The World's Dream Job: How to Become a Set Designer at LEGO

The World's Dream Job: How to Become a Set Designer at LEGO | ENDEVR Documentary

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The World's Dream Job: How to Become a Set Designer at LEGO | ENDEVR Documentary
Inside The Pet Food Factory: • Inside The Pet Food Fa...
In this documentary, we follow Justin, a young design student, as he travels to LEGO headquarters in Denmark in pursuit of one of the most hotly contested jobs in the world - a LEGO set designer.
We meet Matthew, who undertook the same process and has now risen to become a Vice President of Design. In this special, we discover what makes LEGO tick, meet some of its key people, and reveal more about the company DNA than ever before.
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КОМЕНТАРІ: 286

@ENDEVRDocs 4 місяці тому

In this documentary, we follow Justin, a young design student, as he travels to LEGO headquarters in Denmark in pursuit of one of the most hotly contested jobs in the world - a LEGO set designer. If I were an industrial designer, I’d go there too. Denmark+Lego = score 😅

@77.Gamedin.77 3 місяці тому

Wow awesume love it. 💟

@iseeq72 3 місяці тому

wow, what did you smoke? I want it too! Lego has become a joke… lost lead in quality, in design, in innovation - except for excessive pricing. Most of their newer models are lacking any innovation and originality. They are only defending their market lead position by ANY means (including legal attacks on small resellers about things they actually would lose in court).

@neilbowers6956 2 місяці тому

@@iseeq72 What have you been smoking? Is the question.

@HaxorDoodle 2 місяці тому

When was this filmed? They mention many different dates sounding like they're talking about the present or near future. Mentioning 2019 and 2016 when it looks like it was filmed in the past year.

@ZopcsakFeri 2 місяці тому

@@HaxorDoodleYeah, I was thinking the same... it's 2024 now, but they refer to 2019 as the distant future...

@ElDarren 19 днів тому

I'm sure we would all be thrilled to be locked in that vault of archived sets. It would be a dream come true! And it's impressive to see how organized everything is in there. Such a fantastic documentary!

@semicharmedlife311 3 місяці тому

Massively enjoyed the video. Love how Tom with his birds is like "it's not about the money" but literally mentions the money multiple times. That's our World. $$$

@smOOdiebOOdie 3 місяці тому

Haha.. I wonder how much he makes on the sets.

@semicharmedlife311 3 місяці тому

@@smOOdiebOOdie He should be compensated, of course. I just snickered a bit when he kept mentioning getting paid. 🤣

@rantovicannato9046 3 місяці тому

He came up with a new idea and 1% is really sad. If birds will become a big thing and they launch more sets he is out. So why is it bad to mention that he just got 1%? I mean lego could offer him a membership for free or things like that... that's a big thing for an afol and helps a lot to afford more lego for new mocs.

@chrisftw92 3 місяці тому

@@rantovicannato90461% for plans on how to use their own product isn't bad. Especially since he said just the first three months payment is enough to buy him a car.

@smallfaucet 2 місяці тому

Money is how we measure ourselves :)

@emmagrove6491 3 місяці тому

Was so happy for Justin! I love it when nice things happen to people.

@fleazapp 3 місяці тому

interesting how they picked Justin, as he became a designer, and today he is a Senior designer, one of the best in the company

@Hateweek1984 3 місяці тому

That's great to hear! Lego is not what it used to be..its so incredible the sets they have now....and happy to hear Justin is doing great!

@lisabayliss3524 4 місяці тому

Be nice if those hunting on the beach cleared the other plastic and beer cans whilst they are there!

@marcusm8009 3 місяці тому

Right! You could sift the sand and bring a trash bag with you.

@legoswfan 3 місяці тому

I instantly thought the same!

@rektorskinner4877 3 місяці тому

I still remember when I was a kid and always excited to present my lego builds to my parents. I used to run around the apartment with a new creation and most of the time everything broke down on the way to them. I wasn't sad for long because I knew the new creation would be a little better.

