's amazing how the functions are made for the MacBook Air, and it all just works. This is engineering on high level. Thanks for showing and kind regards.

I noticed Steve was Pissed when the presentation of the GIF's for the new Touchpad gestures was laggy

Man its 2020 rn, and I'am so glad the algorithm showed me this. Can't wait to order this!

Steve was such an amazing talent wish he was still here

Apple then: no compromises Apple now: introducing the core m. for only 1200 dollars

Steve Jobs: *Breathes* Crowd: Woo!

Watching from my M1 MBA Custom Build... I am in love with my MBA❤️

15 yrs ago I am still interested by this product

*3:08* *2008 Apple: We are talking thin here.* *2020 Apple: We are talking money here.*

The way he presents everything makes me fall in love with him

The one thing I miss about the Jobs era is that he really liked doing breakdowns on the specs in ways other than just reading off the bulletpoints. He talked about what they did, why they did it, and how they stack up against competing products. Modern Apple isn't gutsy enough to call out specific competing laptops and put them on blast for why they suck.

This is one of his best presentation ever!!!!

I am still in love with my MacBook Air mid 2014. What a fantastic product!

I miss Steve Job's Apple events.

Look at him when he holds the macbook, he feels so happy. well steve you've done a good job and im enjoying the mac for programming!

I got my M1 MacBook Air in 2020 and come back to watch this intro...impressive!

I wonder what Steve Jobs would have done to the more recent Macbooks