@ReyNico 4 місяці тому

I couldn't believe my eyes when i saw all the preserved sets

@orien2v2 3 місяці тому

One thing I can say is they're exceptionally good at hiring the right people for the right job...customer service staffs are masters at addressing complaints, development staffs are honourably defending all development secrets and processes, sales staffs are great at marketing and boosting revenue, management staffs are running the company like it's their own life and public relations are almost unhumanly good at representing the company. It's like there's this mysterious ingredient the founders' family is keeping in a vault and secretly feeding everyone to achieve total obedience...

@ThisIsForDrew 2 місяці тому

Guided by moral decency perhaps; what better place to be than Denmark . 🇩🇰

@PatchsOhulahan 2 місяці тому

Justin went on and killed it. He’s got some great sets under his belt well done mate!

@leejamieson5827 2 місяці тому

Absolutely loved the video. So wholesome to see how Justin started his journey, and to then find him on Instagram and realise that I have several builds in the same room as me right now that he himself designed. Fantastic!

@user-rj3du8fz6k 2 місяці тому

Ha ha, here’s my story!)) In about 2013-2014 don’t remember exactly, LEGO announced world wide competition between customers, so they built something with LEGO, and present via their website with the photos and descriptions. We with my daughter, presented a tailor/designer store, I’m a tailor myself that’s was my idea. To make my story short. They “LEGO”released in the next series of the "LEGO FRIENDS" exact with the same idea))) We our self, did not received a single bric for that idea )) That is how lego designers works))

@katkap8851 Місяць тому

You're right. Lego designers copy/steal ideas. This is happening more and more often. These are well-known and popular ideas from Instagram and websites with MOC. No reward, no money for the original idea.

@dra911 3 місяці тому

25:30 - "Helpful Guidelines" ... "You've left stuff on your desk for too long" ... "You can't eat at your desk" - Is it her job to enforce these rules then? ... As much as I love building lego sets (esp. with my daughter) - I'm glad it's just a hobby, not my job.

@fateaglio 3 місяці тому

This corporate culture stuff is so cringe

@moaningpheromones 3 місяці тому

She's their parking warden. Oop - you've left your stuff on the desk 90 mins. Leave now or I'll ticket you. yeah, that bit was a giant steaming cringefest. She tried to smile and flirt and play it down - ah sweetie - no.

@Giggles56 3 місяці тому

Hmm shows in these two comments how sadly work ethics have severally deminished

@ParumPirum 3 місяці тому

That didn't make any sense to me. What if you work at a desk, have a 2 hour meeting and then you come back to the desk to work more? That happends all the time. Are they saying you'll have to clean everything up at the desk before going to the long meeting? But why....?

@Giggles56 3 місяці тому

@@ParumPirum from what I understood, no one has an assigned desk. The employee sits at an empty desk for task they need to do and move on. Keeps from (homesteading) and being lazy. Always productive.

@BensBrickDesigns 3 місяці тому

Definitely my dream job. And I've applied a few times. Had one interview. Still hoping, but the years are ticking by.

@hejalll 3 місяці тому

For those who are curious; As a dane who grew up in Billund, my family actually decided to move away from the city after having lived there for over 20 years. The cities reputation of being the capital for children has brought a lot of entitled families, or as we call them in Denmark "Curling parents", which has led to the downfall of the city. The city is filled with snobbery and entitlement, especially in the schools. Which is something that is traditionally frowned upon in Denmark, especially outside the higher class communities. It's also funny to me how Lego literally runs Billund. Lego single-handedly controls the city and are in charge of almost all building projects in the inner city. The municipality of Billund let's Lego do whatever they want, it feels like.

@nickeypetersen5622 2 місяці тому

Det var da en overraskende indfaldsvinkel du sagde der. Det skulle ellers være opmuntrende og til kreativ glæde.

@hejalll 2 місяці тому

@@nickeypetersen5622 Min familie flyttede for 3-4 år siden, så det kunne have ændret sig siden, men tvivler på det. Det er selvfølgelig også bare vores synsvinkel, måske er vi mere loyale jantelovs følgere end de fleste.

@nickeypetersen5622 2 місяці тому

@@hejalll jeg ved jo ik rigtig hvilke ben jeg burde stå på her, for jeg forstår ik helt hvad problemet bestod i. Syns ik jeg fik en ordentlig forklaring. Ved kun jeg blev noget overrasket, for troede det hele vejen igennem var positivt.

@brandonrobinson1603 3 місяці тому

I never thought the Lego company was a cult... BUT I DO NOW

@falcosk8 3 місяці тому

Incredible!!

@joshheffington 3 місяці тому

I was excited thinking this was something new. But I guess changing the title would deter that to those who have or haven't seen it. This is The Secret World of LEGO. This was made 10 years ago and has been on Amazon Prime for a hot minute

@savannah115 Місяць тому

I think this youtube channel does that a lot. Is has to be illegal, right? Passing this off as their own thing?

@akhagee4707 16 днів тому

But we can watch on YT at 2x speed. Can't do that on Amz.

@SCORPIUSANCTUM 4 місяці тому

YES!!! Moving to Denmark lol

@dondagy9109 3 місяці тому

The first sets they grabbed in the vault, that matthew said he didnt know if he had, i still have. I can remember walking the isle and picking it out. And of course, my lego collection is pretty big for someone that doesnt engage freakishly on it.

@moaningpheromones 3 місяці тому

that vault is the holy grail. also - it's aisle.

@thecunninlynguist 4 місяці тому

would def. be my nephew's dream job. he's into legos big right now. he gets so proud when he builds the model himself (he's 6).

@ENDEVRDocs 4 місяці тому

Ha Sweet

@mockitty 3 місяці тому

Can relate, I'm 20 and still a lot (like a L O T) into LEGO, and it would be a real dream to be working for TLG...

@lukeDoesLife 3 місяці тому

I remember shaking every box on Christmas morning just to see if it was Lego

@JoeBearPA Місяць тому

GREAT video!!! I received my first set in 1967... a nice throw-back :-)

@pat7937 3 місяці тому

That Avengers ship was $700 ! I played with sticks and rocks growing up, lol. 😂

@fun4225 3 місяці тому

It shows cuz your math does not add up 😅

@gamerboyofficalyt 3 місяці тому

@@fun4225 Hate to ruin your logic, but thats what the set is going for nowadays sealed

@Kevin-is-here 4 місяці тому

Guy doesn’t realize the Lego boss just wants to check his clutching power 😅

@C4R1TON 3 місяці тому

Omg, I definitely get the Lego blindness. Working thru the UCE Millennium Falcon and have lost my mind looking for parts that are right in front of my face.

@mrch33sehed93 3 місяці тому

"Everyone loves Lego".....until you step on one in the middle of the night 😅

@emergcon 3 місяці тому

Or get sued by them

@A..D..D 3 місяці тому

LEGO would be the ultimate dream job . Any position. Looks like they take care of their employees and in turn they are loyal.

@AgrestisAnima 3 місяці тому

Dig a little bit deeper and look how they rip customers off. It's getting worse and worse with this company.

@utalomAlibbantakat 3 місяці тому

05:07 ihave this TO!!!!!! 😀 this is a xmas gift for me, when i was a kidd

@zz12233 3 місяці тому

Justin considered picking up that can on the beach but decided naahhh. lol

@Arachnid-Man 2 місяці тому

Where would a person have the opportunity to apply for such a job?

@Kimera92 2 місяці тому

"Our ultimate ambition is to reach every child, in every country, all over the world" Yeah, with LEGO prices, they cant even reach all kids from very well developed countries. The ambitions feels more like: "reach every rich child, in every very well developed country, definetly not all over the world"

@jinx.h. 2 місяці тому

I thought the same. Other not so familiar Brick Brands or Sellers do a lot non profit for kids. And then Lego goes and sues them. I am done with Lego. There are enough good competitors now.

@Fabodroidgaming 3 місяці тому

I was so eager to see the process how they mix gold into the plastic. But nothing again ;(

@brikke_lars 3 місяці тому

05:50-06:06 That was me growing up. I get it 100 percent! Lego was my great escape from reality. Still is in a way, I guess. 😢

@abramthwaits6333 3 місяці тому

instead of running away confront those feelings and people and deal with them that way

@shengweisw9324 2 місяці тому

38:20 That is the F1 Driver Max Chilton

@kraken3701 3 місяці тому

Nice❤👍

@Mike-pd6np 3 місяці тому

I'd give anything to have an enormous room full of color and shape sorted Lego pieces.... man...

@georgb302 3 місяці тому

I like Justin's taste in shirts.

@moaningpheromones 3 місяці тому

It's like he gets paid by the colour. I remember book wrap designs like that in the 90s.

@TonyMontanaDS Місяць тому

Why do they have sets by the window? They work for Lego and don't know sunlight will turn it yellow?

@uniformitydubliner9691 20 днів тому

Maybe they have windows that Block the UV ligbt

@flashfire157 3 місяці тому

How were 90% of the people in the documentary so lacking in expression/emotion? Lego doesn't seem like a very happy job

@moaningpheromones 3 місяці тому

What do you want them to do? Dance around like peewee effing herman?

@BigAL0074 3 місяці тому

Be easier to replace them with AI in a couple of years.

@m4rqu4z4 3 місяці тому

Probably because they aren’t used to having a big camera shoved in their face all the time. It’s pretty normal to be anxious when being recorded especially when you know it’s going in tv

@tylerk3616 22 дні тому

It’s Denmark. Those people aren’t very expressive.

@uriamar7101 22 дні тому

Golden cahe come in many sizes and shaps

@chester6343 2 місяці тому

Being married to Mark sounds like a hoot 😂

@TommyCarstensen 2 місяці тому

Which company made this documentary and when was it first broadcast?

@savannah115 Місяць тому

Amazon did, a while ago. This channel seams to steal content and no one notices. I've noticed it on other documentaries but this cinches it

@Splash-of-color 3 місяці тому

If you're tied to a limited number of bricks per set to maintain the high parts price, I wouldn't want to be a LEGO designer.

@kperttul 3 місяці тому

Is this document from 2013 or 2014? 10:42 he is talking about future release at 2016

@andro_system 2 місяці тому

From 2015. When Tom says how much money he has earned he is reading the 2015 report.

@juniortrump490 3 місяці тому

I started on my Lego collection since tha pandemic

@randell0101 3 місяці тому

No point checking for the treasure bricks on the beach guys i already found the washed up sealed bag of cloud city boba fetts all 50 of them 😎

@navyman1191 2 місяці тому

Mark and Angela's dynamic is the exact same as my wife and mine. She sorts, I build, with some blending inbetween!

@brixxter7184 3 місяці тому

I would never ever make my hobby, for which I feel passion and dedication to my job. My hobby is exactly the counterweight to my job to come down and relax. This guy will no more have the same creative options and building possibilities to work and have fun with lego bricks as a job. In the end it's all about $$$.

@WhoShortsVids 3 місяці тому

he's a senior designer now so I'm sure he's doing alright

@MarcoGalliani-tf7qh 3 місяці тому

05:50-06:06 That was me growing up. I get it 100 percent! Lego was my great escape from reality. Still is in a way, I guess.

@mlvnrtrt1413 3 місяці тому

38:19 Max Chilton?

@christhestampeder 2 місяці тому

How is this documentary released in January of 2024? Justin Ramsden's earliest Lego set was released in 2015. He's been working there at least nine years as of the release of this video, and he's designed 127 sets in that time. Is this documentary republished from somewhere else? And, if not, why have you just been sitting on this footage for the last nine years?

@savannah115 Місяць тому

This footage was stolen. It originally aired on Amazon a decade ago

@ancientcoincollector Місяць тому

Now these days a lot of companies create better sets for a much lower price than LEGO. Lego today is not what it was 20 years ago.

@snedler 4 місяці тому

I live in Denmark and have worked in Legoland

@dogbreath6974 3 місяці тому

That's just what we need, more plastic choking the ocean and ending up in landfill.

@ZopcsakFeri 2 місяці тому

What you are referring to was an unfortunate maritime accident. LEGO pieces never actually end up in landfills, they are inherited down in families. Mine are in use since the 1980s. The Dark Greens love mentioning that it's made of plastic, but LEGO never actually gets thrown out. Ever.

@acooldude3164 3 місяці тому

Mark’s a lucky guy

@heidad1 2 місяці тому

We need army lego!!!

@dannyperrett4379 2 місяці тому

How many copies do you have on 60052

@hamentaschen 4 місяці тому

"You put the balm on? Who told you to put the balm on? I didn't tell you to put the balm on. Why'd you put the balm on? You haven't even been to see the doctor. If you're gonna put a balm on, let a doctor put a balm on."

@shawnduma 3 місяці тому

Building a future that imaged today...

@Sir_Typesalot 3 місяці тому

LEGO is not what it used to be in the 1990s. The quality dropped, the designs are simple and the price skyrocketed for no valid reason. There‘s a German UKpostsr (Held der Steine) who started off as a LEGO content creator, but got sued by LEGO for telling the truth, won his case and now runs a brick store in Frankfurt, selling not only LEGO, but also other brands. In every video he‘ll build a new LEGO set and show you the better, bigger, cheaper version of the same set made by other companies. Unfortunately, people at LEGO didn’t learn anything from their mistakes. To quote an expert: „If you’re willing to spend €600,- on a set, and have to contend with cheap and brittle plastic, and stickers, because the designer was too lazy or too cheap to print the design onto a brick, then you’re just a fan boy or even worse - a consenting victim.“ I wouldn’t spend another cent on LEGO.

@Mr.Monster1313 3 місяці тому

Whaaattt ? No Candybars !!! Those poor poor Lego people 😂😂😂

@daifminaj9670 3 місяці тому

The food thing is very culty tho xD

@BigAL0074 3 місяці тому

Someone should tell the idiots that without sugar you die and that there is more of the stuff in natural things !!!

@TheBcartman123 3 місяці тому

Lolol mark is my long lost bother 😂bro... We twins hmu

@DamionJustin 4 місяці тому

Some Hogwarts music 3:21

@SlabbyMess 2 місяці тому

How old is that Tom video?

@itskittens 2 місяці тому

that folder name tho 20:55

@thehangmansdaughter1120 4 місяці тому

I swear I must have paid for one of those buildings! My kids loved Lego and we spent a fortune on it. It was the one toy the twins shared and played with well into their teens. I now have 4 giant tubs full of the stuff, just waiting for grandchildren (in about 10 years).

@riskinhos 3 місяці тому

so your grandchildren can be as spoiled as your kids. how nice.

@thehangmansdaughter1120 3 місяці тому

@@riskinhos Spoiled? Who said anything about them being spoiled? Yes, we bought a lot of lego, it was their favourite toy. They didn't have video games, they didn't watch much tv, so when they weren't playing outside they were playing with their lego. Just because we chose to spend money on a toy that requires them to use their brain instead of parking them in front of a console doesn't make our kids spoiled.

@riskinhos 3 місяці тому

@@thehangmansdaughter1120 yes it does.

@thehangmansdaughter1120 3 місяці тому

@@riskinhos Your Mother didn't hug you enough.

@riskinhos 3 місяці тому

@@thehangmansdaughter1120 she did. and she didn't spoil me like you do

@simono6644 3 місяці тому

16:19 being healthy ye, pack of cigs =)

@19inchesofvenom69 3 місяці тому

If i was going to rob anywhere it would be the lego “memory lane”

@lordjarjar7405 3 місяці тому

Let me know when this comes to fruition, I'd 100% assits with this.

@19inchesofvenom69 3 місяці тому

😂😂@@lordjarjar7405

@FlowersandCake 4 місяці тому

This was great... More of these. We don't have to hate each other. We can disagree and respect one another.

@HaxorDoodle 2 місяці тому

I'm confused about when this was filmed. They mention 2019 when there will be 100 minifigs to 1 person and then talk about a lego series that won't come out till 2016. But it looks like it was all recorded recently.

@savannah115 Місяць тому

This originally aired on Amazon years ago. This yt channel seems to steal content, and I wish there was a way to report them to yt

@HaxorDoodle Місяць тому

@@savannah115 Ahhh I see, thanks

@Kanooky_Jones 3 місяці тому

“Want to work for a company with a greater purpose than making money”-maybe, but Lego is doing a freaking great job of making money off people too…

@itstruemammanon7448 2 місяці тому

show us we steal it

@fetB 2 місяці тому

14:17 who are the wrong hands

@user-cl8ir9wl3m 2 місяці тому

it say everyone love lego but I don't haha

@amjoshuaf 2 місяці тому

No sugar? No personal desk? I smell Orwell.

@swimstud5151 2 місяці тому

Cult is right! But I'd work there.,..

@Stoney7660 3 місяці тому

And why are there always stickers to stick on yourself and no printing on the stones? If I spend 250€ on a set, I want the stones to be printed and beautiful and not slanted or crooked.

@sethaost4212 3 місяці тому

This world will never get along with each other

@C4R1TON 3 місяці тому

So now I have to identify as an AFOL?!?! 😮😂

@mrwatermelo50 3 місяці тому

3:00 when you are ALREADY there picking up trash, WHY NOT THE REST ???

@rantovicannato9046 3 місяці тому

Every boy dreams of a wife like mark found. Lego is not my life, but i love how this part of their relationship works.

@jackjarrettconnell 3 місяці тому

NO LEGO store in my city sad :(

@chevaliernoir9466 3 місяці тому

As i was young, this was my dream, but today? No, thanx! Lego d'ont care what we fans want.

@roddlez 3 місяці тому

Strange. I've seen this documentary before.

@dra911 3 місяці тому

But wait, there's more: 32:10 - "Does it feel like a cult?" - She wants to say yes, but being on camera, she comes back with the next worst thing - "it feels like family." It's good to enjoy your job, but a good job should neither be like a cult and certainly not like a "family." Huge red flags here!

@c.l4219 3 місяці тому

Exactly. Every company that claims to be "like a big family"... Is just crappy and wants to guilt force you into working more hours than your contract without being paid.

@flashfire157 3 місяці тому

That was my exact thought before I even made it to that part. The no sweets, no eating, no leaving things on your desk longer than an hour...not gonna lie this seems like a TERRIBLE soul crushing workplace disguised with smiles for the camera.

@ThisIsForDrew 2 місяці тому

@@flashfire157I don’t know … being disorganzied and getting high on Hershey bars is not all it’s cracked up to be … I’ve had the most easy going boss imaginable so I know … can’t have your cake and eat it too 😅

@michellelowman6642 3 місяці тому

The Lego’s that they threw away cause of the color mix. They should have kept them & called them the misfits & sell them . What a waste. When see the blue & white that could of been the sky with clouds, or pond with snow. So many ideas that they could have used. Give me a check for my idea. lol

@zegamerz1980 3 місяці тому

Honestly, the designing of visual sets like this is not all that impressive if you know what pieces are available. I however have the greatest respect for Lego Technic designers! I just built the set 42128 with my son. It is impressive how they managed to compact so many mechanisms and gears in the available space from the chassis

@cyrixhd8797 3 місяці тому

My condolences, they probably tell you to design a set for 2.40 USD in production cost and then sell it for 50 bucks

@carolbuzelim 2 місяці тому

Its not that insane the story of inspiration. I wanted me an engineer cuz my aunt gave me a star wars lego and i tought was so cook now i study aeroespace engineer

@joshbasarab6869 3 місяці тому

Lego is going crazy and we're going to stop buying things because of the cost. I'd buy so many more if it wasn't so expensive. So, knock off sets are the jam right now because of money. 1/4 to 1/2 the price.